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Benefit CosmeticsThey're Real! Lengthening Mascara

Benefit Cosmetics

They're Real! Lengthening Mascara

0.3 oz Item 2231443

Special Free Gift with Purchase! Click for Offer Details

Color:Black

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GIFT WITH PURCHASE

FREE deluxe It's Potent! Eye Cream with any $35 Benefit purchase (offer valid 1/7/18-2/3/18 or while supplies last)

FREE deluxe It's Potent! Eye Cream w/any $35 Benefit purchase

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They're Real! lengthens, curls, volumizes, lifts & separates. The long-wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:
  • 94% saw dramatic length & volume*
  • 90% saw base-to-tip curl*
  • 94% saw visible lift*
  • 100% saw long-wearing results*

*Results observed in a consumer panel survey

Try Me Size They're Real! Lengthening Mascara available - Click here!

Position wand horizontally & wiggle brush from side to side, base to tip, to achieve maximum volume, length & lift. Hold wand vertically & stroke upward to curl & separate. Layer generously as desired.

Beauty tip: Want a big, doe-eyed look? Fan corner lashes outward with the custom-domed tip. The precision bristles make it easy!
Water (Aqua), Paraffin, Polybutene, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Beeswax (Cera Alba), Bis-Diglyceryl Polyacyladipate-2, C18-36 Acid Triglyceride, Palmitic Acid, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Acacia Senegal Gum, Hydroxyethylcellulose, Phenoxyethanol, Tetrasodium EDTA, Butylene Glycol, Caprylyl Glycol, Tocopheryl Acetate, Sodium Laureth-12 Sulfate, Glycerin, Potassium Sorbate, Sericin, Calcium Chloride, Sodium Hyaluronate, Tilia Tomentosa Bud Extract, Citric Acid, BHT, Sorbic Acid. May Contain: Iron Oxides (CI 77491, CI 77492, CI 77499), Ultramarines (CI 77007), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Titanium Dioxide (CI 77891).

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How to Use+

Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Benefit CosmeticsThey're Real! Lengthening Mascara
 
4.3

(based on 9642 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Lengthens (6351)
  • Adds volume (5919)
  • Defines & separates (5763)
  • Great brush (5616)
  • Applies evenly (5488)

Cons

  • Difficult to remove (1869)
  • Dries out quickly (768)
  • Flakes (562)
  • Sticky texture (518)
  • Smudges or runs (498)

Best Uses

  • Anytime (6599)
  • Daytime (1876)
  • Going out (1792)
  • Daily use (545)
  • Special occasions (227)
    • Reviewer Profile:
    • Classic style (4010), Natural style (3511), Trendy style (1242)
    • Was this a gift?:
    • No (22)

Reviewed by 9642 customers

Displaying reviews 1-10

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2.0

Disappointing

By UltaShopper

from Michigan

About Me Classic Style

Verified Buyer

Pros

    Cons

    • Difficult To Remove
    • Sticky Texture

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    This doesn't work any better than a "drugstore" brand that is less than $10. Did not make my lashes longer and wanted to clump before I could get a single coat on. Very disappointing, especially for the price.

     
    5.0

    I love this product

    By Katelynofsteel

    from Iowa

    About Me Natural Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

    • Smudges or Runs

    Best Uses

    • Anytime

    Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

    Love everything about it.

     
    5.0

    The best mascara

    By Cocochristmas7

    from Detroit

    About Me Classic Style

    Verified Buyer

    Pros

    • Defines & Separates
    • Doesn't Clump
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      I love this mascara so I won't have to wear fake lashes because this mascara length eyelashes.

       
      5.0

      Long Lashes, Natural Look

      By Laura

      from Ohio

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Evenly
      • Defines & Separates
      • Doesn't Clump
      • Great Brush
      • Lengthens

      Cons

      • Difficult To Remove

      Best Uses

      • Anytime
      • Daytime
      • Going Out

      Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

      A little difficult to remove it all, but the length is well worth the effort!

       
      5.0

      yes i did love this

      By pam

      from ky

      Verified Buyer

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

        I really am happy w/this item .

         
        5.0

        LOOOOVE!!

        By Angela

        from Augusta, GA

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime
          • Daytime
          • Going Out

          Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

          The absolute best mascara!

           
          5.0

          Love this product. Stays put. My lashes look great.

