Rated 3.68 out of 5 stars
Most Helpful Positive Review Love this! Great product.
Don't need any mineral powder foundation. Works way better than the BB cream I used under powder foundation. So I only apply this with a foundation kabuki brush, dust over with a small amount of powder and it lasts all day. Moisturizes nicely and protects. LOVE IT!
Most Helpful Critical Review Not a fan!
Have used and loved Ulta's BB Cream for years. They discontinued it and I was directed to try the tinted moisturizer as it's replacement. So disappointed. Doesn't come close to the lovely finish the BB cream gave my skin. Hope they bring it back.
Reviewed by 397 customers Great Sub/Dupe for NYX BB Cream
WW from Florida
I bought this on a whim as a substitute for NYX BB Cream because the color I use (Golden) is always difficult to find in-store. I wanted something that felt super lightweight/invisible because I don't need the full coverage of foundation, rather some slight skin tone evening and SPF. This was the perfect choice. I chose the color Light to Medium and it was a perfect match.
I love it it's perfect for dry skin my 3 one
Ana from Turlock ca
I love this product my 3 one I have dry skin so it fits perfect I love it !!
Not a Fan - Heavy Like Cream Foundation
RegShopper from NY
I have purchased quite a lot of items from Ulta over the years and rarely return something....had to on this one. It's NOT like other tinted moisturizers I've used, which have a light tint to a light moisturizer....this is heavy like a cream foundation that is messy and takes a while to blend in over your entire face!
Not a natural color
Hkb from Indiana
I got light cool because I had gotten the ulta concealer in that color and it was a great match. This stuff is horrible. Looks orange. Will be returning.
Yes I love the Brand and shade.
Sunshine from Gonzales, La
I love this brand.
Paula from Portland
Used in place of foundation
EV from NY
this is an absolute mess! leaves your hands completely dirty. application of this product is not easy and is very sloppy. I am very disappointed in a product like this and i'm very upset that i wasted money on purchasing 3 of these .
I would buy this product again
Southern Belle from MS
I was looking for something lighter to wear, since we are wearing face coverings. This product was oil-free, had SPF and evened out my skin. It was much more than I expected. Very pleased with this product!
Light even coverage
JT from Oklahoma
I use a matte primer, blend with my fingers, and splurged on a pricier highlighter to wear with it. My co workers always ask what I'm wearing and where I bought it because my face is glowing. I've also used it just to even out the discoloration in the middle of my face so I can just do a little concealer and bronzer for a more natural look. I have combo skin. This doesn't break me out, cling to my dry patches, or make me too oily. I've contemplated upgrading to a more high end product but I really have no complaints about this one, especially for the price!
TRW from WI
Amazing for everyday use. Moisturizing and perfect glow!
Fair (pink toned)
Mary Margaret from Hattiesburg, Mississippi
Very pleased with this product! I love how it sits on my skin...good coverage without being cakey. It looks nice with a brush or a blender and looks nice with my concealer. Gave it 4 outta 5 because it did not cover the redness from my eczema very well.
I like the product, I really do! It has great coverage
Bailynk from Abilene, Tx
I like the product! I will say the coverage is amazing, but the product doesn't do very well with masks. If will list really come right off...
Exactly what I was looking for!
Savi from Pennsylvania
I've been looking for something I could apply to my face quickly with my fingers that would give me decent coverage with a light feel and a nice finish - this is it! It goes on smooth and gives light to medium coverage. I use it on lazy days when I don't want to do a full face of makeup but still want to look put together. It's also great for when your boss schedules a last minute zoom meeting!
Ashley from Minnesota
Says it's for light skin with cool undertones, but it is still 4 shades too dark and very orange. Will be returning :(
It's okay at best
Shannon from Destin, FL
This "moisturizer" is not moisturizing at all. It's a very thick formula that is difficult to put on smoothly or evenly. When you do eventually get it on, it's incredibly dry and cakey looking on your skin. It is not as sheer a coverage as I would like either. Also, the color is very yellow compared to the pictures. I would not buy this product again. The only good thing about it was the price.
Where is the diversity?
Leslie from Missouri
These are only tones for light/medium girls (which I am, but it's not fair). There should be more shades for lighter girls and black girls!!!
Ulta tinted moisturizer
Trixie from Athens Ga.
I like to use a tinted moisturizer daily so I was excited to see how this one performed. Disappointed in the way it applied, it "dragged" and did not apply evenly. Had to work twice as long to get a smooth finish.
I was bummed; nothing for ladies with cooler undertones!
Shanna from WI
Originally, I was going back to Ulta for their Ulta brand demi coverage matte foundation in Classic Ivory. (which, was great.) Upon finding out they didn't have it anymore, no biggie! I'm happy to use a tinted moisturizer, I don't want a heavy coverage foundation. I myself, am rather pale with cool undertones. The associate who was WONDERFUL with helping me, had me pick their lightest shade "fair cool." and I went home not thinking anything of it. After trying it on, I noticed.. I was ORANGE. I took it back, and had the help of another, truly GREAT associate; seriously! We looked at all the Ulta brand foundations, and noticed something-they ALL had warm undertones. None of the 'fair' ones were really very fair. They were all super duper warm toned, and I was really bummed out; I like the Ulta brand, it's fairly priced and the quality is decent. I ended up buying a more expensive, but correctly matched tintized mostizuer, but i gotta say it sucks that even their 'fair' isn't really fair. :(
Awesome tinted moisturizer. Good coverage, lasts.
Lavo from Visalia, CA
I use this product as my base make-up and I love it!
Not for fair skin
Taylor from Olympia, WA
I bought this product yesterday with high hopes as the lightest shade is marketed as having a pink undertone. The formula itself was nice, about the same consistency as my usual mineral sunscreen, but the color.... ew. Definitely not pink. This was a good 4 shades darker than my skin tone and very, very yellow. I looked like I had a bad fake tan on my face. Needless to say, it's being returned.
My new go-to everyday product!
Jess from Las Vegas
I have been looking for either a BB cream or moisturizer with SPF and browsing online the UltaBeauty brand popped up. I finally decided to give it a try and went to a store to find my shade. Took me a minute, but I found it and tried it as soon as I got home. Didn't take much to get all over and smoothed into the skin. I felt like a new woman! I have redness and breakouts and this got rid of the splotchy spots on my face. Super happy with this product and will be buying again.
Your skin...but better
Ness from Cincinnati ohio
Best coverage in a tinted moisturizer without causing acne.
Not what I expected, but still good!
Madi from Missouri
This is definitely thicker than a regular moisturizer- it's like a foundation mixed with moisturizer honestly. I use the Olay SPF 15 first and then I add a little bit of this moisturizer and I think that helps with the consistency and helps me blend it into my skin better. I do wish they had more shades, though, not a very inclusive line especially considering how heavy the tint is. If I got the wrong color it would be very noticeably off.
I LOVE this Product!!!!
Chrissy from OH
Sunscreen, Moisturizer and Facial Tint!!!! What more could a "girl" ask for during these HOT Summer Months. It's thick, so a little goes a LONG way! I LIKE how it FEELS and LOOKS!
A VERY GOOD DEAL!!!
Whit from Highland utah
It's so nice and smooth. Love it