Rated 4.32 out of 5 stars
Most Helpful Positive Review FANTASTIC PRODUCT!! HIGHLY RECOMMEND!
FANTASTIC! My old CHI straightener quit working and I was on a tight budget. I got this straightener on sale for around 50 dollars at the Ulta in Fort Wayne and wow, what a product!
I'm not sure if the last reviewer completely understood how to set the temperature on the straightener itself but my hair is thick and frizzy, so I followed the instructions and set it to 400 degrees Fahrenheit, gave it about 4 minutes to warm up, and it worked fantastic. My hair is shiny and smooth, as promised. Quickly I would like to add. I used it just once per section of hair.
It has floating ceramic plates, far-infrared beams, and even the one hour shutoff feature like my last straightener. Also, they did not mess around with the cord on this thing. It's 8.5 feet and appliance thick, dual voltage for travel. You can even register for a warranty online.
If you are looking for a high quality product on a budget, I definitely recommend checking this product out.
I still can't get over what I paid for this product, but if I had to do it again, around 100 is still a great deal when you consider what it can do.
Most Helpful Critical Review Still undecided
I really wanted to love this straightener, and I got it because it had such good reviews. I'm still deciding whether or not I like it or not. It does a great job of smoothing my hair and leaving me with shiny, beautiful hair. The problem is it doesn't keep my hair pin straight very well, despite the fact that I don't have very tough hair to work with. I can't get it to curl at all yet, but that's less concerning to me than the straightening standpoint.
Reviewed by 90 customers Such bang for your buck!!!
Beth from Locust Grove, GA
I've had my other flat iron for 3 years, for the last month it didn't seem like my hair was straightening anymore. Took a chance on this an WOW! My hair is thick and naturally curly. When I dry my hair is basically looks like a Afro, I was so impressed that at just 430 that it made my hair look so straight. Today's the first day in like a month that I've worn my hair down because it actually looks straight.
Geli from Fort Worth
Sucks does not straighten hair all the way seems like it was made for girls with already straight hair
Returning this to the store
Margo from Connecticut
I do not recommend this styling iron. Created a lot of frizz and damage to my hair. I used the heat setting as recommended for my hair type per the instructions in the box. I have only had this styling iron for a week and used it twice. My hair is completely damaged now. The Remington flat iron I used for many years was far better than this product.
Cleo from New York
The packaging is super cute and the straighteners perfect. My hair was significantly less frizzy then it usually is when I straighten it. Would defined recommend.
Me from Il
Does not straight well and does not turn off.
Jackiekate from Riverhead ny
I have used multiple hair straighteners in my life and they were all expensive brands. My most previous hair straighter was a chi and would leave my hair staticky and it ended up breaking. However, this straighter is so inexpensive in comparison to others and works better than any other straighter I have used. It leaves my hair extremely shiny and soft. Also the size of it makes it easy to add little curls at the bottom. I 100% recommend. :)
Bianca from Strasburg, Virginia
The straightener works fine, but the length of the plates is pretty small compared to other 1" straighteners ive had.
DiamondJay from St. Louis
This flat iron is a BOSS!! I finally used it after purchasing it at the hair event several months back! My Hair is STRAIGHT STRAIGHT!!! Love it and you will not be disappointed!!
Kim from Omaha,NE
Best hair straightener I have owed!
riley from pittsburgh, pa
Bought it for my mom and she loves it
Worth The $$$
Dawn T. from Ohio
I am 54 w/thin bleached blonde hair for abt 36 yrs now. I have never paid more than $30 for a hair straightener in my life, always used the cheap ones like Conair etc.
During the last 21 days of Beauty (Sept 2020) this straight iron was like half off & still at that price a little out of my "common sense in the head buying range". Plz do not get me wrong, I don't buy generic anything & I do buy the high end face/hair/perfume products. I read the reviews 2× over, read up on infrared & what it does & I have no clue who Eva NYC is & thought ok I will give this a try.
* O to the M and G explanation point *
Ladies buy this, try this, you will be glad you did. My hair is the straightest it has ever been in my life. Shiny. Wow!
I don't think I wld ever need to buy a 2 or 300 dollar straightener ever. Eva NYC thank you for having such a great product at a great price point.
