Rated 3.86 out of 5 stars
Most Helpful Positive Review Wow!
I have never had a foundation stay looking smooth and silky the whole day of me wearing it. I usually wear Estée Lauder double wear (shade 2W2) and it does end up looking a little rough by the time my shift is over. I do have very oily skin though so I just bring a touch up powder (CT airbrush powder) but this foundation (T1N) I cannot believe it stayed the whole day looking like I just recently applied. This formulation is unbeatable. The only thing I noticed is that the warm version of T1 honey honey was a little too leaning on orangy but the neutral shade is more complimentary to my yellow undertone. I do wish there was a Honey Honey T0N being like T1N but just slightly lighter bc the formulation left me speechless but the shade T1N is just slightly too dark. I seriously love this. This is my new staple liquid foundation.
Most Helpful Critical Review I wanted to love this, but it didn't live up to the hype :(
I reeeeallly wanted to love this product. After seeing all the hype on youtube i was like "oooh! This may be nice." But it just didn't live up to my expectations. The finish is nice/smooth and it is VERY full coverage (a little goes a long way!). However, it is not as long wearing as i was lead to believe (i found that it does move when oil builds up) and every color leaves a weird undertone - literally every color in each shade range starts off looking good, but as it starts to settle the finish looks almost greyish (it's hard to describe cuz it's not grey grey, but there definitely is some weird undertone). I'm still using it since it is fairly pricey and it is too late for me to return it (i bought it from the uoma website directly). However, i am unsure if i would repurchase this in the future. Maybe i would if the undertone wasn't so weird, but i found that in all my photos i am looking kinda sickly ever since wearing this foundation.
Reviewed by 183 customers I don't like it
MM28 from Raleigh
It streaks and oils up way too quick
jes from tennessee
this foundation accentuates my dry spots which is saying something as I have oily skin. it's also extremely liquidy and has an odd smell. will be returning, unfortunately. it looks really pretty on the spots where I am not dry so that's why there's three stars. so definitely use a hydrating primer first I would say!
Dang good foundation
Hammy4315 from Atlanta
I was excited to support a black owned brand and the hype over this foundation made me want to try it. The breakdown of their shades is awesome!!! First pick online was a winner for me which almost never happens. My only critique is it seems to be very liquidy, and I do shake it vigorously. I don't think it takes away from the quality just a heads up. I have to wear a mask at work ALL day and while there is transfer bc it's pretty impossible not to have that, this foundation has the least amount of transfer. It's not heavy or cakey. It doesn't settle into the fine lines on my face. It looks like my natural skin just better. I will definitely buy again and recommend this to my friends.
Erin from your mum
I feel like this foundation is the one i've been looking for . medium buildable coverage with a beautiful finish . love it !
My new go to foundation
Hannah A from MI
I have very cool toned fair skin. I usually have to buy either very expensive foundation or color correct cheaper ones to better match me. I bought the lightest shade (white pearl) and this is the first foundation to match me right out of the bottle. If you have the fairest of skin this is a must have! I have never seen a foundation range this affordable go this light. It blends nicely and sits very well on the skin. The finish is matte without being being overly textured. My only complaints are that the foundation did crease in my under eye area and I found it only stopped with setting powder. Secondly, This foundation is sold as "medium- buildable" which I found wasn't the case. It's really only medium coverage.
Peach from USA
I have to use a primer with this foundation. It does not apply smoothly for me and I've found that I have to rub it between my fingers and blend in by hand. If I use a beauty blender it applies in patches and doesn't stick to my nose at ALL. I really wanted to love this but I'll be finishing the bottle and never purchasing again. Undertone is also too yellow (T1N), I was hoping this would be a good dupe for the discontinued UD Naked foundation but I guess my search continues.
You can see it on the skin
Allie from Atlanta
I have dry skin that gets oily in the T-zone and I purchased white pearl T2N. The color is off but it was hard to tell online- it's way too yellow and dark, and I would probably need the lightest coolest shade in this foundation, so a true porcelain skin might not find their shade here. I agree with other reviewers to shake it. If you don't, it's an oily slippery mess. I apply it with a dry beauty blender and get full, matte coverage. It doesn't look great, it shows a lot of texture and it's not long lasting. Sort of a drug store quality foundation IMO. Wish it worked better for me!
