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Too FacedShadow Insurance Anti-Crease Eyeshadow Primer

Too Faced

Shadow Insurance Anti-Crease Eyeshadow Primer

0.35 oz Item 2154464

Color:Translucent

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Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer
 
4.6

(based on 1383 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1123)
  • Easy to apply (1094)
  • Smooth look (834)
  • Easy removal (541)
  • Blends well (475)

Cons

  • Creases (71)
  • Fades (40)
  • Difficult removal (28)
  • Difficult to apply (22)
  • Smudges (16)

Best Uses

  • Everyday (1125)
  • Going out (601)
  • Sensitive eyes (380)
  • Travel (345)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (515), Natural style (473), Trendy style (259)
    • Was this a gift?:
    • No (3)

Reviewed by 1383 customers

Displaying reviews 1-10

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5.0

Best primer EVER!

By J

from Reading, PA

About Me Natural Style

Verified Buyer

Pros

  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    I have used many different primers and this one is the best by far! Keeps my shadow in place ALL day and all night, no creasing, no fading, no smudging.

     
    1.0

    Did not work for me

    By Dee

    from College Station, TX

    About Me Classic Style

    Pros

      Cons

      • Clumps
      • Fades
      • Wrinkled

      Best Uses

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        I guess this primer works for a lot of people, but I was really disappointed. It made my eyelid more wrinkly and it did not create a smooth surface for eyeshadow. Almost made kind of a flaky area, but not dry flaky. I tested one side of my eye with and one side without, and it made almost no difference in the shadow color or staying power. I guess the primer itself felt nice and soft on the lid when it went on, but it did nothing else for me but make the situation worse than using nothing.

         
        5.0

        No crease eye shadow

        By Karen

        from Galena, OH

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy Removal
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          I put this on in the morning, wear all day & evening & there are no eye shadow creases! It's a great product & does not cause eye irritation other products I have used.

           
          5.0

          Best product I never knew I had to have

          By draco84

          from Victor, NY

          About Me Classic Style

          Verified Reviewer

          Pros

          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

              Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

              I've used my face primer on my eye lids before and then I received this in sample size. What a difference! My eyeshadow not only went on and staid on better but when it was time to come up everything came up with one make up wipe. You can't be looking great and cleaning up easily.

               
              5.0

              madly in love

              By Morgen

              from Chicago

              About Me Trendy Style

              Verified Buyer

              Pros

              • Easy Removal
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday

                Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                This is such a great base for your shadow. It's a must for me before anything else goes on.

                 
                4.0

                Pretty Good

                By Caroline

                from Texas

                Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                It definitely makes my eyeshadow stay in place all day, (depending on how good the shadow itself is). I just don't like applying it because it feels very oily and it takes a minute to even out everywhere. But it does work, so I don't have a problem with it.

                 
                5.0

                Best prep for eyelids!!

                By Red rock Mom

                from Ivins, Utah

                About Me Classic Style

                Verified Buyer

                Pros

                • Blends Well
                • Easy Removal
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                • no cons in my case.

                Best Uses

                • Everyday

                Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                I have oily eyelids and THIS is the ONLY product that has worked. It is a natural color on its own, goes on smoothly. Requires a small amount on a brush to cover a lid. It keeps my eyeshadow on all day--until I remove it. Prior to finding this product (I have been using it now for 4 years), nothing worked to keep my eye shadow AND eyeliner in place...within an hour you would never know I had put anything on . I would have sales women in cosmetics tell me their product would work, their gel liner would stay....nope! But Shadow Insurance does work, keeps layers of colors in place, as well as a gel liner with a shadow color over it....stays all day into the evening and NO touch ups! This is a staple in my routine.

                 
                5.0

                Worth the money

                By Make up junkie

                from Michigan

                About Me Trendy Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                  Was nervous about spending money on a eye shadow primer but glad I did because it makes a huge difference!

                   
                  5.0

                  LOVE LOVE LOVE

                  By Steiner

                  from Montana

                  About Me Natural Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Good Pigmentation
                  • Long Lasting
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday
                    • Going Out
                    • Sensitive Eyes
                    • Travel

                    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                    My eye shadow stays the same throughout the day and even through work. I'm a waitress, so i'm constantly running around. Even if i go workout and sweat, its still the same at the end of the day. I love it.

