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Superhero Eye Transforming Anti-Aging Super Palette

It Cosmetics

Superhero Eye Transforming Anti-Aging Super Palette

(46) REVIEWS (3) Q&A ASK A QUESTION

0.031 oz Item 2515141

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Get your beauty problems solved with IT Cosmetics beauty solutions.

Transform your eyes with your Superhero Eye Transforming Anti-Aging Super Palette, a must-have, universally flattering, best-selling palette featuring 12 Superhero-inspired shades! Developed with plastic surgeons, each anti-aging, ultra-luxe shadow is infused with hydrolyzed collagen, silk, peptides and antioxidants, plus innovative Superhero Pigment Power Technology for super smooth, super skin-loving, super saturated shades that last from day to night. Experience your flawless Superhero Nudes, Superhero Neutrals and Superhero Liners, and your groundbreaking Superhero Eye Foundation eyeshadow base shades in three super wearable colors for all skin tones!
  • Breakthrough Innovation! Superhero Eye Foundation eyeshadows color correct, neutralize and smooth for perfectly prepped lids! Wear alone or as your all-over base color.
  • Superhero Nudes give you a flawlessly gorgeous, "no-makeup" look! Wear alone or with other shadows.
  • Superhero Neutrals complement the twinkle in your eyes and make your eye color come alive! Wear alone or as your contour crease color.
  • Superhero Liners are super-intensely pigmented for beautiful definition! Wear wet or dry, as your eyeliner or contour crease color.

Shades:

Eye Foundation Eyeshadows:
  • Confidence
  • Pow
  • Magical

Superhero Nudes:
  • Limitless
  • Powerful
  • Aura

Superhero Neutrals:
  • Unstoppable
  • Superstar
  • Fearless

Superhero Liners:
  • Bold
  • Daring
  • Superhero

Get The Look! - Click here

Superhero Natural:
  • Dust Superhero Eye Foundation Eyeshadow in Pow onto lid and up to brow bone as base shade.
  • Sweep Superhero Nudes in Powerful over entire lid.
  • Apply IT Cosmetics Superhero Elastic Stretch Volumizing Mascara to lashes for super volume, super length and super elastic stretch!

Superhero Classic:
  • Dust Superhero Eye Foundation Eyeshadow in Confidence onto lid and up to brow bone as base shade.
  • Sweep Superhero Neutrals in Unstoppable over entire lid.
  • Dip an IT Cosmetics eyeliner brush into your Superhero Liners in Daring and create a line along upper/lower lashline.
  • Buff Superhero Liners in Fearless into your crease using circular motions.
  • Apply IT Cosmetics Superhero Elastic Stretch Volumizing Mascara to lashes for super volume, super length and super elastic stretch!

Superhero Smokey:
  • Dust Superhero Eye Foundation Eyeshadow in Magical onto lid and up to brow bone as base shade.
  • Sweep Superhero Neutrals in Superstar over entire lid.
  • Buff Superhero Liners in Daring into your crease using circular motions.
  • Dip a dampened eyeliner brush into your Superhero Liners in the Superhero shade and create a bold line along upper/lower lashline.
  • Apply IT Cosmetics Superhero Elastic Stretch Volumizing Mascara to lashes for super volume, super length and super elastic stretch!
Confidence, Magical, Aura, Superstar, & Fearless: Mica, Magnesium Stearate, Hydrogenated Polyisobutene, Dimethicone, Isopropyl Myristate, Polybutene, Phenoxyethanol, Tocopheryl Acetate, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Aqua/Water/Eau, Camellia Sinensis Leaf Extract, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Butylene Glycol, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, 77492, 77491), Manganese Violet (CI 77742), Ultramarines (CI 77007).

Pow, Limitless, Powerful, Unstoppable, Bold, Daring, Superhero: Mica, Dimethicone, Magnesium Stearate, Phenoxyethanol, Tocopheryl Acetate, Aqua/Water/Eau, Cholesteryl Oleyl Carbonate, Cholesteryl Nonanoate, Cholesteryl Chloride, Retinyl Palmitate, Tocopherol, Magnesium Ascorbyl Phosphate, Hydrolyzed Silk, Hydrolyzed Collagen, Glycerin, Euterpe Oleracea Fruit Extract, Butylene Glycol, Camellia Sinensis Leaf Extract, Carbomer, Polysorbate 20, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Vitis Vinifera (Grape) Seed Oil, Aloe Barbadensis Leaf Extract, Hyaluronic Acid, Niacinamide, Olea Europaea (Olive) Leaf Extract, Oryza Sativa (Rice) Extract, Chamomilla Recutita Flower Extract, Persea Gratissima (Avocado) Oil, Perfluorodecalin. May Contain: Titanium Dioxide (CI 77891), Iron Oxides (CI 77499, CI 77492, CI 77491), Manganese Violet (CI 77942), Ultramarines (CI 77007).

