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Shadow Insurance Anti-Crease Eyeshadow Primer

Too Faced

Shadow Insurance Anti-Crease Eyeshadow Primer

(1422) REVIEWS (29) Q&A ASK A QUESTION

0.35 oz Item 2297624

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Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer
 
4.5

(based on 1422 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1149)
  • Easy to apply (1121)
  • Smooth look (854)
  • Easy removal (549)
  • Blends well (489)

Cons

  • Creases (71)
  • Fades (41)
  • Difficult removal (29)
  • Difficult to apply (23)
  • Smudges (17)

Best Uses

  • Everyday (1151)
  • Going out (611)
  • Sensitive eyes (387)
  • Travel (351)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (526), Natural style (486), Trendy style (262)
    • Was this a gift?:
    • No (3)

Reviewed by 1422 customers

Displaying reviews 1-10

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5.0

BYE BYE CREASES

By MK

from ID

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Sensitive Eyes
    • Travel

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    Love this product. This is the first primer for eyeshadow that actually does what it is suppose to. Lasts all day. Creases gone!

     
    5.0

    i would buy this again

    By sachi

    from berea ohio

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Long Lasting

    Cons

      Best Uses

      • Everyday

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      i use it to hold my eyeshadow on all day.

       
      5.0

      The BEST

      By B

      from Gurnee, IL

      About Me Trendy Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        This is by far the best eye shadow primer I've ever used!

         
        5.0

        I love this stuff! Works great!

        By Amy

        from Albany Oregon

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          I also put it under my lower lashes. It keeps my eyeliner and mascara from smudging.

           
          4.0

          Solution to eye shadow failure...

          By Glam Gram

          from Meridian, ID

          About Me Classic Style

          Verified Buyer

          Pros

          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

          • Difficult Removal

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes
          • Travel

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          Great recommendation from stylist in store...have been having problems with powder eye shadows causing dry eyelids and creasing/flaking, due to age. This primer puts down a smooth surface for the powder, then keeps it in place for the entire day! Love it

           
          1.0

          DO NOT BUY! WASTE OF MONEY

          By Sara

          from Saratoga

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          WORST EYESHADOW PRIMER EVER!!!
          it left my eyeshadow so so splotchy and less than 30 min later my eyeshadow looked like a mess! My glitter eyeshadow I had on my lids were completely off my lids and on my eyeshadow in the crease, the very splotchy crease. I do makeup really good and I get compliments every day from strangers on how good my makeup and eyeshadow is so I know it wasn't me, it was this terrible primer. It was a waste of my money

           
          1.0

          NEVER AGAIN.

          By Sara

          from Stevensville, MI

          About Me Natural Style

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          This product is full of cheap fillers!! I had tried a travel sized version of this product and after a few uses, I broke out in a red, flaky and swollen rash on my eyelids! After doing some research, bismuth oxychloride can cause an allergy and contact dermatitis! I will never be using this product again, and seeing as this brand uses ingredients such as this in their product, I will not be buying from their brand again.

           
          4.0

          Top Fav Too Face

          By CantStopWontStopShopping

          from WISCONSIN

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          This shadow primer is one of my favs. I usually wear shadow about 10-12 hours a day and most days my eye look doesn't budge. Always a product I have stocked on hand. The consistency is great and easy to rub in

           
          5.0

          I'm stuck on shadow insurance!

          By Jewelygrl

          from Kansas

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          I have the assurance with this that my eye shadow will be stuck on me for hours! This stuff works amazing! I am in love with it!!!

          (2 of 2 customers found this review helpful)

           
          5.0

          HG eyeshadow primer

          By Jay

          from Arkansas

          About Me Natural Style

          Pros

          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out

            Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

            LOVEEE. I ended up putting this to the ultimate test. I did full make up for the morning of things I had to do. Then ended up going to the gym later and I SWEAT at the gym. You guys my eyeshadow was still flawless. No crease, all still there perfectly. I also have oily lids which made me stay away from even playing with eyeshadow for awhile. Now I wear it all the time because of this primer.

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            Q&A

            Product Q&A

            Ask a question

            Do you have questions about this product?

            Get answers from in-house experts.

