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They're Real! Push-Up Eyeliner

Benefit Cosmetics

They're Real! Push-Up Eyeliner

(3005) REVIEWS (25) Q&A ASK A QUESTION

0.04 oz Item 2276972

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Color:Black

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It's the first ever lash - hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*

*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push - Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

Try Me Size They're Real! Push-Up Eyeliner available - Click here!

How to:

How to In Green:


For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner
 
3.4

(based on 3005 reviews)

60%

of respondents would recommend this to a friend.

Pros

  • Long-lasting (1106)
  • Bold color (911)
  • Doesn't run (904)
  • Easy to apply (835)
  • Glides on smoothly (814)

Cons

  • Difficult to apply (657)
  • Clumpy (488)
  • Difficult to remove (476)
  • Smudges or runs (187)
  • Fades throughout day (93)

Best Uses

  • Everyday (1022)
  • Thicker line (767)
  • Going out (731)
  • Thin defined line (608)
  • Smoky look (351)
    • Reviewer Profile:
    • Classic style (748), Natural style (512), Trendy style (346)
    • Was this a gift?:
    • No (830), Yes (193)

Reviewed by 3005 customers

Displaying reviews 1-10

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5.0

Best I've Found

By DebLChin

from UT

About Me Classic Style

Pros

  • Bold Color
  • Doesn't Run
  • Easy To Apply
  • Long-Lasting

Cons

    Best Uses

    • Everyday

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    I have overactive tear ducts and very dry eyes, so it's been very difficult to find eyeliner that will stay on all day. This is the only one I've found, and I'm sticking with is as long as they make it! Yes, it does take a lot more than 8 clicks to get it going when it's new, but after that, the product is always at the tip ready to go. I find that clicking it twice, waiting to see how much comes up, and then using it or clicking it once more to get more gel does the trick. If you keep twisting and twisting, there will be product on the tip when you use it the next day. That just means that you twisted it up too many times. Don't click more product up than you will be using - it's that easy.

    My only complaint is that Ulta seems to always be out of the Beyond Brown.

     
    4.0

    Always go back to this one

    By Xtinarey22

    from Tx

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    I've tried everything and I always come back to it. It's the only thing that actually stays on all day no matter what without smudging. I mean I've tried all the best brands and always come back to this!! It does dry out with time and make it hard to come out but I just warm it up with a lighter or my hands. That is the only reason why I had stopped using it but it's worth the trouble. I also have started buying the trial sizes instead and that keeps it from drying out since I use it up quicker.

     
    1.0

    The worst

    By Beauty

    from Pa

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    It is so hard to use and the whole idea of twisting up product is strange to me. I would not recommend this to beginners

     
    5.0

    My go-to eyeliner every time!

    By Classic everyday makeup

    from Wisconsin

    About Me Classic Style

    Verified Buyer

    Pros

    • Glides On Smoothly
    • Long-Lasting

    Cons

    • Difficult To Apply

    Best Uses

    • Everyday
    • Going Out
    • Thin Defined Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    I've been using this eyeliner for years and don't think I could ever switch! It lasts all day. Goes on sort of like a gel with a flexible rubber tip. The only downsides to this product is that it takes a long time for the product to start coming out when you're using it for the first time. After the second use however, there isn't a problem. I wouldn't recommend this product for someone who isn't confident in their eyeliner applying abilities because it can kind of be tricky.

     
    4.0

    I would buy this product again!

    By Broker Becky

    from Oregon

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Easily
    • Bold Color
    • Doesn't Run
    • Long-Lasting

    Cons

    • Difficult To Apply

    Best Uses

    • Everyday

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    Waterproof

     
    4.0

    Blackest eyeliner out there

    By Liv

    from Atlanta, GA

    About Me Trendy Style

    Verified Buyer

    Pros

    • Bold Color
    • Doesn't Run
    • Easy To Apply
    • Long-Lasting

    Cons

    • Difficult to Remove
    • It can be annoying when applying it

    Best Uses

    • Everyday
    • Going Out
    • Thicker Line

    Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

    The great thing about this eyeliner is you don't have to worry about a big mess. It's pretty easy to put on, but it can be annoying because you have to push more gel out of the tube. The best thing about this eyeliner is you can get thin lines and the color is the blackest black ever which is great because I can never find eyeliner black enough.

    (1 of 1 customers found this review helpful)

     
    1.0

    Not Worth the Money

    By E

    from Columbus, Ohio

    About Me Classic Style

    Pros

      Cons

      • Difficult To Apply
      • Difficult to Remove
      • Fades Throughout Day

      Best Uses

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

        I had such high hopes for this product but unfortunately it was an utter disappointment. It is expensive for an eyeliner and other drugstore liners way outperform it. Don't waste your money on this product. The pigment is great and the shape of the applicators are great, but the formula needs much improvement. It does not seem to matter how I store the eyeliner every time I uncap it there is a lot of product that has come up out of the applicator on its own. It is too much product to apply to the eye so I either have to waste all that product and clean the tip before every application or deposit it on another surface and then just kind of dip into it to create the desired look on the eye. I have also noticed that while the pigmentation starts off well and the product can be hard to remove at the end of the day, patches of it can flake off throughout the day. Will not repurchase and sadly would not recommend to anyone. Disappointing as Benefit usually produces great products.

