skip to main content
ULTA
  • Home
  • / Makeup
  • / Eyes
  • / Eye Primer & Base
  • / Shadow Insurance Anti-Crease Eyeshadow Primer
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer

Too Faced

Shadow Insurance Anti-Crease Eyeshadow Primer

0.35 oz Item 2297624

Find in Store-

Too Faced's iconic, bestselling Shadow Insurance Eye Primer just got a makeover! They've revamped the packaging of this world-famous cult classic, but kept the bestselling formula that locks down eye shadows and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time.

More to love:

  • Unique binders lock down eye shadow pigments for amazingly long wear
  • Crease-proof, fade-proof, waterproof wear for up to 24 hours
  • Grabs pigment and intensifies eye shadow color
  • Neutralizes any lid discoloration
  • Needle-nose applicator for no-waste, precise dispensing
  • Over 4,600 5-star reviews


Results:

  • 100%* said they would trade in their current eye shadow primer for this one
  • 97%* said this is the best eye shadow primer they've ever used
  • 100%* said this eye shadow primer helped shadow adhere to eyelids
  • 100%* said this eye shadow primer made shadow easier to blend
  • 97%* said this eye shadow primer decreased eye shadow fallout


*Consumer study results

Squeeze out a bead-sized drop and apply to clean lids with fingers to ensure flawless glide and even distribution.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Triethylhexanoin, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Dimethicone, Propylene Carbonate, Phenoxyethanol, PEG-40 Stearate, Tocopherol, Polysilicone-11, Laureth-12, Gold, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).

Details+

How to Use+

Ingredients+

Shipping & Coupon Restrictions+

Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Too FacedShadow Insurance Anti-Crease Eyeshadow Primer
 
4.6

(based on 1369 reviews)

92%

of respondents would recommend this to a friend.

Pros

  • Long lasting (1114)
  • Easy to apply (1084)
  • Smooth look (823)
  • Easy removal (533)
  • Blends well (470)

Cons

  • Creases (70)
  • Fades (39)
  • Difficult removal (28)
  • Difficult to apply (21)
  • Smudges (16)

Best Uses

  • Everyday (1116)
  • Going out (597)
  • Sensitive eyes (377)
  • Travel (343)
  • Smokey effect (33)
    • Reviewer Profile:
    • Classic style (510), Natural style (469), Trendy style (256)
    • Was this a gift?:
    • No (3)

Reviewed by 1369 customers

Displaying reviews 1-10

Back to top

Previous | Next »

 
5.0

Amazing for hooded eyelids

By QueenBee

from Tucson,az

About Me Classic Style

Pros

  • Blends Well
  • Easy Removal
  • Easy To Apply
  • Long Lasting
  • Smooth Look

Cons

    Best Uses

    • Everyday
    • Going Out
    • Travel

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    Works great for hooded eyes

     
    5.0

    Love it!

    By D

    from Mississippi

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Long Lasting

    Cons

    • Difficult Removal

    Best Uses

    • Everyday

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    I use this this everyday. I absolutely love it! I started off with a free sample I receieved in the mail, never used eyeshadow primer. I immediately bought a full size!

     
    4.0

    Works Great

    By Amber

    from South Dakota

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

    • Fades

    Best Uses

    • Everyday

    Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

    I like it but I feel like it could accentuate the color of the eyeshadow more.

     
    4.0

    I would buy this again

    By Kassi

    from Council Bluffs,IA 51501

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy Removal
    • Easy To Apply
    • Long Lasting
    • Smooth Look

    Cons

      Best Uses

      • Everyday
      • Sensitive Eyes

      Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

      New to the makeup world, but the shadow insurance has definitely stepped up my eyeshadow game.I love how it makes colors stay in place all day

       
      5.0

      Really works well for greasy eyelids!

      By loetoe

      from las vegas

      About Me Classic Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Long Lasting
      • Smooth Look

      Cons

        Best Uses

        • Everyday
        • Going Out

        Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

        A tiny bit goes a long way with this product. I just squeeze a small amount on my finger tip and dab on my eyelid up to my brow bone and under my eye, then apply my eye shadow. I have really greasy eyelids and I have been using the UD eye shadow primer and it wasn't really working that well. I saw the reviews on this and that it helps with creasing and greasy lids and it's true! My eye shadow and liner stays in place literally all day.

         
        5.0

        Love

        By Kayleigh

        from Hammond, LA

        Verified Buyer

        Pros

        • Long Lasting
        • Smooth Look

        Cons

          Best Uses

          • Everyday
          • Going Out

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          I love it. Wish the tube was bigger for the price

           
          5.0

          I love all the products

          By Christy

          from Guyton ga

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Long Lasting
          • Smooth Look

          Cons

          • Clumps
          • Creases

          Best Uses

          • Everyday
          • Going Out
          • Sensitive Eyes

          Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

          I love it

           
          5.0

          By far the best eye shadow primer ever!

          By Ash

          from Macomb, MI

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy Removal
          • Easy To Apply
          • Good Colors
          • Good Pigmentation
          • Long Lasting
          • Smooth Look

          Cons

            Best Uses

            • Everyday
            • Going Out
            • Sensitive Eyes
            • Travel

            Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

            I have tried the urban decay eyeshadow primer and it applied terrible and caused creases. So I decided to try the too faced eyeshadow primer and I gotta say it worked really well. No creases and blended really well. I recommend using the foo faced eyeshadow primer with the Jaclyn hill morphe palatte!!

