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Benefit CosmeticsThey're Real! Push-Up Eyeliner Mini

Benefit Cosmetics

They're Real! Push-Up Eyeliner Mini

0.01 oz Item 2285071

Special Free Gift with Purchase! Click for Offer Details

Color:Black (matte)

GIFT WITH PURCHASE

FREE deluxe 24-HR Brow Setter with any $35 Benefit Cosmetics purchase (offer valid 2/18/18-3/10/18 or while supplies last)

FREE Deluxe 24-HR Brow Setter w/any $35 Benefit purchase

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It's the first ever lash-hugging gel eye liner in a pen! This matte gel formula won't smudge, budge or dry out, and the innovative soft AccuFlex Tip hugs your lashline from corner to corner. The closer the line, the bigger the eye!

  • 91% said it was longwearing*
  • 81% said it was waterproof*
  • 88% said it hugged the lashline*
  • 84% said eyes looked visibly larger*


*Results observed in a consumer panel survey on 32 women after 2 weeks

They're Real! Push-Up Eye Liner is the #1 Prestige Gel Eyeliner in the US*

*Source: The NPD Group, Inc. / BeautyTrends, US Prestige Makeup Item Dollar Sales, January 2015 - December 2015

For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

Beauty tip: Double the REAL! Wear They're Real! Push-Up Eye Liner and They're Real! Lengthening Mascara together for beyond longer lashes AND bigger-looking eyes.
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. May Contain: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Push-Up Eyeliner Mini
 
3.4

(based on 390 reviews)

62%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (116)
  • Long lasting (104)
  • Good pigmentation (93)
  • Good value (68)
  • Effective (55)

Cons

  • Difficult to apply (98)
  • Messy (43)
  • Difficult to remove (31)
  • Flakes (30)
  • Complicated to use (23)

Best Uses

  • Daily use (102)
  • Everyday (48)
  • Normal skin (40)
  • Women (39)
  • Thicker line (38)
    • Reviewer Profile:
    • Classic style (115), Natural style (88), Trendy style (45), Brand buyer (44), Budget shopper (40)
    • My Beauty Routine Takes:
    • 30 minutes (52), 10 minutes (35), 1+ hour (9)

Reviewed by 390 customers

Displaying reviews 1-10

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2.0

Won't buy again

By Cris

from San Diego, ca

Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

I usually don't believe everything in the review comments but this was one of the times I should've trusted the reviews. This eyeliner is horrible. Applicator sucks, the product takes forever to come out (you twist for product to come out). You twist and twist and nothing comes out you come back later and the product is falling out. Good thing i only bought a small one.

 
1.0

Just awful

By Becca

from Mechanicsburg, PA

About Me Classic Style

Verified Reviewer

Pros

    Cons

    • Difficult to Apply
    • Flakes
    • Messy

    Best Uses

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

      I was so excited to use this as I've loved their mascara. HUGE disappointment. The wand doesn't push out more product and what is pushed out is a crumbly mess.

      • Age:
      • 45-59
       
      2.0

      EH

      By livi

      from monterey, ca

      About Me Classic Style

      Pros

      • Good Pigmentation

      Cons

      • Difficult to Apply
      • Messy

      Best Uses

      • Normal Skin

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

      Really glad I only asked for the trial size for Christmas, I was hoping for a really easy to use product. This is hard to apply and pieces easily break off. Perhaps if you warmed it up a bit it may be easier to apply.

      • Age:
      • 18-29
       
      3.0

      Love/Hate relationship

      By T Lynn

      from Fort Smith AR

      About Me Classic Style

      Verified Buyer

      Pros

      • Extremely waterproof
      • Long Lasting

      Cons

      • Clumps in tube
      • Difficult to Apply
      • Messy

      Best Uses

      • Daily Use
      • Oily Skin

      Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

      The love: this stuff stays on no matter what. I have watery eyes & I wear contacts. I often apply this to wet eyelids. It sets instantly & stays where you put it all day. I've tried them all & there is nothing out there that stays on as well as this! The hate: the product gets clumped & stops up in the tube. I end up wasting a lot of it by squeezing out the dry clumps. It's easy to get too much on & impossible to correct it when you do. Also I wish it came in gray.

      • Age:
      • 45-59
       
      5.0

      My favorite!!

      By Tara

      from Santa Fe NM

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Good Pigmentation
      • Good Value
      • Long Lasting
      • Versatile

      Cons

        Best Uses

        • Daily Use
        • Special Occasions

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

        Love this product! I buy the travel size so it doesn't dry out like the full size one can depending on how often you use it. This is my go to eyeliner and great for creating sharp wings!

        • Age:
        • 30-44
         
        3.0

        Good product

        By Ann

        from Salisbury, NC

        About Me Trendy Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting

        Cons

        • Flakes

        Best Uses

        • Daily Use

        Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

        Used the product daily

        • Age:
        • 45-59
         
        5.0

        I will keep using the product!

        By Eve

        from Mt. Pleasant, TX

        About Me Classic Style

        Pros

        • Easy To Apply
        • Good Pigmentation
        • Good Value
        • Long Lasting
        • Versatile

        Cons

          Best Uses

          • Daily Use
          • Special Occasions

          Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

          I tried the mini first. I fell in love with this eyeliner. It doesn't smear. Lasts all day long and easy to use.

