Rated 4.36 out of 5 stars
Most Helpful Positive Review Be Patient It Works!
I use this product every day. It works! I have a lot of bad habits and addictions (Coffee, Tea, & Smoking), but it works. It took me maybe 3 weeks to start seeing consistent results. It's definitely worth the wait though! I can drink cup of coffee and still look great!
Most Helpful Critical Review Not my favorite
I bought this product on a whim while shopping at Ulta, and after using it consistently for several months I'm just not impressed. I was initially attracted to this product for the reasonable price and the product's ease of use; I've used teeth whitening strips and trays many times and have seen consistently pleasing results, but they're kind of a hassle, but since you can use this gel with toothpaste and apply it at the same time as your regular brushing it's really low-maintenance. The gel's formula is really similar to the stuff that's in teeth whitening trays (it has a similar taste as well), but I just don't think it's strong enough to be effective... Since you brush with it just like toothpaste, I feel like it just doesn't sit on your teeth long enough to make them noticeably whiter. I didn't really see results after brushing with this for a couple of months, but it might make more of a difference for people with more noticeably stained teeth. So, in summary: super easy to use and the amount of product goes a long way for your money, but didn't deliver the dramatic results I was hoping for. Oh well!
Reviewed by 557 customers wasted my money
RougesEn3D from Finger Lakes
I bought this because of the good reviews, but I now wonder if most of the reviewers already had fairly white teeth. I used this consistently, daily, through an entire tube and halfway through a second tube before throwing it away (about 2+ months). It did absolutely nothing. I don't have horribly discolored teeth, I have average teeth and decided I wanted pretty little pearls like those I see on people who whiten their teeth. Zero change for me.
Did not work for me...
MG from WA
After using this for about 2 months, I have unfortunately not seen any difference n my teeth. I've been trying to find really good teeth whitening solutions and thought I'd try this because it had some good reviews, but it did not help my teeth at all ):
I really like this product!
Lilly from Indianapolis
I use this product twice a day. I have been using this for a few days and I can already see a difference. My teeth look whiter.
Works well for me
Becs from FL
So I've been using this for once a day as I read some things like this could cause gum sensitivity or dry lips. I've been using this for almost a week now and don't seem to be having any of those issues. I have super sensitive gums, too! I just decided to up this and use twice a day. My teeth were already some shade of white, but this definitely lifted them to be even more white! I use a lip balm / moisturizer after every use and I use a whitening pen to get near my gumline
Will be buying again
Kim from San Diego, CA
I was skeptical but it actually works! I had never whitened my teeth before and this actually got my teeth looking better after one use. By a week I had nice pearly whites and I drink coffee everyday. Will definitely be using this again.
easy and painless results!!!
Luna from Boston, MA
I have tried a lot of whitening products from the strips to the bleach trays... I can say that this product is the most hassle free, and more importantly: pain free option out of all of them. (sensitive teeth: have no fear, you are in full control). All you do is put a little bit on top of your tooth brush. If you do it every other day for a week, you will totally see results. Honestly, I see results after 2 brushes, sometimes even just one. Like all whitening, it is gradual. And once you are happy you can take a break and revisit it in a month or 2. that is my favorite part about this stuff, you don't feel guilty if you miss a day of whitening trays. And unlike other products, this is over and done with in the time it takes to brush your teeth. Its awesome! I recommend to all my friends, been using it for years since back when they had purple packaging. It works!!
Coffee drinker approved
Lauren from United States
Do yourself a favorite and buy it. My teeth are noticeably whiter after one week and overall appear more opaque and healthy. Very little taste which was a huge factor for me. I'll definitely be keeping a tube of this product in my medicine cabinet for a long time.
On my second tube
Dee from Los Angeles
I noticed results in the first week. I will admit, if you have sensitive gums I would start with once a day until you get used to it. There is a burn in your gums the first week. But it's worth the results. I've had my teeth professionally whitened and THAT PAIN! Omg that is what you call pain. This is a fraction of that. I will take it any day.
Dee from Panorama City
I love this thing! On my second bottle ! You can start seeing results within a week. But be careful if you have sensitive gums. You might want to start only once a day to get used to it. It may burn at first specially if
You apply too much. Mine were so bad the first time it hurt my gums to brush my teeth. But once I minimized the amount I applied and started off once a day within no time I was doing it twice a day with no problems. The hurt from the first few days was totally worth the result. Trust me, it hurts less than real teeth whitening. I will never put myself through that ever again. This tooth paste is an amazing alternative.
YES it WORKS!
