Product Reviews Rated 3.96 out of 5 stars
598 Reviews
Most Helpful Positive Review All other products in the trash! I used to used powder and pencil for my brows. I've tried "pots" of brow pomade, liners, powder. No. This is wonderful and easy. I have a level 7 (on a scale of 1 being black, and 10 being blonde) red hair. I grabbed the 225 Soft Brown and an Ulta Angled Eye Liner brush. (I wasn't paid to say that, just letting you know which one I used). Super easy: outline brows with brush, fill in with the applicator. I love this. Can I buy a case of this stuff?
Most Helpful Critical Review Nice to wear, hard to applg I received this brow tattoo complimentary to review. My brows are naturally pretty well shaped and not too sparse so for every day looks I like to throw on a brow gel and go. The thing I like about brow gels is that they're quick, easy, and 1-step go-to's. That's where my first issue with this gel comes. The applicator is somewhat like a doe foot applicator you'd find in a lip gloss, which makes it difficult to apply evenly. It also requires you to use a spooly brush to then distribute product evenly through, and smooth, hairs. I find that the applicator/product formula makes it hard not to accidentally get product on your skin. It comes out pretty thick which again makes it hard for easy application. All this said, the formula feels nice and pliable, not sticky or crusty or hard, once it's dried, and it looks really nice and wears well throughout the whole day. Overall I give 3 stars just because it's so difficult to put the product on but once it's there it stays and lasts all day. I received this product complimentary for review purposes.
Reviewed by 598 customers I would buy this again 4
ldean17 from Chicago, IL
I have very sparse eyebrows that are almost gone. I have tried different pencils and products and I thought, well might as well try one more. I basically do like this product. I have medium brown hair and I bought soft brown. Anything darker, would be too dark. I only wish the applicator would be a little thinner. I think it would be easier to apply the product. Also, I think the product, itself, is a little thick. It would be easier to apply if the liquid was a bit thinner. It does stay on until you use makeup remover to take it off and I have been using it in hot, humid weather. I will probably buy this again. It's the best product I have found, so far.
I have thin eyebrows. This product was hard to apply evenly. 1
Denise from Canton, OH
This product was hard to apply evenly. It was difficult to "clean" up after, and did not look remotely natural. To remove it I needed to use makeup remover which took everything else off as well. I will be returning this product.
Not worth it 1
Abby from Somewhere in the United states
It doesn't work.. it lasts for not even a full day, It rips out eyebrow hairs, and it doesn't tint your brows that well. Overall would not recommend buying this product.. it is a waste of money in my opinion..👎
Regret choosing thos 2
KN from Salt Lake City
The applicator is shaped like one for lip gloss. No way to get a hair like stroke. I chose this for the long-lasting claim, which it has, but I'm having to use a different spoolie ( with the brush end ) to apply.Wish I'd kept the packaging...it would be going right back to the store!
Yesssss my new holy grail 5
Soco from Fort Lauderdale, fl
This is going to sound crazy but I actually pick this product up by mistake I meant to get the peel off but I am so glad that I got this product instead!!!! I tried many times to like the Anastasia Eye Brow dip but every single time it dried up!! The only thing I have to say is I had to use my angled brush instead of the applicator but hey I'm not complaining my eye brows lasted the whole day and night even with my afternoon snooze! BUY THIS PERIODDDDDD!!!!
If you don't want eyebrows, buy this product. 1
ELS from Georgia
I had thin eyebrows to begin with, I tried this product a couple of times to make them look fuller. I didn't like the way it looked. I tried to take it off, and my eyebrow hairs came with it.. I am beyond upset.
rips eyebrows out when you try to remove it 1
taylor from highlands ranch, co
lasts a long time, but it pulls your eyebrows out when you try to remove it. i lost almost all the ends of my brows trying to remove. also looks tacky and wet and is sticky all day
I LOVE this product would definitely buy this again. 5
Mary from Rail Road Flat Ca
I used it my first time when I went to a BBQ, it was 95° out side and it stated on.
Amazing! But don't follow their directions! 5
Kendra from North Dakota
I use this as a way to temporarily dye my brow hairs! I have light brown almost dark blonde brow hairs and my hair is dyed almost black. I do not construct a brow out of this like a pomade! I apply it just to the hairs, and really don't leave it on for more than 30-45 seconds and I'll wipe it off with a makeup wipe and it leaves the hairs dyed, which makes it so much easier to fill-in my brows. Literally takes 10 minutes off my brow routine! And it does two-ish days! Love it!
New Go-To 5
karis from 48446
Love this product and it lasts all day without looking fake.
