Product Reviews Rated 4.22 out of 5 stars
32 Reviews
Most Helpful Positive Review LOVE this toning shampoo - it's my go-to. I have balayage and I am naturally brunette so in-between hair appts I use this shampoo and recently have also added in their conditioner. It works WONDERS. This completely eliminates the brassiness from your hair and truly tones it down...it also leaves my hair soft and shiny.
Most Helpful Critical Review Dries hair out I bought this to try for my white blonde hair because everyone I know kept raving about how great it is. I don't know if it's me or something I'm doing wrong but it really doesn't lather well compared to other brands like Red ken or Matrix and it dried out my hair when I'm almost done in the shower. It says only to use it once a week but I don't even wash my hair everyday. I wash it every other day or every 2 days because it gets greasy. The more I used it, the more I realized how much hair was falling out when I'm either running my hands through my hair or combing it when it's wet. Wouldn't buy again, I don't understand the hype. I'm sticking to matrix.
Reviewed by 32 customers Worst purchase ever 1
Kim from Tucson az
It turned my beautiful highlights orange. It darkened my hair. It ripped my hair out and now I have little hairs sticking out where long hair was.
Regret buying this 1
Kim from Tucson Az
I returned the next day to the store. It dried out my hair and lost alot of hair. It ripped my hair out leaving just the root tiny hairs. And it turned my hair orange. It completely damaged and ruined my beautiful highlights.
My favorite purple shampoo by far 5
Wavy Lady from Vero Beach, FL
Every time I go blonde or get highlights this is my go to for keeping brass at bay.
Great for blonde highlights 5
Mom from United States
My daughter has a few subtle blonde highlights in her medium blonde hair. She was worried that they would get brassy, so I bought this for her. She uses it a few times a month and it works really well. It doesn't make her hair dry either. I've bought her the travel sizes a few times because it's just easier to store the smaller tubes and she really doesn't need to use very much.
Dries hair out 2
Danerys.twin from Sayreville, NJ
I bought this to try for my white blonde hair because everyone I know kept raving about how great it is. I don't know if it's me or something I'm doing wrong but it really doesn't lather well compared to other brands like Red ken or Matrix and it dried out my hair when I'm almost done in the shower. It says only to use it once a week but I don't even wash my hair everyday. I wash it every other day or every 2 days because it gets greasy. The more I used it, the more I realized how much hair was falling out when I'm either running my hands through my hair or combing it when it's wet. Wouldn't buy again, I don't understand the hype. I'm sticking to matrix.
Great for blondes! 5
Tigers Mom from Oklahoma
This is a great shampoo to help keep your blonde hair blonde.
If you leave it in too long, it might make your hair have a purple tint.
It will also leave your finger tips purplish.
It is stronger than several shampoos that I have tried.
Great results! 5
Claire from Texas
Smells great, doesn't dry out my hair, and it works great!! I could tell a huge difference after just one use.
It works! 5
DW from N/A
This was a new brand to try for me and I loved it! First off, yes the shampoo will make your hair feel like straw. But that is why you follow up with the conditioner. Once you use the shampoo and conditioner and style like regular your hair will feel great! Definitely does tone the blonde like it states. Would purchase again 👍🏼
Love it! 5
Dara from Houston TX
In just one use My hair is about 90% less brassy. Non greasy formula, leaves hair feeling shiny and smooth. No purple shampoo smells good but this one is ok. It's a fresh berry citrus smell.
Better then fanola 5
N.N from Orlando
Wow! Just when I was about to get my blonde Balayage toned again, I wondered maybe I'm using the wrong purple shampoo, boy was I right. I've been using fonola and it worked well then it started drying my hair out and making my hair brassy and dull. I purchased the travel size Pravana Perfect Blonde shampoo and conditioner, all that yellow and brass brought my hair back to an icy pearly blonde. Hands down the best purple shampoo, it made my hair soft and my highlights really came though, I'm so glad I found this.
So Awesome.. I had to share 5
Anna from Elk Grove, CA
I contemplated whether or not about getting this because I've used matrix and Joico purple shampoo and those never worked for me. I just recently went back to blonde highlights and my hair was getting brassy. I bought this today and used it in the shower, followed by the conditioner, blow dried my hair, and I LOVE THIS!! My brassiness went away and it smells sooooo good. It makes my hair so soft. I just had to share my review! I did just buy the travel size to try it out but I am totally going back tomorrow to get the full sizes.
