Rated 4.08 out of 5 stars
Most Helpful Positive Review Subtle, yet beautiful colors! Good formula and design
All in all, a great mascara! It really does go on and come off easily! I was so surprised when I took it off. All I used was warm water and a scrubbie. No makeup remover at all. It came off after one to two swipes! I tried all four of the colors: pitch black, black cherry, ultra violet, and deja blue. My personal favorite is the deju blue. It is beautiful and well hued. I have dark eyelashes to begin with, so I thought the color wouldn't even show. However, in a nice lighting, deja blue and ultra violet can easily be seen, yet still have a subtle look. Black cherry essentially just looked like black mascara on my eyelashes, but I would imagine would look great on those with lighter lashes. I probably will only use ultra violet for nights out, but deja blue is so beautiful and subtle that I can wear it during the day, styled with a regular outfit.I like that the brush itself is curved. I think this allows for the mascara to go on more easily. It did take a couple of swipes before I could see a difference in my lashes, but the end product is very nice! Light and does not clump. The one thing I was disappointed in was surprisingly the packaging. The tubes themselves are a little hard to get out of the package. The mascara itself has next to no noticeable flaws. I would recommend this to a friend and am likely to buy the deja blue when it runs out!
Disclaimer: I was sent these products complimentarily for testing purposes and in order to provide an honest review.
Most Helpful Critical Review I would buy this product again
This mascara comes in a wide variety of colors, which is fun. It applies very smoothly and gives a nice fanned out look to your lashes. The black mascara isn't super pigmented which was a little disappointing. I like to be able to see my mascara but this would be nice for someone who enjoys a more natural look. The colored mascaras are very subtle. I couldn't really see the color once the mascara dried on my lashes. Overall, I would use the black mascara again for an everyday look but I wouldn't recommend using it for a glam look. I also would probably not use the colored mascaras again as they are very dull in color. This product was sent to me complimentary for testing purposes.
Reviewed by 294 customers Flakes like crazy!
Linn from SC
Had high hopes for this mascara but it flakes like crazy and that makes it unwearable even though the eyelashes looks good right after application.
Bring back the Dark Cherry shade!
Dezzy from Oregon
I bought this mascara specifically because I have hazel eyes and thought the dark cherry color would give my eyes some brightness while looking more natural. The mascara is super lengthening and won't smudge, which I love. I wish they hadn't taken that color out of Ulta! So sad :(
Not a good Mascara
skyler from San Diego
It was not a good mascara to wear was disappointment
I like the look of it👍
Katieohairdesigns from McAllen
So I have a mixed review of this product bc first, I am very picky about mascara and they way it does, how clumping, the applicator brush, how much did the bottom lash run, how much lengthening and volume it has. And I was surprised that I did like the look and all that very much. However washable?? I don't know about that one. I was using micellar water to remove it and I normally never have to apply that twice but that's what I did and there was still darkness left over. But again it comes out really nice when it's on.
Best Mascara I've Ever Used!
kay from Nampa
Absolutely love this product!! out of all the mascaras i've tried this is by far the best one! it doesn't go on clumpy or uneven, it's smooth and the color is bright and beautiful!!
I really don't like this mascara.
Lms17965 from Ohio
Mainly for the sheer fact that it gets very clumpy especially the waterproof version. I was not impressed I was hoping for it to be more of a curl and more of a lift. I didn't get that.
MJ from Pittsburgh PA
I use it every day. Took a chance because I never used this type before. Live it.
No raccoon eyes for me
Lucy Ladbug from Georgia
I love this mascara b/c it does not transfer under my eyes. The only product I've found in all these years to not do so. It gets really gummy after a month or two and clumps up badly. However, I just purchase a new tube and am back in business...
LOVE this mascara
Kearnie from Wash State
I love I can change up colors to match outfits or colors I'm teaching my preschoolers.
Love This Product
Lesley65 from Pasadena, TX
I use this product daily and I love it.
Didn't work for me
Regina Marie E from Jacksonville, FL
I hoped, since this is a tubing mascara only supposed to come off with warm water, that it would stay put when I used my eye drops. Unfortunately, it did not, it came off in bits under my eyes.
Not worth a try
Jess from NC
I was hoping to find a mascara that easily removes bit this didn't last an hour before it looked like I had nothing on. I had little black specks all over my face.
