Too Faced
Shadow Insurance Anti-Crease Eyeshadow Primer

Name: Shadow Insurance Anti-Crease Eyeshadow Primer
Brand: Too Faced
Price: 24.00 USD
Availability: InStock
Rating: 4.6 (2626 reviews)

Size 0.35 oz|

Item 2297624

WRITE A REVIEW|Q&A

$24.00

Details

Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

Unique binders lock down eye shadow pigments for amazingly long wear
Crease-proof, fade-proof, waterproof wear for up to 24 hours
Grabs pigment and intensifies eye shadow color
Neutralizes any lid discoloration
Needle-nose applicator for no-waste, precise dispensing
Over 4,600 5-star reviews
Cruelty free

Results:

100%* said they would trade in their current eye shadow primer for this one
97%* said this is the best eye shadow primer they've ever used
100%* said this eye shadow primer helped shadow adhere to eyelids
100%* said this eye shadow primer made shadow easier to blend
97%* said this eye shadow primer decreased eye shadow fallout

*Consumer study results

How to Use

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.

Ingredients

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Shipping & Coupon Restrictions

This item is not eligible for coupon discounts. See ulta.com/coupons for details.

body{margin-left:12%}Product ReviewsRated 4.6 out of 5 stars2626 ReviewsMost Helpful Positive ReviewMarvelous product!I have been working in the makeup industry for the past 20 years, and have worked for specific makeup lines, with that being said this is the best eye makeup primer I have ever used! I myself have very oily skin, eyelids included, and to top it off I have small hooded eyes so everything has a tendency to creas beyond belief and run off and under my eyes. I can put this primer on and use any eyeshadow whether it's a drugstore brand or high end and my eye makeup not only doesn't budge,crease or run it also intensifies the pigments of the shadow like I've never experienced before. I live in the Jersey Shore and summers can get very hot & even more humid and now my eye makeup stays perfect for 12+ hours. I've never had a product be able to hold up that long on my skin. Now if only I could find a foundation to do the same. This is definitely my new holy grail of a product.Most Helpful Critical ReviewOuch!Do not get me wrong I have used this primer in the past, I ran out and decided to buy a new one when I got it the consistency did seem a little off but I thought it was fine and It just need to be shaken up after a couple uses of this my eyes have gotten red irritated and have dry rash all over my eyelids it is painful no I have not used any new products on My eye... and i would send it back if i had return label. If you have sensitve eyes or wanna use this be careful! Because now i have a primer i cannot use!Reviewed by 2626 customersDidn't work for me1Elliegirl from Boca Raton, FLThis product should not be used if you have sensitive skin.No1Shabby Chic Texas from TexasProbably a great product for younger eyes. It runs and creases on my older eyes.Love this promer'5Marathoner Lisa from TXI had used Urban Decay before this product, and I was never impressed with UD. I could feel the difference in this primer the minute I applied it. My shadow stayed put! Until I removed it. Hands down, the best eye primer.Best eyeshadow primer I've ever bought!5Meriancholy from GeorgiaThis is the best eyeshadow primer, especially for cut crease! Anti-crease!!! My eyeshadow didn't budge, worn for 12+ hours!Give it 5 stars5Kim from Fullerton,CaI place the product on my eyelids and then place my eyeshadow and throughout the whole day I didn't had a single creaseFavorite eye primer5ItzATiara from Pittsburgh PAThis stuff works. Just does. And I have tried a lot.Disappointing2Beckib18 from Whitmore Lake, MIThe first time I used it, I didn't let it dry completely and my eye shadow caked immediately. The second time I did wait for it to dry and the eye shadow did go on better. Was disappointed that by the end of the day my eye shadow looked terrible and was very cakey. I have better luck just putting powder on my eyes prior to putting on eye shadow.Love this!!5Jen from FloridaThis definitely lives up to everything it says that it is and holds the eyeshadow in place for 24 hours.My go to primer5Cara Rose from NJ - New JerseyI love this