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Too FacedShadow Insurance Anti-Crease Eyeshadow Primer

Too Faced

Shadow Insurance Anti-Crease Eyeshadow Primer

0.35 oz Item 2297624

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Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer
 
4.6

(based on 1385 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1124)
  • Easy to apply (1095)
  • Smooth look (835)
  • Easy removal (542)
  • Blends well (476)

Cons

  • Creases (71)
  • Fades (40)
  • Difficult removal (28)
  • Difficult to apply (22)
  • Smudges (16)

Best Uses

  • Everyday (1126)
  • Going out (601)
  • Sensitive eyes (380)
  • Travel (345)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (515), Natural style (473), Trendy style (259)
    • Was this a gift?:
    • No (3)

Reviewed by 1385 customers

Displaying reviews 1-10

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5.0

cried 5 hours straight, my eye makeup is still flawless

By dkazik

from green bay

Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

I use this primer every time I do my eye makeup. I never realized the strength it had until I cried for five hours and my eye makeup was still. on. point. it also increases vibrancy and makes application of the eyeshadow so much smoother. I will never go back.

 
5.0

Love

By Tbro

from Wallkill,NY

Verified Buyer

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    This is by far the best shadow primer I have ever used. In the past, others I have used felt dry and clumpy. This primer is smooth, creating a perfect blend for my shadows

     
    5.0

    Best primer EVER!

    By J

    from Reading, PA

    About Me Natural Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Going Out
      • Sensitive Eyes

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      I have used many different primers and this one is the best by far! Keeps my shadow in place ALL day and all night, no creasing, no fading, no smudging.

       
      1.0

      Did not work for me

      By Dee

      from College Station, TX

      About Me Classic Style

      Pros

        Cons

        • Clumps
        • Fades
        • Wrinkled

        Best Uses

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          I guess this primer works for a lot of people, but I was really disappointed. It made my eyelid more wrinkly and it did not create a smooth surface for eyeshadow. Almost made kind of a flaky area, but not dry flaky. I tested one side of my eye with and one side without, and it made almost no difference in the shadow color or staying power. I guess the primer itself felt nice and soft on the lid when it went on, but it did nothing else for me but make the situation worse than using nothing.

           
          5.0

          No crease eye shadow

          By Karen

          from Galena, OH

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday

            Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

            I put this on in the morning, wear all day & evening & there are no eye shadow creases! It's a great product & does not cause eye irritation other products I have used.

             
            5.0

            Best product I never knew I had to have

            By draco84

            from Victor, NY

            About Me Classic Style

            Verified Reviewer

            Pros

            • Easy Removal
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

                Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                I've used my face primer on my eye lids before and then I received this in sample size. What a difference! My eyeshadow not only went on and staid on better but when it was time to come up everything came up with one make up wipe. You can't be looking great and cleaning up easily.

                 
                5.0

                madly in love

                By Morgen

                from Chicago

                About Me Trendy Style

                Verified Buyer

                Pros

                • Easy Removal
                • Easy To Apply
                • Long Lasting
                • Smooth Look

                Cons

                  Best Uses

                  • Everyday

                  Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                  This is such a great base for your shadow. It's a must for me before anything else goes on.

                   
                  4.0

                  Pretty Good

                  By Caroline

                  from Texas

                  Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                  It definitely makes my eyeshadow stay in place all day, (depending on how good the shadow itself is). I just don't like applying it because it feels very oily and it takes a minute to even out everywhere. But it does work, so I don't have a problem with it.

                  (1 of 1 customers found this review helpful)

                   
                  5.0

                  Best prep for eyelids!!

                  By Red rock Mom

                  from Ivins, Utah

                  About Me Classic Style

                  Verified Buyer

                  Pros

                  • Blends Well
                  • Easy Removal
                  • Easy To Apply
                  • Long Lasting
                  • Smooth Look

                  Cons

                  • no cons in my case.

                  Best Uses

                  • Everyday

                  Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                  I have oily eyelids and THIS is the ONLY product that has worked. It is a natural color on its own, goes on smoothly. Requires a small amount on a brush to cover a lid. It keeps my eyeshadow on all day--until I remove it. Prior to finding this product (I have been using it now for 4 years), nothing worked to keep my eye shadow AND eyeliner in place...within an hour you would never know I had put anything on . I would have sales women in cosmetics tell me their product would work, their gel liner would stay....nope! But Shadow Insurance does work, keeps layers of colors in place, as well as a gel liner with a shadow color over it....stays all day into the evening and NO touch ups! This is a staple in my routine.

