skip to main content
ULTA
  • Home
  • / Hair
  • / Hair Color
  • / Superior Preference Fade-Defying Color & Shine
L'OréalSuperior Preference Fade-Defying Color & Shine

L'Oréal

Superior Preference Fade-Defying Color & Shine

Item 6012027

Color:Soft Black

Since 1973, L'Oreal Superior Preference has been their gold standard in permanent hair color delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Our Gold Standard Since 1973
Fade-Defying Color and Shine
Available In Over 50 Luminous Shades
Instructions vary by shade. For complete instructions, please refer to package insert located inside haircolor box.

Precautions: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.
Our formulas are modified from time to time, so this ingredient listing may not exactly reflect the ingredients in the product you purchase and use. Always read the ingredient list on the product label before use. Formula 1043998 L'oreal Paris Preference Nuance 2 Us:Aqua / Water / Eau, Trideceth-2 Carboxamide Mea, Propylene Glycol, Hexylene Glycol, Peg-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Polyglyceryl-2 Oleyl Ether, Ammonium Hydroxide, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, P-Phenylenediamine, Pentasodium Pentetate, Resorcinol, Ammonium Acetate, Parfum / Fragrance, Ammonium Thiolactate, M-Aminophenol, Erythorbic Acid, 2,4-Diaminophenoxyethanol Hcl, N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate, Alpha-Isomethyl Ionone, Eugenol, Hydroxypropyl Bis(N-Hydroxyethyl-P-Phenylenediamine) Hcl, Linalool, Citronellol Fil Code D32973/3

Formula 178914 U Healthy Look Creme Gloss Color Developer 20 Volume Revelateur 20 Volumes: Aqua / Water / Eau, Hydrogen Peroxide, Cetearyl Alcohol, Trideceth-2 Carboxamide Mea, Ceteareth-25, Glycerin, Pentasodium Pentetate, Sodium Stannate, Tetrasodium Pyrophosphate, Phosphoric Acid Fil Code D12836/18

Formula 1087166 K After Color Conditioner Préférence: Aqua / Water / Eau, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax / Cire De Candelilla, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Parfum / Fragrance, Sodium Pca, Trideceth-6, Linalool, Hexyl Cinnamal, Benzyl Alcohol, Chlorhexidine Dihydrochloride, Cetrimonium Chloride, Butylphenyl Methylpropional, Limonene, Alcohol Denat., Geraniol, Amyl Cinnamal, Ppg-5-Ceteth-20, Benzyl Benzoate, Camelina Sativa Seed Oil, Oleth-10, Citronellol, Disodium Cocoamphodipropionate, Lecithin, Phosphoric Acid, Tocopherol, Ethylhexyl Salicylate Fil Code D192716/1

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalSuperior Preference Fade-Defying Color & Shine
 
4.3

(based on 1094 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Easy to use (898)
  • Great color (756)
  • Natural look (691)
  • Gentle (491)
  • Long-lasting (422)

Cons

  • Smells bad (171)
  • Doesn't last (99)
  • Messy (92)
  • Color misrepresented (66)
  • Time consuming (50)

Best Uses

  • Graying hair (638)
  • Touch ups (391)
  • New look (348)
  • Thick hair (143)
  • Fine hair (113)
    • Sizing:
    • Feels too small

       

      Feels true to size

       

      100% 

      (3 reviews)

      Feels too large

       
    • Commitment To Color:
    • Permanent (784), Semi-permanent (110), Temporary (36), Demi-permanent (33)
    • Hair Type:
    • Straight hair (10), Wavy hair (8)
    • My Beauty Routine Takes:
    • 30 minutes (13), 10 minutes (6), 1+ hour (4)
    • Reviewer Profile:
    • Beauty conscious (569), Survivalist / minimalist (292), Product junkie (104), Professional stylist (17), Budget shopper (15)
    • Comfort vs Style:
    • Comfort driven (4)
    • Was this a gift?:
    • No (10)

Reviewed by 1094 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

I love this hair color it looks very natural.

By Mare

from Cary, NC

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use
  • Great Color
  • Natural Look

Cons

    Best Uses

    • Graying Hair
    • New Look

    Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

    Very easy to use, great color, lasts through at least 6 weeks.

    • Commitment To Color:
    • Semi-Permanent
     
    5.0

    Great product!

    By DPyeatt

    from Shawnee OK

    About Me Product Junkie

    Verified Buyer

    Pros

    • Easy To Use
    • Great Color
    • Natural Look

    Cons

      Best Uses

      • Graying Hair

      Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

      Great color and last for about 6 weeks.