            29 Questions | 29 Answers
            Displaying questions 1-10Previous | Next »
            • Q:

              What is the shelf life of this product?
              Asked on 4/24/2018 by Elle from TX

              1 answer

              • Brand Expert

                A:

                HI Elle... Generally speaking this product should last 6-8 months after being opened. Thanks :)

                Answered on 4/25/2018 by Brand Expert from Too Faced Cosmetics
            • Q:

              I use a all over bronzer on my face before applying eyeshadow, will the primer still have a positive effect on my eyesgadow?
              Asked on 3/10/2018 by Dawn from Orange Park, Fl

              1 answer

              • Brand Expert

                A:

                Hi Dawn... Absolutely! Thanks :)

                Answered on 3/13/2018 by Brand Expert from Too Faced Cosmetics
            • Q:

              How long should this last? Mine is 4 months old, I do not use it daily and smells bad, like the plastic tube. It's that smell make-up gets when it gets old.
              Asked on 2/7/2018 by Fisha from IL

              1 answer

              • Brand Expert

                A:

                Hi Tricia... I am so sorry you had that experience. Please know that if at any time you are unsatisfied with any product from Too Faced, you are free to return any unused portion from your original point of purchase with your receipt for a full refund. Please contact your local Ulta for more information. Thank you :)

                Answered on 2/8/2018 by Brand Expert from Too Faced Cosmetics
            • Q:

              Is this eyeshadow primer matt?
              Asked on 11/27/2017 by Britney from Alaska us

              1 answer

              • Brand Expert

                A:

                Hi Brittney... The Too Faced Shadow Insurance neutralizes any lid discoloration with a velvety satin texture. Thanks :)

                Answered on 12/11/2017 by Brand Expert from Too Faced Cosmetics
            • Q:

              Is this product waterproof
              Asked on 11/27/2017 by PATTI from OK

              1 answer

              • Brand Expert

                A:

                Hi Patti... The Too Faced Shadow Insurance features crease-proof, fade-proof, waterproof wear for up to 24 hours. Thanks :)

                Answered on 12/11/2017 by Brand Expert from Too Faced Cosmetics
            • Q:

              The old version of this primer goes on sheer and doesn't change the saturation/intensity of eyeshadow applied. It sounds from the tag line like this might have a darkening/intensifying effect. Is that correct? And if so, is there a primer that works like the original?
              Asked on 11/12/2017 by Genevieve from undisclosed

              1 answer

              • Brand Expert

                A:

                Hi Genevieve... The Shadow Insurance has a crease-proof, fade-proof, waterproof wear for up to 24 hours. It also grabs pigment and intensifies eye shadow color while it neutralizes any lid discoloration. Thanks :)

                Answered on 11/14/2017 by Brand Expert from Too Faced Cosmetics
            • Q:

              Where is this product made?
              Asked on 11/8/2017 by Meg from FL

              1 answer

              • Brand Expert

                A:

                Hi Meg... This is made in the USA. Thanks :)

                Answered on 11/14/2017 by Brand Expert from Too Faced Cosmetics
            • Q:

              When applying, should I let the primer dry first before I apply the shadow?
              Asked on 10/19/2017 by AlaAvril from AlaAvril

              1 answer

              • Brand Expert

                A:

                Ala... After you blend this on your lid you are ready to apply shadow. Thanks :)

                Answered on 10/27/2017 by Brand Expert from Too Faced Cosmetics
            • Q:

              I am so worried about this primer creasing. Will this product crease or cause my eyeshadow to crease? I have never bought primer before so this would be my first time!
              Asked on 8/1/2017 by Courtney from Somerville, AL

              1 answer

              • Brand Expert

                A:

                Hi Courtney... This formula locks down eye shadows, and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time. Thanks :)

                Answered on 8/1/2017 by Brand Expert from Too Faced Cosmetics
            • Q:

              is this product safe? do i need to wash my hands after applying it to my eyelids with my fingers?
              Asked on 7/11/2017 by melissa from kansas

              1 answer

              • Brand Expert

                A:

                Hi Beautiful… Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin or eyes will react with any product. We have a full list of ingredients for this product on Ulta.com. Thanks :)

                Answered on 7/14/2017 by Brand Expert from Too Faced Cosmetics
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