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsSuperhero Eye Transforming Anti-Aging Super Palette
 
4.7

(based on 46 reviews)

93%

of respondents would recommend this to a friend.

Pros

  • Applies smoothly (31)
  • Great color (31)
  • Blends easily (30)
  • Long lasting (29)
  • Crease resistant (25)

Cons

No Cons

Best Uses

  • Everyday (33)
  • Work (27)
  • Natural effect (24)
  • Smokey effect (22)
  • Going out (21)
    • Reviewer Profile:
    • Natural style (14), Classic style (13), Trendy style (5)
    • Was this a gift?:
    • No (6)

Reviewed by 46 customers

Displaying reviews 1-10

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(1 of 1 customers found this review helpful)

 
4.0

mixed feelings

By shell

from nc

Comments about It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette:

I have mixed feelings about this palette. I will say I love the first shade on top they say can use as primer. To be honest I wish they had a single of it. I just truthful dont reach for this palette much except for the one shade. its not a bad palette. Just not a great one.

 
5.0

Amazing! Try it- you will love it too!

By LV

from New York

About Me Classic Style

Verified Buyer

Pros

  • Applies Smoothly
  • Blends Easily
  • Crease Resistant
  • Great Color
  • Highly Pigmented
  • Long Lasting
  • Silky Texture

Cons

    Best Uses

    • Everyday
    • Going Out
    • Natural Effect
    • Smokey Effect
    • Work

    Comments about It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette:

    I have been a long time fan of It Cosmetics and have had my eye on it since it was released. one word to describe this palette- AMAZING! If you're not sure how it works, check out the video! I love the colors, it stays all day long without creasing and also comes with a small pamphlet explaining how to use each different section of the palette. Buy it, you will love it!

     
    5.0

    Love the colors

    By bennyab

    from Rochester Hills, MI

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Easily
    • Crease Resistant
    • Great Color

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Natural Effect
      • Smokey Effect
      • Work

      Comments about It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette:

      I really love the colors. I like that I can use it for everyday work look, then put it up a notch for night and special occasions. Still wish I could just get one eye shadow - especially the base colors that you end up using a ton and always runs out first.

      (1 of 1 customers found this review helpful)

       
      4.0

      Wonderful for older skin!

      By NanaLis

      from Jupiter, FL

      About Me Natural Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Highly Pigmented
      • Long Lasting
      • Silky Texture

      Cons

      • Cheap Compact Case
      • Smudges or Flakes

      Best Uses

      • Everyday
      • Going Out
      • Smokey Effect
      • Work

      Comments about It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette:

      This is great for older skin. It goes on easily, although it "dusts" as you apply, so you have to take some care. The dust removes easily. It is highly pigmented and silky smooth.

      (1 of 1 customers found this review helpful)

       
      5.0

      Love it!

      By Slim1995

      from Ohio

      About Me Classic Style

      Verified Buyer

      Pros

      • Applies Smoothly
      • Blends Easily
      • Crease Resistant
      • Great Color
      • Highly Pigmented
      • Long Lasting
      • Silky Texture

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Natural Effect
        • Smokey Effect
        • Work

        Comments about It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette:

        I love IT cosmetics, especially their eye palettes! I finally bought this palette, and I am not disappointed! The colors are great, and the shadow is amazing!

         
        5.0

        I love It! Costmetics.

        By Donna

        from Grovetown, Ga

        About Me Trendy Style

        Verified Buyer

        Pros

        • Applies Smoothly
        • Blends Easily
        • Great Color
        • Long Lasting

        Cons

          Best Uses

          • Everyday
          • Going Out
          • Natural Effect
          • Smokey Effect
          • Work

          Comments about It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette:

          I use this palette for everyday looks. The colors blend great and are long lasting. I will continue to purchase this palette.

           
          5.0

          Love the colors!

          By Hayley

          from Aberdeen, SD

          About Me Natural Style

          Verified Buyer

          Pros

          • Applies Smoothly
          • Blends Easily
          • Crease Resistant
          • Great Color
          • Highly Pigmented
          • Long Lasting

          Cons

            Best Uses

            • Everyday
            • Natural Effect
            • Work

            Comments about It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette:

            Good variety of colors that you can wear anywhere!

             
            5.0

            Nice!

