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Benefit CosmeticsThey're Real! Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

0.3 oz Item 2231443

Special Free Gift with Purchase! Click for Offer Details

Color:Black

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GIFT WITH PURCHASE

FREE deluxe It's Potent! Eye Cream with any $35 Benefit purchase (offer valid 1/7/18-2/3/18 or while supplies last)

FREE deluxe It's Potent! Eye Cream w/any $35 Benefit purchase

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They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:
  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*

*Results observed in a consumer panel survey

Try Me Size They're Real! Lengthening Mascara available - Click here!

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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How to Use+

Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 9654 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (6361)
  • Adds volume (5930)
  • Defines & separates (5772)
  • Great brush (5626)
  • Applies evenly (5498)

Cons

  • Difficult to remove (1870)
  • Dries out quickly (770)
  • Flakes (564)
  • Sticky texture (518)
  • Smudges or runs (498)

Best Uses

  • Anytime (6610)
  • Daytime (1877)
  • Going out (1792)
  • Daily use (545)
  • Special occasions (227)
    • Reviewer Profile:
    • Classic style (4013), Natural style (3518), Trendy style (1243)
    • Was this a gift?:
    • No (22)

Reviewed by 9654 customers

Displaying reviews 1-10

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2.0

Expensive and dries out quickly

By Cache

from Tn

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly

Cons

  • Dries Out Quickly

Best Uses

  • Anytime

Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

I love this product but it dries out quickly and tends to be pricey for the amount of usage you will reveive.
I emailed the company regarding the shelf life and they were not helpful or encouraging. In fact the rep was pretty smug about ir w a no care attitude.
I use it but continue to look for a better mascsra. It's too bad because I do like the way it looks.

 
5.0

Favorite mascara

By Susan D

from Michigan

About Me Natural Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    Have tried TONS... this my fave by far.

     
    5.0

    ❤️ it!!!

    By Cass

    from Richmond Va

    About Me Natural Style

    Verified Buyer

    Pros

    • Applies Evenly
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      Love this!

       
      5.0

      Definatly worth the price.

      By Nana

      from Escondido, California

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        Works for every occasion. I only use two coats for everyday use for that natural look.

         
        5.0

        I will most definitely keep buying this product. Love it!!!

        By Don't have one

        from Roxie, MS

        About Me Natural Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          It's amazing!! Doesn't clump at all. Has an awesome brush tip to separate your lashes. Just love it!!

           
          5.0

          I will buy this mascara again.

          By Gigi

          from Dallas, Texas

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Defines & Separates
          • Great Brush

          Cons

          • Occasional flake but I will still buy.

          Best Uses

          • Anytime

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          I am fair-complected and it makes my eyelashes really show up good.

           
          5.0

          Would get this product again

          By Me

          from Cedar hill tx

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            Love this mascara.

             
            5.0

            LOVE this mascara

            By Jenny L.

            from Port Washington, WI

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Defines & Separates
            • Great Brush
            • Lengthens

            Cons

            • Difficult To Remove

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            I received a trial of this mascara and fell in love with it. It makes my lashes look much longer and thicker than they actually are. While it's not waterproof, it does stay on well. You definitely need makeup remover to get it off at night.

             
            5.0

            I wouldn't most definitely buy this again!

            By Sav

            from Pleasant view, TN

            About Me Trendy Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

            • Flakes

            Best Uses

            • Anytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            This product is awesome! Everything about it is great! Only thing ive noticed is that when you Apply multiple strokes on your lashes, it tends to flake very LITTLE.

             
            5.0

            Love it !

            By Val

            from Sarasota Fl.

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              Great product doesn't clump or flake

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Ask a question

              Do you have questions about this product?

              Get answers from in-house experts.

              63 Questions | 64 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                How long would an unopened tube last for? I got 2 as a Christmas present but I won't be using both at the same time.
                Asked on 12/28/2017 by beauty from San Jose

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo B

                  Answered on 1/2/2018 by Brand Expert from Benefit Cosmetics
              • Q:

                I just received a sample of this AAA-MAZING product! I'm in �� The only thing it's missing is a primer. What product would you suggest as I'm new to your line. Thank you! ��
                Asked on 12/10/2017 by RaeRae32 from KC, MO

                1 answer

              • Q:

                Is this product vegan or animal tested?
                Asked on 12/9/2017 by Elise from NJ

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our They're Real! mascara does contain Beeswax and Sericin which are animal derived ingredients. xoxo B

                  Answered on 12/27/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                How blue is the electric blue shade? Would it compliment blue eyes better vs the brown?
                Asked on 12/7/2017 by Ashley_1027 from Ohio

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our They're Real! mascara in blue is a cobalt color and will give your lashes a pop of color to compliment any shade of eye color. xoxo B

                  Answered on 12/27/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                Is the blue color more subtle or like an electric looking blue on lashes?
                Asked on 12/4/2017 by Ash from Ohio

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our They're Real! mascara in beyond blue is not subtle, it's an electric blue that is very flattering to all. xoxo B

                  Answered on 12/13/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                Is this product oil-free? And is the primer oil-free?
                Asked on 7/6/2017 by Stephanie from Murfreesboro, AR

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our They're Real Mascara and They're Real Tinted Primer are water based and do not contain oil as an ingredient. xoxo B

                  Answered on 7/12/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                Is this mascara waterproof?
                Asked on 6/28/2017 by Cindy Meyer Silverman from Denver

                1 answer

              • Q:

                Will this mascara run if exposed to water or sweat?
                Asked on 5/4/2017 by Curious person

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our They're Real! mascara is a long-wearing formula that won't smudge, budge or dry out. I would recommend our BADgal waterproof mascara (Item #: 2202100). Apply They're Real! mascara to lengthen your lashes, then apply a coat of BADgal waterproof mascara to seal the deal. You'll love the length of They're Real! combined with the volume of BADgal! xoxo, B

                  http://www.ulta.com/badgal-waterproof-mascara?productId=xlsImpprod1060438&sku=2202100&_requestid=4873152

                  Answered on 5/10/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                Does this product clump up?
                Asked on 3/30/2017 by Sofia from New York,NY

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. xoxo B

                  Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                is it safe for contact wearers
                Asked on 3/24/2017 by trish from march

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! They're Real mascara is ophthalmologist approved and safe for contact lens wearers. xoxo B

                  Answered on 3/27/2017 by Brand Expert from Benefit Cosmetics
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