Too Faced
Shadow Insurance Anti-Crease Eyeshadow Primer

Name: Shadow Insurance Anti-Crease Eyeshadow Primer
Brand: Too Faced
Price: 24.00 USD
Availability: InStock
Rating: 4.6 (2615 reviews)

Size 0.35 oz|

Item 2297624

WRITE A REVIEW|Q&A

$24.00

Details

Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

Unique binders lock down eye shadow pigments for amazingly long wear
Crease-proof, fade-proof, waterproof wear for up to 24 hours
Grabs pigment and intensifies eye shadow color
Neutralizes any lid discoloration
Needle-nose applicator for no-waste, precise dispensing
Over 4,600 5-star reviews
Cruelty free

Results:

100%* said they would trade in their current eye shadow primer for this one
97%* said this is the best eye shadow primer they've ever used
100%* said this eye shadow primer helped shadow adhere to eyelids
100%* said this eye shadow primer made shadow easier to blend
97%* said this eye shadow primer decreased eye shadow fallout

*Consumer study results

How to Use

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.

Ingredients

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Shipping & Coupon Restrictions

This item is not eligible for coupon discounts. See ulta.com/coupons for details.

body{margin-left:12%}Product ReviewsRated 4.6 out of 5 stars2615 ReviewsMost Helpful Positive ReviewMarvelous product!I have been working in the makeup industry for the past 20 years, and have worked for specific makeup lines, with that being said this is the best eye makeup primer I have ever used! I myself have very oily skin, eyelids included, and to top it off I have small hooded eyes so everything has a tendency to creas beyond belief and run off and under my eyes. I can put this primer on and use any eyeshadow whether it's a drugstore brand or high end and my eye makeup not only doesn't budge,crease or run it also intensifies the pigments of the shadow like I've never experienced before. I live in the Jersey Shore and summers can get very hot & even more humid and now my eye makeup stays perfect for 12+ hours. I've never had a product be able to hold up that long on my skin. Now if only I could find a foundation to do the same. This is definitely my new holy grail of a product.Most Helpful Critical ReviewOuch!Do not get me wrong I have used this primer in the past, I ran out and decided to buy a new one when I got it the consistency did seem a little off but I thought it was fine and It just need to be shaken up after a couple uses of this my eyes have gotten red irritated and have dry rash all over my eyelids it is painful no I have not used any new products on My eye... and i would send it back if i had return label. If you have sensitve eyes or wanna use this be careful! Because now i have a primer i cannot use!Reviewed by 2615 customersI've been using this for YEARS!5The girl in Texas from San Antonio, TXThis is the only eyeshadow primer you will ever need. It may be a small tube, but you only need a tiny amount so it will last you a long while.Not working1Rebecca from Killeen, TXNot for oily eyelids!Absolutely NO CREASING at all!5ltlhny94 from Mount Prospect, ILLove this product!! My eyeshadow stays absolutely put all day (and all night if that happens! ;) ) with no creasing or fading. Been using this for years - you only have to use a tiny bit, so the tube lasts forever. Totally worth every penny!Fav eyeshadow primer5Betsy from OHI have been using this for years and have not found a primer I like better. The tube lasts a long time, you only need a tiny bit, and it the bast to keep my eyeshadow in place and not crease.Great eye primer5ra1467 from GAThis eye primer goes on smoothly. Love the texture and how it feels on eyelid. Really love how it helps keep eye shadow from getting in creases.The Best Eyeshadow Primer!!5Ebony Queen from Raleigh, NCA bit pricey, but the benefit of using this product are great. Goes on smoothly, sets quickly with no flaking or open creases. Excellent base for basic eyelid shadow application or cut crease eyeshadowing. You won't regret buying this Two-Faced Eyeshadow Primer. Love it!!My go to primer5Robs from NjI use as a primer under all circumstances. It saves my makeup application, especially during watery eyed allergy seasonMy new favorite!!!!!!!!!!