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Superior Preference Fade-Defying Color & Shine

L'Oréal

Superior Preference Fade-Defying Color & Shine

(1109) REVIEWS (15) Q&A ASK A QUESTION

Item 6012027

Color:Soft Black

Since 1973, L'Oreal Superior Preference has been their gold standard in permanent hair color delivering extraordinary shine and luminous hair color that lasts and lasts. What makes Superior Preference hair color so special is our unique Fade-Defying Color and Shine System that pairs our translucent gel formula with our famous Care Supreme Conditioning treatment. The end result is beautifully crafted, long lasting hair color with depth and dimension. Available in over 50 luminous shades so you can find your own signature color.

Our Gold Standard Since 1973
Fade-Defying Color and Shine
Available In Over 50 Luminous Shades
Instructions vary by shade. For complete instructions, please refer to package insert located inside haircolor box.

Precautions: Haircolor and bleaches contain ingredients which may cause allergic and/or other types of reactions. A skin allergy test is required 48 hours before each use of a haircolor product. Bleaches contain persulfates. Bleaches and high-lift haircolor shades cannot be used on relaxed hair; for other haircolor shades, wait at least 14 days after bleaching, relaxing or perming before coloring. This is a safety summary. Read all product labeling and instructions completely prior to use.
Formula   1212336   Preference Rose Blonde 8.23  INGREDIENTS AQUA / WATER / EAU TRIDECETH-2 CARBOXAMIDE MEA PROPYLENE GLYCOL HEXYLENE GLYCOL PEG-2 OLEAMINE POLYGLYCERYL-4 OLEYL ETHER AMMONIUM HYDROXIDE OLEYL ALCOHOL ALCOHOL DENAT. POLYGLYCERYL-2 OLEYL ETHER OLEIC ACID SODIUM DIETHYLAMINOPROPYL COCOASPARTAMIDE 4-AMINO-2-HYDROXYTOLUENE p-AMINOPHENOL 2-AMINO-3-HYDROXYPYRIDINE SODIUM METABISULFITE EUGENOL THIOGLYCERIN TOLUENE-2,5-DIAMINE AMMONIUM ACETATE 2-METHYL-5 HYDROXYETHYLAMINOPHENOL LINALOOL N,N-BIS(2 HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE ALPHA-ISOMETHYL IONONE PARFUM / FRAGRANCE EDTA CITRONELLOL ERYTHORBIC ACID   FIL CODE D210588/1 Formula   1152439   Oxydant Inter 20vol  INGREDIENTS AQUA / WATER / EAU HYDROGEN PEROXIDE CETEARYL ALCOHOL SODIUM SALICYLATE TRIDECETH-2 CARBOXAMIDE MEA PHOSPHORIC ACID CETEARETH-25 TETRASODIUM ETIDRONATE TETRASODIUM PYROPHOSPHATE GLYCERIN FIL CODE  D209745/2    Formula   1087166 K  After Color Conditioner Préférence  INGREDIENTS AQUA / WATER / EAU CETEARYL ALCOHOL GLYCERIN BEHENTRIMONIUM CHLORIDE CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA AMODIMETHICONE CETYL ESTERS ISOPROPYL ALCOHOL PARFUM / FRAGRANCE SODIUM PCA TRIDECETH-6 LINALOOL HEXYL CINNAMAL BENZYL ALCOHOL CHLORHEXIDINE DIHYDROCHLORIDE CETRIMONIUM CHLORIDE BUTYLPHENYL METHYLPROPIONAL LIMONENE ALCOHOL DENAT. GERANIOL AMYL CINNAMAL PPG-5-CETETH-20 BENZYL BENZOATE CAMELINA SATIVA SEED OIL OLETH-10 CITRONELLOL DISODIUM COCOAMPHODIPROPIONATE LECITHIN PHOSPHORIC ACID TOCOPHEROL ETHYLHEXYL SALICYLATE   FIL CODE D192716/1

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Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
L'OréalSuperior Preference Fade-Defying Color & Shine
 
4.3

(based on 1109 reviews)

89%

of respondents would recommend this to a friend.

