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Smooth Set It Straight Argan Straightening Lotion

AG Hair

Smooth Set It Straight Argan Straightening Lotion

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5.0 oz Item 2290236

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AG's argan-infused Smooth Frizzproof Argan Anti-Humidity Finishing Spray wastes no time getting to work, tackling waves head-on, while you smooth and straighten effortlessly. This humidity-resistant straightening lotion keeps hair smooth and frizz-free all day and is also an effective thermal protector.

No salt. No PABA. No parabens. No gluten. No DEA. No animal testing.
Apply evenly through damp hair. Blow-dry smooth, applying tension with a brush.
Water (Aqua, Eau), PVP/VA Copolymer, Cetrimonium Chloride, PEG/PPG-18/18 Dimethicone, Hydroxyethylcellulose, PEG-8 Amodimethicone, Argania Spinosa Kernel Oil, PEG 40 Hydrogenated Castor Oil, Salvia Officinalis (Sage) Leaf Extract, Urtica Dioica (Nettle) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Humulus Lupulus (Hops) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Melissa Officinalis Leaf Extract, Achillea Millefolium Extract, Prunus Serotina (Wild Cherry) Bark Extract, Cymbopogon Schoenanthus Extract, Calendula Officinalis Flower Extract, Silk Amino Acids, Polyquaternium-10, Panthenol, Tetrasodium EDTA, Polysorbate 20, Ethylhexyl Methoxycinnamate, Citric Acid, Fragrance (Parfum), Propylene Glycol, Diazolidinyl Urea, Iodopropynyl Butylcarbamate.

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How to Use+

Ingredients+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
AG HairSmooth Set It Straight Argan Straightening Lotion
 
3.9

(based on 57 reviews)

81%

of respondents would recommend this to a friend.

Pros

  • Easy to use (35)
  • Smells great (21)
  • Lightweight (19)
  • Effective (15)
  • Non-greasy (15)

Cons

  • Doesn't work (4)

Best Uses

  • Daily use (13)
  • Frizziness/flyaways (13)
  • Curly hair (9)
  • Color-treated hair (8)
  • Dry/damaged hair (5)
    • My Beauty Routine Takes:
    • 30 minutes (4), 10 minutes (3)
    • Hair Type:
    • Wavy hair (20), Very curly hair (14)
    • Reviewer Profile:
    • Beauty conscious (16), Survivalist / minimalist (8), Brand buyer (7), Budget shopper (7), Product junkie (7)

Reviewed by 57 customers

Displaying reviews 1-10

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1.0

Won't buy again

By Ceetee

from Ohio

About Me Minimalist

Pros

    Cons

    • Doesn't Work

    Best Uses

      Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

      I used this product as directed and still have to flat iron my hair. I still have really visible waves. Will never buy again!

      • Hair Type:
      • Wavy Hair

      (1 of 1 customers found this review helpful)

       
      3.0

      terrible.

      By reviewit

      from Indiana

      Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

      I used a dime sized amount on half of my hair. I have very thick, very long, naturally wavy hair. While blow drying, using a flat brush to pull my hair flat to straighten while I dry, my hair became so tangled I lost a small knot trying to get it out. My hair never tangles like this. It was this horrible product. After that experience, I used a tresseme product on the other side, because I really didn't feel like ruining both sides for the day. When finished, the ag side was frizzy and felt very dry. A huge difference. This product went in the garbage and I apologized to my hair for trying it.

       
      3.0

      terrible.

      By reviewit

      from Indiana

      Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

      I used a dime sized amount on half of my hair. I have very thick, very long, naturally wavy hair. While blow drying, using a flat brush to pull my hair flat to straighten while I dry, my hair became so tangled I lost a small knot trying to get it out. My hair never tangles like this. It was this horrible product. After that experience, I used a tresseme product on the other side, because I really didn't feel like ruining both sides for the day. When finished, the ag side was frizzy and felt very dry. A huge difference. This product went in the garbage and I apologized to my hair for trying it.

       
      3.0

      awful!!!!

      By nope

      from Indiana

      Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

      What a waste of money.

       
      5.0

      I would buy this again, keeps my curly hair straight

      By loudleo

      from Peoria,AZ

      About Me Beauty Conscious

      Verified Buyer

      Pros

      • Controls Frizz
      • Easy To Use
      • Lightweight
      • Non-Greasy
      • Smells Great

      Cons

        Best Uses

        • Curly Hair

        Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

        use it when I want my curly hair straight.

