Product Reviews Rated 4.67 out of 5 stars
72 Reviews
Most Helpful Positive Review can't say enough of how much I love this toothpaste! I have very hard water, combined with me drinking sweet tea all day, I've been using other NAME BRAND whitening toothpastes for years and whitening strips trying to keep my teeth white, and I brush twice a day, never could satisfy me. I've been using this toothpaste for about a week now, twice a day and OMG I have noticed a HUGE difference in how white my teeth are. WOW! This should be selling like hotcakes and no doubt it will once more people know about this wonderful brand! Definitely have a customer for life and I'm going to try more of your products :)
Most Helpful Critical Review Doesn't live up to the hype. I was hoping for really noticeable results. Not much that I can see. The toothpaste is expensive and isn't worth it, in my opinion. I don't plan on reordering it.
Reviewed by 72 customers Just OK 3
Izleys from IL
Purchased this based on reviews. I just finished the tube. Not much difference, so I will not purchase again.
Decent Toothpaste but Not Enough Whitening 3
Moontea from California
This has all of the necessary ingredients for an effective toothpaste but you can find similar toothpastes at a lower cost. I didn't notice a significant whitening effect.
Great taste 4
Kea from Sea Haven
It's always hard to tell if whitening toothpaste products are actually working since they are more gradual than strips or a whitening process. I do like this toothpaste though. Great taste, not foamy or gritty. It is a bit pricey for toothpaste but I've repurchased it 3 times so I do feel it's worth it.
Sad it didn't work for me 2
Mysti from oregon
Pretty disappointed after about two months of using this product no difference in the color of my teeth
Good product 5
Angela from Undisclosed
Gum disease toothpaste so successful, I decided to try the whitening one as well. It has a great, minty taste that makes my mouth feel really clean and fresh. I have definitely noticed my teeth a shade lighter and at 66yrs that's an achievement. It's not harsh or abrasive just gentle on my teeth and in my mouth.
Teeth whitening 5
Kayla from Undisclosed
This stuff is amazing. I use it to just top up now every few weeks love love this stuff.
Great Product 5
Sinead from Undisclosed
Could definitely see a difference in my teeth from using the whitening toothpaste. Teeth feel really clean and fresh. Also purchased the sonic toothbrush. Best purchase ever. Can't get over the difference. Feels like I got my teeth cleaned at the dentist after every use. Delighted.
Spotlight toothpaste 5
Yvonne from Undisclosed
Very gentle on teeth. Great toothpaste
Great product and affordable price 4
Safiya from Undisclosed
Been using the whitening toothpaste alongside the strips and I have really noticed a difference just after using it a few times.
Excellent 5
ashley from Undisclosed
Not only have I loved using these products and notice a difference already, I was so impressed by the extremely quick delivery.
Brilliant 5
Marie from Undisclosed
This is the best product I have ever used my teeth have never felt better
Excellent 5
Amanda from Undisclosed
I can honestly say this is amazing . After trying so many whitening products over the years that have failed , this toothpaste actually works. I won't be purchasing anything else again . Excellent results .
Getting there 4
Georgia from Undisclosed
I am currently using it but not religiously I am still swapping back to my old toothpaste but I am 100% seeing a difference. Will start to use full time to get max results! Tastes good, looks cute in packaging it's great! Whiting strips next!!
Great product 5
Elizabeth from Undisclosed
Love the toothpaste, teeth feel so clean after brushing
Excellent product 5
Fionnuala from Undisclosed
Great product does exactly as it says - as I have not been able to go to my dentist for my routine examination and clean this is really great.
Excellent 5
Maria from Undisclosed
Tried the whitening toothpaste and floss. Already can see the difference. Now ordered the whitening strips. The delivery time is quick and the packaging looks premium.
Fantastic 5
Siobhan from Undisclosed
Really noticed a difference
Works really well 4
Alison from Undisclosed
I liked this toothpaste and I used it with the whitening pen and really did notice a difference to the whiteness of my teeth. I've given 4 stars instead of 5 as I didn't find it very effective for freshening my breath, it's not very minty and I needed to use a mouthwash to feel fresher. It didn't dry my mouth like some toothpastes do though and it whitened my teeth so I would definitely use it again.
Excellent product 5
Marie from Undisclosed
Iv been using the toothpaste twice daily and find it fantastic. I'm a complete convert now
It really works 5
Lucy from Undisclosed
I noticed a difference after about a week along with the whitening strips.
Really good 5
Aisling from Undisclosed
I have only been using for just over a week and I am seeing a difference already
Best product 5
Susan from Undisclosed
Love it, my teeth are snow white
Ok 3
Monika from Undisclosed
Hard to say after 2 weeks
Love it ! 5
Michelle from Undisclosed
Best whitening paste I've ever used
Toothpaste for Whitening Teeth 5
Sarah from Undisclosed
Excellent product.