            By Jet setter

            from Atlanta

            About Me Natural Style

            Verified Buyer

            Pros

            • Applies Smoothly
            • Blends Easily
            • Crease Resistant
            • Great Color
            • Highly Pigmented
            • Long Lasting
            • Silky Texture

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Natural Effect
              • Smokey Effect
              • Work

              Comments about It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette:

              Very nice product. Stays on and doesn't crease at all. Beautiful colors that blend well.

              (1 of 1 customers found this review helpful)

               
              4.0

              Great palette

              By MJ

              from Los Angeles

              About Me Natural Style

              Pros

              • Applies Smoothly
              • Blends Easily
              • Crease Resistant
              • Great Color
              • Highly Pigmented
              • Long Lasting
              • Silky Texture

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Natural Effect
                • Smokey Effect
                • Work

                Comments about It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette:

                I really like this palette - which isn't surprising since I tend to really like It Cosmetics shadows in general. They are well pigmented, not too much shimmer, and are easy to blend - all great for aging eyes like mine. I've been lemming this palette since it's initial launch but wanted to give it some time before committing. Thanks to Ulta's points and 20% coupon, this baby was free! The shadows are what I've come to expect from this brand and I am very pleased. I do wish the individual pans were larger as it can be problematic for larger brushes but overall, this is a great palette for day or night. I read the lid doesn't stay open but that did not happen to me at all. I can see this being my 2nd go to palette for every day. I would repurchase.

                (2 of 4 customers found this review helpful)

                 
                1.0

                I was hoping for the perfect palatte

                By LH

                from New York

                About Me Classic Style

                Verified Reviewer

                Pros

                  Cons

                  • Doesn't Blend Well
                  • Eyeshadow colors too small
                  • Not enough pigment
                  • Wears Off Easily

                  Best Uses

                    Comments about It Cosmetics Superhero Eye Transforming Anti-Aging Super Palette:

                    With all the colors that were in the palette I was hoping that this would make my makeup routine easier with all the colors in one spot. The colors in the palette are very pretty but the pigment is not very good. You would need to apply alot to get any color. The colors are very small so I don't think the palette would last very long. Also, the colors are too close together. It is tough to get one color on the makeup brush without picking up some of the adjacent colors. Unfortunately I will be returning the palette. I should add that I have purchased many other IT products and have been happy with those. I had such high hopes for this one.

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    3 Questions | 3 Answers
                    Displaying questions 1-3
                    • Q:

                      I am allergic to carmine (C.I. 75470)(E 120) (Natural red 4) commonly used as a pigment in eye shadow palettes. While I love my UD, MAC palettes, the crossover from carmine-containing colors within the palette causes swollen, itchy eyelids. I was told that some IT, Lorac, and Tarte palettes do not contain any carmine-containing colors. Is this true for this IT palette? I appreciate any other product lines you may suggest. Thank you!
                      Asked on 4/1/2018 by Mac from Michigan

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thanks for your question! You will find the ingredients for this palette on the product page, located at the right-hand side. We do advise consulting with your dermatologist regarding use of any product due to this allergy. We hope you are able to use IT! XOXO

                        Answered on 4/6/2018 by Official Answer from It Cosmetics from Brand Answer
                    • Q:

                      (1) Dear Brand Expert; Above you stated, "The Superhero Eye Transforming Eye Shadow palette has a mix of matte and radiant shades." What exactly do you mean by "radiant"? Please describe as fully as possible. I am 60 and already have some crepiness. I should wear matte. How would "radiant" look on older eyes? Would you recommend a different, but similar palette. I like the colors.
                      (2) How many matte shades? How many "radiant" shades?
                      Asked on 2/26/2018 by buttercup from undisclosed

                      1 answer

                      • Brand Expert

                        A:

                        Hi there, thank you for reaching out to us! By "radiant" the shades have a sheen or slight glow to them, they are not matte shades. These shadows are formulated to help diffuse the appearance of lid lines and contain anti-aging ingredients. This palette contains 5 matte shades and 7 radiant shades! XOXO

                        Answered on 3/7/2018 by Brand Expert from IT Cosmetics
                    • Q:

                      Are any of the eyeshadows in the superhero eye transforming A-A super palette shimmer or frosted?
                      Asked on 11/29/2017 by Vicki D. from New York

                      1 answer

                      • Brand Expert

                        A:

                        Hi there! Thank you so much for reaching out. The Superhero Eye Transforming Eye Shadow palette has a mix of matte and radiant shades. We hope this helps! XOXO

                        Answered on 12/1/2017 by Brand Expert from IT Cosmetics
                    Displaying questions 1-3

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