Rated 4.37 out of 5 stars
Most Helpful Positive Review Transform your look!
My hair was a light brown and I was looking for something to light up the color, give some lighter "shiny" for it. Then, I bought the spray and started to use on summer (sunny days, what contributed to the results).
First impressions: well, i applied on towel-dried hair, following the instructions. The smell is HORRIBLE! I sprayed all over it, carefully. Then I blow dried. I never seen such a terrible texture on my hair!!! So, the first impression wasn't good...
The first 2 times I used it, the color had lighten, but I think because of too much sun, it became a little orange... I continued to use. I stopped at the third application, 'cause my hair got really damaged. :( But the color was good!
Now, months after this "sequence" of uses, I got the color I ever wanted! It's worth the using! My hair is sensible because of the heat I use everyday, so damage wasn't a "surprise"....
Well, this product is GREAT. It gives the color you want, 'cause you can control it. But be aware that you'll have to take care a lot of your hair!!! And follow the instructions, it's very important. That's it! You can have a lighter color without using hair dye, but it will get reeeally dry if you don't moisturise carefully, after. :)
PS: I put a photo of "before and after" for you to see the results.
Most Helpful Critical Review Don't get greedy with this product
Hi everybody! So like many other people who have used this product, I have watched my natural white blonde hair grow darker through the years into more of a dirty blonde and so I decided to try this spray to lighten it up. My family went on a vacation to Hawaii over spring break and I used it daily while laying out on the beach. In just about 2 weeks my hair was so much lighter and I absolutely loved it. When I came back to school, I received so many compliments on my hair and everybody talked about how good it looked. The spray had helped my hair turn almost platinum and because my hair is long it really stuck out. However I was ignorant to the negative effects of hydrogen peroxide and so I continued to use the spray almost daily over the summer. My hair stayed bright blonde and beachy and I loved it and swore by this product. But after about 5 months of continuous use I noticed little pieces of hair on the top of my head that were much shorter, only about 1 inch long. During school my friend pointed out to me some short pieces of hair on back of my head. Soon the roots on my head became very damaged and frizzy. My hair (only on the top) was very dry and crackly and so I stopped using the product. I now have to use generous amounts of coconut milk, teatree oil and leave-in conditioner to make my hair presentable. The damage done to my hair was probably not all due to the spray seeing as I was also very fond of straightening my hair and not using a lot of conditioning products, but the spray definitely made little pieces of hair fall off from the top which makes it very difficult to pull my hair back into a ponytail (rough for a girl who plays sports). This is not a bad product but people need to be warned to use it with caution. 2 weeks straight of daily use will probably not damage your hair, but continual daily use over long periods of time will. This spray does a great job of lightening hair but don't get too greedy with it, that's what leads to damage!
Reviewed by 666 customers lightening spray
kaitlyns105 from undisclosed
This product is amazing. I used this on my virgin dark brown hair and it started to lighten my hair within a week. Definitely recommend if you dont want to dye or bleach your hair.
beautyjournal3 from undisclosed
This product helps to control your hair from a humid day. #i love how it helps to stay in place and look like a hair salon style
hair is blonder
makeupbystacey__h from undisclosed
My hair was so bad I had the worst hair dressed ever she destroyed my hair and I had to make the best of it my hair was super brassy Orange and brown I did some research and bought this product blow dried my hair straightened it and it did make my hair blonder after a few uses! I def recommend especially if your hair is ash blonde it will take you a few levels up!
Amazing for a gradual lightning
mrsbobbi from undisclosed
I used this with the go blonder shampoo and conditioner and although there wasn't an immediate effect over time you can definitely see the difference especially on the regrowth between salon visits. I was really satisfied because it didn't contain a lot of the chemicals that screw with actual hair dye and it smelled amazing.
Ruined my natural blonde hair!
