FEBRUary SKIN-FATUATION AT ULTA BEAUTY

Masks are packed with pure beautifying power. Get the skinny on this skincare trend we're totally loving.

MAD LOVE FOR: MEME BOX I Dew Care
Disco Kitten Mask

WHY WE USE IT
Super-charged exfoliation brightens, boosts elasticity, and illuminates skin—bonus points for vitamin-powered hydration. That's the way we like it!

When WE uSE IT
2-3 times per week to shine bright, day and night.

WHO SHOULD USE IT
Normal, oily or combination skin will get down with it.

MAD LOVE FOR: Origins Clear
Improvement Mask

WHY WE USE IT
Dirt and debris are no match for the active charcoal in this naturally purifying pack. White China clay dissolves impurities for a detox that rocks.

When WE uSE IT
1-2 times per week. Pro tip—cleanse face, apply a warm towel to open pores and leave mask on for 10 minutes. Finish with a moisturizer.

WHO SHOULD USE IT
Normal, oily or combination skin types will clearly love it.

MAD LOVE FOR: Philosophy Purity Made
Simple Pore Extractor

WHY WE USE IT
Creamy-rich mask can banish blackheads in just two weeks. Skin glows with an ultra-smooth radiance—oh, and pores do their incredible-shrinking act, too.

When WE uSE IT
2 times per week.

WHO SHOULD USE IT
All skin types will dig its purifying powers.

MAD LOVE FOR: Formula 10.0.06 Be Berry
Clear Illuminating Peel Mask

WHY WE USE IT
Raspberry and acai revive skin with a blend of juicy antioxidants that minimize pores, calm flare-ups and smooth skin. Smells yummy, too!

When WE uSE IT
1-3 times per week on alternate days.

WHO SHOULD USE IT
Any skin type that wants to peel and reveal its brightness.

MAD LOVE FOR: Peter Thomas Roth
Irish Moor Mud Mask

WHY WE USE IT
When a mask comes packing with 9,000-year-old black Moor Mud, it's hard to resist its charms. The luxe blend of bio-minerals, vitamins and amino acids make skin glow from the inside out.

When WE uSE IT
2-3 times per week. Pro tip—apply on clean skin with fingertips, leave on for up to 10 minutes and remove with a warm, damp washcloth.

WHO SHOULD USE IT
Normal, dry, combination, mature, oily, sensitive—sky's the limit!

MAD LOVE FOR: Ulta Beauty Skin Energizing
Bubbling Sheet Mask

WHY WE USE IT
Revitalizing oxygen gives dull skin a zippy lift with help from two trusty sidekicks: brightening papaya extract and hydrating hyaluronic acid. Ka-pow!

When WE uSE IT
1-2 times per week, as needed.

WHO SHOULD USE IT
Dry skin in need of some serious saving.

MAD LOVE FOR: TonyMoly I'm Real
Red Wine Mask Sheet

WHY WE USE IT
Red wine's antioxidizing superpowers tighten skin, shrink pores and deliver a deep clean that leaves skin bright and shiny-eyed.

When WE uSE IT
1-2 times per week, or as desired.

WHO SHOULD USE IT
Any skin type that wants an intoxicating flush.

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