         
        5.0

        Took Some Getting Used To, But I Love It

        By Natural Face

        from Chicago, IL

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Easily
        • Bold Color
        • Doesn't Run
        • Easy To Apply
        • Glides On Smoothly
        • Long-Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Thicker Line
          • Thin Defined Line

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

          I struggled at first with application, but after a member of the staff show me how to properly use it....
          I'M IN LOVE!

          (1 of 1 customers found this review helpful)

           
          3.0

          I had such high hopes

          By Tiffany C

          from Glendale Arizona

          Verified Buyer

          Pros

          • Long-Lasting

          Cons

          • Clumpy
          • Difficult To Apply
          • Difficult to Remove

          Best Uses

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

            This product could be so amazing. It dries so quickly so it is impossible to get it straight unless you are an expert. The design of the product makes it easy to do a cat eye if you are quick enough. Once it dries the product stays pretty good however it does flake over time

             
            5.0

            Perfect for beginners!

            By JenBo

            from Ohio

            Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner:

            I bought the mini size of this today in determination to teach myself winged eyeliner. The tip of this eyeliner makes it so easy! And it looked great all day! Definitely will purchase again!

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            Q&A

            Product Q&A

            Ask a question

            Do you have questions about this product?

            Get answers from in-house experts.

            25 Questions | 25 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              I've tried very color and loved them, except blue. The blue was clumpy and making a line was next to impossible. I LOVE the color and would like to give this a second chance, but using the blue was impossible. Is this normal or a bad batch? I'm scared to spend the money to have the same experience
              Asked on 12/16/2017 by Lily from Manassas, Va

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! I would recommend going in-store to test out our They're Real! eyeliner in beyond blue. xoxo B

                Answered on 12/27/2017 by Brand Expert from Benefit Cosmetics
            • Q:

              Looking for purple eye liner they're real
              Asked on 2/9/2017 by Selena from New port Richey,fl

              1 answer

            • Q:

              Does it contain parabens or pthalates?
              Asked on 9/11/2016 by cheshire9 from Griffith, IN

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! They're Real! Push-Up Liner does not contain parabens or phthalates. xoxo B

                Answered on 9/20/2016 by Brand Expert from Benefit Cosmetics
            • Q:

              What color do you reccomend for brown eyes?
              Asked on 9/10/2016 by cheshire9 from Griffith, IN

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! All colors work well with your brown eyes, I should know I have used them all! xoxo B

                Answered on 9/12/2016 by Brand Expert from Benefit Cosmetics
            • Q:

              If I use this eyeliner everyday how long will it last?
              Asked on 8/2/2016 by Andrea from California

              1 answer

              • Brand Expert

                A:

                Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months.

                Answered on 8/8/2016 by Brand Expert from Benefit Cosmetics
            • Q:

              Is it waterproof?
              Asked on 7/1/2016 by Lisa

              1 answer

              • Brand Expert

                A:

                Hello Gorgeous! Our They're Real! eyeliner is waterproof and won't smudge, budge or dry out for 24 hours!

                Answered on 7/6/2016 by Brand Expert from Benefit Cosmetics
            • Q:

              The heard the formula changed and is now creamier than the original. Is this true?
              Asked on 9/11/2015 by Tavia from Oklahoma City

              1 answer

              • Brand Expert

                A:

                Hi gorgeous!

                The formula for They're Real! Push-up Liner in beyond black as well as the other new shades are essentially the same. However, in all cosmetics – shade to shade changes require slight formula differences with colorants, therefore, the textures can vary very slightly.

                xoxo, B

                Answered on 9/15/2015 by Product POREfessional from Benefit Cosmetics
            • Q:

              Can I USETHIS PRODUCT IN THE INNER RIM/ WATERLINE??
              Asked on 6/28/2015 by marg from mount pocono,pa

              1 answer

              • Brand Expert

                A:

                Hi beautiful!

                They're real! push-up liner was n9ot tested for inner rim/waterline usage so we do not recommend it.

                B xo

                Answered on 6/30/2015 by Brand Expert from Benefit Cosmetics
            • Q:

              Do I HAVE to use the They're Real Remover to take off the liner, or can I use any makeup remover?
              Asked on 6/4/2015 by Kennalynn27

              1 answer

              • Brand Expert

                A:

                Hi, gorgeous!

                The 24 hour longwear formula is serious business. To get it off, we recommend using they're real! remover.

                xoxo, B

                Answered on 6/5/2015 by Product POREfessional from Benefit Cosmetics
            • Q:

              Is it easy to use?
              Asked on 1/8/2015 by Cassy

              1 answer

              • Staff Expert

                A:

                Yes, this liner is very easy to apply! Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                Answered on 1/9/2015 by Staff Expert from ULTA.com
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