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Travel Size Blonde Life Brightening Shampoo

Joico

Travel Size Blonde Life Brightening Shampoo

(12) REVIEWS

1.7 oz Item 2506197

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Joico is all about blonde moments. The kind where you gently cleanse your highlighted hair with their extraordinary sulfate-free Brightening Shampoo-a highly targeted formula that lifts away dirt and oil, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can't muster. Rinse...and watch your comb slide smoothly and easily through soft-as-silk strands.

Anionic surfactant molecules interact with dirt and oil particles, trapping them in a bubble-like cocoon that gets swiftly rinsed away. An exotic blend of Polynesian and Tahitian tamanu and manoi oils hydrate, fight frizz, and bump up the shine, resulting in exquisitely gleaming, on-tone blonde hair.
Apply to wet hair, lather and rinse.
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Isopropylamine Dodecylbenzenesulfonate, Cocamide Mipa, Decyl Glucoside, Glycol Stearate, Glyceryl Caprylate/Caprate, Calophyllum Inophyllum Seed Oil, Cocos Nucifera (Coconut) Oil, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Gardenia Tahitensis Flower Extract, Sorbitol,Divinyldimethicone/Dimethicone Copolymer, Bis-Cetearyl Amodimethicone, Polyquaternium-10, Peg-150 Distearate, Silicone Quaternium-16, Amodimethicone, Peg-90m, C12-13 Pareth-23, Citric Acid, Undeceth-11, Ceteareth-25, Ceteareth-7, C11-15 Pareth-7, Trideceth-12, Glycerin, Laureth-9, Undeceth-5, Tetrasodium Edta, Butyloctanol, Peg-4 Laurate, Iodopropynyl Butylcarbamate, Dmdm Hydantoin, Sodium Hydroxide, Butylphenyl Methylpropional, Limonene, Geraniol, Fragrance/Parfum.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
JoicoTravel Size Blonde Life Brightening Shampoo
 
3.8

(based on 12 reviews)

67%

of respondents would recommend this to a friend.

Pros

  • Cleans thoroughly (9)
  • Adds shine (8)
  • Great smell (6)
  • Gentle (5)
  • Lathers well (5)

Cons

  • Dries hair out (3)

Best Uses

  • Daily use (4)
  • Oily hair (4)
  • Curly hair (3)
  • Fine hair (3)
    • Hair Type:
    • Straight hair (7), Wavy hair (3)
    • Reviewer Profile:
    • Survivalist / minimalist (4), Beauty conscious (3), Product junkie (3)

Reviewed by 12 customers

Displaying reviews 1-10

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4.0

Definatley brightens the hair . I like it .

By Fanny

from MI

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Shine
  • Cleans Thoroughly
  • Gentle
  • Great Smell
  • Improves Hair Health

Cons

    Best Uses

    • Curly Hair

    Comments about Joico Travel Size Blonde Life Brightening Shampoo:

    I brightens and softens my hair .

    • Hair Type:
    • Wavy Hair
     
    2.0

    Probably won't buy again

    By Rhonda T

    from Kennewick, WA

    About Me Product Junkie

    Verified Buyer

    Pros

    • Adds Shine
    • Cleans Thoroughly

    Cons

    • Smells Bad

    Best Uses

    • Thicker Hair

    Comments about Joico Travel Size Blonde Life Brightening Shampoo:

    This product made my hair look/feel great. Downside is that it smells horrible!!

    • Hair Type:
    • Straight Hair
     
    1.0

    Not A Fan

    By Betty

    from Rockton,IL

    About Me Professional Stylist

    Verified Buyer

    Pros

    • Cleans Thoroughly
    • Great Smell

    Cons

    • Doesn't Lather Well
    • Dries Hair Out
    • Harsh
    • Ineffective

    Best Uses

    • Curly Hair
    • Daily Use
    • Oily Hair
    • Thicker Hair
    • Thinner Hair

    Comments about Joico Travel Size Blonde Life Brightening Shampoo:

    Felt like it dried my hair out and didn't do what it claims to do. Used it for a month because I wanted to give it a chance.

    • Hair Type:
    • Straight Hair

    (1 of 1 customers found this review helpful)

     
    5.0

    This product keeps my platinum looking polished.

    By Juliejul

    from Tejas

    About Me Product Junkie

    Verified Buyer

    Pros

    • Adds Shine
    • Gentle
    • Lathers Well

    Cons

      Best Uses

      • Oily Hair

      Comments about Joico Travel Size Blonde Life Brightening Shampoo:

      Love it

      • Hair Type:
      • Wavy Hair
       
      3.0

      Makes hair blonder, but smell is very strong

      By Honey68j

      from Sarasota

      About Me Minimalist

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly

      Cons

      • Smells Bad

      Best Uses

        Comments about Joico Travel Size Blonde Life Brightening Shampoo:

        Works great but smell is way to strong for me. Gardenia smell is very strong

        • Hair Type:
        • Straight Hair
         
        5.0

        This is the best shampoo in years. It brightens and shines

        By DM

        from Shelton CT

        About Me Product Junkie

        Verified Buyer

        Pros

        • Adds Shine
        • Adds Volume
        • Cleans Thoroughly
        • Gentle
        • Great Smell
        • Improves Hair Health
        • Lathers Well

        Cons

          Best Uses

          • Daily Use

          Comments about Joico Travel Size Blonde Life Brightening Shampoo:

          I love love love this shampoo. I also use the conditioner. I have never used conditioner before and it works great with my hair.

          • Hair Type:
          • Wavy Hair
           
          5.0

          Awesome shampoo!

          By Mama Liles

          from Oklahoma City

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Adds Shine
          • Cleans Thoroughly
          • Great Smell
          • Improves Hair Health

          Cons

            Best Uses

            • Daily Use

            Comments about Joico Travel Size Blonde Life Brightening Shampoo:

            Love the product but a little pricey.

            • Hair Type:
            • Straight Hair
             
            5.0

            Brings My Hair To Life

            By theLidoShuffle

            from St Cloud, MN

            About Me Minimalist

            Verified Buyer

            Pros

            • Adds Shine
            • Adds Volume
            • Cleans Thoroughly
            • Gentle
            • Great Smell
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Curly Hair

              Comments about Joico Travel Size Blonde Life Brightening Shampoo:

              For me it seems to eliminate the brass- I don't have much but it really shines my hair up nicely. I've tried a lot of products specific for blondes - this is my favorite.

              • Hair Type:
              • Very Curly Hair
               
              3.0

              I wouldn't rebuy

              By Titi

              from Paducah, KY

              About Me Minimalist

              Verified Buyer

              Pros

                Cons

                • Dries Hair Out
                • Ineffective

                Best Uses

                  Comments about Joico Travel Size Blonde Life Brightening Shampoo:

                  I got the travel size one's to test it out, and i'm glad I did. I give this product a 3 start, because It just didn't work for me. I don't have anything negative to say about the product, it just didn't do anything for me.

                  • Hair Type:
                  • Straight Hair
                   
                  5.0

                  Love it

                  By Everyday lady

                  from B.C.

                  About Me Beauty Conscious

                  Verified Buyer

                  Pros

                  • Adds Shine
                  • Cleans Thoroughly
                  • Gentle
                  • Great Smell
                  • Lathers Well

                  Cons

                    Best Uses

                    • Daily Use
                    • Oily Hair
                    • Thinner Hair

                    Comments about Joico Travel Size Blonde Life Brightening Shampoo:

                    I've only used it twice since I bought it but I'm going to buy the large size next.

                    • Hair Type:
                    • Straight Hair

                    Displaying reviews 1-10

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