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Self-Adjusting Complexion Primer

Urban Decay Cosmetics

Self-Adjusting Complexion Primer

(157) REVIEWS

0.95 Item 2502533

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Wish your makeup primer adapted to you instead of the other way around? Enter Urban Decay's Self-Adjusting Complexion Primer. This color-correcting formula features encapsulated pigments that actually adjust to your skin tone. Self-Adjusting Complexion Primer creates the perfect soft-focus effect so flaws seem to disappear and makes your makeup last all day.

Blend your way to perfectly blurred skin! Micro-encapsulated beads of pigment are suspended in the formula and burst on your skin, adapting to your skin tone as you apply. This high-tech formula even fills in fine lines, minimizes pores and controls shine. Lightweight yet velvety, Self-Adjusting Complexion Primer dries down to a beautifully perfected matte finish. And when you see how much more smoothly your makeup goes on, you'll be hooked!

Before applying foundation or powder, smooth Self-Adjusting Complexion Primer onto skin until completely blended out. Tip: Blend just until you achieve the perfect tone for your skin. The formula releases more pigment the longer you blend; once you achieve your perfect match, you're done. Self-Adjusting Complexion Primer perfects and smoothes so well, you'll be tempted to wear it alone!

In a clinical study of Self-Adjusting Complexion Primer, immediately after use:*
  • 100% of participants had a noticeable soft-focus effect.
  • 100% had a reduction in pore visibility.
  • 100% had more even-toned skin.
  • 100% had smoother-looking skin.

*Based on clinical grading in a 31-person study.

Self-Adjusting Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base, and is even equipped with an airless pump - so it's easy to get out every last bit of product.

Urban Decay is 100% cruelty-free.

Lock in any look for up to 16 hours with Urban Decay All Nighter Makeup Setting Spray.
For added benefits, prep skin with UD's B6 Complexion Prep Priming Spray to even out skin tone, absorb oil and reduce shine, then apply Self-Adjusting Complexion Primer. Have oily skin? For the perfect shine-free complexion, press a little De-Slick on the areas of your skin that tend to get shiny, like the forehead, nose and chin.
Isododecane, Dimethicone, Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Aluminum Starch Octenylsuccinate, Polyester-1, Aqua / Water, Silica Dimethyl Silylate, Methicone, Ethylhexylglycerin, Tocopherol. May Contain: CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsSelf-Adjusting Complexion Primer
 
4.4

(based on 157 reviews)

87%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (132)
  • Lightweight (115)
  • Smooth (109)
  • Long lasting (98)
  • Blends well (96)

Cons

  • Doesn't work (12)
  • Poor coverage (7)
  • Clumpy (4)
  • Doesn't stay on (3)
  • Irritates skin (3)

Best Uses

  • Everyday (88)
  • All skin types (70)
  • Going out (44)
  • Sensitive skin (29)
  • Travel (25)
    • Reviewer Profile:
    • Natural style (62), Classic style (48), Trendy style (28)

Reviewed by 157 customers

Displaying reviews 1-10

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5.0

Loveeee!!

By Kate1993

from Georgia

About Me Classic Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Smooth

Cons

    Best Uses

    • All Skin Types
    • Everyday
    • Going Out
    • Sensitive Skin
    • Travel

    Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

    Loveeee this product! Evens skin tone so nicely!

     
    2.0

    Chalky Dries skin

    By Kk

    from St. Petersburg

    About Me Trendy Style

    Verified Buyer

    Pros

    • Easy To Apply
    • Good Pigmentation
    • White

    Cons

    • Ineffective

    Best Uses

    • Everyday

    Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

    It makes your skin look pasty white and chalky. Does not self adjust

     
    5.0

    A must have

    By LLIG

    from LA

    Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

    I have tried many primers and this is by far the best. A little goes a long way. The feel and color correction is perfect. I wear everyday whether by itself, under powder, or under a full makeup application.

     
    5.0

    I'm head over heals for this product! My clients love it

    By Erica xoxo ✌

    from Saint Clair Shores, MI

    About Me Classic Style

    Pros

    • Blends Well
    • Easy To Apply
    • Easy To Take-off
    • Good Pigmentation
    • Lightweight
    • Long Lasting
    • Natural Looking
    • Noncomedogenic
    • Smooth

    Cons

      Best Uses

      • All Skin Types
      • Concealer under eyes
      • Everyday
      • Going Out
      • Sensitive Skin
      • Travel

      Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

      I use this product every day. I start with a clean dry face, no moisturizer. I apply using a foundation brush concentrating under & around the eye. I follow with a simple airbrush (Temptu) for a FLAWLESS appearance!!! I love this primer, it is hands down the BEST I've come across. I use it also for my bridal party & formal occasion clientele. They love it too, then go buy it. Thank you so much UB

       
      1.0

      Sunk into pores

      By Kayleen

      from Westland

      Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

      Did everything a primer shouldn't do - my makeup sunk into my pores and made them look more visible than if I were to go without. Did nothing for oily skin.

       
      5.0

      Definitely buy again

      By Aradia1023

      from Moody, Alabama

      About Me Trendy Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Easy To Take-off
      • Good Pigmentation
      • Lightweight
      • Long Lasting
      • Natural Looking
      • Noncomedogenic
      • Smooth

      Cons

        Best Uses

        • All Skin Types
        • Everyday
        • Going Out

        Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

        This product covers age spots, blemishes and scares. Great primer.

         
        5.0

        The best primar!

        By Debbie

        from Wethersfield, CT

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Good Pigmentation
        • Lightweight
        • Smooth

        Cons

          Best Uses

          • Everyday

          Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

          I've only been using this primer for a week and I love it! It smooths out my skin nicely. I have sun spots and redness. It neutralize all the pigments,. Definitely will purchase again!

           
          5.0

          I use it everyday

          By Red

          from Apple valley ca

          About Me Natural Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Easy To Take-off
          • Good Pigmentation
          • Lightweight
          • Long Lasting
          • Natural Looking
          • Smooth

          Cons

            Best Uses

            • Everyday

            Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

            If you get really red this helps Alot

             
            5.0

            Where has this been all my life!

            By Amanda

            from CA

            About Me Trendy Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Easy To Take-off
            • Good Pigmentation
            • Lightweight
            • Long Lasting
            • Natural Looking
            • Noncomedogenic
            • Smooth

            Cons

              Best Uses

              • All Skin Types

              Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

              I have quite a few sunspots and this primer covers nicely. It doesn't hide flaws per say but blues them out. Love this stuff!

               
              5.0

              I absolutely love this product!! Highly recommend

              By Erica

              from Tuscaloosa, AL

              About Me Natural Style

              Verified Buyer

              Pros

              • Blends Well
              • Easy To Apply
              • Easy To Take-off
              • Good Pigmentation
              • Lightweight
              • Long Lasting
              • Natural Looking
              • Smooth

              Cons

                Best Uses

                • All Skin Types
                • Everyday
                • Going Out
                • Travel

                Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

                I use this everyday. It's super lightweight and doesn't clog my pores.

                Displaying reviews 1-10

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