Hana B from USA
Overall, I have had a pretty great experience with this mascara and I was pleasantly surprised. The first thing I noticed is that the applicator has extremely soft bristles and is very gentle. The mascara is very subtle and not long lasting. It doesn't curl or volumize lashes much either, but it does lengthen pretty well. It's easy to wash and remove but is a little flaky. But overall it's a great mascara for the price! I would recommend this if your going for a subtle, natural look.
Just what I was looking for
Mel from USA
I'm a natural makeup gal, so just a couple swipes of mascara and a liquid blush. I was tired of wanting to wear mascara but only being out for 8 hours at most and then coming home and taking off mascara is a pain, and the undereye smudges can last a couple days afterwards. This mascara is super easy to remove, only downside is that it doesn't really hold shape all that well or at all, lashes get weighed down and flat very fast. But the color is still there and overall I'm happy with it and it's so nice to be able to actually get mascara off your eyes.
it's pretty good
hannah from south carolina
i got this mascara because my other one was irritating my eyes. this is now one of my favorites. my only problem with it is that after a little while there is some flakes on my eyelid and/or under my eyes.
Jess from Beaverton,Oregon
I was very surprised with this one. It gave me very nice volume and length and help most of my curl. It didn't flake or smudge. I really like the formula of this.. dear I say this is my new favorite 🤭
Okay, nice day/natural mascara
Joejoe from NJ, USA
This mascara is marketed as being easy to apply and take off. which it is! However, the mascara tends to come off on your face during the day as well. The flakiness is not horrible, but noticable. The formula gives some oomph, but nothing crazy. I'd recommend this to someone new to makeup or who wants something more easy and "wearable" whenever and wherever. The colorful options for this mascara are not vibrant, at all. I'd look elsewhere if you want a pop of color on your lashes. If you want a colorful option look to colourpop or wetnwild. Overall, an okay mascara.
- Easy removal
- Natural Look
- Doesn't last
- Colorful options too dark/subtle
Black Cherry is incredible!
Lauren from Virginia
The formula of this mascara is pretty good, but the shade black cherry looks incredible on my green eyes! It is just the right amount of natural and dramatic for everyday wear.
This is very good quality
MascaraMaven from Cambridge, Massachusetts
I am extremely picky when it comes to mascara. I've tried lights camera lashes, elf mineral mascara, L'Oréal lash paradise Waterproof, pacifica stellar gaze, covergirl volume, Clinique, and bad gal bang mascara. When comparing the quality of those máscaras to this, I was easily impressed by the snapscara. The applicator captures every lash with ease, and the formula isn't wet enough that it's messy nor dry enough that it's clumpy; it's the perfect in-between. It is buildable, yet barely clumps. I plan to repurchase this. Out of the ones I've tried, it's quality is better than the lash paradise, the covergirl, the elf mineral, and the Pacifica stellar gaze, and comparable in quality to the rest.
NOT waterproof! Otherwise it's great mascarra!
Jacq from KY
MY FAV MASCARA!
Ysha from Florida
Let's start with the cons, the only con I will say is there was a little bit of flaking, exactly like 4 small flakes.
Once you remove them, you will be set.
Everything they promise the product to deliver is true!
There is no clumps, no raccoon eyes, easy to come off and all lashes get easily coated. Light weight, looks natural on the eye, true black color (not grey looking).
Overall, I recommend you buying this mascara if your looking for a lengthening, natural mascara
I also have watery eyes.
Nikki from Minnesota
It's definitely a nice change from black :) I love it! And it's good quality for the price.
My everyday mascara, works beautifully
Makeup Savvy from Los Angeles, CA
This is such an underrated mascara! If you want a natural looking mascara that enhances your natural lashes and doesn't look clumpy or flake/smudge, look no further than this mascara. It's a tubing mascara so it creates an elastic coat around each lash making them darker, slightly thicker and longer. It wears all day without issues even in hot weather and removes easily with water and slight rubbing with your thumb and pointer finger. I've used it with lash extensions too and wow! Doesn't disturb the extensions at all and makes them look even better. Highly recommend it and you can't beat the price.
A.A from Georgia
If i could give zero stars I would. Worst mascara ever!!! Flakes so much, I could barley get through the grocery store trip. Every time I blinked flakes in my eyes. Straight in the trash.
Jenna from Minnesota
I like this mascara a lot, it lengthens my lashes but also looks quite natural. It's also super easy to take off at the end of the day, highly recommended for daily looks!