*NPD US Prestige Beauty Tracking Service, 12 months ending September 2017.
Primer + moisturizer in one! It delivers 24-hour hydration plus powerful primer benefits in the lightest possible texture.
Primerizer instantly increases moisture by 127% and preps skin for makeup in one step. The non-greasy, quick-dry formula sets in seconds, acting as a makeup magnet that locks on foundation and makes it last. It plumps and moisturizes with niacinamide (which improves skin's vitality and barrier repair) and hyaluronic acid (a molecule that holds water within the skin to prevent moisture loss). Primerizer also smoothes skin, softens dry fine lines and stops makeup from settling into pores.
In a consumer study, after 1 use:
97% said it feels lightweight
87% said skin felt instantly hydrated
91% said their makeup went on flawlessly
In a consumer study, after 1 week of use:
90% said it delivered a high level of hydration
88% said it helped makeup look good
88% said it helped makeup last all day
89% said their skin felt hydrated throughout the day
89% said skin felt softer & smoother
93% said their skin felt comfortable all day
98% said it didn't leave a white cast on their skin
91% said their skin looked fresh
86% said their makeup looked better
96% said it didn't change the color of their foundation