                     
                    5.0

                    One of my go to

                    By Sharina

                    from Grove City, Ohio

                    About Me Natural Style

                    Verified Buyer

                    Pros

                    • Easy Removal
                    • Easy To Apply
                    • Long Lasting
                    • Smooth Look

                    Cons

                      Best Uses

                      • Everyday

                      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                      This has been and will always be one of my go to primers.

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                      Q&A

                      Product Q&A

                      Ask a question

                      Do you have questions about this product?

                      Get answers from in-house experts.

                      27 Questions | 27 Answers
                      Displaying questions 1-10Previous | Next »
                      • Q:

                        How long should this last? Mine is 4 months old, I do not use it daily and smells bad, like the plastic tube. It's that smell make-up gets when it gets old.
                        Asked on 2/7/2018 by Fisha from IL

                        1 answer

                        • Brand Expert

                          A:

                          Hi Tricia... I am so sorry you had that experience. Please know that if at any time you are unsatisfied with any product from Too Faced, you are free to return any unused portion from your original point of purchase with your receipt for a full refund. Please contact your local Ulta for more information. Thank you :)

                          Answered on 2/8/2018 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Is this eyeshadow primer matt?
                        Asked on 11/27/2017 by Britney from Alaska us

                        1 answer

                        • Brand Expert

                          A:

                          Hi Brittney... The Too Faced Shadow Insurance neutralizes any lid discoloration with a velvety satin texture. Thanks :)

                          Answered on 12/11/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Is this product waterproof
                        Asked on 11/27/2017 by PATTI from OK

                        1 answer

                        • Brand Expert

                          A:

                          Hi Patti... The Too Faced Shadow Insurance features crease-proof, fade-proof, waterproof wear for up to 24 hours. Thanks :)

                          Answered on 12/11/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        The old version of this primer goes on sheer and doesn't change the saturation/intensity of eyeshadow applied. It sounds from the tag line like this might have a darkening/intensifying effect. Is that correct? And if so, is there a primer that works like the original?
                        Asked on 11/12/2017 by Genevieve from undisclosed

                        1 answer

                        • Brand Expert

                          A:

                          Hi Genevieve... The Shadow Insurance has a crease-proof, fade-proof, waterproof wear for up to 24 hours. It also grabs pigment and intensifies eye shadow color while it neutralizes any lid discoloration. Thanks :)

                          Answered on 11/14/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Where is this product made?
                        Asked on 11/8/2017 by Meg from FL

                        1 answer

                        • Brand Expert

                          A:

                          Hi Meg... This is made in the USA. Thanks :)

                          Answered on 11/14/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        When applying, should I let the primer dry first before I apply the shadow?
                        Asked on 10/19/2017 by AlaAvril from AlaAvril

                        1 answer

                        • Brand Expert

                          A:

                          Ala... After you blend this on your lid you are ready to apply shadow. Thanks :)

                          Answered on 10/27/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I am so worried about this primer creasing. Will this product crease or cause my eyeshadow to crease? I have never bought primer before so this would be my first time!
                        Asked on 8/1/2017 by Courtney from Somerville, AL

                        1 answer

                        • Brand Expert

                          A:

                          Hi Courtney... This formula locks down eye shadows, and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time. Thanks :)

                          Answered on 8/1/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        is this product safe? do i need to wash my hands after applying it to my eyelids with my fingers?
                        Asked on 7/11/2017 by melissa from kansas

                        1 answer

                        • Brand Expert

                          A:

                          Hi Beautiful… Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin or eyes will react with any product. We have a full list of ingredients for this product on Ulta.com. Thanks :)

                          Answered on 7/14/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        I'm still confused, is it or is it not oil free?
                        Asked on 3/18/2017 by Jaimalyn from Idaho

                        1 answer

                        • Brand Expert

                          A:

                          Hi Jaimalyn... Please know that we have a full list of ingredients available for this product on Ulta.com. Thank you :)

                          Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
                      • Q:

                        Can I use this for my undereyes before my concealer?
                        Asked on 3/15/2017 by Cherry Pie from Mesquite

                        1 answer

                        • Brand Expert

                          A:

                          Hi Cherry... I would recommend only using this product on your eye lid area. Thanks :)

                          Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
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