LG8506 from Minneapolis, MN
I have natural blonde hair and have always gotten compliments on my beautiful hair which I've never had to dye or highlight, which I was always grateful for! However, my light blonde hair started to get darker in about my mid twenties and had turned to a medium ash blonde color. I missed my lighter shade of blonde. I still didn't want to dye my hair so I decided I would try this lightening spray. I used it three times, and instantly my hair did lighten up. However, along with a lighter shade my hair also turned an awful orangey pink color! I instantly regretted using this product. I went from not having to color or do any hair treatments to spending over $300 for toner treatments at a salon and for aveda purple shampoo and conditioner to tone down the pinky orange color. It luckily did get back to a more natural shade, however, every time I'm in the sun my hair goes right back to orange! The photo attached is even after toning. I've been growing my hair out for over 2 years and I have about another 1-2 years until the ugly orangey pink color will finally be gone and I can move on from my mistake of using this product.
My hair turned brassy / slightly orange.
Caitlin from Springfield, Virginia
I used it once and it completely change my hair color to a brassy yellowish orange. I thought this was similar to the shampoo and conditioner. It is not. It is a permanent hair dye and it should state that.
julescosplay from undisclosed
This product is great for my 'dirty blonde' hair. It really helps lightening it up! I use this product right after showering. It pairs nicely with John Frieda Go Blonder Lightening Shampoo, John Frieda Go Blonder Lightening Conditioner, and other John Frieda Go Blonder shampoo and conditioner varieties.
Blondes need this!
cebayne12 from undisclosed
I definitely did not think I would even use this after I bought it.....oh how wrong I really was! I LOVE this! It works amazingly! It really does get your hair lighter! Highly impressed with this and I will continue to buy it! Very satisfied!/Highly recommend!!!
Laura from Texas
I recently started the progress of going blonde through highlights. This definitely had helped with it. After a few times I saw changes.
AlaynaP123 from Harrisburg, PA
Made my hair SO blonde without the use of any dyes. I also used the shampoo.
I would buy this again
Sharry from Pueblo Co
I use this once every two weeks ti keep my blonde hair shiny
Grear product that works
Lana from Gulf coast Mississippi
My hair is a natural medium to dark blonde. Using this product i can get my hair very light blonde. I use olaplex 3 and deep conditioning in between use to prevent damage because it will cause damage if u dont. I havent been to a salon in over a year and have very light hair because of this product
Ruined my hair.
Jb from Denver, CO
When I first started using this product I loved the results (my hair is naturally light brown/dirty blonde color). The first first uses it lightened it a lot more than expected. After about a month my hair started to fall out. I stopped using the product immediately. My hair stopped growing and it still has not grown back much since. Do not use this product it will ruin your hair.
New controlled spray Handel is for the birds
Amburle from Arkansas
I love this product! However my last two purchases have this new controlled sprayer. And it's horrible. It's needs to be reconfigured and or removed. A lot to do about nothing and probably cost more. I can't tell a difference in the spray area from one to another. But the new one is bulky and hard to spray. Each can I've bought ends up running down my hand vs being sprayed on my hair.
Shocked this actually works
Ashley from San Diego CA
I wasn't expecting much since this was such a good price, but I was desperate during this lockdown to try to get my roots lighter. This actually works. You definitely need toner or purple shampoo, but I'm super impressed
Long time fan
Terra from New York
I have been using this product for a long time-- a few years at least. I primarily use it to lighten up my roots in-between visits to the salon, not as an all-over hair color technique. For me-- this is the perfect solution. It lifts the darkness of my roots just enough that they blend in better with my highlights a little better, which means I can go longer between visits to the salon.
Simply the Best
Jmcdo from New Jersey
I have used this product for years on my naturally blonde hair during the winter months when I don't see as much sun. I seriously cannot believe I see people giving this bad reviews. I LOVEEEE my hair color because of this product and I get compliments on it all the time. It does not damage my hair at all and I can't live without it!!!!!!
made my hair GINGER/RED
blondenomore from london
i bought this a couple days ago hoping it would lighten my naturally blonde hair however instead of this it made it strawberry blonde but more the on ginger side, overall not happy is there anyway i can undo this!
