Rated 4.6 out of 5 stars
Most Helpful Positive Review Marvelous product!
I have been working in the makeup industry for the past 20 years, and have worked for specific makeup lines, with that being said this is the best eye makeup primer I have ever used! I myself have very oily skin, eyelids included, and to top it off I have small hooded eyes so everything has a tendency to creas beyond belief and run off and under my eyes. I can put this primer on and use any eyeshadow whether it's a drugstore brand or high end and my eye makeup not only doesn't budge,crease or run it also intensifies the pigments of the shadow like I've never experienced before. I live in the Jersey Shore and summers can get very hot & even more humid and now my eye makeup stays perfect for 12+ hours. I've never had a product be able to hold up that long on my skin. Now if only I could find a foundation to do the same. This is definitely my new holy grail of a product.
Most Helpful Critical Review Ouch!
Do not get me wrong I have used this primer in the past, I ran out and decided to buy a new one when I got it the consistency did seem a little off but I thought it was fine and It just need to be shaken up after a couple uses of this my eyes have gotten red irritated and have dry rash all over my eyelids it is painful no I have not used any new products on My eye... and i would send it back if i had return label. If you have sensitve eyes or wanna use this be careful! Because now i have a primer i cannot use!
Reviewed by 2592 customers Lasts all day
Lisa from PA
Best shadow primer I've ever used
Best Eyeshadow Primer
Deirdre from NJ
I have been using the same eyeshadow primer for 10 years. I tried Eyeshadow Insurance on a whim and this primer is a gamechanger! This product firms my lids and my eyeshadow no longer creases, shifts or wears off after 8hrs. I have permanently switched to Eyeshadow Insurance and I think everyone should!
Shadow Insurance is the best!
Jody from Pennsylvania
I have deep set eyes and this product keeps my eye shadow from creasing all day long. I have been using it for several years and highly recommend it.
Sara from California
This primer is one of the only primers that work on my super hooded eyes. It doesn't really make the eyeshadows pop like some of the other ones do but it grips onto my eyes which is really the only reason why I want a primer anyway. Its really oily though like some of the other reviews say.
Great for brows,Just okay for eyelids!
Nina35 from Canton, MI
I bought this strictly to prime my spars brows before filling them in with the brow wiz, and it works good! I get oily in my t-zone area, and this helps by brows stay in place. I also spread it across my eyelids before eyeshadow (sometimes when I do wear eyeshadow), and You have to HURRY and rub it in so that it won't dry and cake-up. It does an okay job for a simple look, but if you are looking for a glam look, I wouldn't suggest it. You would probably need one with a thicker consistency. But for the quality of this, the price point should be cheaper, but it does last awhile because a little goes a long way.
the best eye primer
Jude708 from IL - Illinois
I can always count on this product
I won't buy again
Nichole from Kansas
The product comes out watery or oily. It did not blend well. You could see where I had applied the product due to the caking effect it left on my eyes. It did hold up over time. I used it twice with the same result each time. I gave it to my daughter, maybe it'll work better for her. I won't use it again.
Not the best
Nikki D from Topeka, KS
I've tried this product several times. When squeezing the tube for product, it squirts out a watery substance. The product itself is thin and blends terrible. I've tried applying with brushes and my finger while using a beauty blender to blend the product. It sets heavily on the eyelid. Makes my makeup look weird and as mentioned you can definitely see where the product is. I would not recommend. I did not care for product packaging.
This is the best eyeshadow primer ever
Mimers88 from Auburn, WA
This is the best in comparison to all other brands I've tried and I've tried many. I've used this primer for years and it lasts all day.
Nanny from Coppell, TX
Leaving on an early early flight for Disney, checking in and staying late for Christmas party, eye shadow didn't budge and looked the same when back to hotel at midnight!!! You will definitely not be d issapointed!!!
I will always buy this product!
Jesusloml from Branson,MO
Smooth evenly onto eyelid and apply eye shadow.