Pros

  • Easy to use (910)
  • Great color (767)
  • Natural look (701)
  • Gentle (498)
  • Long-lasting (427)

Cons

  • Smells bad (174)
  • Doesn't last (100)
  • Messy (95)
  • Color misrepresented (69)
  • Time consuming (50)

Best Uses

  • Graying hair (647)
  • Touch ups (398)
  • New look (358)
  • Thick hair (146)
  • Fine hair (115)
    • Sizing:
    • Feels too small

       

      Feels true to size

       

      100% 

      (3 reviews)

      Feels too large

       
    • Commitment To Color:
    • Permanent (793), Semi-permanent (113), Temporary (37), Demi-permanent (33)
    • Hair Type:
    • Straight hair (10), Wavy hair (8)
    • My Beauty Routine Takes:
    • 30 minutes (13), 10 minutes (6), 1+ hour (4)
    • Reviewer Profile:
    • Beauty conscious (577), Survivalist / minimalist (293), Product junkie (108), Professional stylist (17), Budget shopper (15)
    • Comfort vs Style:
    • Comfort driven (4)
    • Was this a gift?:
    • No (10)

Reviewed by 1109 customers

Displaying reviews 1-10

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5.0

great match for natural color!

By candycotton72

from Metamora il

Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

this did a great job of covering my darker roots and matching my overall color without making my roots look weird. Usually my roots look unusually "bright" either really blonde or strawberry blonde until I wash my hair a couple of times. this was the perfect color to blend in my roots to my overall color. This also made my hair very soft and shiny.

 
4.0

I would buy it again

By Samthebrunette

from Dilliner PA

About Me Beauty Conscious

Pros

  • Easy To Use
  • Great Color
  • Natural Look

Cons

  • Color Misrepresented

Best Uses

  • Graying Hair
  • New Look
  • Thicker Hair
  • Touch Ups

Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

It helped get me closer to my natural color but from the images on the box I thought it would be a little bit darker

  • Commitment To Color:
  • Permanent
 
5.0

I color to camo my gray!

By Terri B.

from Topeka,Ks.

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use
  • Great Color
  • Natural Look
  • Versatile

Cons

  • Doesn't Last
  • Messy

Best Uses

  • Graying Hair
  • New Look
  • Thinner Hair
  • Touch Ups

Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

I am 62 and gray. ..I have been using Preference for several years with good reaults.

  • Commitment To Color:
  • Permanent
 
4.0

Good gray coverage but darker than I wanted.

By Mona

from Fargo, ND

About Me Product Junkie

Verified Buyer

Pros

  • Easy To Use
  • Gentle
  • Versatile

Cons

  • Color Misrepresented

Best Uses

  • Graying Hair
  • New Look
  • Touch Ups

Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

It covered my gray but it was a darker color than I wanted. I wish the level of lift was easier to understand on this product.

  • Commitment To Color:
  • Temporary
 
5.0

Beautiful color

By Mitzi

from Salt Lake City Utah

About Me Beauty Conscious

Verified Buyer

Pros

  • Easy To Use
  • Gentle
  • Great Color
  • Natural Look

Cons

  • Smells Bad

Best Uses

  • New Look

Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

Very natural color, easy to apply. It is stinky but that washes out during the rinse and after first shampoo it's fine. Not sure how long the color will last but hopefully a long time because it's beautiful!!

  • Commitment To Color:
  • Semi-Permanent
 
4.0

Great color

By Beauty junkie

from PA

About Me Product Junkie

Verified Buyer

Pros

  • Easy To Use
  • Great Color
  • Long-Lasting
  • Natural Look

Cons

    Best Uses

    • Graying Hair
    • New Look
    • Thicker Hair

    Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

    Used this product to cover my greys and it did an amazing job. Looked just like my natural color too.