          • Age:
          • 18-29
           
          2.0

          Dries out too fast

          By Korisa

          from Milwaukee, WI

          About Me Classic Style

          Verified Reviewer

          Pros

            Cons

            • Flakes

            Best Uses

              Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

              At first, I really like this product. I thought the color was very black, and it dried matte. There was a learning curve with the applicator, but I was willing to put in the work. However, the applicator quickly got caked with product and dried out. I didn't have the product that long before it did this, which really disappointed me. I'll stick with my drugstore favorites.

              • Age:
              • 18-29
               
              4.0

              I will definitely be repurchasing.

              By Amanda

              from Oklahoma

              About Me Classic Style

              Verified Buyer

              Pros

              • Good Pigmentation
              • Good Value
              • Long Lasting
              • Versatile

              Cons

              • Difficult to Apply

              Best Uses

                Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                There is definitely a learning curve to this eyeliner. Once I figured out how to wear it, I loved it. I figured the tip would be stiff, but it is not, it is soft and flexible. You do have to be careful with the amount that you put on if you have hooded lids...if you put on too much, you will get it above your crease when you look up. A setting spray may fix the issue, but I don't use setting spray. I would absolutely recommend this product.

                • Age:
                • 30-44
                 
                2.0

                Thick and pasty. Very unforgiving for a novice.

                By Mimi

                from Pinole

                About Me Natural Style

                Verified Buyer

                Pros

                • Long Lasting

                Cons

                • CLUMPY
                • Difficult to Apply

                Best Uses

                  Comments about Benefit Cosmetics They're Real! Push-Up Eyeliner Mini:

                  I really wanted to like this for a quick easy lash line. Sadly, not a fan.

                  • Age:
                  • 45-59

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  8 Questions | 8 Answers
                  Displaying questions 1-8
                  • Q:

                    Is one able to do a wing with this type of applicator?
                    Asked on 1/3/2018 by Kayla from Newberry,Mi

                    1 answer

                    • Staff Expert

                      A:

                      Sorry for the delay answering your question. Please contact us at gethelp@ulta.com. Thanks!

                      Answered on 2/5/2018 by Staff Expert from Ulta Beauty
                  • Q:

                    Will this eyeliner ruin my contacts?
                    Asked on 11/21/2017 by Josie from Washington,pa

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our They're Real! eyeliner is ophthalmologist approved and safe for contact lens wearers. xoxo B

                      Answered on 11/29/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    Is this product a liquid eyeliner or is it an eye pencil?
                    Asked on 7/2/2017 by maddy from Taunton ma

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! Our They're Real! eyeliner is a pen, it's soft tip hugs your lash line from corner to corner! xoxo B

                      Answered on 7/12/2017 by Brand Expert from Benefit Cosmetics
                  • Q:

                    I bought a couple products the other day, and already own the full size they're real push-up eye liner but I bought the travel size version and it won't come out of the tip even after I've twisted the bottom? So I don't know what to do
                    Asked on 3/10/2016 by Alex from Medford, Oregob

                    1 answer

                    • Brand Expert

                      A:

                      Hi gorgeous! For first-time use: To prep the pen, remove the AccuFlex tip protector & discard. Twist base until gel appears on tip. Wipe off excess.

                      For daily use: Wipe leftover gel off AccuFlex tip before each use to get fresh liner every time. Slowly twist base until a tiny amount of gel appears on tip. Rest the tip on the base of your lashes and guide along your lashline from either the inner or outer corner. The angled AccuFlex tip works both ways.

                      Answered on 3/11/2016 by Brand Expert from Benefit Cosmetics
                  • Q:

                    What colors are available in this push-up liner mini?
                    Asked on 6/12/2015 by pt

                    1 answer

                    • Staff Expert

                      A:

                      This product is available only in Black.

                      Answered on 6/15/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    How much product is in the mini
                    Asked on 4/12/2015 by ak from Christopher, us

                    1 answer

                    • Staff Expert

                      A:

                      0.01 oz.

                      Answered on 4/14/2015 by Staff Expert from ULTA.com
                  • Q:

                    I am new to non pencil eyeliners. how do I use this item?
                    Asked on 2/2/2015 by Abby from Lake Charles, LA

                    1 answer

                    • Staff Expert

                      A:

                      Twist base once to "push up" gel liner to tip. Resting the AccuFlex tip on the base of your lashes, slowly guide along your lashline from the inner or outer corner. The angled AccuFlex tip works both ways. For first-time use, remove and discard tip protector. Activate They're Real! Push-Up Liner by twisting base until gel is delivered to tip. Wipe any excess on tissue.

                      We recommend viewing the tutorial video in the Details!

                      Answered on 2/2/2015 by Staff Expert from ULTA.com
                  • Q:

                    How long does this size last?
                    Asked on 1/26/2015 by Abby from Tickfaw LA

                    1 answer

                    • Staff Expert

                      A:

                      This product lasts approximately one month with typical daily use.

                      Answered on 2/3/2015 by Staff Expert from ULTA.com
                  Displaying questions 1-8

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