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Benefit CosmeticsThey're Real! Push-Up Eyeliner

Benefit Cosmetics

They're Real! Push-Up Eyeliner

0.04 oz Item 2276972

Special Free Gift with Purchase! Click for Offer Details

Color:Black

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GIFT WITH PURCHASE

FREE deluxe It's Potent! Eye Cream with any $35 Benefit purchase (offer valid 1/7/18-2/3/18 or while supplies last)

FREE deluxe It's Potent! Eye Cream w/any $35 Benefit purchase

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It's the first ever lash - hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*

*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push - Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Try Me Size They're Real! Push-Up Eyeliner available - Click here!

How to:

How to In Green:


For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner
 
3.4

(based on 2963 reviews)

60%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (1078)
  • Bold color (894)
  • Doesn't run (886)
  • Easy to apply (821)
  • Glides on smoothly (799)

Cons

  • Difficult to apply (641)
  • Clumpy (480)
  • Difficult to remove (465)
  • Smudges or runs (183)
  • Fades throughout day (92)

Best Uses

  • Everyday (1000)
  • Thicker line (749)
  • Going out (714)
  • Thin defined line (594)
  • Smoky look (342)
    • Reviewer Profile:
    • Classic style (736), Natural style (501), Trendy style (339)
    • Was this a gift?:
    • No (830), Yes (193)

Reviewed by 2963 customers

Displaying reviews 1-10

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5.0

I use it every day.

By Sylvia

from Flint Michigan

About Me Natural Style

Verified Buyer

Pros

  • Blends Easily
  • Doesn't Run
  • Easy Removal
  • Easy To Apply
  • Glides On Smoothly
  • Long-Lasting

Cons

    Best Uses

    • Everyday
    • Going Out

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    I use it every time I go out.

     
    4.0

    Unique application

    By BJB

    from West Salem, OH

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long-Lasting

    Cons

    • Clumpy

    Best Uses

    • Everyday

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    Really like the color. Pleased with it's application delivery. Nice mix between liquid and pencil.

     
    2.0

    i would not buy this again!

    By beautylover420

    from San Jose, CA

    About Me Trendy Style

    Pros

    • Bold Color
    • Doesn't Run
    • Long-Lasting

    Cons

    • Clumpy
    • Difficult To Apply
    • Difficult to Remove
    • Dries too quickly

    Best Uses

    • Everyday
    • Going Out
    • Thicker Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    in order to apply the product you have to twist it a million times to get it to come out of the tube

     
    5.0

    Easy to use and great liner!

    By Tricia

    from Texad

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Easy Removal
    • Easy To Apply
    • Glides On Smoothly
    • Long-Lasting

    Cons

      Best Uses

      • Everyday

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

      Love this liner! Makes perfect lines with easy applicator!

      (3 of 3 customers found this review helpful)

       
      3.0

      Some pros and cons

      By Jewels

      from Omaha, Ne

      About Me Classic Style

      Verified Buyer

      Pros

      • Bold Color
      • Long-Lasting

      Cons

      • Difficult To Apply
      • Smudges or Runs

      Best Uses

      • Everyday

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

      The color stays on decently long through the day. However when you twist to get more out, it keeps pushing it out even when you put the lid on so you have to wipe that off the next time and end up wasting a lot of liner.

       
      5.0

      I love this eyeliner

      By Donna

      from Royal Oak MI

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Easily
      • Bold Color
      • Doesn't Run
      • Easy Removal
      • Easy To Apply
      • Glides On Smoothly
      • Long-Lasting

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Smoky Look
        • Thicker Line
        • Thin Defined Line

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

        So easy to use

        (1 of 1 customers found this review helpful)

         
        5.0

        its amazing

        By Jayde

        from Connecticut

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

        I got terrible news when I was wearing this so needless to say I cried hysterically and thus eyeliner didn't budge. I'm amazed.

         
        2.0

        Long lasting but hard to apply

        By ....

        from GA

        About Me Trendy Style

        Verified Buyer

        Pros

        • Doesn't Run
        • Glides On Smoothly
        • Long-Lasting

        Cons

        • Difficult To Apply
        • Difficult to Remove

        Best Uses

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          ....