Awesome 5
A. Sharp from Georgia
I've been using this and the mask for over a year now on my highlights, it does a fantastic job keeping them looking fresh. I tried using a different purple shampoo for a few weeks, yesterday when I was fixing my hair, I noticed yellowing and with the Pravana, that NEVER happened. I bought Pravana today. I have also used the one for brunettes to tone down any reddish brassy and it works just as well as the Purple. I keep both in my shower and use 1 on top and the other on the back.
Hair Feels like straw 2
Lyss from Dallas TX
Hair feels soooo dry after using this. I even used the conditioner that goes with it and a leave in conditioner and it still feels like straw. Saw no change in tone. I have dark brown hair with bronde balayage. Thankful I only got the travel size.
I keep coming back.. 5
VWolfe from Texas
After trying different toning shampoos, I seem to keep coming back to this one and the conditioner. It does not lather well like others have mentioned, but in my opinion it is the best at not immediately turning your hair purple. I have lived in highlighted hair and this is the best toning shampoo I have tried.
Awesome product! 5
R C from Nashville TN
I like the consistency, smell and results of this shampoo! Have been using this purple shampoo a long time!
Perfect for Keeping Blonde Hair Ashy 5
Amanda from Manteca, CA
This is the best purple shampoo I've ever used. It's not drying like others I've used and brightens in one wash. I will say that it's sulfate free, so it won't lather and clean your hair very well alone. I usually will use it once a week, but only after I've thoroughly shampooed my hair with a clarifying shampoo. Once my hair is cleaned and rinsed of the first shampoo, I use the purple shampoo and then it lathers quite nicely and saturates my whole head. I finish the routine with a deep conditioning mask and I'm good to go! Also smells much nicer than most purple shampoos I've used. :)
Just ok 3
Jen from WV
Doesn't lather as well as I'd hoped. Glad I only bought the travel size to try it first.
Works to tone down ash 4
cookie from las vegas, nv
Got highlights in my almost black hair. I asked for caramel colored highlights and got over bleached yellow highlights....this even after a toner was applied. Asked one of the sales professionals at Ulta for her recommendation of a "purple" shampoo and she recommended this one. It has really helped to tone down the yellow and make it a prettier color. The only complaint I have is that it really doesn't lather up well. It is gentle on the hair and it makes my hair very nice and soft. It does what it is supposed to do. Smells ok too.
Quick fix 4
Natasha from Chino, CA
It's great for a quick tone between your hair appointments. Left on for 5 minutes and did a great job of toning the blonde back to a more ash blonde.
I would not buy this product again. 1
Jen from San Antonio
Did not care for this product.
Love Privana 4
Lissa from El Paso, Texas
I use once a week to keep my highlights looking toned from brassiness. Leave on a few minutes while in the shower. I've been using this product for several years and I am satisfied with the results.
Amazing! Worth every cent and more 5
Mb from Florida
This product took all the yellow and brassy tones out of my hair in just one use. I was afraid I would have to dye over it with dark dye because my blonde had become so yellow. In one shampoo this product brought back my beautiful blonde and took all the yellowy tones out.
LOVE this toning shampoo - it's my go-to. 5
ERM from Scottsdale, AZ
I have balayage and I am naturally brunette so in-between hair appts I use this shampoo and recently have also added in their conditioner. It works WONDERS. This completely eliminates the brassiness from your hair and truly tones it down...it also leaves my hair soft and shiny.
Worth the buy 4
Kc from New York, NY
I bought the small size to give it a try and I think it's definitively helped tone down the brassiness of my color
Bye bye brass! 5
melblah from NJ
I bought the travel size in this, just to give it a try because anytime I try a purple shampoo, it ends up being disappointing (except vintage Shimmer Lights.) Luckily, this didn't disappoint! I tend to pull yellow/gold so I have to keep up with the purple shampoo at least 3 times a week to keep that icier blonde look. This shampoo really accomplished that. I will be buying the regular sized bottle once my travel size runs out.
