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Benefit CosmeticsThey're Real! Push-Up Eyeliner

Benefit Cosmetics

They're Real! Push-Up Eyeliner

0.04 oz Item 2276972

Special Free Gift with Purchase! Click for Offer Details

Color:Black

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GIFT WITH PURCHASE

FREE deluxe 24-HR Brow Setter with any $35 Benefit Cosmetics purchase (offer valid 2/18/18-3/10/18 or while supplies last)

FREE Deluxe 24-HR Brow Setter w/any $35 Benefit purchase

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It's the first ever lash - hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*

*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push - Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Try Me Size They're Real! Push-Up Eyeliner available - Click here!

How to:

How to In Green:


For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner
 
3.4

(based on 2974 reviews)

60%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (1086)
  • Bold color (897)
  • Doesn't run (890)
  • Easy to apply (825)
  • Glides on smoothly (802)

Cons

  • Difficult to apply (646)
  • Clumpy (484)
  • Difficult to remove (467)
  • Smudges or runs (184)
  • Fades throughout day (92)

Best Uses

  • Everyday (1006)
  • Thicker line (754)
  • Going out (720)
  • Thin defined line (599)
  • Smoky look (346)
    • Reviewer Profile:
    • Classic style (740), Natural style (504), Trendy style (341)
    • Was this a gift?:
    • No (830), Yes (193)

Reviewed by 2974 customers

Displaying reviews 1-10

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3.0

Wouldn't buy again.

By Shayshay

from Phoenix

Pros

  • Bold Color
  • Doesn't Run
  • Long-Lasting

Cons

  • Clumpy
  • Difficult To Apply
  • Time consuming

Best Uses

  • Going Out
  • Thicker Line
  • Thin Defined Line

Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

Good pigment stays well, but man is it a pain to put on, clumpy if you get too much out, applicator tugs on skin if you get just the right amount out. Glad I only bought the small one.

 
5.0

I would buy this again

By Sandy

from California

About Me Natural Style

Verified Buyer

Pros

  • Blends Easily
  • Doesn't Run
  • Easy To Apply
  • Long-Lasting

Cons

    Best Uses

    • Everyday

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    Every day

     
    3.0

    Application involves legwork

    By Cami Cat Eye

    from Seattle, WA

    About Me Classic Style

    Pros

    • Blends Easily
    • Bold Color
    • Glides On Smoothly
    • Long-Lasting

    Cons

    • Clumpy
    • Difficult to Remove

    Best Uses

    • Going Out
    • Thicker Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    I really love this eyeliner once I get it on. It goes on in one bold line and doesn't move from my face until I scrub it off with makeup remover.

    My biggest issue with it lies in application. Every time I go to use it, I open the cap and there's about 3-4mm of product already sticking out of the tip. I have to put this bit on my hand and use it up before clicking more out of the top, which then takes forever to get even the tiny amount that you need for the perfect wing. I only click it 1 or 2 times to get just what I need, but every time I come back to it, there's that big chunk sticking out of the top!

    I also end up using a thinner liquid eyeliner pen to sharpen my wings since this stuff can be kind of bulky. It's definitely a good replacement for those who love gel liner but don't want to deal with using/cleaning a brush every day. If you're used to liquid eyeliner, I'd say stick with that (at least for every day looks).

     
    1.0

    I'll explain the disappointment!

    By Jenny

    from South texas

    About Me Natural Style

    Pros

    • Long-Lasting

    Cons

    • Clumpy
    • Difficult To Apply

    Best Uses

    • Everyday

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    Oh darn, so disappointed. Spent more than normal, just to have an expensive eyeliner to look at. Could only look at bc to apply was impossible. You have to click to press liner out but would swell at tip but not come out, found myself squeezing it, only to have too much then to create a even line, which then would clump. Ugg

     
    3.0

    I feel so/so about this product

    By Qedrin

    from Dallas, TX

    About Me Trendy Style

    Verified Buyer

    Pros

    • Doesn't Run
    • Long-Lasting

    Cons

    • Difficult To Apply

    Best Uses

    • Everyday
    • Going Out
    • Smoky Look
    • Thicker Line
    • Thin Defined Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    This product once you get it on looks great and doesn't smudge or budge. The difficulty I have is in the application process. There is a definite learning curve. I'm a professional makeup artist and it still took me a bit to get the hang of it.

     
    5.0

    love it

    By kelly

    from milwaukee, WI

    About Me Classic Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long-Lasting

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Smoky Look
      • Thin Defined Line

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

      stays put!

