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Superhero Elastic Stretch Volumizing Mascara

It Cosmetics

Superhero Elastic Stretch Volumizing Mascara

(4192) REVIEWS (69) Q&A ASK A QUESTION

0.3 oz Item 2298659

Color:Jet Black

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Get your beauty problems solved with IT Cosmetics beauty solutions.

Imagine lashes so long and full, they appear to have stretched wider and longer before your eyes! Now, you can infuse your lashes with superhero powers in just one coat using Superhero Mascara. Proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color that's clinically shown to give you your strongest, longest, thickest and most defined lashes!

Formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes to new heights. The innovative formula and Lash-Changing Power Brush work together to coat every lash from base to tips, lifting and separating to create a fuller lash line - no lash is left behind! This super-black mascara is also super-buildable, so lash power is at your fingertips; simply apply more coats to add volume and length.

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length!
  • 96% saw plumper-looking lashes!
  • 100% saw a fuller lash line!


*Results observed in a consumer panel survey.

Anti-aging & lash-loving!

  •  
  • Elastic Stretch Technology
  • Lash-Lifting Polymers
  • Volumizing Collagen
  • Hydrolyzed Keratin
  • Proteins and Peptide-Infused
  • Biotin


Key Benefits:

  • Game-changing, exclusive Elastic Stretch Technology for volume & length!
  • Lash-Changing Power Brush for maximum reach, lift, separation & curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen to condition as you coat

 

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.

Get Superhero Lashes - Click here to see how with the IT Cosmetics Superhero Elastic Stretch Volumizing Mascara

Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsSuperhero Elastic Stretch Volumizing Mascara
 
4.3

(based on 4195 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Lengthens (3209)
  • Adds volume (3169)
  • Defines & separates (2534)
  • Applies evenly (2505)
  • Great brush (2320)

Cons

  • Flakes (508)
  • Dries out quickly (338)
  • Difficult to remove (290)
  • Sticky texture (257)
  • Smudges or runs (239)

Best Uses

  • Anytime (3189)
  • Daytime (794)
  • Going out (723)
  • Never (6)
    • Reviewer Profile:
    • Classic style (1726), Natural style (1426), Trendy style (497)
    • Was this a gift?:
    • No (20)

Reviewed by 4195 customers

Displaying reviews 1-10

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5.0

Love this

By rachcar7

from Monroeville, Pennsylvania

About Me Natural Style

Verified Buyer

Pros

  • Applies Evenly
  • Defines & Separates
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime

    Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

    I am obsessed with mascara, and this one is one of my favorites!

     
    5.0

    Favorite

    By Lucrezia

    from Illinois

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

      Hands down my favorite mascara. After going through just about every brand out there, this is the best in my opinion. Separates, lengthens and doesn't clump. Worth the money.

       
      3.0

      Great Mascara But Packaging Sucks

      By SB

      from Ofallon, MO

      About Me Natural Style

      Pros

      • Adds Volume
      • Defines & Separates
      • Lengthens

      Cons

      • Packaging

      Best Uses

        Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

        Best mascara I've ever tried, but take a look at this picture I uploaded. Everytime I put the wand in a TON of product is pushed out. Sadly I have to find a new mascara.

         
        5.0

        Super Stretch

        By EZE_SO

        from Houston, TX

        About Me Natural Style

        Pros

        • Adds Volume
        • Applies Evenly
        • Defines & Separates
        • Doesn't Clump
        • Great Brush
        • Lengthens

        Cons

          Best Uses

          • Anytime

          Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

          Ok so I'm in love with the Lancôme mascara but believe it or not this stuff is even better! I have long eyelashes and when i use this mascara I legit look like I'm wearing falsies!

           
          3.0

          it' get a bit clumpy

          By Jessa

          from Arizona

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume

          Cons

          • Dries Out Quickly

          Best Uses

          • Anytime

          Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

          I had used in past because I love their products. Although I love this mascara, it does tend to dry quickly and clumps. I stopped buying it for that reason.
          I recently bought it again and found not much improved.

