Tan Icon Extreme is a versatile, customizable formula-apply generously for a rich tan, or apply a light layer for a more subtle glow. It can be applied as often as you like, with the results intensifying with more frequent use. Your tan will last until the skin naturally exfoliates in about a week. Always be sure to wash hands thoroughly after applying, and avoid showering for 6-8 hours to allow your gorgeous color to develop. There are a few ways to apply the product: 1. Spritz on skin and blend: Gently spritz onto your skin and blend with the included blending brush. For best results, hold the bottle about a foot from your body and keep the bottle moving as you spray. This will provide a natural, even application. It's best to apply to one area and blend before moving on to the next area. 2. Add to moisturizer and blend: Dispense a small amount of your usual face or body lotion into your hand and spray Tan Icon into the same hand. Mix together and apply where desired. This is especially effective for applying to the face. 3. Spritz on brush and blend into skin: Spray Tan Icon onto the blending brush and gently blend into the skin. For the face and back, it may be easier to use method #1 or #2, or get a friend to lend a helping hand. 4. Use Million Dollar Tan's tanning mitt: Simply spray Tan Icon onto the mitt and rub gently into the skin. This is a great way to ensure a smooth and even application.