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Superhero Elastic Stretch Volumizing Mascara

It Cosmetics

Superhero Elastic Stretch Volumizing Mascara

(4016) REVIEWS (66) Q&A ASK A QUESTION

0.3 oz Item 2298659

Color:Jet Black

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Get your beauty problems solved with IT Cosmetics beauty solutions.

Imagine lashes so long and full, they appear to have stretched wider and longer before your eyes! Now, you can infuse your lashes with superhero powers in just one coat using Superhero Mascara. Proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color that's clinically shown to give you your strongest, longest, thickest and most defined lashes!

Formulated with powerful peptides and proteins, strengthening biotin, lash-lifting polymers and plumping collagen, this anti-aging mascara will take your lashes to new heights. The innovative formula and Lash-Changing Power Brush work together to coat every lash from base to tips, lifting and separating to create a fuller lash line - no lash is left behind! This super-black mascara is also super-buildable, so lash power is at your fingertips; simply apply more coats to add volume and length.

Clinically shown results!

  • 96% said their lashes looked stretched!
  • 96% saw dramatic volume & length!
  • 96% saw plumper-looking lashes!
  • 100% saw a fuller lash line!


*Results observed in a consumer panel survey.

Anti-aging & lash-loving!

  •  
  • Elastic Stretch Technology
  • Lash-Lifting Polymers
  • Volumizing Collagen
  • Hydrolyzed Keratin
  • Proteins and Peptide-Infused
  • Biotin


Key Benefits:

  • Game-changing, exclusive Elastic Stretch Technology for volume & length!
  • Lash-Changing Power Brush for maximum reach, lift, separation & curl
  • Super-buildable formula for custom lash-power results
  • Super Black pigment plus collagen to condition as you coat

 

Starting at the base of your lashes, wiggle brush and sweep up and through to the tips. Apply additional coats for more dramatic results, and watch your lashes transform!

Beauty Tip: Want even more volume? Add additional coats! Superhero is clinically shown to give you 5x more volume after just one coat, and 14x more volume after two.

Get Superhero Lashes - Click here to see how with the IT Cosmetics Superhero Elastic Stretch Volumizing Mascara

Aqua (Water, Eau), Cera Carnauba / Copernicia Cerifera (Carnauba) Wax / Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera /Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera / Euphorbia Cerifera (Candelilla) Wax / Cire De Candelilla, Propylene Glycol, Phenoxyethanol, VP / VA Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide - 1, Iron Oxide (CI 77499).

Details+

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Ingredients+

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
It CosmeticsSuperhero Elastic Stretch Volumizing Mascara
 
4.3

(based on 4016 reviews)

83%

of respondents would recommend this to a friend.

Pros

  • Lengthens (3065)
  • Adds volume (3027)
  • Defines & separates (2424)
  • Applies evenly (2391)
  • Great brush (2212)

Cons

  • Flakes (491)
  • Dries out quickly (319)
  • Difficult to remove (282)
  • Sticky texture (249)
  • Smudges or runs (232)

Best Uses

  • Anytime (3041)
  • Daytime (762)
  • Going out (693)
  • Never (5)
    • Reviewer Profile:
    • Classic style (1645), Natural style (1375), Trendy style (471)
    • Was this a gift?:
    • No (20)

Reviewed by 4016 customers

Displaying reviews 1-10

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5.0

LOVE this mascara!

By Jodisioux

from Pa

About Me Classic Style

Verified Buyer

Pros

  • Adds Volume
  • Applies Evenly
  • Defines & Separates
  • Doesn't Clump
  • Great Brush
  • Lengthens

Cons

    Best Uses

    • Anytime
    • Daytime
    • Going Out

    Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

    This is my daily go- to favorite ! Well worth the money.

     
    5.0

    YES!!!

    By .

    from texas

    Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

    The BEST mascara i've ever used in my life. Don't sit here and hesitate getting it, it's worth the money!! It applies so easily, doesn't clump, and comes to a beautiful finish.

     
    5.0

    This product lives up to its promises!