      (1 of 1 customers found this review helpful)

       
      1.0

      Not as great as advertised

      By Menda

      from Fremont CA

      About Me Classic Style

      Verified Buyer

      Pros

      • Bold Color

      Cons

      • Difficult To Apply

      Best Uses

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

        Everyday eyeliner use not so great very difficult to put on. You twist and twist nothing comes out the all of a sudden a ton comes out.

         
        1.0

        Don't like this at all

        By Pat M

        from montvale nj

        About Me Classic Style

        Verified Buyer

        Pros

          Cons

          • Clumpy
          • Difficult To Apply
          • Difficult to Remove

          Best Uses

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

            I wanted a Bobbi Brown gel pencil liner but the store doesn't carry Bobbi Brown so I tried this one. Not for me!

             
            5.0

            LOVE IT!

            By Elvira

            from Vancouver, Wa

            About Me Trendy Style

            Verified Buyer

            Pros

            • Doesn't Run
            • Easy Removal
            • Easy To Apply
            • Glides On Smoothly
            • Long-Lasting

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Smoky Look
              • Thicker Line
              • Thin Defined Line

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

              Love this product.

               
              1.0

              I wanted to like this

              By Nichole

              from Colorado

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

              I bought this for a 1940/50s party to help me with winged eyeliner look. I thought it would be easy with this product, goof proof. But it was super hard to use. You have to press too hard for the product to come out and even then it didn't come out even or smooth. I spent more time trying to fix it then I should have. In the end I ditched this product and was able to achieve the look I wanted with the Kat Von D liquid eyeliner (which is absolutely amazing).

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Ask a question

              Do you have questions about this product?

              Get answers from in-house experts.

              25 Questions | 25 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                I've tried very color and loved them, except blue. The blue was clumpy and making a line was next to impossible. I LOVE the color and would like to give this a second chance, but using the blue was impossible. Is this normal or a bad batch? I'm scared to spend the money to have the same experience
                Asked on 12/16/2017 by Lily from Manassas, Va

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! I would recommend going in-store to test out our They're Real! eyeliner in beyond blue. xoxo B

                  Answered on 12/27/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                Looking for purple eye liner they're real
                Asked on 2/9/2017 by Selena from New port Richey,fl

                1 answer

              • Q:

                Does it contain parabens or pthalates?
                Asked on 9/11/2016 by cheshire9 from Griffith, IN

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! They're Real! Push-Up Liner does not contain parabens or phthalates. xoxo B

                  Answered on 9/20/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                What color do you reccomend for brown eyes?
                Asked on 9/10/2016 by cheshire9 from Griffith, IN

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! All colors work well with your brown eyes, I should know I have used them all! xoxo B

                  Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                If I use this eyeliner everyday how long will it last?
                Asked on 8/2/2016 by Andrea from California

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

                  Answered on 8/8/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                Is it waterproof?
                Asked on 7/1/2016 by Lisa

                1 answer

                • Brand Expert

                  A:

                  Hello Gorgeous! Our They're Real! eyeliner is waterproof and won't smudge, budge or dry out for 24 hours!

                  Answered on 7/6/2016 by Brand Expert from Benefit Cosmetics
              • Q:

                The heard the formula changed and is now creamier than the original. Is this true?
                Asked on 9/11/2015 by Tavia from Oklahoma City

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous!

                  The formula for They're Real! Push-up Liner in beyond black as well as the other new shades are essentially the same. However, in all cosmetics – shade to shade changes require slight formula differences with colorants, therefore, the textures can vary very slightly.

                  xoxo, B

                  Answered on 9/15/2015 by Product POREfessional from Benefit Cosmetics
              • Q:

                Can I USETHIS PRODUCT IN THE INNER RIM/ WATERLINE??
                Asked on 6/28/2015 by marg from mount pocono,pa

                1 answer

                • Brand Expert

                  A:

                  Hi beautiful!

                  They're real! push-up liner was n9ot tested for inner rim/waterline usage so we do not recommend it.

                  B xo

                  Answered on 6/30/2015 by Brand Expert from Benefit Cosmetics
              • Q:

                Do I HAVE to use the They're Real Remover to take off the liner, or can I use any makeup remover?
                Asked on 6/4/2015 by Kennalynn27

                1 answer

                • Brand Expert

                  A:

                  Hi, gorgeous!

                  The 24 hour longwear formula is serious business. To get it off, we recommend using they're real! remover.

                  xoxo, B

                  Answered on 6/5/2015 by Product POREfessional from Benefit Cosmetics
              • Q:

                Is it easy to use?
                Asked on 1/8/2015 by Cassy

                1 answer

                • Staff Expert

                  A:

                  Yes, this liner is very easy to apply! Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                  Answered on 1/9/2015 by Staff Expert from ULTA.com
              Displaying questions 1-10Previous | Next »

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