           
          1.0

          Don't waste your money

          By Toni

          from Wellington, fl

          About Me Classic Style

          Verified Buyer

          Pros

            Cons

            • Clumpy
            • Dried out. Really bad product. A waste of money
            • Smudges or Runs

            Best Uses

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

              Dried out and clumpy

              (1 of 1 customers found this review helpful)

               
              2.0

              Hard to use

              By Brandy B.

              from Atlanta, GA

              About Me Classic Style

              Pros

              • Doesn't Run

              Cons

              • Bad Color
              • Clumpy
              • Difficult To Apply

              Best Uses

                Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

                You twist the bottom to get this to come out. It's a little delayed, so there's a good chance it will start coming out everywhere. Even if you fix it, when applying, it is difficult to get it to glide on smoothly. When I tried applying, it sometimes came out great (good pigmentation and coverage) and usually looking horrible (looking like I barely put anything on), causing me to use multiple strokes. It barely even colored my waterline! It also kept breaking off and falling onto my lashes during application.

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                25 Questions | 25 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  I've tried very color and loved them, except blue. The blue was clumpy and making a line was next to impossible. I LOVE the color and would like to give this a second chance, but using the blue was impossible. Is this normal or a bad batch? I'm scared to spend the money to have the same experience
                  Asked on 12/16/2017 by Lily from Manassas, Va

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! I would recommend going in-store to test out our They're Real! eyeliner in beyond blue. xoxo B

                    Answered on 12/27/2017 by Brand Expert from Benefit Cosmetics
                • Q:

                  Looking for purple eye liner they're real
                  Asked on 2/9/2017 by Selena from New port Richey,fl

                  1 answer

                • Q:

                  Does it contain parabens or pthalates?
                  Asked on 9/11/2016 by cheshire9 from Griffith, IN

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! They're Real! Push-Up Liner does not contain parabens or phthalates. xoxo B

                    Answered on 9/20/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  What color do you reccomend for brown eyes?
                  Asked on 9/10/2016 by cheshire9 from Griffith, IN

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! All colors work well with your brown eyes, I should know I have used them all! xoxo B

                    Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  If I use this eyeliner everyday how long will it last?
                  Asked on 8/2/2016 by Andrea from California

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

                    Answered on 8/8/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  Is it waterproof?
                  Asked on 7/1/2016 by Lisa

                  1 answer

                  • Brand Expert

                    A:

                    Hello Gorgeous! Our They're Real! eyeliner is waterproof and won't smudge, budge or dry out for 24 hours!

                    Answered on 7/6/2016 by Brand Expert from Benefit Cosmetics
                • Q:

                  The heard the formula changed and is now creamier than the original. Is this true?
                  Asked on 9/11/2015 by Tavia from Oklahoma City

                  1 answer

                  • Brand Expert

                    A:

                    Hi gorgeous!

                    The formula for They're Real! Push-up Liner in beyond black as well as the other new shades are essentially the same. However, in all cosmetics – shade to shade changes require slight formula differences with colorants, therefore, the textures can vary very slightly.

                    xoxo, B

                    Answered on 9/15/2015 by Product POREfessional from Benefit Cosmetics
                • Q:

                  Can I USETHIS PRODUCT IN THE INNER RIM/ WATERLINE??
                  Asked on 6/28/2015 by marg from mount pocono,pa

                  1 answer

                  • Brand Expert

                    A:

                    Hi beautiful!

                    They're real! push-up liner was n9ot tested for inner rim/waterline usage so we do not recommend it.

                    B xo

                    Answered on 6/30/2015 by Brand Expert from Benefit Cosmetics
                • Q:

                  Do I HAVE to use the They're Real Remover to take off the liner, or can I use any makeup remover?
                  Asked on 6/4/2015 by Kennalynn27

                  1 answer

                  • Brand Expert

                    A:

                    Hi, gorgeous!

                    The 24 hour longwear formula is serious business. To get it off, we recommend using they're real! remover.

                    xoxo, B

                    Answered on 6/5/2015 by Product POREfessional from Benefit Cosmetics
                • Q:

                  Is it easy to use?
                  Asked on 1/8/2015 by Cassy

                  1 answer

                  • Staff Expert

                    A:

                    Yes, this liner is very easy to apply! Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                    Answered on 1/9/2015 by Staff Expert from ULTA.com
                Displaying questions 1-10Previous | Next »

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