Kate from Los Angeles CA
This WORKS!! If you are a coffee and red wine drinker like me, you know alot of whitening products just don't get the tough stains. This gel does!! You have to use it every day for real results but I've used it consistently for the past couple of years and I swear by it. Add the gel to your regular toothpaste each time you brush,and your teeth will stay pearly white no matter how much coffee you drink like I do lol. A big bonus is that a little goes a LONG way. 29 bucks a tube initially seemed expensive to me but a tube lasts me 2-3 MONTHS!! a pea sized amount is all you need each time. Highly recommend!!
Does not work
Logan from Utah
Did not work for me and HORRIBLY dried out my lips. I'll return this product.
Kiki from Maryland
I'm usually Betty skeptical about teeth whitening products but this one is great. The whitening is gradual but it's an even white meaning it worked everywhere but just the front like most strips. And This gave me no sensitivity at all!
Finally A Great Tooth Polish that actually WORKS!!!
Miki from Ringwood NJ
This is a tooth polish that you add on your TB w/your toothpaste.The 1st day I used it,a seen a difference in how white it made my teeth!!!It doesn't taste bad n after you brush w/this product,your mouth n teeth feel sooo clean!!!!..So I give 5 stars but w/it was a 10 star!!!Great Product for Men n Women!!!
I love it! Works wonderful,definitely worth it!
Priscilla from Philadelphia
I love it! Works wonderful,definitely worth it!
Ulta from Foley
This stuff works wonders!!! Use twice a day and you'll see a difference within a week! Don't even need to use whitening strips anymore!
So simple and works instantly
Sierra from Portland, OR
After looking through all the teeth whitening options I opted for this because I've never had very good results with whitening strips (they never stick for the full time required and hurt my gums) and it seemed like the easiest thing to incorporate into my daily routine. Just add equal parts gel and toothpaste and brush for two minutes. I did this twice when I got home and saw immediate results, at least a shade or two whiter. This morning I used it again and my gums felt a little irritated, I'm not sure if it's because of the gel or me brushing extra vigorously. Regardless, I will continue using it because it's working so much better and less messy than the charcoal powder I purchased and is way more convenient.
Teeth got whiter after one use
Erinw from Winchester, Virginia
I bought this after trying many crest whitening strips that hurt my teeth and did nothing. After one use I noticed a huge difference. I've been using it a couple weeks now and my teeth look so much whiter. If you're looking to whiten your teeth skip the expensive whitening strips and go for this. I ended up getting their toothpaste as well and love it.
Theismann Fan from Sissonville, WV
This product says to use with the toothpaste and I didn't realize until after I used alone. I leave on my teeth for about five minutes. I feel it gets a good penetration during this time. I wash it out in the shower before I wash my face and in a week's time I can tell a difference! My theory is, if it improves your appearance, it is priceless.
I would not buy this product again
Susan from Selden NY
Don't buy it
White Teeth 🦷 Galore!!
LDPHD from Gadsden,Al
The Go Smile whitening tooth gel is the best whitener I've ever used. I use it 2 times a day and my teeth have never been brighter!!! I'll never use another brand whitener ever!!
Give it time!!!!!!
Grace from MN
I bought this product back in early May and started seeing results within 2 - 3 weeks. I use it twice a day without a light with my toothpaste. My teeth are generally pretty sensitive and I haven't experienced any sort of discomfort from it at all which never happens for me.
MaxiAP from Alameda, CA
My teeth are whiter
Callen from TX
First of all this product does not burn in any way! As a elderly person my teeth are difficult to lighten and this product works! Trust me I have used all the teeth whitening tooth pastes out there and none of them have worked like this system.
Unsure if it's worth the price.
Bryanna from Yakima, WA
I used this product for a couple of months before purchasing Crest 3D whitening strips. I noticed a slight improvement in the color of my teeth but honestly not to the level I was hoping. I had high hopes for this product as I read the reviews from multiple websites, however, it didn't meet my expectations.
Be aware that this product can burn if it enters your gum lines. Additionally, I accidentally got some on my skin and it created a bright white spot for the entire day that I couldn't get rid of. Use with caution.
On a positive note, I did feel as though my teeth felt a lot cleaner and I had less plaque build-up throughout the day. As previously noted, I went on to purchase the Crest whitening strips (highly recommend!) and now I just use this product with my GoSmile toothbrush to help maintain the whiteness.
It's not a horrible product but there are certainly better products out there, especially considering the price of this paste.
Andrea from Mass
I used this as directions say and it really works. After the second day my teeth were whiter. I'm so glad I splurged on this stuff. It's a little pricey for me but so worth it. I will continue to buy