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Self-Adjusting Complexion Primer

Urban Decay Cosmetics

Self-Adjusting Complexion Primer

(144) REVIEWS

0.95 Item 2502533

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Wish your makeup primer adapted to you instead of the other way around? Enter Urban Decay's Self-Adjusting Complexion Primer. This color-correcting formula features encapsulated pigments that actually adjust to your skin tone. Self-Adjusting Complexion Primer creates the perfect soft-focus effect so flaws seem to disappear and makes your makeup last all day.

Blend your way to perfectly blurred skin! Micro-encapsulated beads of pigment are suspended in the formula and burst on your skin, adapting to your skin tone as you apply. This high-tech formula even fills in fine lines, minimizes pores and controls shine. Lightweight yet velvety, Self-Adjusting Complexion Primer dries down to a beautifully perfected matte finish. And when you see how much more smoothly your makeup goes on, you'll be hooked!

Before applying foundation or powder, smooth Self-Adjusting Complexion Primer onto skin until completely blended out. Tip: Blend just until you achieve the perfect tone for your skin. The formula releases more pigment the longer you blend; once you achieve your perfect match, you're done. Self-Adjusting Complexion Primer perfects and smoothes so well, you'll be tempted to wear it alone!

In a clinical study of Self-Adjusting Complexion Primer, immediately after use:*
  • 100% of participants had a noticeable soft-focus effect.
  • 100% had a reduction in pore visibility.
  • 100% had more even-toned skin.
  • 100% had smoother-looking skin.

*Based on clinical grading in a 31-person study.

Self-Adjusting Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base, and is even equipped with an airless pump - so it's easy to get out every last bit of product.

Urban Decay is 100% cruelty-free.

Lock in any look for up to 16 hours with Urban Decay All Nighter Makeup Setting Spray.
For added benefits, prep skin with UD's B6 Complexion Prep Priming Spray to even out skin tone, absorb oil and reduce shine, then apply Self-Adjusting Complexion Primer. Have oily skin? For the perfect shine-free complexion, press a little De-Slick on the areas of your skin that tend to get shiny, like the forehead, nose and chin.
Isododecane, Dimethicone, Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Aluminum Starch Octenylsuccinate, Polyester-1, Aqua / Water, Silica Dimethyl Silylate, Methicone, Ethylhexylglycerin, Tocopherol. May Contain: CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsSelf-Adjusting Complexion Primer
 
4.4

(based on 144 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (123)
  • Lightweight (107)
  • Smooth (101)
  • Long lasting (91)
  • Blends well (88)

Cons

  • Doesn't work (9)
  • Poor coverage (7)
  • Clumpy (4)
  • Doesn't stay on (3)
  • Irritates skin (3)

Best Uses

  • Everyday (79)
  • All skin types (63)
  • Going out (39)
  • Sensitive skin (26)
  • Travel (21)
    • Reviewer Profile:
    • Natural style (58), Classic style (44), Trendy style (25)

Reviewed by 144 customers

Displaying reviews 1-10

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3.0

Made skin look great but...

By Subtleist

from San Diego

About Me Trendy Style

Verified Buyer

Pros

  • Easy To Apply
  • Easy To Take-off
  • Lightweight
  • Natural Looking

Cons

  • Poor Coverage

Best Uses

  • Nomal/Dry

Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

Loved hownit Madre my skin feel but it didn't do much for my deeper pores which is my main concern, id definitely buy again if my skin were smoother naturally.

 
5.0

MAGIC!!!

By Rocroc

from Al

Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

I wear this primer everyday wether I wear makeup or not. It's amazing. I've gone out with this primer on, and a lipstick and mascara, and got so many compliments. You rub the primer in your hands and your body heat turns it to the exact color you need. I can't believe they have come up with something like this. I promise you will not be sorry. And if u aren't satisfied ( which I just know u will be) you can return it to ULTA.

(1 of 1 customers found this review helpful)

 
5.0

Absolutely the Best Primer.....Ever!

