Rated 4.27 out of 5 stars
Most Helpful Positive Review Learn to "Tightline"
To tighline your top lashes, hold the tool UNDER your lash line. I use my other hand to gently pull up the eyelid. Place tool directly on lash line. Twirl the tool while it is on the lashline. Wait a few seconds to let dry.
For bottom lashes, hold tool on top of lash line. Twirl tool on the lash line. Allow a few seconds to dry. Use tool as you would mascara on the bottom lashes as soon as your tighline is dry.
I do not use it as mascara for the top lashes.( The product is too expensive to waste it and use as a mascara on the top lashes.) Use mascara and coat your top lashes, and also on your bottom lashes.
If you have a steady hand, you can use the tip of the tool and dot more product in between your lashes at your lash line.
Allow to dry.
To call the product a primer is misleading. It is a little thinner than try mascara, more like a gel. Prior to this product, I Tightline with liquid eyeliner. This tool is genius. Practice on a day when you do not have plans as it takes a few tries perfect the technique. Once you tightline, it will become part of your make up routine. Do a before and after pic. The difference is measurable. I am 50. My daughter started tightling the day she asked me if I had on false lashes. Watch some how to videos if you would like a visual. Hope this helps with any confusion.
Most Helpful Critical Review What changed?
Did IT Cosmetics change the formula of this mascara? I bought a tube a year ago, and it was perfect. I love the tiny brush and it provided nice, natural coverage without clumping. It didn't smudge or flake and nicely fanned-out my lashes. When it was time to reorder, the waterproof version was not available on any website, so I ordered the regular version. It was okay, but I have watery eyes, so it would sometimes smudge. I used another tube of the regular version, because once again, the waterproof was out of stock. This time, it clumped, flaked, and the tube dried out quickly. I finally was able to purchase the waterproof mascara again, and it is horrible. By mid-day, my face is covered in tiny mascara flakes, and to make it worse, I wear contacts so the flakes get under my lenses. The first version of the mascara was amazing, but something has changed and it is absolutely one of the worst flaking mascara I have ever used now. I wish I could find something with a similar brush that wouldn't flake.
Reviewed by 677 customers Not what I hoped for
Bhmmom from AL
I am terrible with eyeliner, so I bought this, expecting it to give me a tightline. Unfortunately. I could not get it to work for me. I may be using it incorrectly, but I tried it several ways and never achieved the tightline look. I used it on its own and as a primer - on its own it wasn't enough oomph for me and as a primer. It ended up looking like I had too many coats of mascara on.
Old but still fab from Wyoming
Love this mascara. Once you get used to its ultra thin brush, it'll get every single eyelash — even those tiny tiny invisible ones. I'm sure it would work as a base for other mascara, but I like this the way it is.
It's not easy to get used to and can get clumpy on the brush, by just keep trying
I will buy this again and again !
Chana from Lansing, Michigan
I love the wand it's so petite and love how it separates your lashes. I use it as primer and love the extension !
I have been buying it
Sandy from Mn
I love the petite wand. I don't like gloppy mascara and those thick wands
SLM from Atlanta, GA
I like how I can use this to add just a touch of color for casual days but can also apply a larger amount to elongate my lashes and thicken them for a more dramatic look. The wand really allows you to get close to the roots and control the application.
I will buy this product again
Ms. Diane from Memphis TN
I have an eye that waters a lot & I use the waterproof Tightline Primer Mascara, especially since I also experienced Bells Palsy last year. This product stays on without coming off & keeps my regular mascara on my lashes.
Really brings out your eyes
Lindaloo from MI
This tightline eyeliner really helps to correct the appearance of my deep-set eyes.
Wet, flop, NOT waterproof
Linda from Central Jersey
This mascara is so wet is pulled down my curler curled lashes and is not waterproof. Save your money. Maybelline lash discovery is so much better!!!
No Eye Irritation.
Abby Normal from California
This gets every tiny lash without clumps. I will repurchase if I need to. My eyelashes are almost blonde and this is all I need for my lashes on some days.
Great for making eyes stand out
Mrs. LCW from San Jose, CA
The It Cosmetic rep. Showed me how to press the thin brush into the base of my eyelashes close to my lash line. Top and bottom lashes. Just press it. I don't even use it on my eye lashes. It creates an Uber thin black line that makes your eyes stand out. Love it! Third time buying it.
great for lower lashes
nikki from arlington wa
easily maneuverable wand for lower lashes
I only buy this.
DobbiD from MD
I only use this mascara. The thin brush hits every lash. Use it 2xs on upper and lower lashes. Love this!!
I love the product. The last one I bought was dried out.
Working Mom from Las Vegas, NV
I bought my last one in my regular Ulta. It was dry as a bone. That has never happened to me. No I have to wait until the store reopens to exchange it per the Ulta return policy.
Thine Hair from Corvallis OR
I have short lashes and waterproof was just a word until now. I can finally have little lashes VS none.
Deb from Illinois
Would never buy this mascara again. Didn't deliver as promised.
I will be buying this product again
Donna Jo from Phoenix AZ.
Love this primer, easy to use, dark color which I like, I have found I use less mascara when using the primer.
Now my mascara doesn't end up under my eyes
Susan M from Rock Hill SC
So far, I love this product.
Perfect for hooded eyes and lower lashes
Chloe from Michigan
I've been using this for the last few days and I love it, will definitely re-purchase. The super-minimal brush is perfect for really getting in and defining each individual lash and because it doesn't have huge bristles I don't get excess mascara on my (hooded) lids. It's also great for the lower lash line.
Perfect for me
Becca from Los angeles
Definitely easy to use and stays on/waterproof. I have thin lashes and sensitive eyes that often water.
Not what I expected!
Labradfi from Oklahoma City, OK
When I picked this up at the I didn't realize the difference in the brush and that this product has multiple uses. I was skeptical it could be useful with such a tiny brush, but it actually does coat my lashes well, and so far no clumping or lashes sticking together. This also helps my mascara go on smooth and gives me great big gorgeous lashes. Like I said, not what I expected, but I'm happy with it!
Great lash length
Jess dress from Mo
Use as everyday eyeliner . But I use it under mascara for the dramatic times.
Does not hold my curls at all
Eiru from Texas
This formula straightened out my lashes after I curled them so I guess no primer for my lashes. Couldn't even bothered to see any lengthening. Returned. A waste of gas and time.
Great for Blonde Lashes!
CR from Washington State
I must say - don't buy this expecting a normal mascara. I bought it because my lashes are bright blonde and if I put mascara on, my roots still show brightly, so I use this first to cover up the blonde on my lash roots. The wand is definitely small enough to get onto the roots of the lashes and it's perfect if you have light colored lashes like I do!
Love the skinny brush
Ohio Buckeye from Toledo,OH
I purchase this product because the small brush allows me to get right to the lash line and work through and up to the lash tips. For me this is a good daytime mascara and a good primer to use with regular mascara when a fuller lash is ended. Downside at times it has flaked midday and not a lot of product in tube which is frustrating.
Nice Primer and Good for no make up weekends
brasilbaby from Rockaway Park, NY
I love this it keeps my mascara in shape and if I forget liner or prime then it is perfect