Why did you create this product: IT Cosmetics is so excited to finally give women a waterproof product that gets to the "root" of their lashes to reach their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra-black, clinically proven 12+ hour waterproof formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara all in 1-step!
What is it: Tightline Waterproof Full Lash Length Black Mascara Primer is the next generation of lash innovation! This budge-proof, waterproof full lash length black eyelash primer is another true game-changer in mascara and eyeliner technology, clinically proven even after 12 hours of wear! This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner and its waterproof even after 12 hours!
Who is it for: Anyone who wants waterproof lashes for miles! Anyone with sparse lashes who wants the look of a full lash line with thicker, longer, fuller-looking, amazing lashes that reach their full potential! Anyone who wants 12 hours of clinically proven waterproof wear!
Why is it different: Developed with leading plastic surgeons, cutting-edge Tightline Waterproof is clinically proven waterproof even after 12 hours of wear! This lash innovation creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of high performance ingredients including proteins, biotin, collagen, olive, jojoba, avocado and a peptide infused lash enhancing serum giving your lashes the most effective dosage of nourishment and protection.
Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.
Beauty tips: To create the Tightline eye liner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!