skip to main content
ULTA
  • Home
  • / Hair
  • / Hair Styling Tools
  • / Flat Irons
  • / STRAIGHT UP Ceramic Straightening Brush
STRAIGHT UP Ceramic Straightening Brush

InStyler

STRAIGHT UP Ceramic Straightening Brush

(809) REVIEWS ASK A QUESTION ASK A QUESTIONS

Item 2305024

Find in Store-

The STRAIGHT UP Ceramic Straightening Brush gives you smooth, straight, frizz - free hair in half the time it takes to use a flat iron. Ceramic heated plates surround individual ionic bristles that simultaneously section and straighten as they glide down the hair. Powerful, instant ceramic heat is evenly distributed across the surface to deliver super straight, shiny hair in one pass.

Gets Hot. Stays Hot.

Unlike most heated straightening brushes, STRAIGHT UP's powerful 65 ceramic heated plates deliver instant, even temperature across the entire surface. As you brush through section after section of hair, STRAIGHT UP always maintains a consistent level of heat to provide maximum straightening power with every pass.

Key Features:
  • 65 Powerful Ceramic Heated Plates
  • 7 Heat Settings from 330F to 450F
  • Cool Tip Ionic Bristles
  • Digital Temperature Display
  • Professional Swivel Cord
  • Automatic Shut Off

Place STRAIGHT UP close to the roots of a section of hair and hold the hair firmly with your free hand to create tension as you brush the length of the hair from roots to ends. Make sure each section is flush against the brush so that the 65 powerful ceramic heated plates are surrounding the hair and working on all sides at once. To give your hair a more voluminous blowout style, brush your hair from underneath to give it a slight curl inwards at the end. Alternate brushing under and over for a look with more movement. You can also add flips to the ends by using STRAIGHT UP to curl the hair away from your face.

Details+

How to Use+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
InStylerSTRAIGHT UP Ceramic Straightening Brush
 
4.2

(based on 809 reviews)

86%

of respondents would recommend this to a friend.

Pros

  • Heats up fast (180)
  • Works great (141)
  • Smooths frizz (133)
  • Good quality (121)
  • Multiple settings (121)

Cons

  • Snags (39)
  • Not effective (38)
  • Heavy / bulky (29)
  • Time consuming (18)
  • Poor quality (17)

Best Uses

  • Frizzy hair (103)
  • Thick hair (101)
  • Curly hair (79)
  • Long hair (76)
  • Thin hair (59)
    • Time it Takes Product to Heat Up:
    •  
    • Overall Performance of Product:
    •  
    • Value of Product:
    •  
    • Product's Ability to Straighten:
    •  
    • Reviewer Profile:
    • Beauty conscious (107), Survivalist / minimalist (85), Product junkie (29), Professional stylist (4)
    • Was this a gift?:
    • No (57)

Reviewed by 809 customers

Displaying reviews 1-10

Back to top

Previous | Next »

(2 of 2 customers found this review helpful)

 
1.0

Don't waste your money

By Jen1975

from Pittsburgh, PA

About Me Product Junkie

Pros

  • Heats Up Fast

Cons

  • Damages Hair
  • Limited Settings
  • Not Effective
  • Snags hair
  • Time Consuming

Best Uses

  • Thin Hair

Comments about InStyler STRAIGHT UP Ceramic Straightening Brush:

Don't waste your money on this thing. The buttons are in a weird spot so you keep either turning it up or down, the cord is only about 4 feet long, it snagged my hair like crazy and took me longer to straighten with this than it does with my Remington One Pass flat iron. I'm really disappointed because I really wanted this to work. I guess if you have super fine hair it would be a dream come true, but not for those of us with long, thick hair. I'll be returning it on Monday.

(1 of 1 customers found this review helpful)

 
1.0

Just stopped working after 3 weeks

By Ashley

from Minneapolis, Mn

Comments about InStyler STRAIGHT UP Ceramic Straightening Brush:

I really loved this brush, as it made styling my hair very fast and easy. I preferred this over my straightener because it gave me volume while smoothing my hair. After about 3 weeks of light use it just wouldn't turn on. I reset my outlet and tried it in another outlet, but alas it still did not work. I am very disappointed because I really liked the product.

(1 of 1 customers found this review helpful)

 
1.0

Just stopped turning on!