By Lisa Ann

from South Carolina

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Good Pigmentation
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Noncomedogenic
  • Smooth

Cons

    Best Uses

    • All Skin Types
    • Everyday

    Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

    This product literally photoshops your skin.....in the very best way! Completely natural, and perfect! So easy to apply, foolproof, really. You can actually wear this primer on it's own. It is phenomenal!!

     
    5.0

    AMAZING!

    By Michel-shel

    from San Antonio, TX

    Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

    I bought this and with my first application I was getting tons of compliments. Everyone assumed that I had foundation on and it evened out my face with a flawless finish. You will not regret buying this!

     
    5.0

    Liking this primer

    By Kat

    from Manitowoc, WI

    About Me Classic Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Easy To Take-off
    • Good Pigmentation
    • Lightweight
    • Long Lasting
    • Natural Looking
    • Noncomedogenic
    • Smooth

    Cons

      Best Uses

      • All Skin Types
      • Everyday
      • Going Out
      • Sensitive Skin

      Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

      Evens out tone and pigmentation. Easy to blend. Overall good product

       
      5.0

      Can't go without it

      By Jessi

      from Illinois

      About Me Natural Style

      Verified Buyer

      Pros

      • Easy To Apply
      • Easy To Take-off
      • Good Pigmentation
      • Lightweight
      • Long Lasting
      • Smooth

      Cons

        Best Uses

        • All Skin Types
        • Everyday
        • Going Out
        • Travel

        Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

        I love this. I use it everyday and can't imagine not. It covers so well and blends perfectly with my skin tone.

         
        4.0

        Good, but not Great

        By JAC

        from Fort Worth, TX

        About Me Classic Style

        Verified Buyer

        Pros

        • Easy To Apply
        • Easy To Take-off
        • Lightweight
        • Natural Looking
        • Smooth

        Cons

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

          I bought this product for its blurring benefits and to reduce the red pigmentation on my cheeks and nose. I do not have a severe pigmentation problem. I was just hoping this product would allow me to use fewer cosmetics to even out skin tone. It does a fair job at evening out skin tone, but I still use concealer on my nose. The other blurring and smoothing effects are good. My makeup still looks fresh at the end of a workday. No breakthrough oiliness. The product is very lightweight and smooths on easily. I use the size of a small pearl to completely cover my face.

           
          4.0

          Strange texture but product delivers.

          By Steffanie

          from Kansas City, MO

          About Me Trendy Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Easy To Take-off
          • Good Pigmentation
          • Lightweight
          • Long Lasting

          Cons

            Best Uses

            • Everyday

            Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

            This product was not what I expected but I really like how it creates an even canvas for foundation to be applied. It would be a true definition of a primer to me. Works well for redness but not so much dark circles under the eyes. But if you have dark spots on your chin or cheeks it will help. Consistency is what surprises me. It's almost dry idk it's strange but I'm going to continue using it. I use with one and done foundation for a medium coverage look.

             
            4.0

            Love this

            By Acorna

            from Utah

            Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

            I love the way this seems to help even everything out before I apply any other product

            (1 of 1 customers found this review helpful)

             
            5.0

            Amazing.. covers my redness!

            By kbaxburn

            from Louisiana

            About Me Natural Style

            Pros

            • Easy To Apply
            • Easy To Take-off
            • Good Pigmentation
            • Lightweight
            • Long Lasting
            • Natural Looking
            • Smooth

            Cons

              Best Uses

              • All Skin Types
              • Everyday
              • Sensitive Skin

              Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

              This primer is even better than their original primer!! I have rosacea and my cheeks can be super red and my skin is very sensitive because of this. I have been searching for a primer that can help with this and be all over without it only being able to be used for my cheeks like a green primer. I put this on and I don't need foundation most of the time! Since I have had rosacea, I've had to put on foundation daily and sometimes I just want to wear the minimum. This helps with that. I put it on yesterday got distracted and came back to the mirror and my cheeks were no longer red and everything looked smooth. I've been using this under my foundation and never realized the great coverage it had itself. I could not recommend this enough. It is amazing!

              Displaying reviews 1-10

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