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It CosmeticsTightline Waterproof Full Lash Length Black Mascara Primer

It Cosmetics

Tightline Waterproof Full Lash Length Black Mascara Primer

0.118 oz Item 2272955

Color:Black

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Why did you create this product: IT Cosmetics is so excited to finally give women a waterproof product that gets to the "root" of their lashes to reach their full lash potential. To finally give woman a simple solution to getting the "Tightline" effect using a black lash primer. To give woman an ultra-black, clinically proven 12+ hour waterproof formula that lengthens and thickens lashes without clumping, protects and conditions lashes and maximizes the results of your favorite mascara all in 1-step!

What is it: Tightline Waterproof Full Lash Length Black Mascara Primer is the next generation of lash innovation! This budge-proof, waterproof full lash length black eyelash primer is another true game-changer in mascara and eyeliner technology, clinically proven even after 12 hours of wear! This multi-tasking beauty must-have utilizes an ultra-skinny wand, allowing you to start coating your lashes at their actual root, so you coat black along your entire lash length (unlike most mascara brushes that are too large to get to the root, leaving the first 1/3 of your lash roots bare!). This gives you ultimate length and volume. But the best part is, if you have sparse or missing lashes, the Tightline brush lays down black pigment along your entire lash line, filling in spare spots, giving you a full beautiful lash line and the look of an eyeliner and its waterproof even after 12 hours!

Who is it for: Anyone who wants waterproof lashes for miles! Anyone with sparse lashes who wants the look of a full lash line with thicker, longer, fuller-looking, amazing lashes that reach their full potential! Anyone who wants 12 hours of clinically proven waterproof wear!

Why is it different: Developed with leading plastic surgeons, cutting-edge Tightline Waterproof is clinically proven waterproof even after 12 hours of wear! This lash innovation creates instant definition without taking up extra eye lid space. The skinny wand also allows the conditioning serum to infuse a blend of high performance ingredients including proteins, biotin, collagen, olive, jojoba, avocado and a peptide infused lash enhancing serum giving your lashes the most effective dosage of nourishment and protection.

Paraben free. Cruelty free.
Starting at the root of your lashes, hold the Tightline Slim Wand horizontally, then wiggle and sweep the brush up and through your lashes from the very base through to the tips. For a more dramatic look, add additional coats. Can be worn alone or under mascara for a more visible eyeliner effect. Lightly and gently press the Tightline Slim Wand along the root of your lash line filling in the gaps between your lashes, move along the entire upper lash line for a beautiful Tightline eye liner effect.

Beauty tips: To create the Tightline eye liner effect, gently press the Ultra-Skinny Wand along the root of your lashes filling in the gaps between your lashes. Move along the entire upper and lower lash line to complete this look!
Camellia Sinensis Leaf Water, Styrene / Acrylates / Ammonium Methacrylate Copolymer, Aqua (Water, Eau), Cera Alba / Beeswax / Cire D'abeille, Stearic Acid, Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Hydrogenated Polyisobutene, Glycerin, Microcrystalline Cellulose, Tromethamine, Glyceryl Stearate, Hectorite, Phenoxyethanol, Dimethicone, Camellia Sinensis Leaf Powder, Iron Hydroxide, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Ethylhexylglycerin, Olea Europaea (Olive) Fruit Oil, Arginine, Lauroyl Lysine, Euterpe Oleracea Fruit Extract, Butylene Glycol, Biotin, Centella Asiatica Meristem Cell Culture, Xanthan Gum, Cholesterol, Palmitoyl Hexapeptide - 12, Panthenol, PEG - 6, PEG - 800, Prunus Armeniaca (Apricot) Fruit Extract, Rosa Canina Fruit Extract, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Alcohol, Aloe Barbadensis Leaf Extract, Persea Gratissima (Avocado) Fruit Extract, Urtica Dioica (Nettle) Extract, Vitex Trifolia Fruit Extract, Thuja Occidentalis Leaf Extract, Hippophae Rhamnoides Extract, Morus Alba Root Extract, Cnidium Officinale Root Extract, Chrysanthemum Morifolium Flower Extract, Asarum Sieboldi Root Extract, Sambucus Nigra Fruit Extract, Eclipta Prostrata Extract, Angelica Dahurica Root Extract, Juglans Regia (Walnut) Seed Extract, Simmondsia Chinensis (Jojoba) Seed Extract, Chamomilla Recutita (Matricaria) Flower / Leaf Extract, Hydrolyzed Collagen, Simmondsia Chinensis (Jojoba) Seed Oil, Centella Asiatica Extract, Disodium EDTA, Lecithin, Ascorbyl Palmitate, Hydrolyzed Wheat Protein, Chlorphenesin, Benzyl Alcohol, Sorbic Acid, Benzoic Acid, Dehydroacetic Acid, Iron Oxide (CI 77499).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsTightline Waterproof Full Lash Length Black Mascara Primer
 
