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Urban Decay CosmeticsSelf-Adjusting Complexion Primer

Urban Decay Cosmetics

Self-Adjusting Complexion Primer

0.95 Item 2502533

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Wish your makeup primer adapted to you instead of the other way around? Enter Urban Decay's Self-Adjusting Complexion Primer. This color-correcting formula features encapsulated pigments that actually adjust to your skin tone. Self-Adjusting Complexion Primer creates the perfect soft-focus effect so flaws seem to disappear and makes your makeup last all day.

Blend your way to perfectly blurred skin! Micro-encapsulated beads of pigment are suspended in the formula and burst on your skin, adapting to your skin tone as you apply. This high-tech formula even fills in fine lines, minimizes pores and controls shine. Lightweight yet velvety, Self-Adjusting Complexion Primer dries down to a beautifully perfected matte finish. And when you see how much more smoothly your makeup goes on, you'll be hooked!

Before applying foundation or powder, smooth Self-Adjusting Complexion Primer onto skin until completely blended out. Tip: Blend just until you achieve the perfect tone for your skin. The formula releases more pigment the longer you blend; once you achieve your perfect match, you're done. Self-Adjusting Complexion Primer perfects and smoothes so well, you'll be tempted to wear it alone!

In a clinical study of Self-Adjusting Complexion Primer, immediately after use:*
  • 100% of participants had a noticeable soft-focus effect.
  • 100% had a reduction in pore visibility.
  • 100% had more even-toned skin.
  • 100% had smoother-looking skin.

*Based on clinical grading in a 31-person study.

Self-Adjusting Complexion Primer comes in a luxurious clear bottle with a metallized gunmetal cap and base, and is even equipped with an airless pump - so it's easy to get out every last bit of product.

Urban Decay is 100% cruelty-free.

Lock in any look for up to 16 hours with Urban Decay All Nighter Makeup Setting Spray.
For added benefits, prep skin with UD's B6 Complexion Prep Priming Spray to even out skin tone, absorb oil and reduce shine, then apply Self-Adjusting Complexion Primer. Have oily skin? For the perfect shine-free complexion, press a little De-Slick on the areas of your skin that tend to get shiny, like the forehead, nose and chin.
Isododecane, Dimethicone, Dimethicone Crosspolymer, Synthetic Fluorphlogopite, Aluminum Starch Octenylsuccinate, Polyester-1, Aqua / Water, Silica Dimethyl Silylate, Methicone, Ethylhexylglycerin, Tocopherol. May Contain: CI 77891 / Titanium Dioxide, CI 77491, CI 77492, CI 77499 / Iron Oxides, Mica.

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Reviews

Product Reviews

REVIEW SNAPSHOT®

by PowerReviews
Urban Decay CosmeticsSelf-Adjusting Complexion Primer
 
4.4

(based on 131 reviews)

88%

of respondents would recommend this to a friend.

Pros

  • Easy to apply (113)
  • Lightweight (97)
  • Smooth (94)
  • Long lasting (84)
  • Blends well (83)

Cons

  • Doesn't work (8)
  • Poor coverage (6)
  • Clumpy (4)
  • Irritates skin (3)

Best Uses

  • Everyday (72)
  • All skin types (57)
  • Going out (36)
  • Sensitive skin (23)
  • Travel (20)
    • Reviewer Profile:
    • Natural style (54), Classic style (40), Trendy style (23)

Reviewed by 131 customers

Displaying reviews 1-10

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5.0

I would totally buy it again

By Jennifer

from Tennessee

About Me Natural Style

Verified Buyer

Pros

  • Blends Well
  • Easy To Apply
  • Easy To Take-off
  • Good Pigmentation
  • Lightweight
  • Long Lasting
  • Natural Looking
  • Smooth

Cons

    Best Uses

    • All Skin Types
    • Everyday
    • Going Out
    • Sensitive Skin
    • Travel

    Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

    It's really smooth and natural looking! I love how it just blends to my akin

    (1 of 1 customers found this review helpful)

     
    4.0

    great for anyone who has a lot of redness

    By Bekup

    from Summerville SC

    Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

    I have been using this for a few months now, and I will say it isn't absolutely perfect. The first couple of times I used it, I was annoyed, because it made some of my skin care products peel up (I use Estee Lauder pore refining serum and there serum for fine lines) HOWEVER, I did figure out if I just gave it some more time to sink in (an additional 15 minutes, so like 25-30 overall) it wasn't an issue. I just make it a point now to do my hair in between skin care and makeup.