      • Commitment To Color:
      • Permanent
       
      5.0

      I love Loreal hair products

      By Irms

      from Marysville

      About Me Minimalist

      Verified Buyer

      Pros

      • Easy To Use
      • Long-Lasting

      Cons

        Best Uses

        • Graying Hair

        Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

        Great product

         
        5.0

        I've been using this for years...

        By BMP-RN

        from Clearwater, FL

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Long-Lasting
        • Natural Look

        Cons

          Best Uses

          • Graying Hair
          • Touch Ups

          Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

          When I couldn't get in to see my hairdresser he recommended L'Oreal and I've been using it ever since!
          I use darker blondes in the winter and lighter blondes the rest of the year. This isn't really messy - you just have to be patient. I went to school for hair long ago but I never forgot how to do hair color.

          • Commitment To Color:
          • Permanent

          (0 of 1 customers found this review helpful)

           
          2.0

          No i am not buy this

          By Dolly

          from Pooler ga

          About Me Minimalist

          Verified Buyer

          Pros

          • Gentle

          Cons

          • Smells Bad

          Best Uses

          • Touch Ups

          Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

          No

          • Commitment To Color:
          • Temporary
           
          5.0

          Covers gray well

          By Sallie L

          from Knoxville, Tn

          About Me Beauty Conscious

          Verified Buyer

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Long-Lasting
          • Natural Look

          Cons

            Best Uses

            • Graying Hair
            • New Look
            • Thicker Hair

            Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

            It is easy to apply and my hair looks soft and natural. It doesn't fade as much as others. It does have a slight smell when applying and if I use the conditioner, my hair is too soft and lays flat.

            • Commitment To Color:
            • Permanent
             
            5.0

            L'Oréal preference is the best!

            By MJ

            from Racine WI

            About Me Beauty Conscious

            Verified Buyer

            Pros

            • Easy To Use
            • Gentle
            • Great Color
            • Natural Look
            • Versatile

            Cons

              Best Uses

                Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

                I've been using L'Oréal products for 50 years...preference and excellence on and off for 40 or since they came out. I've tried a few brands in between...L'Oréal preference is by far the best!

                • Commitment To Color:
                • Permanent
                 
                5.0

                Great product

                By Lisa

                from 60804

                About Me Minimalist

                Verified Buyer

                Pros

                • Easy To Use

                Cons

                  Best Uses

                  • Graying Hair

                  Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

                  Works great

                  • Commitment To Color:
                  • Permanent
                   
                  5.0

                  Love it

                  By Lisa

                  from 60804

                  About Me Minimalist

                  Verified Buyer

                  Pros

                  • Easy To Use

                  Cons

                    Best Uses

                    • Graying Hair

                    Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

                    Love it

                    • Commitment To Color:
                    • Permanent
                     
                    4.0

                    This is the only hair color I use.

                    By Pam

                    from Greenwood, SC

                    About Me Beauty Conscious

                    Verified Buyer

                    Pros

                    • Easy To Use
                    • Gentle
                    • Great Color
                    • Natural Look

                    Cons

                      Best Uses

                      • Graying Hair
                      • Touch Ups

                      Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

                      This is the only color that matches my original hair color, It conditions my hair and keeps it soft and healthy-looking,

                      • Commitment To Color:
                      • Permanent

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »

                      Q&A

                      Product Q&A

                      Ask a question

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      12 Questions | 12 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Can you use this product on your eyebrows?
                        Asked on 1/9/2018 by Hair Color from undisclosed

                        1 answer

                        • Brand Expert

                          A:

                          Hi there! Thank you for your interest in our Superior Preference Haircolor. We do not recommend using this product on your eyebrows. We hope this helps!

                          Answered on 1/10/2018 by Brand Expert from L Oreal Paris
                      • Q:

                        I used Excellence #10 and it isn't as light as I like and didn't last as long, but I liked how my hair felt with it. I used Feria ultra light beige blonde in the past and really want something as light or lighter than that. I don't like to be too yellow. Can you recommend a product in place of the ultra light beige blonde?
                        Asked on 11/14/2017 by D from Tampa

                        1 answer

                        • Brand Expert

                          A:

                          Hi there! Thank you for your question! Unfortunately, we do not have anything lighter than our 10 level shades with a beige tone like the Feria shade you used. We recommend continuing to use the Feria 110 (Very Light Beige Blonde) if you liked your color results!
                          We hope this information helps!

                          Answered on 11/15/2017 by Brand Expert from L Oreal Paris
                      • Q:

                        I have previously lightened my light brown/dark blonde hair with L'Oreal Les Blondissimes Extra Light Ash Blonde LB01 with good results. Should I be able to use 8 RG Rose Gold Blonde over it to achieve a color close to what's shown on the box?
                        Asked on 10/17/2017 by GigiSav from Savannah, GA

                        1 answer

                        • Brand Expert

                          A:

                          On your light brown Hi Gigi! On your light brown/ dark blonde roots your hair will come out looking like the results pictured on the box. On the hair lightened to a pale blonde, the results will be a more intense pink. The color cue on panel on the side of the box will give a good idea of what to expect.