4.3

(based on 549 reviews)

84%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (424)
  • Long lasting (363)
  • Good pigmentation (218)
  • Easy removal (130)
  • Smooth look (113)

Cons

  • Difficult to apply (32)
  • Flakes (25)
  • Difficult removal (19)
  • Smudges (16)
  • Wears off easily (14)

Best Uses

  • Everyday (221)
  • Daily use (118)
  • Going out (90)
  • Sensitive eyes (83)
  • Travel (71)
    • Reviewer Profile:
    • Natural style (270), Classic style (208), Trendy style (29)
    • Was this a gift?:
    • No (3)

Reviewed by 549 customers

Displaying reviews 1-10

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5.0

Yes

By Kathryn

from Salem, Ohio

About Me Trendy Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

  • Difficult Removal

Best Uses

  • Everyday
  • Going Out
  • Travel

Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

Pleased with it

 
5.0

Very Pleased

By Jennifer

from Imperial, CA

About Me Natural Style

Verified Buyer

Pros

  • Easy Removal
  • Easy To Apply
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

    My sister recommended this product for my lower lashes. I always mess up my lower lashes with regular mascara. I gave this product a try and now my lower lashes are perfect. Easy to apply and remove. Will purchase again.

    (0 of 1 customers found this review helpful)

     
    4.0

    First time user

    By Jilly

    from Auburn, NY

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy Removal
    • Easy To Apply
    • Good Colors
    • Long Lasting
    • Smooth Look

    Cons

    • Not enough volume unless I use primer with it

    Best Uses

    • Everyday

    Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

    I use with L'0real primer which I discovered gives the volume I want.

     
    5.0

    Fantastic

    By ND mom

    from Marietta, ga

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Smooth Look

    Cons

      Best Uses

      • Everyday

      Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

      Gets to small lashes

       
      2.0

      I won't buy this again.

      By Marlo

      from Lancaster, Ohio

      About Me Natural Style

      Verified Buyer

      Pros

      • Long Lasting

      Cons

      • Difficult To Apply

      Best Uses

      • Going Out

      Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

      I have to many eyelashes for this product.

       
      4.0

      Perfect when its n ot dried out

      By Hope

      from Beaufort SC

      About Me Natural Style

      Verified Reviewer

      Pros

      • Easy Removal
      • Easy To Apply
      • Long Lasting

      Cons

      • there doesn't seem to be much product in tube

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes
      • Travel

      Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

      I do love this product because the skinny wand make for ease of application without clumping. I buy it every time. Please do get the waterproof. Not all that difficult to remove and the regular formula will smudge. I hope the folks at it read reviews because there are some issues that I would like to see addressed. More than once I have received an old tube that was very dry and had little product in it. Even a fresh tube does not contain enough product for the price. Additionally it only is available in one color. I am blonde and would like to see a brown formula.

       
      2.0

      Takes the curl out of my lashes

      By Sophie

      from San Diego, CA

      About Me Natural Style

      Verified Reviewer

      Pros

      • Long Lasting

      Cons

      • Clumps
      • Difficult To Apply

      Best Uses

        Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

        This product was disappointing. The wand was hard to use, and it uncurled my eyelashes and made them clump together. It was long lasting, so I will use up the tube, but would never buy again.

         
        5.0

        I use this as mascara alone. Lengthens, more separates!!!

        By G_Diaz

        from Manhattan, NY

        About Me Natural Style

        Verified Buyer

        Pros

        • Easy To Apply
        • No clumps and separates
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

          I use product alone as a mascara. I have volume but not length so most mascaras clump even when they advertise no clumping.