THE BEST HAIR LIGHTENING PRODUCT I'VE EVER USED
Angela from Paola, KS
I was a cosmetologist for years and at home hair lightening products were a big NO! I would never promote or endorse them. They were very harsh and damaging to the hair and having chemical applications such as perms or color was strongly discouraged if not flat out denied. I was kind of a snob and turned my nose up at over ithe counter chemical hair products. It never occurred to me that some day I might be in a t hair colored professionally. I tried over the counter highlighting kits but it was just no good. I have been blond all my life but gradually as time has gone by my hair has gotten darker and I have quite a bit of gray. I have always love John Frieda products and I came across the Sheer Blonde line. I have used this product for many years now and very few people know I treat my hair at all. It is so natural looking. It picks up the highlights and enhances them perfectly. I can see s change after the first use. Its not obvious at all though, its very subtle. Within a few weeks I have achieved awesome, healthy, natural looking lighter hair with great highlights. I love this product and would recommend it at every chance. Sadly I can't find it any longer in a lot of stores. I live in a small town in Kansas and Wal-Mart is my only shopping option, unfortunatley they don't carry the product any longer. I hope it comes back, but I don't think it will. I have to travel quite a ways to find it. I have asked store managers about it, but have not been given an explanation. If you can please ask Wal-Mart to keep it in stock. I would really hate not being able to get my hands on it.
Why didn't I know Ulta carried this until now?!
AllTheHappySquirrels from Washington
I've been using this line (shampoo, conditioner, spray) for a couple of years now, because I used to like bleaching my hair, and my dark blonde/light brown roots would drive me crazy. I've stopped bleaching when I got a pixie cut, but I still want my hair to be lighter. This stuff is great. You can control the level of lightening by using more or less product and heat. I don't use it frequently because it makes my scalp a bit sensitive, and I cover my neck, shoulders, ears, and face with a towel to minimize contact. This is not a cool-toned blonde for me, so I use a purple shampoo and conditioner a couple of times a week to keep it from making me a strawberry blonde.
I love the new trigger sprayer. The pump bottle was difficult to squeeze and control.
I'm so happy I can scratch a few more items off my Target list.
Amazing Product For Natural Blonds
Ileana from New Jersey
My husband had very very light blond hair as a child and into his early 20s now that he's in his 30s his hair started to get darker after maybe 2 or 3 uses we could see a difference. After two weeks use the change was unbelievable! His hair became significantly lighter and he's over the moon about this! Note: He also uses the shampoo, conditioner and hair mask by John Frieda Go Blonder Series.
RUINED MY HAIR
LOLO from Florida
I bought this product the summer I was entering my freshman year of college. I was a Lifegaurd and used it every now and again. I always had gorgeous blonde think curly hair as a child. I used this product to enhance my highlights while entering a new chapter in my like. This was the biggest mistake I have ever made. This product completely RUINED my hair. It has been three years and my hair has not recovered and I am truly traumatized. My hair turned to straw and the entire top layer would feel like bubble gum was stuck in it when it got wet. Than the entire top layer of my hair broke off of my head. It didn't stop there while the new hair was growing in very slowly it would stand straight up on my head for months. This period of my life of making new friends and I looked like a monster. I could not wear my hair up bc the pieces would hair stand straight up. I went to number salons including high end ones and nobody could help me. Remember my gorgeous thick curly hair I had ya that's gone too. I now have thin hair that's wavey on a good day. Save your money and do not buy this product.
I've used this for 5+ years
Teensy from Georgia
I use this every winter to lighten my dulling naturally blonde hair. It works great, and I've never once had to highlight or anything. I'll use it in the summer a few times as well to have a stronger sunned look. As long as you moisturize properly, you won't see any damage. This little bottle has kept be super blonde for years!
Better than salon highlights !
marge22 from Montreal, Canada
I bought this product a year ago and gradually over time my hair has become the blond I've always dreamed of having ! I was a natural dirty blond and now my hair is a beautiful light natural looking blond. Old ladies compliment my hair, my hairdresser told me that it's even salon quality. It's my beauty secret !
Great for a wintertime lift for blondes!
Born Blonde from VA
This product is great for natural blondes whose hair naturally lightens in sun. (Check it out -- 23 and Me says we are born with a gene for "photo-bleaching" of our blonde hair!) It's for occasional use only, such as when those sun-lightened locks are growing out in the winter. (Read the directions!) It has saved me many $ that I used to spend getting my roots highlighted in the depressing dark days of winter. And it's much cheaper than a beach vacation!