        • Hair Type:
        • Very Curly Hair
         
        5.0

        It is by far the best product I have ever tried

        By Tattortott

        from Mississippi

        About Me Product Junkie

        Verified Buyer

        Pros

        • Controls Frizz
        • Easy To Use
        • Lightweight
        • Non-Greasy
        • Smells Great

        Cons

          Best Uses

            Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

            I have tried cheap to extremely expensive products from over the counter drugstore to salon products
            I have found what I have been looking for controlling my crazy hair

            • Hair Type:
            • Very Curly Hair
             
            5.0

            Really love this product

            By JlS

            from Alabama

            About Me Minimalist

            Verified Buyer

            Pros

            • Controls Frizz
            • Easy To Use
            • Lightweight
            • Smells Great

            Cons

              Best Uses

              • Thicker Hair

              Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

              Regular routine

              (0 of 1 customers found this review helpful)

               
              2.0

              Not the best

              By Ebridgette

              from Toronto, ON, Canada

              About Me Beauty Conscious

              Pros

              • Non-Greasy

              Cons

              • Doesn't Work

              Best Uses

              • Thinner Hair

              Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

              I have used matrix sleek style for years and wanted to try goldwell kerasilk. The customer service associate talked me into this AG product instead, saying it is best for my thin and fine curly hair. It was a mediocre product and doesn't compare to my usual matrix, it works but is subpar. I am disappointed but will use it in the dryer winter months.

              • Hair Type:
              • Very Curly Hair
               
              5.0

              The ONLY straightening product I will use

              By Dina

              from Peoria Az

              About Me Beauty Conscious

              Verified Buyer

              Pros

              • Controls Frizz
              • Lightweight
              • Non-Greasy
              • Strong Hold

              Cons

                Best Uses

                • Curly Hair
                • Daily Use
                • Thicker Hair

                Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

                Love this product

                • Hair Type:
                • Very Curly Hair

                (0 of 1 customers found this review helpful)

                 
                5.0

                Excellent product.

                By Carol

                from Harrisburg, Pa.

                About Me Beauty Conscious

                Verified Buyer

                Pros

                • Easy To Use
                • Lightweight
                • Non-Greasy
                • Really works
                • Smells Great
                • Strong Hold

                Cons

                  Best Uses

                  • Curly Hair
                  • Daily Use

                  Comments about AG Hair Smooth Set It Straight Argan Straightening Lotion:

                  This is the product to use if you have wavy hair like mine and want a straight look.

                  • Hair Type:
                  • Wavy Hair

                  Displaying reviews 1-10

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                  Q&A

                  Product Q&A

                  Ask a question

                  Do you have questions about this product?

                  Get answers from in-house experts.

                  6 Questions | 6 Answers
                  Displaying questions 1-6
                  • Q:

                    Is this product sulfate-free (and so safe to use on chemically-straightened hair)?
                    Asked on 10/3/2017 by Curly from Boston, MA

                    1 answer

                    • Brand Expert

                      A:

                      Yes, Set It Straight is sulfate-free and is safe to use on chemically treated hair.

                      Answered on 10/3/2017 by Brand Expert from AG Hair
                  • Q:

                    How does it smell? I really love the Smooth Ag shampoo and was wondering if it smelled like that?
                    Asked on 7/24/2017 by Straight hair fanatic from undisclosed

                    1 answer

                    • Brand Expert

                      A:

                      Set It Straight has a fruity fragrance.

                      Answered on 7/25/2017 by Brand Expert from AG Hair
                  • Q:

                    can this be used daily without a straightener and still work with controlling frizz?
                    Asked on 3/31/2017 by gabby

                    1 answer

                    • Brand Expert

                      A:

                      For the best result, apply Set It Straight evenly through damp hair. Blow-dry smooth, applying tension with a brush. This humidity resistant straightening lotion keeps hair smooth and frizz free all day and is also an effective thermal protective barrier.

                      Answered on 3/31/2017 by Brand Expert from AG Hair
                  • Q:

                    Can this also be used on dry hair ?
                    Asked on 11/9/2015 by Debbie from Florida

                    1 answer

                    • Staff Expert

                      A:

                      No, Smooth Set It Straight Argan Straightening Lotion should be used on damp hair prior to blow drying for best results.

                      Answered on 11/13/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    hi
                    if i put this lotion and strait my hair with strainer is it going to damage my hair?
                    Asked on 10/27/2015 by ello

                    1 answer

                    • Staff Expert

                      A:

                      Smooth Set It Straight Argan Straightening Lotion features built-in thermal protection, so it works great applied prior to heat styling to protect hair from thermal damage. The ingredient that provides heat protection is called dimethicone copolyol. This ingredient softens, shines and smoothes hair while providing thermal protection. This product is also alcohol-free, which will help keep the hair from drying out. We hope this extra info helps! :-)

                      Answered on 10/27/2015 by Staff Expert from ULTA Beauty
                  • Q:

                    Will this product work well with other AG shampoos and conditioners or do you have to use with AG Smooth shampoo and AG Sleeek conditioner to get good results to control frizziness?
                    (I have AG Tech Two shampoo and AG Ultramoist conditioner. They work very well, but don't help my frizzy hair from the humid weather.)
                    Asked on 8/8/2014 by Searching High & Low for Frizz Control from Shaker Hts., OH

                    1 answer

                    • Staff Expert

                      A:

                      All AG Hair products are designed to be mixed and matched to meet your hair's specific needs!

                      Answered on 8/15/2014 by Staff Expert from ULTA.com
                  Displaying questions 1-6

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