Transforms blonde from dull to dazzling. Brightens & illuminates for shimmery, reflective blonde. John Frieda's Sheer Blonde Brilliantly Brighter Ultra Illuminating Shampoo, with crushed pearls, improves translucency and light reflection to reveal brighter, more reflective blonde.
Gently massage into wet hair, lather and leave on up to 1 minute. Rinse well. For optimal brightening, use each time you shampoo. Follow with Sheer Blonde Brilliantly Brighter Ultra Illuminating Conditioner.