Jessa from USA
I used the Smashbox primer for years which works well enough but I find is a pain to apply because of how thick it is, plus the tube always cracks open in the middle after a little while. I decided to try this and was very pleasantly surprised. Even with my oily lids, my eyeshadow still looks flawless at the end of the day. Very easy to apply (I use a brush), and a little goes a long way.
Swaffix from TX
I LOVE this product. It is my go to. It's anti crease I just wish they had one that was a mix between the glitter glue primer and this anti crease!
Cindy Lou Who from Minnesota
I've used this product for close to ten years. My eye shadow never creases when I use it. It looks very close to fresh after 10-12 hours of wear. Please don't stop making it. I haven't found any other brand that works as well.
Great for Food Workers and Masks
Mads from 505 land
Alright so with COVID going on and with Ll of us wearing a mask of course our eye makeup is gonna crease and fall apart :( But I got this primer as a sample in a gift bag i got and OMG I always wear it when I'm working 5+ hour shifts at work and my eyeshadow plus eyeliner stays on perfectly !! Even when I am working around hot ovens and running in and out in 90 degree weather. And this is from someone who gets hella oily skin by the afternoon. The one downside about it is that when I wear brighter colors it doesnt stick on as well and putting it on gets oily and sticks on weirdly to my brushes which is something I can easily overlook < 3
Mel from Texas
I like that this product goes on smoothly and lasts a long time. It doesn't crease, which is great. Unfortunately, it doesn't provide and color corrector. So if your eyelids need something to even the color out before you apply eyeshadow, this isn't it.
Molly from IN
I have never used shadow primer before because I just didn't buy that it made a difference. I got this as a free gift with an order and tried it because I had it. I'm so glad I did! It makes my eyeshadow last all day and prevents creasing with my hooded eyes. I'm sold.
Best Eyeshadow Primer for my age!
ipsygurl29 from Calaveras County California
I saw a YouTube video on "Hot and Flashy" where this primer was recommended for women my age, as it doesn't settle into fine lines on our thinner-skinned lids - also doesn't crease. I was hesitant, but I'm so happy that I ordered this. It is by FAR the best primer I've used. It holds shadow all day, does not crease and does a nice job of camouflaging my slight discoloration on lids. (yeah - aging skin requires a bit of magic!) My 18 and 31 year old daughters have helped themselves to this and are liking it too!
One of the few eye primers that lasts all day
Rockin' Robyn from OH
So, my eyelids are oily and I have deep set eyes. I have tried other eye primer brands including Urban Decay and MAC (which I LOVE their eye shadows). This has been the only product that has lasted throughout the entire day. Other primers resulted in shadows creasing and coming off my lid. This still looks good after a 12-hour work day.
This is the only brand I purchase
JuJu from Itasca Illinois
I have Tried other brands. Nothing compares to this product.
Daps from New Jersey
I've bought this multiple times. It truly reduces creasing and prolongs the longevity of my eyeshadow. I also like that it spreads easily and doesn't leave a white cast on my eyelids.
New Yorker from Fort Myers. FL
Shawnda from Minnesota
Terrible product. Before I bought it I read reviews about it and some were good most were bad and I bought it anyway thinking maybe it's just a bad batch of product. No..This is absolutely terrible it did not blend into my crease whatsoever it actually clumped up upon first putting it on. I tried to shake it and let some out incase it was getting clogged somewhere, did not help. and as for putting shadow over it yea right.
not worth it
nah from LA
my eyeshadow still creased as much as when I didn't use a primer so this one was pretty pointless, ended up switching to urban decay's and have been perfectly fine with it
Not Good Whatsoever
Shawnda from Minnesota
Absolutely horrendous, I bought it based off reviews. I don't know if its supposed to be shaken up or what but when it was applied it was so chunky and gross. It became like a clump on my eye I had to take it off and just use my concealer. I wouldn't recommend buying this at all. I'm mad I spent the money for it.