skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eye Primer & Base
  • / Shadow Insurance Anti-Crease Eyeshadow Primer
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer

Too Faced

Shadow Insurance Anti-Crease Eyeshadow Primer

0.35 oz Item 2297624

Find in Store-

Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer
 
4.6

(based on 1362 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1107)
  • Easy to apply (1078)
  • Smooth look (817)
  • Easy removal (530)
  • Blends well (465)

Cons

  • Creases (69)
  • Fades (38)
  • Difficult removal (27)
  • Difficult to apply (21)
  • Smudges (16)

Best Uses

  • Everyday (1109)
  • Going out (593)
  • Sensitive eyes (375)
  • Travel (342)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (507), Natural style (466), Trendy style (256)
    • Was this a gift?:
    • No (3)

Reviewed by 1362 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

By far the best eye shadow primer ever!

By Ash

from Macomb, MI

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Good Colors
  • Good Pigmentation
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    I have tried the urban decay eyeshadow primer and it applied terrible and caused creases. So I decided to try the too faced eyeshadow primer and I gotta say it worked really well. No creases and blended really well. I recommend using the foo faced eyeshadow primer with the Jaclyn hill morphe palatte!!

     
    5.0

    Holy shadow lock, Batman

    By Aubrey

    from Delmar, MD

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Travel

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      I actually messed up the application the first time I used this primer and it proved to me how good it is. I rubbed it on my eye really quickly and harshly, making my eyelid skin fold over a little and leaving a small triangle of skin untouched by the primer. When I applied my shadow in a rush, that small triangle was very washed out looking and the rest of the shadow was very vibrant all day. Needless to say, I take my time a little more now and let the primer work its magic on my WHOLE lid, and it lasts all day with no creases!

       
      5.0

      LOVE THIS

      By KP

      from Wausau, Wi

      About Me Natural Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out
        • Sensitive Eyes
        • Travel

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        I love this product. Hands down the best primer I've ever used

         
        2.0

        No

        By Vicky

        from Vegas

        About Me Classic Style

        Verified Buyer

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        Doesn't long llasting

         
        5.0

        I love this product

        By Misty

        from North Carolina

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          I love this product! For the first time ever my eye shadow doesn't crease. I will not be without this product.

           
          4.0

          Too Faced Shadow Insurance

          By N/A

          from College Station, TX

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out

            Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

            I'm a makeup artist and use this on my clients. I wish this would come in a variety of shades to match varying skin colors. I feel it intensifies the colors of the shades of the eyeshadows.

             
            5.0

            Good Stuff!!

            By PharmDanceMom

            from Florida

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday

              Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

              I was in need of more eyeshadow primer and I usually use Urban Decay, but I felt like I needed more from my primer. I heard alot of great things about the Too Faced Shadow Insurance and I liked the way it felt from the floor sample. I was even more pleased at how much more vibrant my shadow appeared, and it lasted all day! No creasing either! This is my new go-to.

               
              5.0

              Love, love

              By The diva

              from Columbus, Oh

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                This is the best eyes products I own. My makeup stays intact all day long.

                 
                3.0

                Meh

                By DesiDoo

                from Eugene, OR

                About Me Natural Style

                Verified Reviewer

                Pros

                  Cons

                  • Creases
                  • Difficult To Apply
                  • Inconsistent Texture

                  Best Uses

                    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                    I got this because of all of the great reviews, but it's a little disappointing. The consistency is well, inconsistent, from one use to the next: sometimes it's too thick, other times it's watery. This is a problem because it affects how my shadows lay down and whether they crease or not. Won't be buying this again.

                     
                    5.0

                    Loved It!

                    By Denaly13

                    from Orlando, FL

                    About Me Trendy Style

                    Verified Buyer

                    Pros

                    • Easy Removal
                    • Easy To Apply
                    • Long Lasting

                    Cons

                      Best Uses

                      • Everyday
                      • Going Out
                      • Sensitive Eyes
                      • Travel

                      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                      I wanted to try something besides other eyeshadow primer and it is fantastic. My makeup lasted until the depths of the night.