By ChrissyChris

from Sacramento, CA

About Me Beauty Conscious

Pros

  • Heats Up Fast
  • Smooths Frizz
  • Works good...when turns on!
  • Works Great

Cons

  • Poor Quality

Best Uses

    Comments about InStyler STRAIGHT UP Ceramic Straightening Brush:

    It warmed up (even hot) very fast. I liked it on my longer than shoulder length hair. Went to use it...would NOT turn on...at all! After only using it about 10 times! Even tried different electrical plugs! NOT GOOD...would not buy it again. Too bad! Hoping to get my money back!

     
    5.0

    Heaven in a straightening brush

    By asferguson

    from Atlanta, GA

    About Me Beauty Conscious

    Pros

    • Good Quality
    • Heats Up Fast
    • Smooths Frizz
    • Works Great

    Cons

    • Snags hair

    Best Uses

    • Curly Hair
    • Long Hair
    • Thick Hair

    Comments about InStyler STRAIGHT UP Ceramic Straightening Brush:

    This product is heaven. For years, I have wanted smooth, straight hair every day. I have naturally curly hair that takes FOREVER to straighten without blowdrying first. Now, I can airdry my hair and then use the straightening brush. It usually takes me around 10 minutes to do my whole head (very thick hair). I usually will run my normal brush through each section before I use the straightening brush- this prevents from hair being snagged. Overall, I love this product and I am so thankful for how it has changed my routine.

     
    1.0

    Pulled my hair out

    By JenL

    from Phoenix

    About Me Product Junkie

    Verified Buyer

    Pros

      Cons

      • Bulky
      • Damages Hair
      • Not Effective
      • Poor Quality
      • Snags hair

      Best Uses

        Comments about InStyler STRAIGHT UP Ceramic Straightening Brush:

        I've been eager to try these new straightening brushes. I picked this up in the store and it's the only brand shy had available. It's not the one I wanted, but the reviews were good so I thought I'd give it a go. It snagged and pulled my hair. I tried on three small sections and it did nothing except pull and break my hair so I stopped using it. I boxed it back up and returned. I would like to try another brand, but wonder if it's the nature of this type of product. I would give this a zero if I could. Don't waste your time, money or damage your hair with this one.

         
        4.0

        Would definitely buy this again

        By Vic

        from Oregon

        About Me Beauty Conscious

        Verified Buyer

        Pros

        • Good Quality
        • Heats Up Fast
        • Multiple Settings
        • Smooths Frizz
        • Works Great

        Cons

          Best Uses

            Comments about InStyler STRAIGHT UP Ceramic Straightening Brush:

            Not sure what kinda of hair this is best used for, but I have thick hair and this worked really well. I straight my curly hair often with an iron, and though this didn't give the same results, I was quite happy with it. Typically takes me an over hour to straighten all my hair with an iron, this cut it down to 30 min (45 min 1st time). Not quite the sleek look I get with a flat iron, but pretty well straight and had volume left in it which I liked.

            (0 of 1 customers found this review helpful)

             
            3.0

            It was ok.

            By Lisa

            from New York

            Verified Buyer

            Pros

            • Heats Up Fast

            Cons

            • Time Consuming

            Best Uses

              Comments about InStyler STRAIGHT UP Ceramic Straightening Brush:

              It was ok.

               
              5.0

              Quick and easy

              By Curly girl

              from Indio ca

              Verified Buyer

              Pros

              • Heats Up Fast
              • Multiple Settings
              • Works Great

              Cons

                Best Uses

                • Curly Hair

                Comments about InStyler STRAIGHT UP Ceramic Straightening Brush:

                Quickly straightens my hair. I have a ton of hair and this quickly and easily straightens large pieces compared to flat iron.

                 
                5.0

                Great to straighten fast

                By ds

                from Fort Smith

                Comments about InStyler STRAIGHT UP Ceramic Straightening Brush:

                I have very curly hair that I never straighten because it is so time consuming. I just bought this and tried it out and I was really amazed at how fast it went. Like the other reviews said, it won't make your hair as straight as a flat iron would but I think it gets the job done nicely and will allow me to wear my hair straight much more.

                (1 of 1 customers found this review helpful)

                 
                4.0

                Loving this brush

                By Mom

                from Bellingham Wa

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Smooths Frizz

                Cons

                  Best Uses

                  • Curly Hair
                  • Frizzy Hair
                  • Thick Hair

                  Comments about InStyler STRAIGHT UP Ceramic Straightening Brush:

                  My daughter loves the way this tamed her curls. Easy and fast results

                  Displaying reviews 1-10

                  Back to top

                  Previous | Next »