skip to main content
ULTA Beauty Logo
  • Home
  • / Hair
  • / Shampoo & Conditioner
  • / Shampoo
  • / Strength Cure Shampoo
Strength Cure Shampoo

Pureology

Strength Cure Shampoo

(209) REVIEWS (33) Q&A ASK A QUESTION

Item 2272701

Size:33.8 oz

Options

View All Options

Find in Store-

Pureology Strength Cure Shampoo gently cleanses and strengthens damaged, color treated hair. This fortifying, sulfate free shampoo nourishes, repairs, and removes color-dulling residue while maintaining the hair fiber's strength. Strength Cure Shampoo includes Asta-Repair, Keravis, Ceramide, and Pureology's AntiFade Complex to replace hair's cysteine bonds, restore strength, and provide the ultimate color protection for color treated hair.

Key Benefits:
  • 100% vegan
  • Fortifying, sulfate free shampoo
  • Nourishes, strengthens, and repairs
  • Prevents against hair breakage
  • Includes AntiFade Complex for color protection
Apply a quarter-sized amount to wet hair and lather. Rinse. Repeat if necessary.

Details+

How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
PureologyStrength Cure Shampoo
 
4.5

(based on 209 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Improves hair health (128)
  • Cleans thoroughly (111)
  • Lathers well (107)
  • Great smell (93)
  • Adds shine (89)

Cons

  • Smells bad (11)
  • Pricey / poor value (10)
  • Doesn't work (8)
  • Dries hair out (8)
  • Harsh (7)

Best Uses

  • Daily use (99)
  • Fine hair (55)
  • Thick hair (28)
  • Curly hair (26)
  • Oily hair (19)
    • Hair Type:
    • Straight hair (84), Wavy hair (72), Very curly hair (9)
    • My Beauty Routine Takes:
    • 30 minutes (18), 1+ hour (5), 10 minutes (4)
    • Reviewer Profile:
    • Beauty conscious (82), Survivalist / minimalist (37), Product junkie (36), Brand buyer (20), Budget shopper (5)
    • Was this a gift?:
    • No (4)

Reviewed by 209 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Great for my thinner ginger hair

By JJRose

from Carson City, Nevada

Comments about Pureology Strength Cure Shampoo:

Great strengthening line. Been using for about six months now, noticeable difference. Beautiful results. I'm in my late 30's, have always had thinner hair, plus my chemical practices have tortured my tresses. Light nice smell. Alternate with a clarifying line every few days. Have been happily using the shampoo, conditioner and Fabulous Lengths Treatment. Also, I tried the Split-Ends Salve treatment, but not as happy with that particular product in this line though!

(2 of 2 customers found this review helpful)

 
5.0

Good shampoo

By Lee in NC

from N.C.

About Me Beauty Conscious

Verified Buyer

Pros

  • Adds Volume
  • Cleans Thoroughly
  • Improves Hair Health
  • Lathers Well

Cons

    Best Uses

    • All hair types

    Comments about Pureology Strength Cure Shampoo:

    Like this shampoo. Believe my hair strength has improved and less is falling out.

    • Hair Type:
    • Straight Hair

    (1 of 1 customers found this review helpful)

     
    5.0

    Pureology Love

    By Wen P

    from Fayetteville NC

    About Me Product Junkie

    Verified Buyer

    Pros

    • Adds Shine
    • Adds Volume
    • Cleans Thoroughly
    • Gentle
    • Great Smell
    • Improves Hair Health
    • Lathers Well

    Cons

      Best Uses

      • Daily Use

      Comments about Pureology Strength Cure Shampoo:

      Great product

      • Hair Type:
      • Wavy Hair

      (4 of 4 customers found this review helpful)

       
      5.0

      I'm in love with this brand

      By Candy land

      from Watertown

      Comments about Pureology Strength Cure Shampoo:

      I had weak hair and it was falling out due to my lupus. This product has helped strengthen my hair along with regrowth. My hair has grown back thicker and stronger !

      (1 of 1 customers found this review helpful)

       
      5.0

      Amazing change in just a week!!!!

      By Erika

      from Detroit, MI

      About Me Minimalist

      Verified Buyer

      Pros

      • Adds Shine
      • Cleans Thoroughly
      • Improves Hair Health

      Cons

      • Smells like baby powder

      Best Uses

      • Curly Hair
      • Thicker Hair

      Comments about Pureology Strength Cure Shampoo:

      I have damaged hair from coloring and nutrient deficient hair from having a baby and I've really been struggling with breakage and losing a lot of hair; especially in the shower. In the week I've used this product I've barely lost any hair in the shower or in my brush. The smell takes getting used to because it smells like baby powder but it's a fantastic product!!

