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Benefit CosmeticsThey're Real! Tinted Lash Primer Mini

Benefit Cosmetics

They're Real! Tinted Lash Primer Mini

0.14 oz Item 2304361

Special Free Gift with Purchase! Click for Offer Details

Color:Mink Brown

GIFT WITH PURCHASE

FREE deluxe 24-HR Brow Setter with any $35 Benefit Cosmetics purchase (offer valid 2/18/18-3/17/18 or while supplies last)

FREE Deluxe 24-HR Brow Setter w/any $35 Benefit purchase

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Now available in a totally tote-able, travel-friendly size, They're Real! Tinted Lash Primer defines AND primes lashes. Wear it alone or with your favorite mascara! When worn alone, the mink-brown primer gives lashes a natural, feathery look. Worn as a primer, it boosts lash length & separation for a beyond belief look.

Benefits:

  • Mink-brown tinted primer can be worn alone or under your favorite mascara
  • High performing gel formula conditions lashes with Provitamin B5 & leaves lashes soft enough to layer mascara up to 6 hours later*
  • Custom ExtraFlex brush is specially designed to move with lashes for beyond belief separation


Works 2 ways!

  • Wear alone to tint & define lashes for a natural, feathery look.
  • Wear as a mascara primer to dramatically boost lash length & separation.


They're Real! Tinted Lash Primer:

  • 89% said lashes had a natural look*
  • 91% said it was soft enough to layer on mascara 6 hours later*


Plus They're Real! Lengthening Mascara:

  • 94% said it defined lashes**
  • 92% said it boosted length, lift & separation**

 

*Consumer panel survey on 65 women over 1 week.
**Consumer panel survey on 66 women over 1 week.

Wiggle the wand at base of lashes then sweep upward from root to tip. Wear alone or layer your favorite mascara on top.

Beauty tip: Wear under They're Real! Lengthening Mascara for dramatically boosted lash length & separation or under Roller Lash Super-Curling & Lifting Mascara for dramatic curl.
Aqua (Water), Glyceryl Stearate, Butylene Glycol, Polybutene, C18-36 Acid Triglyceride,Euphorbia Cerifera (Candelilla) Wax, PVP, Steareth-21, Stearic Acid, Palmitic Acid, VP/EicoseneCopolymer, Nylon-12, Copernicia Cerifera (Carnauba) Wax, Phenoxyethanol, Steareth-2, AminomethylPropanediol, Hydroxyethylcellulose, Caprylyl Glycol, Panthenol, Algin, Acacia Senegal Gum, Serine. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (BismuthOxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742(Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Tinted Lash Primer Mini
 
4.5

(based on 149 reviews)

90%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (136)
  • Long lasting (102)
  • Good pigmentation (87)
  • Good value (77)
  • Versatile (58)

Cons

  • Wears off easily (7)
  • Difficult to apply (5)
  • Flakes (3)
  • Messy (3)

Best Uses

  • Daily use (80)
  • Normal skin (17)
  • Special occasions (16)
  • Sensitive skin (12)
  • Dry skin (10)
    • Reviewer Profile:
    • Natural style (89), Classic style (40), Trendy style (10)

Reviewed by 149 customers

Displaying reviews 1-10

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4.0

great

By 

from Des moines, iowa

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting

Cons

  • Not crulity free

Best Uses

  • Daily Use

Comments about Benefit Cosmetics They're Real! Tinted Lash Primer Mini:

not crulity free but great on lower lashs

  • Age:
  • 18-29
 
5.0

Love it

By Sue

from Spokane, WA

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Good Pigmentation
  • Good Value
  • Long Lasting

Cons

    Best Uses

    • Daily Use
    • Dry Skin

    Comments about Benefit Cosmetics They're Real! Tinted Lash Primer Mini:

    Use this to prep eyelashes before applying mascara

    • Age:
    • 60+
     
    5.0

    LOVE this product!!!!

    By Mae

    from Alabama

    About Me Natural Style

    Pros

    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Daily Use

      Comments about Benefit Cosmetics They're Real! Tinted Lash Primer Mini:

      This is such a great product for the days that I don't want to wear mascara or days that I want to prep my eyelashes for my mascara. People that are not fans of mascara would really love this product because it gives your lashes color without weighing them down. It feels like there is nothing there and it looks as natural as lashes that have been tinted at a spa.

      • Age:
      • 18-29
       
      5.0

      Amazing!

      By SAB

      from Fairfield, CA

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Value
      • Long Lasting

      Cons

        Best Uses

          Comments about Benefit Cosmetics They're Real! Tinted Lash Primer Mini:

          I have eyelashes that are extremely thin and short. When I apply the primer on my eyelashes first, then apply my mascara, I swear, my lashes lengthen and thickened before my eyes. I knew it was nota dream, because all day long people were telling me how pretty my lashes were. I'm just amazed in how well it works.