                   
                  5.0

                  Worth the money

                  By Make up junkie

                  from Michigan

                  About Me Trendy Style

                  Verified Buyer

                  Pros

                  • Easy To Apply
                  • Smooth Look

                  Cons

                    Best Uses

                    • Everyday

                    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                    Was nervous about spending money on a eye shadow primer but glad I did because it makes a huge difference!

                    Displaying reviews 1-10

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                    Q&A

                    Product Q&A

                    Ask a question

                    Do you have questions about this product?

                    Get answers from in-house experts.

                    27 Questions | 27 Answers
                    Displaying questions 1-10Previous | Next »
                    • Q:

                      How long should this last? Mine is 4 months old, I do not use it daily and smells bad, like the plastic tube. It's that smell make-up gets when it gets old.
                      Asked on 2/7/2018 by Fisha from IL

                      1 answer

                      • Brand Expert

                        A:

                        Hi Tricia... I am so sorry you had that experience. Please know that if at any time you are unsatisfied with any product from Too Faced, you are free to return any unused portion from your original point of purchase with your receipt for a full refund. Please contact your local Ulta for more information. Thank you :)

                        Answered on 2/8/2018 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Is this eyeshadow primer matt?
                      Asked on 11/27/2017 by Britney from Alaska us

                      1 answer

                      • Brand Expert

                        A:

                        Hi Brittney... The Too Faced Shadow Insurance neutralizes any lid discoloration with a velvety satin texture. Thanks :)

                        Answered on 12/11/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Is this product waterproof
                      Asked on 11/27/2017 by PATTI from OK

                      1 answer

                      • Brand Expert

                        A:

                        Hi Patti... The Too Faced Shadow Insurance features crease-proof, fade-proof, waterproof wear for up to 24 hours. Thanks :)

                        Answered on 12/11/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      The old version of this primer goes on sheer and doesn't change the saturation/intensity of eyeshadow applied. It sounds from the tag line like this might have a darkening/intensifying effect. Is that correct? And if so, is there a primer that works like the original?
                      Asked on 11/12/2017 by Genevieve from undisclosed

                      1 answer

                      • Brand Expert

                        A:

                        Hi Genevieve... The Shadow Insurance has a crease-proof, fade-proof, waterproof wear for up to 24 hours. It also grabs pigment and intensifies eye shadow color while it neutralizes any lid discoloration. Thanks :)

                        Answered on 11/14/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Where is this product made?
                      Asked on 11/8/2017 by Meg from FL

                      1 answer

                      • Brand Expert

                        A:

                        Hi Meg... This is made in the USA. Thanks :)

                        Answered on 11/14/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      When applying, should I let the primer dry first before I apply the shadow?
                      Asked on 10/19/2017 by AlaAvril from AlaAvril

                      1 answer

                      • Brand Expert

                        A:

                        Ala... After you blend this on your lid you are ready to apply shadow. Thanks :)

                        Answered on 10/27/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      I am so worried about this primer creasing. Will this product crease or cause my eyeshadow to crease? I have never bought primer before so this would be my first time!
                      Asked on 8/1/2017 by Courtney from Somerville, AL

                      1 answer

                      • Brand Expert

                        A:

                        Hi Courtney... This formula locks down eye shadows, and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time. Thanks :)

                        Answered on 8/1/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      is this product safe? do i need to wash my hands after applying it to my eyelids with my fingers?
                      Asked on 7/11/2017 by melissa from kansas

                      1 answer

                      • Brand Expert

                        A:

                        Hi Beautiful… Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin or eyes will react with any product. We have a full list of ingredients for this product on Ulta.com. Thanks :)

                        Answered on 7/14/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      I'm still confused, is it or is it not oil free?
                      Asked on 3/18/2017 by Jaimalyn from Idaho

                      1 answer

                      • Brand Expert

                        A:

                        Hi Jaimalyn... Please know that we have a full list of ingredients available for this product on Ulta.com. Thank you :)

                        Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
                    • Q:

                      Can I use this for my undereyes before my concealer?
                      Asked on 3/15/2017 by Cherry Pie from Mesquite

                      1 answer

                      • Brand Expert

                        A:

                        Hi Cherry... I would recommend only using this product on your eye lid area. Thanks :)

                        Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
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