    By Scrapqueen

    from St. Louis, MO

    About Me Classic Style

    Verified Buyer

    Pros

    • Adds Volume
    • Applies Evenly
    • Defines & Separates
    • Doesn't Clump
    • Great Brush
    • Lengthens

    Cons

      Best Uses

      • Anytime

      Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

      I use this product everyday. It lasts all day, yet removed easily at night.

       
      5.0

      I love using this!!

      By Kor

      from ID

      About Me Classic Style

      Pros

      • Adds Volume
      • Applies Evenly
      • Defines & Separates
      • Great Brush
      • Lengthens

      Cons

        Best Uses

        • Anytime

        Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

        The mascara goes on evenly, and lengthens your lashes.

         
        5.0

        Amazing!

        By Barb

        from Reading, PA

        About Me Classic Style

        Verified Buyer

        Pros

        • Adds Volume

        Cons

          Best Uses

          • Anytime

          Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

          Only down side is that you need an additional brush to even out the lashes.

           
          5.0

          Great mascara....

          By Mary

          from Glendale,Az

          About Me Natural Style

          Verified Buyer

          Pros

          • Adds Volume
          • Applies Evenly
          • Defines & Separates
          • Doesn't Clump
          • Great Brush
          • Lengthens

          Cons

            Best Uses

            • Anytime

            Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

            Have bought this for my daughter.

             
            5.0

            I would buy this mascara again and again.

            By Lil bit

            from Kansas

            About Me Classic Style

            Verified Buyer

            Pros

            • Adds Volume
            • Applies Evenly
            • Defines & Separates
            • Doesn't Clump
            • Great Brush
            • Lengthens

            Cons

              Best Uses

              • Anytime
              • Daytime
              • Going Out

              Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

              I use this product every day and I just love it. It doesn't clump together. When I re apply it it adds even more volume. I just love it

               
              5.0

              My favorite mascara ever!

              By Linda

              from Florida

              About Me Classic Style

              Verified Buyer

              Pros

              • Adds Volume
              • Defines & Separates
              • Great Brush
              • Lengthens

              Cons

              • Flakes

              Best Uses

              • Anytime

              Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

              I love this mascara!

               
              5.0

              I would definitely buy this again

              By Deedee

              from Brainerd mn

              About Me Natural Style

              Verified Buyer

              Pros

              • Adds Volume
              • Great Brush
              • Lengthens

              Cons

                Best Uses

                • Anytime

                Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

                I was very weary about this using this product, but I m so glad I found it! It has made my lashes longer/fuller, I basically don't have lashes otherwise, great product.

                 
                5.0

                Best mascara

                By Joesmom

                from Ohio

                About Me Classic Style

                Verified Buyer

                Pros

                • Adds Volume
                • Applies Evenly
                • Doesn't Clump
                • Lengthens

                Cons

                  Best Uses

                  • Anytime

                  Comments about It Cosmetics Superhero Elastic Stretch Volumizing Mascara:

                  Love this

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  66 Questions | 66 Answers
                  Displaying questions 1-10Previous | Next »
                  • Q:

                    Hey I just lash extensions for and was told not to use based mascara. just wanted to know is this a oil based product? I'm using the superhero
                    Asked on 3/27/2018 by Melissa from Ontario

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Superhero Mascara does contain oils. We do advise consulting with your lash specialist before use of IT to assure you are using the right product after getting lash extensions. We hope this helps! XOXO

                      Answered on 4/2/2018 by Official Answer from It Cosmetics from Brand Answer
                  • Q:

                    Is this mascara dermatologist tested and ophthalmologist tested? Safe for sensitive eyes? I wear contacts so this is important to me.
                    Asked on 3/26/2018 by Becky from Corning NY

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Superhero Mascara is ophthalmologist tested and is suitable for contact lens wearers, along with Superhero Liner. We formulate all of our products for sensitive skin and sensitive eyes. We can assure you that you can use IT with confidence! XOXO

                      Answered on 4/2/2018 by Official Answer from It Cosmetics from Brand Answer
                  • Q:

                    I received a tester from a company, and I saw in another question that this product isn't hypoallergenic but is suitable for sensitive eyes. I have sensitive eyes, and is this product supposed to emit a burning sensation on your eyes? Because that's what is happening to me.
                    Asked on 3/12/2018 by amarie from Indiana

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for reaching out! Superhero Mascara is not supposed to promote a burning sensation. While our products are made for sensitive eyes, products can wear differently on everyone. We advise stopping use of IT immediately and consulting with your eye doctor with any further concerns. XOXO

                      Answered on 3/14/2018 by Brand Expert from IT Cosmetics
                  • Q:

                    Hi-
                    Can you tell me if this mascara is hypoallergenic? Thanks!
                    Asked on 3/4/2018 by THanna from Winchester VA

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for reaching out to us! Superhero Mascara is not tested to be hypoallergenic, however IT is ophthalmologist tested and is made for sensitive eyes! XOXO

                      Answered on 3/7/2018 by Brand Expert from IT Cosmetics
                  • Q:

                    Is this waterproof
                    Asked on 3/4/2018 by Karen Kofnovec from Austin, Texas

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for your question! Superhero Mascara is not waterproof. IT is very long-wearing and holds a curl. We hope you give IT a try! XOXO

                      Answered on 3/6/2018 by Brand Expert from IT Cosmetics
                  • Q:

                    Hi so I just purchased my first tube of this mascara and my wand is angled. I have watched a lot of YouTube videos and the wand is always straight, the tester in the store is straight as well. Is this one defective?
                    Asked on 1/15/2018 by Monie from Charlotte, NC

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thanks for reaching out! The wand for Superhero Mascara is completely straight. If you find yours is bent upon opening, we do suggest returning it to Ulta for an exchange. Ulta offers a great 60 day return window, so they will absolutely take care of IT for you! XOXO

                      Answered on 1/17/2018 by Brand Expert from IT Cosmetics
                  • Q:

                    Why does so much mascara come out on the wand?
                    Asked on 12/6/2017 by Karen from Fayetteville, AR

                    1 answer

                    • Brand Expert

                      A:

                      Hi there! Thank you so much for reaching out. We are so sorry to hear that this happened to your Superhero Mascara.

                      Build up on the wand can form towards the middle to end of the mascara's life generally after two months of use. When clumps build up, IT is important to clean the wand with a makeup remover product to prevent the transfer of clumping to your lashes. Overly pumping the wand to get more product will cause the formula to dry out and clump, so we encourage you to pump the wand as little as possible. Instead, swirl the wand around the sides of the tube to pick up more product. Be sure your mascara from the day before is completely gone before applying fresh mascara. Using quality  makeup remover will work wonders to keep your lashes from clumping. Try our Confidence In A Cleanser to remove stubborn, waterproof makeup and mascara! Using too many coats of mascara will create too many layers and begin to clump your lashes, 2-3 coats maximum should get IT done.

                      Typically a mascara should only be used for three months, so if it is giving you trouble beyond that time period, IT's time for a new one. We hope these tips and tricks help to improve your mascara application and wear.

                      We hope this helps! XOXO

                      Answered on 12/6/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    Is the super heros mascara waterproof or water resistant? What is the recommended way to remove it?
                    Asked on 8/19/2017 by Sharon from Fort Smith, AR

                    1 answer

                  • Q:

                    does this mascara help your lashes grow?
                    Asked on 8/17/2017 by kym from US

                    1 answer

                    • Brand Expert

                      A:

                      Hi there, thank you for your question! Superhero Mascara is not a lash growing mascara, however IT is formulated to help condition and nourish your lashes as IT contains lash loving ingredients. XOXO

                      Answered on 8/17/2017 by Brand Expert from IT Cosmetics
                  • Q:

                    which IT mascara lengthens and thickens best?
                    Asked on 8/15/2017 by cookie from ocala, fl.

                    1 answer

                    • Brand Expert

                      A:

                      Hi there! Superhero Mascara is the most lengthening, volumizing, and thickening mascara in our line! IT lifts your lashes to new heights. XOXO

                      Answered on 8/17/2017 by Brand Expert from IT Cosmetics
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