           
          4.0

          I ❤️ This mascara, hate the wand

          By Mascara Meg

          from Pittsburgh, PA

          About Me Classic Style

          Verified Buyer

          Pros

          • Adds Volume
          • Defines & Separates
          • Lengthens

          Cons

          • Brush is so long, it takes getting used to
          • While you are getting used to it a lot of clumps

          Best Uses

          • Anytime
          • Daytime
          • Going Out

          Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

          I received a sample of this mascara a few months ago. I ❤️ed It. I've found after a certain time frame, other mascara's flake off. This one stays super strong until I remove it, usually 14 hours after being applied. Having always used a normal length brush, this extra long wand threw me. I've not fully mastered using it as well as I'd like, but I'll get there.

           
          5.0

          Only mascara I will buy!!

          By Roo

          from Canton Ohio

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime
            • Daytime
            • Going Out

            Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

            Best mascara hands down!!!

             
            4.0

            little bit of flaked

            By abbeh11

            from Your house

            Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

            I love this mascara! it's my all time favorite! only downfall I've noticed with it however is it flakes just a tad.

             
            5.0

            Amazing

            By Jules

            from Redding

            About Me Natural Style

            Verified Buyer

            Pros

            • Adds Volume
            • Lengthens

            Cons

              Best Uses

              • Anytime

              Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

              I use this mascara daily and it is beyond my favorite.

               
              5.0

              Holy Freaking COW!

              By lxpete1980

              from Hayden, Idaho

              About Me Trendy Style

              Verified Buyer

              Pros

              • Adds Volume
              • Applies Evenly
              • Defines & Separates
              • Doesn't Clump
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime
                • Daytime
                • Going Out

                Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

                I spare no expense when it comes to make up and will gladly buy top shelf products, I LOVE the ITCostmetics line, but was always a fan of the Too Faced "Better than sex" mascara. Asking me to change mascara is like asking me to change religions.. I was VERY apprehensive. However, I got a sample and tried it, the heavens opened and I was in LOVE!

                The thin brush prevents clumping and evenly distributes the mascara, I wear it all day without any flaking or having it wear off.

                The best part, for me, is I can do my lashes in ONE pass! No going over and over until it looks right, which is important because that means I get more life out of my mascara!

                I bought one for my sister, my sister in law, my friend, I shared the wealth at my new discovery. If you are on the fence my friend, take that leap! You won't regret it!

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                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                69 Questions | 69 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Hey I just lash extensions for and was told not to use based mascara. just wanted to know is this a oil based product? I'm using the superhero
                  Asked on 3/27/2018 by Melissa from Ontario

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Superhero Mascara does contain oils. We do advise consulting with your lash specialist before use of IT to assure you are using the right product after getting lash extensions. We hope this helps! XOXO

                    Answered on 4/2/2018 by Official Answer from It Cosmetics from Brand Answer
                • Q:

                  Is this mascara dermatologist tested and ophthalmologist tested? Safe for sensitive eyes? I wear contacts so this is important to me.
                  Asked on 3/26/2018 by Becky from Corning NY

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Superhero Mascara is ophthalmologist tested and is suitable for contact lens wearers, along with Superhero Liner. We formulate all of our products for sensitive skin and sensitive eyes. We can assure you that you can use IT with confidence! XOXO

                    Answered on 4/2/2018 by Official Answer from It Cosmetics from Brand Answer
                • Q:

                  I received a tester from a company, and I saw in another question that this product isn't hypoallergenic but is suitable for sensitive eyes. I have sensitive eyes, and is this product supposed to emit a burning sensation on your eyes? Because that's what is happening to me.
                  Asked on 3/12/2018 by amarie from Indiana

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for reaching out! Superhero Mascara is not supposed to promote a burning sensation. While our products are made for sensitive eyes, products can wear differently on everyone. We advise stopping use of IT immediately and consulting with your eye doctor with any further concerns. XOXO

                    Answered on 3/14/2018 by Brand Expert from IT Cosmetics
                • Q:

                  Hi-
                  Can you tell me if this mascara is hypoallergenic? Thanks!
                  Asked on 3/4/2018 by THanna from Winchester VA