      • Hair Type:
      • Wavy Hair
       
      1.0

      Horrible! My hair is like straw now.

      By Tkat3178

      from Chicago

      About Me Beauty Conscious

      Pros

        Cons

        • Dries Hair Out
        • Harsh

        Best Uses

          Comments about Pureology Strength Cure Shampoo:

          I heard such wonderful things about this product line that I couldn't wait to use it. SO disappointed in it. My hair is usually shiny and soft but this turned it into straw. My hair is now horrible!!! Won't use this ever again.

          • Hair Type:
          • Straight Hair
           
          1.0

          Did like the way it made my hair feel

          By Trg

          from Amarillo

          About Me Beauty Conscious

          Verified Buyer

          Comments about Pureology Strength Cure Shampoo:

          I didn't like the way it made my hair feel.

          • Hair Type:
          • Straight Hair
           
          5.0

          great shampoo

          By MJ

          from NC

          About Me Product Junkie

          Verified Buyer

          Pros

          • Adds Volume
          • Cleans Thoroughly
          • Gentle
          • Great Smell
          • Improves Hair Health
          • Lathers Well

          Cons

            Best Uses

            • Daily Use
            • Thinner Hair

            Comments about Pureology Strength Cure Shampoo:

            After one week it has improved my damaged hair. Highly recommend.

            • Hair Type:
            • Wavy Hair
             
            5.0

            YES!

            By BGT

            from Tuscaloosa, AL.

            About Me Product Junkie

            Pros

            • Adds Shine
            • Cleans Thoroughly
            • Gentle
            • Improves Hair Health
            • Lathers Well

            Cons

              Best Uses

              • Thicker Hair

              Comments about Pureology Strength Cure Shampoo:

              I have really thick strong hair and I have always been able to use just whatever I wanted and I have always had super high lift blonde hair. I damaged my hair so very bad with a heat product and once my hair started breaking it just wouldn't stop. This is the only thing that has saved my hair and I will never use anything else. I no longer feel that I will need to shave my head and start all over! lol

              • Hair Type:
              • Straight Hair
               
              5.0

              The only products that will ever touch my hair again!!!!

              By BGT

              from Tuscaloosa, AL.

              About Me Product Junkie

              Pros

              • Adds Shine
              • Cleans Thoroughly
              • Gentle
              • Improves Hair Health
              • Lathers Well

              Cons

                Best Uses

                • Thicker Hair

                Comments about Pureology Strength Cure Shampoo:

                I have really thick strong hair and I have always been able to use just whatever I wanted and I have always had super high lift blonde hair. I damaged my hair so very bad with a heat product and once my hair started breaking it just wouldn't stop. This is the only thing that has saved my hair and I will never use anything else. I no longer feel that I will need to shave my head and start all over! lol

                • Hair Type:
                • Straight Hair

                Displaying reviews 1-10

                Back to top

                Previous | Next »

                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                33 Questions | 34 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Which Purology Shampoo helps with hair growth?
                  Asked on 3/25/2018 by Jamie from undisclosed

                  1 answer

                  • Brand Expert

                    A:

                    Our Strength Cure line will help with breakage allowing you to see the maximal results of hair growth. It is perfect for repairing and protecting damaged color treated hair. Best when used as a system. Strength Cure Fabulous Lengths Treatment Serum is great as a leave in treatment that also provides heat protection

                    Answered on 3/27/2018 by Brand Expert from Pureology
                • Q:

                  I am big on scents of a product. I was wondering what this product smelled like? Is it a fruity smell? An herb like smell? I am curious before I buy this product! Could someone let me know what it smelled like?
                  Asked on 2/6/2018 by Sarah from undisclosed

                  1 answer

                  • Brand Expert

                    A:

                    Pureology Strength Cure Conditioner contains notes of lavender, honey, peach and vanilla.

                    Answered on 2/7/2018 by Brand Expert from Pureology
                • Q:

                  Would this be good for oily hair?!
                  Asked on 2/4/2018 by ayeerica from US

                  1 answer

                  • Brand Expert

                    A:

                    Strength Cure Shampoo is formulated to repair and protect damaged hair of all hair types, including oily hair. it is not intended to help control oily hair or scalp.

                    if you are looking at help control oily hair take a look at Fresh Approach Dry Shampoo. Fresh Approach Dry Shampoo extends the life of your hairstyle by absorbing oil and leaving your hair with a soft, shiny finish.