                      Displaying reviews 1-10

                      Back to top

                      Previous | Next »

                      Q&A

                      Product Q&A

                      Ask a question

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      26 Questions | 26 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        Is this eyeshadow primer matt?
                        Asked on 11/27/2017 by Britney from Alaska us

                        1 answer

                        • Brand Expert

                          A:

                          Hi Brittney... The Too Faced Shadow Insurance neutralizes any lid discoloration with a velvety satin texture. Thanks :)

                          Answered on 12/11/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Is this product waterproof
                        Asked on 11/27/2017 by PATTI from OK

                        1 answer

                        • Brand Expert

                          A:

                          Hi Patti... The Too Faced Shadow Insurance features crease-proof, fade-proof, waterproof wear for up to 24 hours. Thanks :)

                          Answered on 12/11/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        The old version of this primer goes on sheer and doesn't change the saturation/intensity of eyeshadow applied. It sounds from the tag line like this might have a darkening/intensifying effect. Is that correct? And if so, is there a primer that works like the original?
                        Asked on 11/12/2017 by Genevieve from undisclosed

                        1 answer

                        • Brand Expert

                          A:

                          Hi Genevieve... The Shadow Insurance has a crease-proof, fade-proof, waterproof wear for up to 24 hours. It also grabs pigment and intensifies eye shadow color while it neutralizes any lid discoloration. Thanks :)

                          Answered on 11/14/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Where is this product made?
                        Asked on 11/8/2017 by Meg from FL

                        1 answer

                        • Brand Expert

                          A:

                          Hi Meg... This is made in the USA. Thanks :)

                          Answered on 11/14/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        When applying, should I let the primer dry first before I apply the shadow?
                        Asked on 10/19/2017 by AlaAvril from AlaAvril

                        1 answer

                        • Brand Expert

                          A:

                          Ala... After you blend this on your lid you are ready to apply shadow. Thanks :)

                          Answered on 10/27/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I am so worried about this primer creasing. Will this product crease or cause my eyeshadow to crease? I have never bought primer before so this would be my first time!
                        Asked on 8/1/2017 by Courtney from Somerville, AL

                        1 answer

                        • Brand Expert

                          A:

                          Hi Courtney... This formula locks down eye shadows, and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time. Thanks :)

                          Answered on 8/1/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        is this product safe? do i need to wash my hands after applying it to my eyelids with my fingers?
                        Asked on 7/11/2017 by melissa from kansas

                        1 answer

                        • Brand Expert

                          A:

                          Hi Beautiful… Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin or eyes will react with any product. We have a full list of ingredients for this product on Ulta.com. Thanks :)

                          Answered on 7/14/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I'm still confused, is it or is it not oil free?
                        Asked on 3/18/2017 by Jaimalyn from Idaho

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jaimalyn... Please know that we have a full list of ingredients available for this product on Ulta.com. Thank you :)

                          Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Can I use this for my undereyes before my concealer?
                        Asked on 3/15/2017 by Cherry Pie from Mesquite

                        1 answer

                        • Brand Expert

                          A:

                          Hi Cherry... I would recommend only using this product on your eye lid area. Thanks :)

                          Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I have overly dry eyelids, most primers I have tried just cling to all the dryness and accentuate it more (even though I always use a moisturizer on my lids prior to any makeup products). I currently use a "hydrating" eyeshadow primer but I find it just makes my eyelids oily and then the primer does not work! Does this primer work well with dry eyelids?
                        Asked on 2/21/2017 by Jess from Selden, NY

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jess... Please know all of our products are safety tested. But we cannot guarantee how your skin will react with any product. Thank you

                          Answered on 2/24/2017 by Brand Expert from Too Faced Cosmetics
                      Displaying questions 1-10Previous | Next »

                      Do you have a question about this product?