    • Commitment To Color:
    • Permanent

    (2 of 3 customers found this review helpful)

     
    1.0

    Suffocating smell, bad color

    By Dani

    from CA

    Pros

      Cons

      • Color Misrepresented
      • Difficult To Use
      • Messy
      • Smells Bad
      • Too Harsh

      Best Uses

        Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

        I used the new dark rose blonde. First of all, it smells so bad, I almost couldn't stand it. I can't remember a time my eyes watered more and I felt like I was suffocating. I'm still sneezing and feeling sick from the smell, even after shampooing twice. The consistency is also somewhat watery, which makes it messy and difficult to use. The color came out ashy purple, nothing like the box. HORRIBLE product.

        • Commitment To Color:
        • Permanent

        (0 of 2 customers found this review helpful)

         
        5.0

        I buy this product one a month

        By psychicdr rose

        from Brooklyn Park, MN

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Easy To Use
        • Gentle
        • Great Color
        • Long-Lasting
        • Natural Look
        • Versatile

        Cons

          Best Uses

          • Graying Hair
          • New Look
          • Touch Ups

          Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

          i firmly believe in taking care of myself and using all the products to help me also feel better about myself. Each time I use it and different products in make-up I feel like a new person with strong confidence.

          • Commitment To Color:
          • Permanent

          (0 of 1 customers found this review helpful)

           
          5.0

          I will buy this product again

          By Britt

          from Michigan City, IN

          About Me Product Junkie

          Verified Buyer

          Pros

          • Easy To Use
          • Gentle
          • Great Color
          • Natural Look

          Cons

          • Smells Bad

          Best Uses

          • New Look

          Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

          Color came out just as photo on the box. Mad my hair look very shiny and healthy.

          • Commitment To Color:
          • Permanent

          (1 of 1 customers found this review helpful)

           
          5.0

          Love this product.

          By KK

          from Indio, CA

          About Me Beauty Conscious

          Verified Buyer

          Pros

            Cons

              Best Uses

              • Graying Hair

              Comments about L'Oréal Superior Preference Fade-Defying Color & Shine:

              Great product been using this for many years. Hair color is natural.

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              Q&A

              Product Q&A

              Ask a question

              Do you have questions about this product?

              Get answers from in-house experts.

              15 Questions | 15 Answers
              Displaying questions 1-10Previous | Next »
              • Q:

                Will this cover gray roots? My hair is very dark naturally.
                Asked on 3/4/2018 by Kristen from Fishhawk Florida

                1 answer

                • Brand Expert

                  A:

                  Hi Kristen! Thank you for your inquiry on our Superior Preference haircolor. This coloring kit is 100% gray coverage so it should cover up those gray roots. We hope this helps!

                  Answered on 3/7/2018 by Brand Expert from L Oreal Paris
              • Q:

                When coloring my hair I have to be careful as I have a brassy tint. I am a medium blond with some gray and short hair and want to do my hair at home. What color would you recommend to stay away from brassy tones.
                Asked on 2/12/2018 by DeeDee from Red Wing, MN

                1 answer

                • Brand Expert

                  A:

                  Hi DeeDee! Thank you for your inquiry on our Superior Preference haircolors. It's difficult to make a personalized recommendation based on this form of communication so if you would like more a detailed recommendation, please call our toll free number at 1-800-631-7358 Mon-Fri 9:00-7:00 ET. However, our neutrals and ash tones tend to keep brassiness away. We also recommend using our EverPure Blonde Shampoo that neutralizes brassiness. You can check this out by clicking the link below. We hope this helps!
                  https://www.lorealparisusa.com/products/hair-care/products/shampoo/everpure-blonde-shampoo.aspx

                  Answered on 2/20/2018 by Brand Expert from L Oreal Paris
              • Q:

                Can you use this product on your eyebrows?
                Asked on 1/9/2018 by Hair Color from undisclosed

                1 answer

                • Brand Expert

                  A:

                  Hi there! Thank you for your interest in our Superior Preference Haircolor. We do not recommend using this product on your eyebrows. We hope this helps!

                  Answered on 1/10/2018 by Brand Expert from L Oreal Paris
              • Q:

                Is there an expiration date on the package?
                Asked on 1/2/2018 by Rebel from Plattsburg, mo.

                1 answer

                • Staff Expert

                  A:

                  Sorry for the delay answering your question. Please contact us at gethelp@ulta.com. Thanks!