                          Answered on 10/26/2017 by Brand Expert from L Oreal Paris
                      • Q:

                        I use 7.5A and I like the color. But after just a few washes (w/sulfate free shampoo,for,colored hair) it turns very yellow/brassy. What can I do besides re-coloring ~every 2 weeks?
                        Also, I have to add that the gray at the scalp and in front of my ears comes back very quickly. More quickly than when it is done in a salon.
                        I prefer to do it myself. I like the product so I am hoping for some advice and suggestions.
                        Thank you
                        Asked on 9/1/2017 by Hair Obsessed from Woodbridge, VA

                        1 answer

                        • Brand Expert

                          A:

                          If you currently use the medium ash blonde 7.5A in the Preference, we recommend switching to the same shade in the Excellence. The pigments in the Exclellence are a bit more opaque so the coverage of the gray will be better. Always be sure to follow the touch up directions when coloring your hair and if you have hair longer than shoulder length or hair that's very thick, you may need more than one kit for full color saturation.

                          Answered on 9/7/2017 by Brand Expert from L Oreal Paris
                      • Q:

                        would using a blonde color lighten my medium brown hair color?
                        Asked on 8/24/2017 by patty from US

                        1 answer

                        • Brand Expert

                          A:

                          Great question! Our hair color can only lighten 2 shades from your natural color. Your natural color, medium brown, is shade #5. The lightest shade you can use with your natural hair color is shade #7 Dark Blonde.

                          Answered on 8/25/2017 by Brand Expert from L Oreal Paris
                      • Q:

                        does anyone find that L'Oreal Preference hair color is darker than it says or shows on the box? I used the Excellence in medium brown and it came out very dark. I used that shade in other brands and it was fine. I was told to try Preference for my stubborn gray around my face and try light brown
                        Asked on 8/23/2017 by Mambapie from Toms River, NJ

                        1 answer

                        • Brand Expert

                          A:

                          We are very sorry about this! The models on the boxes applied the color with natural hair before. If you are previously color-treated or bleach the results may turn different. If your hair is coming out too dark use a shampoo for normal hair and fade the color. Then, always follow the root touch up applications to prevent your hair from becoming porous and over-saturated.

                          Answered on 8/24/2017 by Brand Expert from L Oreal Paris
                      • Q:

                        where can i see the expiry date of the product?
                        Asked on 8/19/2017 by Cookies from canada

                        1 answer

                        • Brand Expert

                          A:

                          Hi! You have reached L'Oreal in the United States. For assistance with an inquiry in Canada, please contact: www.lorealparis.ca. We hope this information is helpful.

                          Answered on 8/25/2017 by Brand Expert from Maybelline
                      • Q:

                        My hair color was light to medium brown. I then used the UL63 Loreal Hi Lift color and love the results. If I use the UL63 Hi Lift again does it keep making my hair lighter or will I have the same result as first time?
                        Asked on 8/11/2017 by buddy from Minneapolis, MN

                        1 answer

                        • Brand Expert

                          A:

                          Hi Buddy, we are so happy to hear that you love UL63! This product will only lighten natural, uncolored hair. Haircolor cannot lighten haircolor, so it will not get lighter and lighter each time you apply this. Make sure you follow the root touch-up application next time you use this!

                          Answered on 8/14/2017 by Brand Expert from L Oreal Paris
                      • Q:

                        What is the application time for this? Thanks!
                        Asked on 6/25/2017 by Jen from VA

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jen! For a full-head application, you leave it on for 25 minutes (add 5 minutes if you have resistant gray). If you are doing a touch-up application, put on the new growth for 20 minutes (25 for resistant gray) and do the lengths and ends for 5 minutes.

                          Answered on 6/30/2017 by Brand Expert from L Oreal Paris
                      • Q:

                        How do I add the Carmel highlights I want it to look natural without any RED COLOR in it
                        Asked on 6/8/2017 by Deb from Battle Creek Michigan

                        1 answer

                        • Brand Expert

                          A:

                          For great subtle looking caramel highlights we recommend using our Touch-On Highlights kit in the shade Toasted Almond. To keep your highlights looking subtle, but sure to apply the lightener to small sections of hair (about 15 to 20 strands at a time), don't over do the number of highlights and be sure to leave the lightener on the hair long enough to lighten the hair past the red stage and into the gold stage.

                          Answered on 6/12/2017 by Brand Expert from L Oreal Paris
                      Displaying questions 1-10Previous | Next »

                      Do you have a question about this product?