Didn't love it 3
Trying to figure things out from Austin, Tx
I followed the directions with application. I guess I thought it would be more like a stain and you wipe off the product leaving you with a 'tattooed stain' look. But the product doesn't wipe off. It's more like colored glue that stays on your eyebrows. It looks alright, but doesn't last 2 days. I think I will use this for the summer when I go swimming, because it's more like waterproof eyebrow pomade.
For those who aren't morning people 5
Gel from Minneapolis
I bought this after seeing Tati's "Testing 24 hour Brows" video and recommendation on YouTube. Like she suggested, I skip using the applicator and just apply it using an angled brow brush. The pigment is intense, so start with a light hand, and build the coverage as needed.
What keeps me coming back to this product is the fact that it helps me shave time off my morning routine. I apply it before I go to bed, and even after sleeping, it looks great for the next day. (I've even gotten two days of wear out of it by filling it in a little with a brow pencil on day 2.) I am not a morning person, so I am all about anything I can do to save time in the morning.
Love it 5
Hillary from Manchester nh
Product works great but I just need to figure out the best way to apply it to my squirrel tales
Not user friendly 1
Macy from Houston
This product is not easy to use, as it is very hard to control the amount pigmentation you want on different areas of the brow. I always end up with patchy brows after 10 minutes of blending. Would not recommend.
I usually love this product but need to return this one 1
J Ring from Cerritos
This one was super dry, needs to be returned
Not what I thought... 4
mda from WV
So, I thought this was the tattoo brow that you left on and peeled off so I slathered it on. Well, it's not the one that you peel off. It's just a long lasting eyebrow gel. The applicator is absolutely horrible unless you maybe have very thick bushy brows. I used my ABH brow brush to apply. If you put too much on then your eyebrows will 100% look like plastic, shiny Barbie brows. So use a brow brush and go in with a light hand. The stuff does last though. It came off with my cleansing balm, but did not with my regular face wash. I think it'll be good for this summer when I'm in and out of the water. Applying too much also makes your brows feel tacky too. Giving 4 stars because it does last.
Not what I was expecting 2
Haley Q from Winston Salem, NC
I got this product really hoping for the best! I bought the light blonde and put it on. This color could definitely be considered more of a light-medium brown. The product is also VERY thick. It gives excellent coverage but you can literally feel it caked on all day long, even after using a spoolie on it.
It's ok 3
Wouldn't purchase again from California
Overall this product is good. It lasts for a long time. However I don't like the applicator. It's a little tricky to use and if your not careful can smudge. It's ok. Just not the first thing I would grab.
Best brow ever 5
Xoxo from Omaha
I apply I the morning. The wear Is ok all day. The look is worth the time.
I like this but really would rather use Brow Drama 4
lonegunkim from Hampton, VA
This product comes with a regular spongy tipped wand and a mascara wand. I like the way you use the spongy tipped wand and drag it across your brows opposite the hair growth direction, then use the mascara wand to brush it back into place. Good coverage. Be light-handed when applying, it could get messy. Overall a good product. There are a lot of shades available and it was difficult to tell which one to get - I could have gone one shade lighter and will do so when I need to restock.
Will continue using 4
Abby from Georgia
I like low maintenance, so waking up in the morning and already having my brows on is great. I find a lot of eyebrow shades tend to be red toned, but these are not! Also, I'm not a fan of the applicator. I use a thin angled eyebrow brush to paint onto my brows. If you make any mistakes, quickly clean up with some makeup remover on a q tip! Honestly, not as intimidating to use as you'd think. Pretty easy to use. And yes, it works. It doesn't take long to dry down, then after that, they're set. I was rubbing pretty aggressively on my eyebrows and they wouldn't budge! after they've dried down, use a makeup remover over them to wipe away the excess. I've gotten compliments too! Would recommend for sure!
No 2
No from Las vegas NV
I didn't like this product
This product was recommended by a friend 4
Kim from Ft. Drum, NY
My best friend recommended this product to me after I kept complimenting her brows and needed a new product. I started out using the Benefit brow pencils but switched to this. It definitely takes me way longer to do my brows now since I use this and the pomade. It bangs for it's buck for sure because it will take you forever to run out of this and the pomade together. BUT.....I'm going back to pencils when I'm done.
Good product 4
Myrrr from Huntington, wv
I have used this product on my brows for over a year now, I really like it but goos up pretty quickly
Amazing 5
Cat from Northampton England
I have used many different eyebrow fillers and nothing compares to this. I have used the tattoo brow gel that peels off for a long time but always need to go over the patchy bits in my eye brows... but since I have been using this I haven't bothered using the tattoo gel as this just ticks every box for me.
It is long lasting, doesn't come off when I rub my eyes or get caught in the rain... i can't fault it at all and it's last for a few days so I don't need to wake early to fill in my brows everyday.
I highly recommend