                  Answered on 2/5/2018 by Staff Expert from Ulta Beauty
              • Q:

                I used Excellence #10 and it isn't as light as I like and didn't last as long, but I liked how my hair felt with it. I used Feria ultra light beige blonde in the past and really want something as light or lighter than that. I don't like to be too yellow. Can you recommend a product in place of the ultra light beige blonde?
                Asked on 11/14/2017 by D from Tampa

                1 answer

                • Brand Expert

                  A:

                  Hi there! Thank you for your question! Unfortunately, we do not have anything lighter than our 10 level shades with a beige tone like the Feria shade you used. We recommend continuing to use the Feria 110 (Very Light Beige Blonde) if you liked your color results!
                  We hope this information helps!

                  Answered on 11/15/2017 by Brand Expert from L Oreal Paris
              • Q:

                I have previously lightened my light brown/dark blonde hair with L'Oreal Les Blondissimes Extra Light Ash Blonde LB01 with good results. Should I be able to use 8 RG Rose Gold Blonde over it to achieve a color close to what's shown on the box?
                Asked on 10/17/2017 by GigiSav from Savannah, GA

                1 answer

                • Brand Expert

                  A:

                  On your light brown Hi Gigi! On your light brown/ dark blonde roots your hair will come out looking like the results pictured on the box. On the hair lightened to a pale blonde, the results will be a more intense pink. The color cue on panel on the side of the box will give a good idea of what to expect.

                  Answered on 10/26/2017 by Brand Expert from L Oreal Paris
              • Q:

                I use 7.5A and I like the color. But after just a few washes (w/sulfate free shampoo,for,colored hair) it turns very yellow/brassy. What can I do besides re-coloring ~every 2 weeks?
                Also, I have to add that the gray at the scalp and in front of my ears comes back very quickly. More quickly than when it is done in a salon.
                I prefer to do it myself. I like the product so I am hoping for some advice and suggestions.
                Thank you
                Asked on 9/1/2017 by Hair Obsessed from Woodbridge, VA

                1 answer

                • Brand Expert

                  A:

                  If you currently use the medium ash blonde 7.5A in the Preference, we recommend switching to the same shade in the Excellence. The pigments in the Exclellence are a bit more opaque so the coverage of the gray will be better. Always be sure to follow the touch up directions when coloring your hair and if you have hair longer than shoulder length or hair that's very thick, you may need more than one kit for full color saturation.

                  Answered on 9/7/2017 by Brand Expert from L Oreal Paris
              • Q:

                would using a blonde color lighten my medium brown hair color?
                Asked on 8/24/2017 by patty from US

                1 answer

                • Brand Expert

                  A:

                  Great question! Our hair color can only lighten 2 shades from your natural color. Your natural color, medium brown, is shade #5. The lightest shade you can use with your natural hair color is shade #7 Dark Blonde.

                  Answered on 8/25/2017 by Brand Expert from L Oreal Paris
              • Q:

                does anyone find that L'Oreal Preference hair color is darker than it says or shows on the box? I used the Excellence in medium brown and it came out very dark. I used that shade in other brands and it was fine. I was told to try Preference for my stubborn gray around my face and try light brown
                Asked on 8/23/2017 by Mambapie from Toms River, NJ

                1 answer

                • Brand Expert

                  A:

                  We are very sorry about this! The models on the boxes applied the color with natural hair before. If you are previously color-treated or bleach the results may turn different. If your hair is coming out too dark use a shampoo for normal hair and fade the color. Then, always follow the root touch up applications to prevent your hair from becoming porous and over-saturated.

                  Answered on 8/24/2017 by Brand Expert from L Oreal Paris
              • Q:

                where can i see the expiry date of the product?
                Asked on 8/19/2017 by Cookies from canada

                1 answer

                • Brand Expert

                  A:

                  Hi! You have reached L'Oreal in the United States. For assistance with an inquiry in Canada, please contact: www.lorealparis.ca. We hope this information is helpful.

                  Answered on 8/25/2017 by Brand Expert from Maybelline
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