🤩🤩5{{chefs kiss 😘}} from Treasure Coast, FloridaUsed it for the first time today and I absolutely LOVE IT! I bought the urban decay eyeshadow primer and my eyeshadow still creased. I have oily eyelids so I've been looking for something that can help; this definitely did the job😁Love this product!!5RA1467 from Athens GaEye shadow stays on all day now that I use this eye primer. It's not greasy. Easy to apply.Best eyeshadow primer5BLONDIE from FloridaThis made my eyeshadow last all day and was super easy to apply.Finally, a product that works on me!5Singinggirl in SA from San AntonioI love this product. Honestly, it's the first product that works on me. Even its biggest competitor doesn't work on me! I'm so glad I found it.Best eyeshadow primer EVER5Haley from Tuscaloosa, ALI purchased this as part of a sale, it seemed a little pricey. However, I would purchase this at full price. The coverage was so good and kept my eyeshadow on all day. Usually I am prone to a very oily crease in my hooded eyes at about 3 in the afternoon if not sooner. This saved me. I have not had any creasing at all for at least a month while using this product. I had resigned myself with living with the crease before this. 10/10 recommend and will be buying continuously again.I would buy this product again and again5Susan from Cleveland OHThis is the best, and only, primer I will use. My shadow does not fade all day. No matter what kind of shadow I use, in any price point, this primer keeps it on my lids, never fading, never moving!Smelled awful applied worse!1Kait from ILDid anyone get this and think immediately upon opening that this smelled just wrong? I did, my first thoughts were plastic all I could smell was plastic. It was absolutely horrible, it clumped my eyeshadow, looked patchy and would not blend!!! I DO NOT recommend this product to anyone. I got this as a trial to see if I needed an eyeshadow base to make better looks, and completely never tried eye primer again. Because of how horrible this product genuinely is. I generally love two faces products, but this product is a complete fail by Too Faced. They dropped the ball with this product. QC was down the day they made this eye primer.Best eye primer5Moose from KentuckyIt's the only eye primer that has worked for me. I have tried several though out my years. I have very oily skin and thanks to this primer my shadow doesn't creaseworks good4Linds from Oklahomakeeps my eyeshadow on all day and makes it look greatHolds well!!!5Wldlan from Lompoc, CAGreat product! Will buy again and again!!!My favorite shadow primer!5Yvie from Orlando, FLThis is my favorite eye shadow primer. The trial size that comes with some of Too Faced's products will last me 12 months, easily! I got the full sized tube and I know this is going to last me for a very long time. A little goes a long way which is one of the things I love about this primer! The primer is very light and feels silky and at first I wasn't sure it was going to be as good as some of the other ones I've used (Urban Decay and Smashbox) but it quickly proved to be perfect!Changed My Eyeshadow Forever5Jac from IndianaLove this product!! My eyeshadow stays put all day and looks just as good as when I put it on in the morning!The HOLY GRAIL!5MichaelaRR from North Olmsted, OHI have very oily eyelids and I also wear false eyelashes daily. If you're someone like me, you know that your oily eyelids can make the glue on the eyelashes spread all over your eyelids, making quite the sticky situation during the day! This primer is GREAT for ALL day eyeshadow wear, and ALL day eyelash wear! BONUS, this tube literally lasts me almost a year! I'm a forever fan!Love Love Love!!!5Prime or do the Time from Chicago, ILI love this product! I have been on the hunt for an eye primer and this is perfect! I pat it into skin above and below my eyes then let it set for a couple minutes before putting on makeup. If you try to rub it into your skin it will ball up and get icky so pat pat pat! After 12 hours my eye makeup looked and felt like I had just put it on which is a miracle for us greasy girls! 10000% a must buy! My only complaint is that the skin I've applied it to has seemed to become a little dry.Best primer ever!5Susan K from Dayton OhioEasy application. Stays on greater than 16 hours for me. Long days!Lasts all day5Lisa from PABest shadow primer I've ever usedBest Eyeshadow Primer5Deirdre from NJI have been using the same eyeshadow primer for 10 years. I tried Eyeshadow Insurance on a whim and this primer is a gamechanger! This product firms my lids and my eyeshadow no longer creases, shifts or wears off after 8hrs. I have permanently switched to Eyeshadow Insurance and I think everyone should!Shadow Insurance is the best!5Jody from PennsylvaniaI have deep set eyes and this product keeps my eye shadow from creasing all day long. I have been using it for several years and highly recommend it.

Too FacedShadow Insurance Anti-Crease Eyeshadow Primer

Details

Too Faced
Shadow Insurance Anti-Crease Eyeshadow Primer