    Here's what I love about it. IT CANCELS OUT REDNESS LIKE A CHAMP! It by no means does the job of actual foundation, but if you're not looking to wear makeup, but feel insecure because you have a lot of redness to your skin, then this will be your holy grail! I also make it a point to smooth it under my eyes to help cancel out my dark circles. And since I've been using this, I don't feel the need to color correct AT ALL! My foundation does last longer, but not by too much, it's just that my T-Zone doesn't break down as soon as it does usually, so it gives me an extra hour or so. (I do wear Urban decay all nighter, so this is wear I'm getting most of my long wear)

    I even wear this on days I don't wear make up at all, and recommended it to my mother who's in her late 50's to help with evening out her complexion because she deals with age spots. Again while it doesn't do the same job a foundation would do, it balances out her skin enough that she can rock not wearing make up with REAL confidence. And she likes the way it handles her fine lines and wrinkles as well.

    If you're looking to minimize pores, it helps a little, but you'll still probably feel more confidant using it in conjunction with something like benefit porefessional, or Dr. brandt pore minimizer. which is why I only gave it 4 stars, but like I said if evening out your skins complexion is what you're after, you won't be disappointed.

    I even use this to even out my chest and shoulders on date nights, because I don't have to worry about it transferring to my clothes!

    If you can't tell I absolutely love this stuff, and can't believe more people haven't reviewed it!

     
    5.0

    Excellent product

    By Make uo lover

    from Texas

    About Me Natural Style

    Verified Buyer

    Pros

    • Blends Well
    • Easy To Apply
    • Easy To Take-off
    • Lightweight
    • Long Lasting
    • Natural Looking
    • Smooth

    Cons

      Best Uses

      • All Skin Types
      • Everyday
      • Going Out
      • Sensitive Skin
      • Travel

      Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

      Love this primer my make uo looks flawless

       
      5.0

      Will defenetly be buying it again

      By Makeup lover

      from Texas

      About Me Classic Style

      Verified Buyer

      Pros

      • Blends Well
      • Easy To Apply
      • Easy To Take-off
      • Good Pigmentation
      • Lightweight
      • Long Lasting
      • Natural Looking
      • Smooth

      Cons

        Best Uses

        • Going Out

        Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

        My make up looks amazing i love it

         
        4.0

        I would buy again

        By Kris

        from New Hampshire

        About Me Natural Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Easy To Take-off
        • Good Pigmentation
        • Lightweight
        • Long Lasting
        • Natural Looking
        • Smooth

        Cons

        • High Price Tag

        Best Uses

        • Everyday

        Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

        Would have given 5 stars if the cost wasn't so high.

         
        5.0

        Love love love it

        By Henna

        from Orlando

        About Me Classic Style

        Verified Buyer

        Pros

        • Blends Well
        • Easy To Apply
        • Good Pigmentation
        • Lightweight
        • Long Lasting
        • Natural Looking
        • Noncomedogenic
        • Smooth

        Cons

          Best Uses

          • All Skin Types

          Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

          I love it my make up lasts longer then other products

           
          5.0

          Love.

          By Not happy

          from Maryland

          About Me Classic Style

          Verified Buyer

          Pros

          • Blends Well
          • Easy To Apply
          • Easy To Take-off
          • Good Pigmentation
          • Lightweight
          • Long Lasting
          • Natural Looking
          • Noncomedogenic
          • Smooth

          Cons

            Best Uses

            • Everyday

            Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

            Repeat buyer

             
            5.0

            Would buy again and again

            By Talia

            from Denver CO

            About Me Classic Style

            Verified Buyer

            Pros

            • Blends Well
            • Easy To Apply
            • Smooth

            Cons

              Best Uses

              • Going Out

              Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

              I've been searching for a new primer. I'm very very picky about my primers and haven't had much luck recently. I decided to give this one a try and i love it!!! It goes on so nicely and creates a beautiful base for my foundation. I use it everytime i wear makeup now.

               
              5.0

              A miracle worker!

              By Lindsey

              from Auburn Hills, MI

              About Me Classic Style

              Verified Reviewer

              Pros

              • Blends Well
              • Easy To Apply
              • Easy To Take-off
              • Good Pigmentation
              • Lightweight
              • Long Lasting
              • Natural Looking
              • Smooth

              Cons

                Best Uses

                • All Skin Types
                • Everyday
                • Going Out
                • Sensitive Skin

                Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

                This is the best concealer I have ever used! It makes my skin tone perfectly even so I barely have to use foundation. It's so smooth and easy to put on. I feel naked without it!

                 
                3.0

                I may change it up a bit

                By Sue

                from Tulsa Ok

                About Me Natural Style

                Verified Buyer

                Pros

                • Easy To Apply
                • Easy To Take-off
                • Lightweight
                • Smooth

                Cons

                • Don't keep you as Matteify as it says

                Best Uses

                • Everyday
                • Going Out

                Comments about Urban Decay Cosmetics Self-Adjusting Complexion Primer:

                It's great but it doesn't keep u as matte as it says but if u dry skin it will definitely help you out

                Displaying reviews 1-10

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