Colouring your hair doesn't have to be an intense thing...it can be something that kind of grows on you. Brite's Silver Conditioner is a nourishing conditioner with a hint of silver/grey colour. As you wash with your normal shampoo and conditioner the colour will fade. With daily use, this Silver Conditioner is formulated to keep hair silver grey or make blondes a little bit more silver grey. Frequent daily use will intensify and build up colour or keep colour if you're already silver.