primer. I've been using this for YEARS and it has never let me down. I always use it for dance, cheer, or just an everyday light makeup. It helps my eyeshadow not crease and it brightens the colors that you put on. I absolutely love thisI've been using this for YEARS!5The girl in Texas from San Antonio, TXThis is the only eyeshadow primer you will ever need. It may be a small tube, but you only need a tiny amount so it will last you a long while.Not working1Rebecca from Killeen, TXNot for oily eyelids!Absolutely NO CREASING at all!5ltlhny94 from Mount Prospect, ILLove this product!! My eyeshadow stays absolutely put all day (and all night if that happens! ;) ) with no creasing or fading. Been using this for years - you only have to use a tiny bit, so the tube lasts forever. Totally worth every penny!Fav eyeshadow primer5Betsy from OHI have been using this for years and have not found a primer I like better. The tube lasts a long time, you only need a tiny bit, and it the bast to keep my eyeshadow in place and not crease.Great eye primer5ra1467 from GAThis eye primer goes on smoothly. Love the texture and how it feels on eyelid. Really love how it helps keep eye shadow from getting in creases.The Best Eyeshadow Primer!!5Ebony Queen from Raleigh, NCA bit pricey, but the benefit of using this product are great. Goes on smoothly, sets quickly with no flaking or open creases. Excellent base for basic eyelid shadow application or cut crease eyeshadowing. You won't regret buying this Two-Faced Eyeshadow Primer. Love it!!My go to primer5Robs from NjI use as a primer under all circumstances. It saves my makeup application, especially during watery eyed allergy seasonMy new favorite!!!!!!!!!!🤩🤩5{{chefs kiss 😘}} from Treasure Coast, FloridaUsed it for the first time today and I absolutely LOVE IT! I bought the urban decay eyeshadow primer and my eyeshadow still creased. I have oily eyelids so I've been looking for something that can help; this definitely did the job😁Love this product!!5RA1467 from Athens GaEye shadow stays on all day now that I use this eye primer. It's not greasy. Easy to apply.Best eyeshadow primer5BLONDIE from FloridaThis made my eyeshadow last all day and was super easy to apply.Finally, a product that works on me!5Singinggirl in SA from San AntonioI love this product. Honestly, it's the first product that works on me. Even its biggest competitor doesn't work on me! I'm so glad I found it.Best eyeshadow primer EVER5Haley from Tuscaloosa, ALI purchased this as part of a sale, it seemed a little pricey. However, I would purchase this at full price. The coverage was so good and kept my eyeshadow on all day. Usually I am prone to a very oily crease in my hooded eyes at about 3 in the afternoon if not sooner. This saved me. I have not had any creasing at all for at least a month while using this product. I had resigned myself with living with the crease before this. 10/10 recommend and will be buying continuously again.I would buy this product again and again5Susan from Cleveland OHThis is the best, and only, primer I will use. My shadow does not fade all day. No matter what kind of shadow I use, in any price point, this primer keeps it on my lids, never fading, never moving!Smelled awful applied worse!1Kait from ILDid anyone get this and think immediately upon opening that this smelled just wrong? I did, my first thoughts were plastic all I could smell was plastic. It was absolutely horrible, it clumped my eyeshadow, looked patchy and would not blend!!! I DO NOT recommend this product to anyone. I got this as a trial to see if I needed an eyeshadow base to make better looks, and completely never tried eye primer again. Because of how horrible this product genuinely is. I generally love two faces products, but this product is a complete fail by Too Faced. They dropped the ball with this product. QC was down the day they made this eye primer.Best eye primer5Moose from KentuckyIt's the only eye primer that has worked for me. I have tried several though out my years. I have very oily skin and thanks to this primer my shadow doesn't creaseworks good4Linds from Oklahomakeeps my eyeshadow on all day and makes it look great

Too FacedShadow Insurance Anti-Crease Eyeshadow Primer

Details

Too Faced
Shadow Insurance Anti-Crease Eyeshadow Primer