Size 2.0 oz|
Store & Pickup Availability
How to Use
WATER (AQUA, EAU), SODIUM C14-16 OLEFIN SULFONATE, COCAMIDOPROPYL BETAINE, COCAMIDOPROPYL HYDROXYSULTAINE, PROPYLENE GLYCOL, SODIUM CHLORIDE, DISODIUM LAURETH SULFOSUCCINATE, GLYCOL DISTEARATE, BENZOPHENONE-4, CALCIUM PHOSPHATE, CALCIUM SILICATE, CITRIC ACID, COCOS NUCIFERA (COCONUT) OIL, DISODIUM EDTA, HYDROLYZED SOY PROTEIN, HYDROXYAPATITE, FRAGRANCE (PARFUM), SODIUM FERROCYANIDE, SODIUM HYDROXIDE, SODIUM LAURYL SULFOACETATE, SODIUM SILICOALUMINATE, STARCH HYDROXYPROPYLTRIMONIUM CHLORIDE, BENZOIC ACID, BENZYL ALCOHOL, DEHYDROACETIC ACID, POTASSIUM SORBATE, SODIUM BENZOATE, BENZYL SALICYLATE, BUTYLPHENYL METHYLPROPIONAL, HEXYL CINNAMAL, LIMONENE, LINALOOL, VIOLET 2 (CI 60730).
Shipping & Coupon Restrictions
Rated 4.44 out of 5 stars
I have balayage and I am naturally brunette so in-between hair appts I use this shampoo and recently have also added in their conditioner. It works WONDERS. This completely eliminates the brassiness from your hair and truly tones it down...it also leaves my hair soft and shiny.
Hair feels soooo dry after using this. I even used the conditioner that goes with it and a leave in conditioner and it still feels like straw. Saw no change in tone. I have dark brown hair with bronde balayage. Thankful I only got the travel size.
DW from N/A
This was a new brand to try for me and I loved it! First off, yes the shampoo will make your hair feel like straw. But that is why you follow up with the conditioner. Once you use the shampoo and conditioner and style like regular your hair will feel great! Definitely does tone the blonde like it states. Would purchase again 👍🏼
Dara from Houston TX
In just one use My hair is about 90% less brassy. Non greasy formula, leaves hair feeling shiny and smooth. No purple shampoo smells good but this one is ok. It's a fresh berry citrus smell.
N.N from Orlando
Wow! Just when I was about to get my blonde Balayage toned again, I wondered maybe I'm using the wrong purple shampoo, boy was I right. I've been using fonola and it worked well then it started drying my hair out and making my hair brassy and dull. I purchased the travel size Pravana Perfect Blonde shampoo and conditioner, all that yellow and brass brought my hair back to an icy pearly blonde. Hands down the best purple shampoo, it made my hair soft and my highlights really came though, I'm so glad I found this.
Anna from Elk Grove, CA
I contemplated whether or not about getting this because I've used matrix and Joico purple shampoo and those never worked for me. I just recently went back to blonde highlights and my hair was getting brassy. I bought this today and used it in the shower, followed by the conditioner, blow dried my hair, and I LOVE THIS!! My brassiness went away and it smells sooooo good. It makes my hair so soft. I just had to share my review! I did just buy the travel size to try it out but I am totally going back tomorrow to get the full sizes.
A. Sharp from Georgia
I've been using this and the mask for over a year now on my highlights, it does a fantastic job keeping them looking fresh. I tried using a different purple shampoo for a few weeks, yesterday when I was fixing my hair, I noticed yellowing and with the Pravana, that NEVER happened. I bought Pravana today. I have also used the one for brunettes to tone down any reddish brassy and it works just as well as the Purple. I keep both in my shower and use 1 on top and the other on the back.
Lyss from Dallas TX
VWolfe from Texas
After trying different toning shampoos, I seem to keep coming back to this one and the conditioner. It does not lather well like others have mentioned, but in my opinion it is the best at not immediately turning your hair purple. I have lived in highlighted hair and this is the best toning shampoo I have tried.
R C from Nashville TN
I like the consistency, smell and results of this shampoo! Have been using this purple shampoo a long time!
Amanda from Manteca, CA
This is the best purple shampoo I've ever used. It's not drying like others I've used and brightens in one wash. I will say that it's sulfate free, so it won't lather and clean your hair very well alone. I usually will use it once a week, but only after I've thoroughly shampooed my hair with a clarifying shampoo. Once my hair is cleaned and rinsed of the first shampoo, I use the purple shampoo and then it lathers quite nicely and saturates my whole head. I finish the routine with a deep conditioning mask and I'm good to go! Also smells much nicer than most purple shampoos I've used. :)
Jen from WV
Doesn't lather as well as I'd hoped. Glad I only bought the travel size to try it first.
cookie from las vegas, nv
Got highlights in my almost black hair. I asked for caramel colored highlights and got over bleached yellow highlights....this even after a toner was applied. Asked one of the sales professionals at Ulta for her recommendation of a "purple" shampoo and she recommended this one. It has really helped to tone down the yellow and make it a prettier color. The only complaint I have is that it really doesn't lather up well. It is gentle on the hair and it makes my hair very nice and soft. It does what it is supposed to do. Smells ok too.
Natasha from Chino, CA
It's great for a quick tone between your hair appointments. Left on for 5 minutes and did a great job of toning the blonde back to a more ash blonde.
Jen from San Antonio
Did not care for this product.
Lissa from El Paso, Texas
I use once a week to keep my highlights looking toned from brassiness. Leave on a few minutes while in the shower. I've been using this product for several years and I am satisfied with the results.
Mb from Florida
This product took all the yellow and brassy tones out of my hair in just one use. I was afraid I would have to dye over it with dark dye because my blonde had become so yellow. In one shampoo this product brought back my beautiful blonde and took all the yellowy tones out.
ERM from Scottsdale, AZ
Kc from New York, NY
I bought the small size to give it a try and I think it's definitively helped tone down the brassiness of my color
melblah from NJ
I bought the travel size in this, just to give it a try because anytime I try a purple shampoo, it ends up being disappointing (except vintage Shimmer Lights.) Luckily, this didn't disappoint! I tend to pull yellow/gold so I have to keep up with the purple shampoo at least 3 times a week to keep that icier blonde look. This shampoo really accomplished that. I will be buying the regular sized bottle once my travel size runs out.
Alexandra from Davie, Florida
I have highlighs in my hair and they were turning orange, after only 2 uses i started to see the difference. Very good product. Shampoo and conditioner
Kk from West Palm Beach
I have used many blonde shampoos and this is def the best. Like that I. SN get small bottle as it should only be used occasionally
Courtney from Texas
I love this shampoo! I'm naturally blonde but my stylist still lightens my hair and it tends to pull more yellow tones. This restored my hair's icey glow after only one use! I massaged it into my hair at the beginning of my shower, left it in until I was nearly done, and then proceeded to rinse it out and then shampoo and condition my hair as I normally do. This stuff works like a charm and I will be buying the large bottle of it soon!
Kelly from Albany, NY
Started using this a few weeks ago and I love it! I have colored ashy/smokey brunette hair that had a lot of orange and brassy tones that come out from my natural hair, and after one use I could see some of the brassy tones eliminated. I use it twice a week and barely any brass is left! Trying the masque next because I love this so much!
Heather from NC
Tried the travel size before buying the big one. It is the BEST purple shampoo I have ever used.
L. Major from Graham, wa
Went blond for the first time. (I'm 47) and was told to try this. As my hair darkened, I was with it once a week and the blond liters up and glows. I really like the results.
Jordan from La crosse