Rated 4.18 out of 5 stars
Most Helpful Positive Review A Must Have!
Every blonde girl needs this product in her beauty arsenal. Go Blonder brings out the gold for darker blondes, and keeps the brass out of those platinum looks. As promised it is gentle enough to use every day-it won't strip the life out of your hair or cause the major pouf that comes to mind with other citrus hair products. If your hair is color treated it doesn't leave your locks with that grainy feel you get from some other shampoos. And the scent is just beautiful, not heavy, just a pleasant citrus with a touch of chamomile. (Don't forget to grab a bottle of the conditioner, too!)
Most Helpful Critical Review I does not lighten my hair one bit.
I've been using this product (both the shampoo and conditioner) for about a month and a half now, and it doesn't work at all.
My hair actually feels a bit dry and rough.
But I've heard the new formula doesn't work anyway. I wish I had known that before I bought it.
Reviewed by 1320 customers does work
chelsienicholeee from undisclosed
When I was a child my grandmother got this for me every summer and I do remember it always working! This smells good too!
Great for Medium/Darker Blonde
julescosplay from undisclosed
This product works for my "dirty blonde" hair. I use it every day in the shower and it brings out my natural golden-blondeness. This product is best used when paired with John Frieda Go Blonder Lightening Conditioner and John Frieda Go Blonder Controlled Lightening Spray. It is a bit pricey in my opinion.
angelas210 from undisclosed
This product brings out the gold in my hair and makes it shiny. Its very gentle and I can use everyday if needed but I use every couple of days. Scent is very nice as well. I will definitely purchase again!
Jenogbu38 from Rochester Hills, MIchigan
I purchased the shampoo, condition, and go blonde spray. DON'T purchase this if you plan on going back to the salon. My hair started falling out as soon as she started rinsing out the bleach form highlights. This contains sodium hydroxide turmeric root and it is like a relaxer.
Using it for +5 years
Simmy from The Hague, Netherlands
I wouldn't use any other shampoo or conditioner. The lighter shades of my hair are close to platinum blond and my hair is never dry from the lightening. It works like magic, my hair is as if its dyed and highlighted. I use the go blonder spray for my roots which is also an amazing product!
MS Warrior from MI
I use this product in the summer on my naturally blonde hair. It makes my hair shiny and appears lighter in the sun without depositing any color. Basically it just enhances my blonde hair! It has a light smell which isn't overpowering. I don't use this every time I wash my hair - maybe once a week or less.
I will purchase this again
Smilie from Fort Wayne, Indiana
I use this shampoo every other day, it is not drying to my hair and it doesn't leave my hair frizzy!
Didn't notice a difference!
MirandaFSU18 from USA
I bought both the Go Blonder shampoo and the Go Blonder conditioner thinking it would help. It has chamomile and a couple of other ingredients that claim they lighten, however, if you read the fine print on the bottle, the only way it works is if you use the shampoo, conditioner, and lightening spray. Which by the way, you can only buy the spray online not at any brick and mortar store.
No stars if i could
Luvluna from Long Beach,Ca
Not only did this and the other go blonder products not work, this shampoo also fried my hair and caused either dandruff or dry scalp and left me a rash. This is the worst product line I have ever bought from and I will never though a John Frieda product ever again
I have been buying this for years, and will continue!
Smilie from Fort Wayne, IN
I wash my hair every other day, this is gentle on my hair and scalp!
Ali9 from USA
It turned my hair a light blond. My daughter even tried it and liked it. Less chemicals to use and easy to use.
Teri Anne from Madison, WI
I have been using this shampoo for several years not. I have a very light brown hair and I wanted to lighten it up. After a few weeks using this shampoo and the conditioner I actually now have blonde hints in my hair that I absolutely love. (The gray went away too) I highly recommend this product. It leaves my hair soft and manageable when used with it's sister conditioner.
Ileana from New Jersey
My husband had very very light blond hair as a child and into his early 20s now that he's in his 30s his hair started to get darker after maybe 2 or 3 uses we could see a difference. After two weeks use the change was unbelievable! His hair became significantly lighter and he's over the moon about this! Note: He also uses the conditioner, hair lightening spray and hair mask by John Frieda Go Blonder Series.
buck02034 from massachusetts
It brings out the highlights in my hair... which i love!! but if i put the shampoo in my dry hair and then rinse it like you do with purple shampoo, does it make your hair lighter??
Not the best
Jazmyns6 from USA
I feel like this product doesn?t do as well as I had hoped. I personally didn?t see much of a difference in my hair if any at all. On the bright side it still made my hair feel soft and smell good! Probably wouldn?t purchase again, but may consider it!
sam from Oregon
i feel like this is more of a long term difference, because I havent noticed anything yet. but it did make my hair really soft. so I will probably continue using. my hair is easily colored. literally anything will stain it. I may use it for a couple more weeks to see if anything changes
For a bright Summer Blonde
SQa9 from USA
I love to use this product in the summer time to lift my blonde a couple levels without coloring it. It works without making it brassy. Love it. I have probably gone through 6 or 7 bottles of it. Smells great.
Leaves hair soft
ItsMe1232 from USA
This product leaves your hair feeling soft as well as a shade lighter.
Great for Platinum blonde
Shaunawhittyxo from St.John's, NL
I bought the full shampoo conditioner and lightning spray to really get the full effect of it and I have been obbsessed ever since. Every purple shampoo I tried always turned my hair purple or silver it never really maintained my platinum blonde hair but when someone reccomend this I had to try it and I'm so glade I did. This dosent turn my hair purple and it also gets me 2 extra weeks in between my salon visits than I got with purple shampoo
Dana4 from USA
I used the Go Blonder shampoo and conditioner from this line and it worked wonders on my hair! It really lightens up blonde hair and makes you look like you're always fresh out of the salon! Would definitely recommend this product to anyone trying to keep up blonde hair or highlights!!
Jazzyas from Boston, MA
This has been my go to shampoo for years! It's my absolute favorite.
Alisadawn866 from USA
This shampoo is fantastic! The difference is apparent after the first use. I am naturally a dark blonde and I dye my hair to a lighter ash blonde. I am able to extend the time between coloring using this shampoo because my hair just blends seamlessly after use! It also helps bring out my hair's natural highlights.
brittanybb2008deaf from Gurdon,ar
I would like to review this product, if that is possible.
Nessa5 from USA
I've actually seen the product work on my hair and it got lighter in time after every wash.
Nicole25 from Camilla
I bought this three weeks ago and I love it!!Best thing I ever used!