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for reaching out to us! Superhero Mascara is not tested to be hypoallergenic, however IT is ophthalmologist tested and is made for sensitive eyes! XOXO

                    Answered on 3/7/2018 by Brand Expert from IT Cosmetics
                • Q:

                  Is this waterproof
                  Asked on 3/4/2018 by Karen Kofnovec from Austin, Texas

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for your question! Superhero Mascara is not waterproof. IT is very long-wearing and holds a curl. We hope you give IT a try! XOXO

                    Answered on 3/6/2018 by Brand Expert from IT Cosmetics
                • Q:

                  Hi so I just purchased my first tube of this mascara and my wand is angled. I have watched a lot of YouTube videos and the wand is always straight, the tester in the store is straight as well. Is this one defective?
                  Asked on 1/15/2018 by Monie from Charlotte, NC

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thanks for reaching out! The wand for Superhero Mascara is completely straight. If you find yours is bent upon opening, we do suggest returning it to Ulta for an exchange. Ulta offers a great 60 day return window, so they will absolutely take care of IT for you! XOXO

                    Answered on 1/17/2018 by Brand Expert from IT Cosmetics
                • Q:

                  Why does so much mascara come out on the wand?
                  Asked on 12/6/2017 by Karen from Fayetteville, AR

                  1 answer

                  • Brand Expert

                    A:

                    Hi there! Thank you so much for reaching out. We are so sorry to hear that this happened to your Superhero Mascara.

                    Build up on the wand can form towards the middle to end of the mascara's life generally after two months of use. When clumps build up, IT is important to clean the wand with a makeup remover product to prevent the transfer of clumping to your lashes. Overly pumping the wand to get more product will cause the formula to dry out and clump, so we encourage you to pump the wand as little as possible. Instead, swirl the wand around the sides of the tube to pick up more product. Be sure your mascara from the day before is completely gone before applying fresh mascara. Using quality  makeup remover will work wonders to keep your lashes from clumping. Try our Confidence In A Cleanser to remove stubborn, waterproof makeup and mascara! Using too many coats of mascara will create too many layers and begin to clump your lashes, 2-3 coats maximum should get IT done.

                    Typically a mascara should only be used for three months, so if it is giving you trouble beyond that time period, IT's time for a new one. We hope these tips and tricks help to improve your mascara application and wear.

                    We hope this helps! XOXO

                    Answered on 12/6/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Is this waterproof?
                  Asked on 9/22/2017 by Janet from Alabama

                  1 answer

                  • Brand Expert

                    A:

                    Hi there, thank you for your question! Superhero Mascara is not waterproof, however it is very long wearing and holds a curl all day! XOXO

                    Answered on 9/23/2017 by Brand Expert from IT Cosmetics
                • Q:

                  Why don't you make this mascara in waterproof? I absolutely love it... it goes on faster and better than anything I have ever used, but it flakes horribly if worn all day and evening!! Waterproof mascaras don't tend to do that... an especially important concern for those of us who wear contact lenses!! Also... I am a fair skinned blonde and would love to have this in the lighter shade of what most manufacturers call brown/black... the jet black is very harsh against my coloring... I hope you guys make these changes because I don't want to stop using this product!!!
                  Asked on 9/22/2017 by Ellen from Hampton, NH

                  1 answer

                  • Brand Expert

                    A:

                    Hi there! Thank you so much for reaching out. We're more than happy to pass your feedback along to Jamie and the team. We love hearing directly from our IT Girls so we can give you what you want! XOXO

                    Answered on 9/22/2017 by Brand Expert from IT Cosmetics
                • Q:

                  I really love this mascara. But is anyone having an issue with it being messy and oozing on to the side of the container when you close it?
                  Asked on 9/7/2017 by M from Beaumont Texas

                  1 answer

                  • Brand Expert

                    A:

                    Hi there! Thank you so much for reaching out. We're so sorry you experiencing that! You can reach out to Ulta's customer care directly and they would be more than happy to assist you with IT! XOXO

                    Answered on 9/12/2017 by Brand Expert from IT Cosmetics
                Displaying questions 1-10Previous | Next »

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