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Benefit CosmeticsThey're Real! Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

0.3 oz Item 2231443

Special Free Gift with Purchase! Click for Offer Details

Color:Black

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GIFT WITH PURCHASE

FREE deluxe 24-HR Brow Setter with any $35 Benefit Cosmetics purchase (offer valid 2/18/18-3/10/18 or while supplies last)

FREE Deluxe 24-HR Brow Setter w/any $35 Benefit purchase

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They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:
  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*

*Results observed in a consumer panel survey

Try Me Size They're Real! Lengthening Mascara available - Click here!

Find your Benefit Mascara match!

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 9728 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (6415)
  • Adds volume (5974)
  • Defines & separates (5812)
  • Great brush (5664)
  • Applies evenly (5541)

Cons

  • Difficult to remove (1884)
  • Dries out quickly (775)
  • Flakes (569)
  • Sticky texture (521)
  • Smudges or runs (501)

Best Uses

  • Anytime (6660)
  • Daytime (1888)
  • Going out (1801)
  • Daily use (545)
  • Special occasions (227)
    • Reviewer Profile:
    • Classic style (4035), Natural style (3546), Trendy style (1252)
    • Was this a gift?:
    • No (22)

Reviewed by 9728 customers

Displaying reviews 1-10

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1.0

Takes forever to dry, always ends up on my lid, clumps.

By Reba

from Goodyear, AZ

About Me Natural Style

Pros

  • Lengthens

Cons

  • Always ends up on my lid/undereye
  • clumps on end of lashes
  • Does not separate lashes
  • Takes forever to dry

Best Uses

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I am so very disappointed in this product. It clumps my lashes together and the brush does not separate my lashes. So I end up with several lashes bound together by the product. Also, it is so moist that it takes several minutes to dry. In that time, I ALWAYS end up with mascara on my eyelid or under eye area. This is the thing I hate the most about this product. I'm not a monkey with a mascara brush. I've been applying mascara for 30 years. Something about this product just does not work for me and I will not purchase it again.

     
    3.0

    Idk, if I got a bad bottle?

    By Allycat

    from St Cloud MN

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    I got this in my Ipsy bag, so it was a sample size and I LOVED it. Then I bought it at Ulta and absolutely hate it. I would say I try to preserve my mascara as much as possible so I don't put the applicator back in and out as this dries out mascara. Well I did everything to avoid dry out and tried to make this last longer.....3 weeks later this mascara was too dry to use...

     
    1.0

    not impressed

    By Sandy

    from Buffalo, ny

    About Me Natural Style

    Verified Buyer

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    not impressed

     
    4.0

    Never clumps

    By Admin

    from Houston, TX

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Been using this mascara for several years - always works well.

       
      5.0

      Amazing!

      By Lyly

      from Georgia

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Lengthens

      Cons

      • Difficult To Remove

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      I was looking for a product that would enhance and lengthen my lashes without having to use a "lenghtening serum". They're Real did that! My lashes have never looked so good. I highly recommend this mascara.

       
      5.0

      Love this stuff!

      By Vicky

      from Maine

      About Me Natural Style

      Verified Buyer

      Pros

      • Adds Volume
      • Defines & Separates
      • Lengthens

      Cons

      • Flakes

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      I'm over 50 and although I have lots of lashes (and always have) I don't have the volume I used to. This mascara really improves my lashes! Goes on well and looks natural.

       
      5.0

      Love it

      By Kk

      from West Palm Beach

      About Me Classic Style

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime
        • Daytime
        • Going Out

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        I used to use Lancôme but that was so clumpy and dried out quickly. This builds nicely with no clumping

         
        5.0

        Best ever!

        By JP

        from MT

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        This is the best mascara I've used hands down.

        (1 of 1 customers found this review helpful)

         
        4.0

        Do not wear this mascara is you wear contacts!

        By Linde

        from Dallas

        About Me Natural Style

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Great Brush
        • Lengthens

        Cons

        • Dries Out Quickly
        • Flakes
        • gets fibers all over contacts causes cloudiness

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        I loved the way it made my lashes look, and if I didn't wear contacts I would recommend.