My 25 yr old dau puts a wave in her shoulder length hair each day bcz she cldnt get her damaged bleached hair to go to a true flat, well she uses this flat iron more than I do and she has thick hair.
love this product
lorii from austin ,tx
I was a iffy at first , i love the way it leaves my hair so shiny
Ambz from Charlotte NC
I have damaged, dry, bleached hair. I was in the market for a new straightener because my Paul Mitchell seemed to be making my hair worse. This is literally the best straightener I have ever owned. My hair is so soft and shiny after I use it, totally obsessed.
Bmatthews from Huntsville Al
This is THE BEST straightener i have ever used! Been using the Hot tool one for 4yrs and it gave out, i tried the hot tool mini and it pulled my hair so bad, after returning 3 straighteners i purchased this one and I'm beyond happy with everything! My hair is so shiny and soft, with NO pulling whatsoever i highly recommend this one.
MK from NJ
I am mixed with extremely curly hair. This did wonders for my hair. It was pin straight. When I was done, it looked like I just left the salon.
B from Wisconsin
My hair typically gets wavy again after a few hours when I straighten it but this has kept my hair straight for longer, which I really like. My hair feels silkier as well than with my old straightener. the only downside is that it does catch hairs and pull them out, which drives me nuts
I would buy this product again
Sadie from Bronston, Ky
I bought this product in store and I love it. It straightens so well my hair doesn't feel like it's burning it. It's great and the color is so pretty. I would give it a 10/10!
64 and looking good from Bay City, Michigan
I watched the video on youtube a few times, the gal had the same iron, that is why I bought it..
It took a few tries but I got the hang of it... I have long fine hair, and WOW it sure did give a boost!!!!
If I can do it anybody can!!! All I wanted was to have waves and volume and I GOT it..
Fabi from Oakland
I've always been the type to buy cheap, drugstore straighteners because I never thought investing in a nice one would make a difference but I was so wrong. Decided to get this straightener when it went on sale and omg could I tell the difference from my regular cheaper ones. Leaves my hair PIN STRAIGHT and the good thing is I didn't even need to use the highest heat setting for that result. My hair is very frizzy and wavy so I usually have to do a few passes to get it straight with my other straightener, and even then it doesn't leave it as shiny and straight as this one. Heats up really quickly and I'm able to straighten my hair in a shorter time. I haven't tried to curl my hair yet but I'm sooo pleased and happy with how straight, smooth and shiny it leaves my hair I'm sure curling with it will be no issue. So happy with my purchase!
Jess from Michigan
Ok so I wasn't sure what to expect and I wasn't sure that the infrared thing was really going to do anything. I guess I still can't prove that's the secret, but I can tell you that I love this straightener. It works so well. It's heats up in an instant and my hair is so soft and pretty. It works better than the considerably more expensive straighteners I own.
I've tried a few other products from them brand and I'm kind of obsessed with all of them. Idk what kind of hair magic they're working but for these prices I'm buying!
Now make something that covers up that Flatiron Smell
Neiokia from Flint, Mi
I haven't Straightened my hair in over 4 years... So when I got a Professional Silk Press for the first time, I needed a way to maintain it. My hair loves to curl up in the presence of Moisture, it really don't take much at all....
So when I got these, I was a bit skeptical. Even if they worked in straightening my hair, I was worried I would even up with a look that was either stiff from oils and conditioner, or a look that wasn't going to last through the day.
I was pleasantly surprised when I achieved the perfect touch up to my silk press! It's all Silky Smooth again, almost impervious to humidity, literally little to no frizz! And the amount of Moisture I feel like it locks in keeps it Silky Smooth and Flowy all week. 😍
April C from USA
I purchased this straightener last week needing a replacement. I tried it out last weekend and it was okay, but in my straighteners i look for them to straighten and curl my hair, this one when i tried curling my hair, it left a bunch of line marks through out my hair. So for that purpose i returned it the next day, but for straightening it was okay.
Nayja from Maryland
I've used plenty of flat irons that usual no matter what temp I put it on leave my hair hair burned and smelly. This doesn't no matter how many passes I do. My hair is on the dryer side and this doesn't rid the little bit of moisture my hair holds. My favorite so far.
Worked Once, Now Won't Heat Up
Hannah from MI
worked great the first time I used it. Took it on vacation with me and it barely heats up. Now i'm left with frizzy, wavy hair and no styling tool.
Rips the hair out.
Jules from Indianapolis
Rips your hair out and hair gets caught in canal around the plates. Would not recommend. Tried to return by ulta wouldn't accept it.