          By Ike on

          from Brimfield MA

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Daytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            Love that it comes in brown

             
            2.0

            Hmmm

            By Lmb

            from 78130

            About Me Classic Style

            Verified Buyer

            Pros

            • Defines & Separates
            • Great Brush

            Cons

            • Clumps
            • Difficult To Remove
            • Sticky Texture

            Best Uses

            • Daytime

            Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

            It goes on well, but gets sticky and hard, clumps together after a few hours. If you have allergies, do not use. Watery eyes makes for spider lashes

             
            5.0

            Good everyday mascara

            By Mona

            from NJ

            About Me Natural Style

            Verified Buyer

            Pros

            • Doesn't Clump
            • Lengthens

            Cons

              Best Uses

              • Anytime
              • Daytime

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              Great for everyday use. Applies easy to bottom lashes.

               
              2.0

              Not in love

              By D

              from PA

              About Me Trendy Style

              Verified Buyer

              Pros

              • Doesn't Clump
              • Lengthens

              Cons

              • Difficult To Remove
              • Sticky Texture

              Best Uses

              • Daytime

              Comments about Benefit Cosmetics They're Real! Lengthening Mascara:

              I was So excited to try this. It stung my eyes and took forever to wash off. And it smudged under my eyes. It definitely gave volume and impressed me when I first Put it on, but will be exchanging.

              Displaying reviews 1-10

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              Q&A

              Product Q&A

              Ask a question

              Do you have questions about this product?

              Get answers from in-house experts.

              63 Questions | 64 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                How long would an unopened tube last for? I got 2 as a Christmas present but I won't be using both at the same time.
                Asked on 12/28/2017 by beauty from San Jose

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! It really depends on how often you use it and how much you use. I would say that if used daily, it can last 4 to 5 months give or take. Our unopened products typically have a shelf life of 36 months. xoxo B

                  Answered on 1/2/2018 by Brand Expert from Benefit Cosmetics
              • Q:

                I just received a sample of this AAA-MAZING product! I'm in �� The only thing it's missing is a primer. What product would you suggest as I'm new to your line. Thank you! ��
                Asked on 12/10/2017 by RaeRae32 from KC, MO

                1 answer

              • Q:

                Is this product vegan or animal tested?
                Asked on 12/9/2017 by Elise from NJ

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our They're Real! mascara does contain Beeswax and Sericin which are animal derived ingredients. xoxo B

                  Answered on 12/27/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                How blue is the electric blue shade? Would it compliment blue eyes better vs the brown?
                Asked on 12/7/2017 by Ashley_1027 from Ohio

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our They're Real! mascara in blue is a cobalt color and will give your lashes a pop of color to compliment any shade of eye color. xoxo B

                  Answered on 12/27/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                Is the blue color more subtle or like an electric looking blue on lashes?
                Asked on 12/4/2017 by Ash from Ohio

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our They're Real! mascara in beyond blue is not subtle, it's an electric blue that is very flattering to all. xoxo B

                  Answered on 12/13/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                Is this product oil-free? And is the primer oil-free?
                Asked on 7/6/2017 by Stephanie from Murfreesboro, AR

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our They're Real Mascara and They're Real Tinted Primer are water based and do not contain oil as an ingredient. xoxo B

                  Answered on 7/12/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                Is this mascara waterproof?
                Asked on 6/28/2017 by Cindy Meyer Silverman from Denver

                1 answer

              • Q:

                Will this mascara run if exposed to water or sweat?
                Asked on 5/4/2017 by Curious person

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! Our They're Real! mascara is a long-wearing formula that won't smudge, budge or dry out. I would recommend our BADgal waterproof mascara (Item #: 2202100). Apply They're Real! mascara to lengthen your lashes, then apply a coat of BADgal waterproof mascara to seal the deal. You'll love the length of They're Real! combined with the volume of BADgal! xoxo, B

                  http://www.ulta.com/badgal-waterproof-mascara?productId=xlsImpprod1060438&sku=2202100&_requestid=4873152

                  Answered on 5/10/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                Does this product clump up?
                Asked on 3/30/2017 by Sofia from New York,NY

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! I find that wiggling the wand slowly gives me maximum length & volume - you really want to feel the brush working on your lashes. Apply a second coat holding the wand vertically so that the unique tip can curl & separate your lashes. xoxo B

                  Answered on 4/20/2017 by Brand Expert from Benefit Cosmetics
              • Q:

                is it safe for contact wearers
                Asked on 3/24/2017 by trish from march

                1 answer

                • Brand Expert

                  A:

                  Hi gorgeous! They're Real mascara is ophthalmologist approved and safe for contact lens wearers. xoxo B

                  Answered on 3/27/2017 by Brand Expert from Benefit Cosmetics
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