         
        5.0

        Benefit has the best mascara ❤️

        By Erika

        from Dallas, Texas

        Verified Buyer

        Pros

        • Defines & Separates
        • Lengthens

        Cons

          Best Uses

          • Anytime
          • Daytime
          • Going Out

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          This is one if my fave products!

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          Q&A

          Product Q&A

          Ask a question

          Do you have questions about this product?

          Get answers from in-house experts.

          64 Questions | 65 Answers
          Displaying questions 1-10Previous | Next »
          • Q:

            hi does this formula have a wetter or drier consistency
            Asked on 1/15/2018 by beautyconcious from ny,ny

            1 answer

            • Staff Expert

              A:

              Sorry for the delay answering your question. Please reach out to gethelp@ulta.com for assistance. Thanks!

              Answered on 2/13/2018 by Staff Expert from Ulta Beauty
          • Q:

            How long would an unopened tube last for? I got 2 as a Christmas present but I won't be using both at the same time.
            Asked on 12/28/2017 by beauty from San Jose

            1 answer

            • Brand Expert

              A:

              Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo B

              Answered on 1/2/2018 by Brand Expert from Benefit Cosmetics
          • Q:

            I just received a sample of this AAA-MAZING product! I'm in �� The only thing it's missing is a primer. What product would you suggest as I'm new to your line. Thank you! ��
            Asked on 12/10/2017 by RaeRae32 from KC, MO

            1 answer

          • Q:

            Is this product vegan or animal tested?
            Asked on 12/9/2017 by Elise from NJ

            1 answer

            • Brand Expert

              A:

              Hi gorgeous! Our They're Real! mascara does contain Beeswax and Sericin which are animal derived ingredients. xoxo B

              Answered on 12/27/2017 by Brand Expert from Benefit Cosmetics
          • Q:

            How blue is the electric blue shade? Would it compliment blue eyes better vs the brown?
            Asked on 12/7/2017 by Ashley_1027 from Ohio

            1 answer

            • Brand Expert

              A:

              Hi gorgeous! Our They're Real! mascara in blue is a cobalt color and will give your lashes a pop of color to compliment any shade of eye color. xoxo B

              Answered on 12/27/2017 by Brand Expert from Benefit Cosmetics
          • Q:

            Is the blue color more subtle or like an electric looking blue on lashes?
            Asked on 12/4/2017 by Ash from Ohio

            1 answer

            • Brand Expert

              A:

              Hi gorgeous! Our They're Real! mascara in beyond blue is not subtle, it's an electric blue that is very flattering to all. xoxo B

              Answered on 12/13/2017 by Brand Expert from Benefit Cosmetics
          • Q:

            Is this product oil-free? And is the primer oil-free?
            Asked on 7/6/2017 by Stephanie from Murfreesboro, AR

            1 answer

            • Brand Expert

              A:

              Hi gorgeous! Our They're Real Mascara and They're Real Tinted Primer are water based and do not contain oil as an ingredient. xoxo B

              Answered on 7/12/2017 by Brand Expert from Benefit Cosmetics
          • Q:

            Is this mascara waterproof?
            Asked on 6/28/2017 by Cindy Meyer Silverman from Denver

            1 answer

          • Q:

            Will this mascara run if exposed to water or sweat?
            Asked on 5/4/2017 by Curious person

            1 answer

            • Brand Expert

              A:

              Hi gorgeous! Our They're Real! mascara is a long-wearing formula that won't smudge, budge or dry out. I would recommend our BADgal waterproof mascara (Item #: 2202100). Apply They're Real! mascara to lengthen your lashes, then apply a coat of BADgal waterproof mascara to seal the deal. You'll love the length of They're Real! combined with the volume of BADgal! xoxo, B

              http://www.ulta.com/badgal-waterproof-mascara?productId=xlsImpprod1060438&sku=2202100&_requestid=4873152

              Answered on 5/10/2017 by Brand Expert from Benefit Cosmetics
          • Q:

            Does this product clump up?
            Asked on 3/30/2017 by Sofia from New York,NY

            1 answer

            • Brand Expert

              A:

              Hi gorgeous! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. xoxo B

              Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
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