           
          1.0

          Not impressed at all

          By Mermaid

          from Missouri

          About Me Classic Style

          Verified Buyer

          Pros

            Cons

            • Difficult Removal

            Best Uses

              Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

              This causes my mascara to flake by the end of the day.

               
              5.0

              I love this product!

              By Max

              from Edmond, OK

              About Me Classic Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply
              • Good Pigmentation
              • Long Lasting

              Cons

                Best Uses

                • Everyday
                • Sensitive Eyes

                Comments about It Cosmetics Tightline Waterproof Full Lash Length Black Mascara Primer:

                I put Tightline on first to pull out all the lashes even the very tiny ones...then follow up w/ a fuller brush mascara & touch up the outter lash. They look full & pretty!

                Displaying reviews 1-10

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                7 Questions | 7 Answers
                Displaying questions 1-7
                • Q:

                  Hi. Is the tightline waterproof primer to be used only as a 'primer', or as a mascara?
                  Asked on 12/27/2017 by Sarah from OK

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Although Tightline is a primer, it can be used as a stand-alone mascara as well depending on your preference. IT is black in pigment to define the lashes and can be layered with other mascaras for a more dramatic finish! XOXO

                    Answered on 12/27/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Reading thru some of the reviews I noticed comments from girls that need to curl their straight lashes & using this product causes their lashes to uncurl, making them straight again. Is there an ingredient in this Tightline mascara that could be the cause of the lashes uncurling or what do you attribute the uncurling to? I've had this happen to my straight lashes with some mascara & I really wanna try your product but fear experiencing the same uncurling effect as some of the reviewers have.
                  Asked on 12/4/2017 by Ms P from Phila Pa

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for reaching out to IT! We completely understand your concern, but can assure you everyone has a different experience with products. Lashes are very different from person to person as well, so results may vary. There is no ingredient in particular in this product that would cause lashes to uncurl or straighten purposely. We recommend trying IT out to see how it works for you. Ulta Beauty offers a great 60 day return window, so you can try IT with confidence! XOXO

                    Answered on 12/4/2017 by Brand Expert from IT Cosmetics
                • Q:

                  I use Superhero, which is not warerproof....can I use Tightline as a waterproofing TOP coat as well as a Primer ?
                  Thank you!
                  Asked on 7/10/2017 by RACHEL from VA

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Superhero Mascara is not waterproof, however you can apply Tightline Waterproof over top to seal in waterproof wear! XOXO

                    Answered on 7/10/2017 by Brand Expert from IT Cosmetics
                • Q:

                  when using this product, when should mascara be applied? when the primer is still wet, or after it has dried?
                  Asked on 6/15/2017 by emy from kcmo

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! When using Tightline with another mascara, we suggest applying Tightline first, then applying mascara over top when IT is still slightly wet. This will ensure for the most natural, flawless finish! XOXO

                    Answered on 6/16/2017 by Brand Expert from IT Cosmetics
                • Q:

                  which formula should I use, waterproof or regular, with waterproof mascara? I don't want to hurt my lashes..... regular with regular, waterproof with waterproof? or is that too harsh for lashes?
                  Asked on 6/7/2017 by emy from kcmo

                  1 answer

                  • Brand Expert

                    A:

                    Hi there! Thank you so much for your question! Both formulas of the Tightline are formulated with good for you, lash-loving ingredients so IT is all about personal preference. Either way, you're going to see your most beautiful lashes! We hope this helps! XOXO

                    Answered on 6/9/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Wondering about the eyeliner effect. Have not read comments on that..... is there something you do other than apply to the very base of the lashes ? Or is that all you do and that creates eyeliner?
                  Asked on 6/4/2017 by Patty from Coeurd'alene, Idaho

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for reaching out to IT! To get the eyeliner effect from TIghtline, use the wand to press into the base of the lashes to define the eyes. It gives a natural "tightlined" effect to the base of the lashes and waterline. XOXO

                    Answered on 6/5/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is this product safe to use if you wear contact lenses?
                  Asked on 6/1/2017 by Nancy from Cincinnati, OH

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Tightline Waterproof Mascara Primer is made for sensitive eyes and sensitive skin. We recommend consulting with your doctor before use of IT with any further concerns! XOXO

                    Answered on 6/2/2017 by Brand Expert from IT Cosmetics
                Displaying questions 1-7

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