             
            5.0

            Holy shadow lock, Batman

            By Aubrey

            from Delmar, MD

            About Me Natural Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy Removal
            • Easy To Apply
            • Long Lasting
            • Smooth Look

            Cons

              Best Uses

              • Everyday
              • Going Out
              • Travel

              Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

              I actually messed up the application the first time I used this primer and it proved to me how good it is. I rubbed it on my eye really quickly and harshly, making my eyelid skin fold over a little and leaving a small triangle of skin untouched by the primer. When I applied my shadow in a rush, that small triangle was very washed out looking and the rest of the shadow was very vibrant all day. Needless to say, I take my time a little more now and let the primer work its magic on my WHOLE lid, and it lasts all day with no creases!

               
              5.0

              LOVE THIS

              By KP

              from Wausau, Wi

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Long Lasting
              • Smooth Look

              Cons

                Best Uses

                • Everyday
                • Going Out
                • Sensitive Eyes
                • Travel

                Comments about Too Faced Shadow Insurance Anti-Crease Eyeshadow Primer:

                I love this product. Hands down the best primer I've ever used

                Displaying reviews 1-10

                Back to top

                Previous | Next »

                Q&A

                Product Q&A

                Ask a question

                Do you have questions about this product?

                Get answers from in-house experts.

                26 Questions | 26 Answers
                Displaying questions 1-10Previous | Next »
                • Q:

                  Is this eyeshadow primer matt?
                  Asked on 11/27/2017 by Britney from Alaska us

                  1 answer

                  • Brand Expert

                    A:

                    Hi Brittney... The Too Faced Shadow Insurance neutralizes any lid discoloration with a velvety satin texture. Thanks :)

                    Answered on 12/11/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Is this product waterproof
                  Asked on 11/27/2017 by PATTI from OK

                  1 answer

                  • Brand Expert

                    A:

                    Hi Patti... The Too Faced Shadow Insurance features crease-proof, fade-proof, waterproof wear for up to 24 hours. Thanks :)

                    Answered on 12/11/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  The old version of this primer goes on sheer and doesn't change the saturation/intensity of eyeshadow applied. It sounds from the tag line like this might have a darkening/intensifying effect. Is that correct? And if so, is there a primer that works like the original?
                  Asked on 11/12/2017 by Genevieve from undisclosed

                  1 answer

                  • Brand Expert

                    A:

                    Hi Genevieve... The Shadow Insurance has a crease-proof, fade-proof, waterproof wear for up to 24 hours. It also grabs pigment and intensifies eye shadow color while it neutralizes any lid discoloration. Thanks :)

                    Answered on 11/14/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Where is this product made?
                  Asked on 11/8/2017 by Meg from FL

                  1 answer

                  • Brand Expert

                    A:

                    Hi Meg... This is made in the USA. Thanks :)

                    Answered on 11/14/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  When applying, should I let the primer dry first before I apply the shadow?
                  Asked on 10/19/2017 by AlaAvril from AlaAvril

                  1 answer

                  • Brand Expert

                    A:

                    Ala... After you blend this on your lid you are ready to apply shadow. Thanks :)

                    Answered on 10/27/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  I am so worried about this primer creasing. Will this product crease or cause my eyeshadow to crease? I have never bought primer before so this would be my first time!
                  Asked on 8/1/2017 by Courtney from Somerville, AL

                  1 answer

                  • Brand Expert

                    A:

                    Hi Courtney... This formula locks down eye shadows, and intensifies color to ensure crease-proof, fade-proof, waterproof wear for up to 24 hours. The feather-light formula glides effortlessly onto lids to create a smooth, even canvas for seamless shadow application and a stay-put look every time. Thanks :)

                    Answered on 8/1/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  is this product safe? do i need to wash my hands after applying it to my eyelids with my fingers?
                  Asked on 7/11/2017 by melissa from kansas

                  1 answer

                  • Brand Expert

                    A:

                    Hi Beautiful… Please be advised that all of our products are safety tested. However, we cannot guarantee how your skin or eyes will react with any product. We have a full list of ingredients for this product on Ulta.com. Thanks :)

                    Answered on 7/14/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  I'm still confused, is it or is it not oil free?
                  Asked on 3/18/2017 by Jaimalyn from Idaho

                  1 answer

                  • Brand Expert

                    A:

                    Hi Jaimalyn... Please know that we have a full list of ingredients available for this product on Ulta.com. Thank you :)

                    Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  Can I use this for my undereyes before my concealer?
                  Asked on 3/15/2017 by Cherry Pie from Mesquite

                  1 answer

                  • Brand Expert

                    A:

                    Hi Cherry... I would recommend only using this product on your eye lid area. Thanks :)

                    Answered on 3/20/2017 by Brand Expert from Too Faced Cosmetics
                • Q:

                  I have overly dry eyelids, most primers I have tried just cling to all the dryness and accentuate it more (even though I always use a moisturizer on my lids prior to any makeup products). I currently use a "hydrating" eyeshadow primer but I find it just makes my eyelids oily and then the primer does not work! Does this primer work well with dry eyelids?
                  Asked on 2/21/2017 by Jess from Selden, NY

                  1 answer

                  • Brand Expert

                    A:

                    Hi Jess... Please know all of our products are safety tested. But we cannot guarantee how your skin will react with any product. Thank you

                    Answered on 2/24/2017 by Brand Expert from Too Faced Cosmetics
                Displaying questions 1-10Previous | Next »

                Do you have a question about this product?