                    Answered on 2/7/2018 by Brand Expert from Pureology
                • Q:

                  I have been using Pureology Hydrate s&c for years. I am almost out and debating on trying strength or another unless I should just stay with what I like. A little nervous about all the reviews of the bad smell of Strength. I have blond, thick but fine color treated, dry hair (I live in the mountains). I wash almost every day and I do blow dry. Recommendations appreciated!
                  Asked on 1/16/2018 by melanie from co

                  2 answers

                  • Brand Expert

                    A:

                    Pureology Hydrate is an excellent selection for dry colour treated hair. You may wish to try a travel size of Strength Cure Shampoo to preview. It is great for hair that is weakened and in need of strength

                    Take a look at Colour Fanatic Multi-Tasking Hair Beautifier. It is a multi-benefit hair treatment spray. It provides 21 unique benefits to prime, protect, and perfect color treated hair. Great addition to your hair care regimen

                    Answered on 1/19/2018 by Brand Expert from Pureology
                  • Brand Expert

                    A:

                    Pureology Hydrate is an excellent selection for dry colour treated hair. You may wish to try a travel size of Strength Cure Shampoo to preview. It is great for hair that is weakened and in need of strength

                    Take a look at Colour Fanatic Multi-Tasking Hair Beautifier. It is a multi-benefit hair treatment spray. It provides 21 unique benefits to prime, protect, and perfect color treated hair. Great addition to your hair care regimen

                    Answered on 1/19/2018 by Brand Expert from Pureology
                • Q:

                  What color is the actual shampoo and conditioner?
                  Asked on 12/11/2017 by Michelle from Oklahoma

                  1 answer

                  • Brand Expert

                    A:

                    The color of the Strength Cure Shampoo and Conditioner is a pink/ peach lotion.

                    Answered on 12/13/2017 by Brand Expert from Pureology
                • Q:

                  My hair is dry and tangled on the ends... very fine and thin also....don't need anything to weigh it down... would this be the best to use?
                  Asked on 12/2/2017 by Hairlady from MS

                  1 answer

                  • Brand Expert

                    A:

                    You may wish to take a look at Colour Fanatic Multi-Benefit Leave-In Treatment. It is a multi benefit treatment that protects and strengthens for longer-lasting, perfect-looking hair. It has 21 benefits that include, moisturizing dry hair, instantly detangling, and conditioning without adding weight.

                    For more details on this product: http://www.ulta.com/colour-fanatic-multi-tasking-hair-beautifier?productId=xlsImpprod5800064

                    Answered on 12/4/2017 by Brand Expert from Matrix Professional
                • Q:

                  My mother has VERY DAMAGED but also VERY DRY bleach blonde hair. Would it be beneficial for her to use the strength cure shampoo and hydrate conditioner because she needs both!

                  Please let me know. Thanks!!!
                  Asked on 11/9/2017 by Renee from Ogden, UT

                  1 answer

                  • Brand Expert

                    A:

                    Both the Pureology Strength Cure and Hydrate Lines are an excellent choice. We recommend to alternate daily for optimum benefits. Start with Strength Cure Shampoo & Condition on day one. For day two use the Hydrate Shampoo & Condition and repeat.

                    Answered on 11/10/2017 by Brand Expert from Pureology
                • Q:

                  Is this similar to their old essentials product line? If not, which one is?
                  Asked on 8/17/2017 by Lori from CA

                  1 answer

                  • Brand Expert

                    A:

                    Strength Cure Shampoo is also formulated to strengthen and fortify damaged colour treated hair. It is comparable to Essential Repair.

                    Answered on 9/1/2017 by Brand Expert from Matrix Professional
                • Q:

                  Can I use this shampoo if I have a keratin hair-straightening treatment? Thanks!
                  Asked on 8/10/2017 by Yaily from Miami, FL

                  1 answer

                  • Brand Expert

                    A:

                    We do not believe that there should be any issue with using our products; however, since our products have not been tested in conjunction with Brazilian Keratin Relaxers, we cannot provide you with usage information.

                    We suggest you contact your stylist who did the treatment and follow their advice.

                    Answered on 8/11/2017 by Brand Expert from Pureology
                • Q:

                  On 8/28/15 -Juhi from Dhaka asked if you could recommend another shampoo for her hair loss & other problems. How come Nioxin was not suggested? That works great & you can feel the product tingling in your scalp as you wash your hair or apply the treatment you put in after washing. Smells good & helps restore hair growth!
                  Asked on 7/30/2017 by Kay from Winchester, Ma

                  1 answer

                  • Brand Expert

                    A:

                    We offer many product solutions, and typically 1-2 products are suggested. Our Strength Cure line is an excellent product line to fortify damaged hair. You may also wish to consult with your stylist for a regimen that is specific to your concerns.

                    Answered on 8/3/2017 by Brand Expert from Redken
                Displaying questions 1-10Previous | Next »

                Do you have a question about this product?