          • Age:
          • 30-44
           
          5.0

          Options for different looks

          By Amandajay

          from New york

          About Me Natural Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Good Pigmentation
          • Long Lasting
          • Versatile

          Cons

            Best Uses

            • Daily Use

            Comments about Benefit Cosmetics They're Real! Tinted Lash Primer Mini:

            Great alone for a natural look and just doing errands or working out! I also use the magic combo of this primer plus too faced mascara in black and my lashes look amazing. It's my go to.

            • Age:
            • 18-29

            (1 of 1 customers found this review helpful)

             
            4.0

            Great product

            By MJ

            from AL

            About Me Natural Style

            Pros

            • Doesn't flake
            • Good Pigmentation
            • Long Lasting

            Cons

            • Difficult to Apply

            Best Uses

            • Daily Use

            Comments about Benefit Cosmetics They're Real! Tinted Lash Primer Mini:

            LOVE this product. I love that it is a tinted primer, so it is great to use alone to achieve a subtle natural look, or to use under mascara for added volume and length. It is a super soft formula that doesn't irritate my eyes (and I have VERY sensitive eyes), and NEVER flakes!

            • Age:
            • 18-29
             
            5.0

            Favorite mascara brand

            By Natasha

            from Hector,mn

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting
            • Versatile

            Cons

            • Not the right color

            Best Uses

            • Daily Use
            • Dry Skin
            • Normal Skin
            • Oily Skin
            • Sensitive Skin
            • Special Occasions

            Comments about Benefit Cosmetics They're Real! Tinted Lash Primer Mini:

            I love this brand..just happened to be that it wasn't the right color

            • Age:
            • 18-29

            (1 of 1 customers found this review helpful)

             
            5.0

            I love this one!

            By Mere

            from Clovis, CA

            About Me Natural Style

            Verified Buyer

            Pros

            • Easy To Apply
            • Versatile

            Cons

            • Wears Off Easily

            Best Uses

            • Normal Skin

            Comments about Benefit Cosmetics They're Real! Tinted Lash Primer Mini:

            The trial size works for my smaller asian eye. The brush is perfect for the size of my lashes. It doesnt apply too much that it clumps and i can comb smooth the product to make my eyelashes look natural.

            • Age:
            • 30-44

            (1 of 1 customers found this review helpful)

             
            4.0

            Definitely worth it

            By Mandy

            from Aberdeen NC

            About Me Natural Style

            Verified Reviewer

            Pros

            • Easy To Apply
            • Good Pigmentation
            • Good Value
            • Long Lasting

            Cons

              Best Uses

                Comments about Benefit Cosmetics They're Real! Tinted Lash Primer Mini:

                I have an annoying problem where when I'm stressed or anxious my eyelashes fall out in clumps, and I had trouble finding a mascara that wasn't to heavy or clumpy to make it look like I have eyelashes. Someone recommended this mascara to me and I liked the sound of it so I got it, and man I'm glad I did. It's perfect for an everyday simple look, for when I want eyelashes but not WOW eyelashes and it's a good primer when I do want WOW lashes. It goes on easily, and I don't have to brush my lashes to separate them, it's a very natural look, and because it's a simple mascara I think, a bottle can last a long time. I've been using the sample/mini bottle for over a year and it's still going. It can smudge kinda easily, but that might be because I have oily skin and nothing lasts long on me, but I can still wear it all day without it flaking and crumbling like crazy. All in all, it's definitely my favorite mascara and a good investment.

                • Age:
                • 18-29

                (0 of 1 customers found this review helpful)

                 
                5.0

                Can't live without it!

                By MayGen

                from Hinesville, GA

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Good Pigmentation
                • Good Value
                • Long Lasting
                • Versatile

                Cons

                  Best Uses

                  • Daily Use

                  Comments about Benefit Cosmetics They're Real! Tinted Lash Primer Mini:

                  I can't live without this product!

                  • Age:
                  • 30-44

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  4 Questions | 4 Answers
                  Displaying questions 1-4
                  • Q:

                    Do I have to use your special eye makeup remover for this like the mascara and eyeliner?
                    Asked on 1/30/2018 by CBeautyTX from Texas

                    1 answer

                    • Staff Expert

                      A:

                      We apologize for our delayed response. Please contact gethelp@ulta.com for assistance. Thanks!

                      Answered on 2/21/2018 by Staff Expert from Ulta Beauty
                  • Q:

                    Would this help lashes hold a curl? Especially for those of us who don't want to use waterproof mascara?
                    Asked on 1/7/2018 by Jenny from undisclosed

                    1 answer

                    • Staff Expert

                      A:

                      Sorry for the delay answering your question. Please reach out to gethelp@ulta.com for assistance. Thanks!

                      Answered on 2/13/2018 by Staff Expert from Ulta Beauty
                  • Q:

                    Does this help the lashes grow at all? Is it thin enough to apply to eyebrows?
                    Asked on 11/29/2017 by Hadassah from Hollywood, CA

                    1 answer

                  • Q:

                    Is this waterproof ?
                    Asked on 2/23/2017 by tiffany from Beaumont, TX

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our They're Real! tinted primer is water-resistant! xoxo B

                      Answered on 4/25/2017 by Brand Expert from Benefit Cosmetics
                  Displaying questions 1-4

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