Rated 3.58 out of 5 stars
Most Helpful Positive Review amazing
I got this 2 weeks ago and absolutely love it. it is some of the best eye primer I have used, goes on smooth, I love that it looks like a crayon which to me is way better then the liquid applicators which can be a mess at times and never goes on even. but this goes on so easily and makes my eyeshadow stay in place all day. definitely my #1 fav for sure.
Most Helpful Critical Review Huge disappointment
Love Tarte and everything about them, EXCEPT for this eye primer. I love how it applies, blends, and allows for easy eyeshadow application. Within a couple of hours I have a huge crease on both my lids and at this point it very easily rubs away and smudges. I've tried multiple different techniques of applying but it happens every time!! Will not be purchasing ever again!!
Reviewed by 53 customers I would buy again
KK from Denham Springs La
Use under any eye product
Best Eye Primer!
Kelly from ND
My all-time favorite eye primer! Perfect for everyday use or no-makeup days to neutralize dark pigmentation on my eyelids. I have a fair, pink-toned complexion, which this matches almost perfectly. Creates a smooth canvas for eyeshadow sticks, and shadows last for 12 hours crease-free. Easy, quick application with the soft pencil. Repurchased many times. Love this!!!
favorite new concealer!!
Christina from Maine
perfect for dark circles under eyes, matches my complexion perfectly so I can skip foundation if I want! I also use on lid and above eye as eyeshadow primer and its awesome! This will be my new favorite go to concealer! My only concern is how am I going to sharpen it.
Great for dry eyelids
Jackie from Pittsburgh PA
'Shape Tape' is not the best name for this product. The cult favorite shape tape concealer is heavy duty - very full coverage and very long lasting. This is not that but I do LOVE it for what it is. This is a great everyday eyelid primer to cover pigment. This would not be my choice for a full glam eye shadow look on a Saturday night.
My eyelids are very dry during the winter months and I frequently get eczema breakouts on my eyelids. I also have very dark pigmented eyelids. Using Mac paint pot or a heavy concealer everyday is way too much and only adds to the dryness. This is my favorite for everyday use because it does not add to the dryness and still does a great job keeping a simple eyeshadow look on my eyes for the whole day.
If that is what you need I absolutely recommend this!
Terrible and over priced!
Kristen from t
I love the shape tape concealer and am in the market for a new primer since my holy grail primer is no longer being made/sold. I figured I would try this since the concealer was so great. The hefty price tag was off putting from the start but I figured if it works as well as the concealer I will just have to put up with the price. Well, I literally tried it once and hated it. This product couldn't even last for a full shift at work (8 hours) let alone the 12 hours that it claims it will. Definitely plan on returning it to the store.
Grace from Boston
I have greasy lids so get a lot of creasing. This definitely keeps me from creasing, but original shape tape concealer does a slightly cleaner job, hence the four stars.
the best primer I've ever used
Debi from Artesia
This is the best primer. it doesn't cake, makes my eyeshadow last all day, and I work a 10 hour day. This comes in a soft pencil type format, glides on easily, no mess, and the pencil lasts for a very very long time
I do love this eye primer but!!!
Red from Flint, Michigan
I love this eye primer for my eyelids. My eye shadow lasts all day crease free. The only drawback is when I use it under my eyes. It tends to crease and just make my mascara smudge under my eyes. I've tried light powder over the primer and everything but it still doesn't help. I will stick with my urban decay eye primer. Also, this primer needs to come in different colors. It tends to be a little dark for me.
I like it!
Nikki25 from Seattle,WA
I bought this as a replacement for the primmer I was using that was discontinued. I feel it is equal to the previous and maybe even better!
Angebelle from Orange Beach, AL
This product is totally useless, and Tarte should be ashamed of themselves. My eyeshadow was creased/gone in about an hour. Don't waste your money. I'll be returning today.
Ashley from Atlanta
My eyeshadow was completely gone halfway through the work day.
Rr from LA
Go-to primer alongside my Mac paint pot. I like how it's not too drying on my lids and it gives coverage
Amplifies fine lines
Little Mag from Wisconsin
I am enormously disappointed in this product. It was definitely not as advertised. I can't even get out of the bathroom without it making small fine lines look like gigantic wrinkles. I've tried it with and without other primers, with and without foundation, and with and without powder. It failed every time! The only bonus I can add is that it smooths out nicely if you rub it with your finger. Who the heck wants to do that all day long. I have a job and it's not managing my make up.
Like the primer
Cutie from Ohio
Like the color and how it. Smoothing it is on eye wish it would last the 12 hours
Love, love, love
Reese Cup from Edgefield, SC
This is the first time I've tried an eye primer. I was amazingly pleased with the results!! I have very tanned skin so eyeshadows don't always show their true colors on me. I was amazed at how much brighter my shadows were & how they were actually the color in the palette. The primer didn't crease & my eyeshadow stayed put!! Will be purchasing again!!
linds from Texas
I have very oily eyelids and I used to use Urban Decay primer potion. That stopped working for me and I would have no eyeshadow left within about 3 hours. When I found this I was skeptical since it was a stick and not a cream or liquid like I was used to. I am amazed at how well this works! I love it so much. I do my makeup at 6 am, work all day, and when I get home at 6, my eyeshadow still looks perfect! 10/10 would recommend.
Love the Tarte shape tape primer! Very moisturizing.
oceanblue from Naples Fl
Sarah from Georgia
It's making my eyeliner going more smoothly and it stays on all day without smearing. So I love it but it's the first primer I've ever used on my eyes so I can't compare it to anything else
L in Ohio from Columbus OH
I have trouble with eyelid primers not lasting because of oily eyelids. This one was better than most.
Krista from PA
Creases very easily and definitely does help
eye shadow last 12 hours...more like 2 hours
Love this primer
RoseP from Sterling Heights, MI
This is my all time favorite eye primer!! I am 59 and this goes on beautifully, smooth and not too thick yet it has coverage and staying power!! Please do not ever stop making this products!!
Prissy from Richardson, Tx
Not perfect but helps to cover dark circles.
I will Buy This Product Again
Radiojac from Bluffton SC
I tried so many well known brands that lacked smooth application, resulting in wrinkled looking eyelids. When I applied the store tester to my finger tips I knew Tarte brand was the one to buy!!! Fantastic results.
Ledfordheidi from Dalton Ga
Creases like crazy! Wish i has kept my box and packing slip so I could return!
Not my go to!
Robin from St. Louis
It's ok but not worth the price .