Chief Keish from Columbus, OH
First, this foundation is not soft matte. It's very oily as soon as I put it on my face, and no amount of powder was helping. It would not set! Also, the undertone was just horrendous. I got the shade T2W and it was very orange. The only thing that saved it was my concealer and bronzer. It's getting returned.
Ley's Mom from Alabama
The only thing I wasn't prepared for was for it to be watery but when I saw the coverage, I was completely fine with it bc it means I dont have to use as much to cover my face and neck and it makes it feel weightless even after lotion and primer and even my coworkers are asking me what I've done differently!
I DO NOT SAY THIS LIGHTLY..HOLY GRAIL
Chels from noneyabeezwax
Listen, I have over 40 foundations and once this heaven-sent formula came in the mail, I dont even want to use anything other than it. Its wonderful, just wonderful. Stays on all day and makes my skin look SO GOOD. I have also noticed that my skin without makeup just looks healthier. Never discontinue this!
Really love this foundation! buuut...
ALS from Auburn, CA
I love this foundation, i completely guessed what color I would be and it's a pretty close match (since I was ordering from online). The wearability is good as well, and it's really a pretty foundation overall. I get blackheads and acne from most foundation no matter what I use to take it off at the end of the day, but this foundation seems to not contribute to that as well. The downside is it's already started to oxidize. I wear it daily so I am not sure why it's aging so quickly. I try to not over or under use product. I might try this product again since I like it so much, but if the next bottle oxidizes as fast I will feel like it's a waste of product for the price. 🤷♀️
Preezy from Savannah
Such a beautiful foundation- lightweight natural coverage! Fills in all of my pores, doesn't settle into fine lines. It does get shiny throughout the day but I'll take that over cake face any day. Great shade match as well!
Lovely coverage without looking cakey
Erin from Pennsylvania
I really like this foundation! I have oily / acne prone skin so I like a foundation with good coverage. Most feel heavy and cakey on my skin but this one beautifully melts into the skin and gives a natural appearance. I really love it!
I would buy this foundation again
Tisha from Fresno, CA
This product is easy to apply, you can build the coverage you need. This is a medium coverage foundation. It has a beautiful finish and looks very natural. Did not settle in my laugh lines.
AT from Delaware
I don't know how this product received the Allure rating. The product was runny and consistency was separating. Returned and check other bottles, all were the same.
Brittany B. from Opelika, AL
I'd been waiting to try this foundation because I heard mixed reviews but honestly I'm beyond happy I tried it for myself. It does everything it claims it does. It's a skin like finish, it brightens and it feels like you're not even wearing anything. I recommend everyone try this foundation.
My new go-to
Peach from USA
I was so sad when UD Naked foundation was discontinued and have had a tough time finding something to replace it. This is IT! I did experience some runny-ness at first but I shake the bottle prior to each use and it comes out much thicker. I only need one pump and it does everything I need it to. Love that this brand is vegan and we all need to be supporting black-owned brands. New permanent staple to my routine, can't wait to try more from Uoma.
Oh my word
NicName from Oregon
Wow. Just wow. I've been searching for a new holy grail foundation since Too Face discontinued their Dew You foundation. I have fair to light skin with cool undertones. I have sensitive combination skin and am acne prone these days, especially with mask use. I wear glasses, so transfer can be an issue for me. I used UOMA's shade finder on their website which was spot on for the foundation (not so much for the concealer). You gotta shake this stuff like crazy before use for good results. Trust me, it's worth it. The finish is unlike any other foundation I've ever used. It looks like skin and somehow looks better throughout the day!? No breakouts and I love that the coverage is buildable and blends beautifully with the concealer. Foundation tends to look really patchy on my chin *or* make my forehead oily but not this one. It looks even and flawless throughout the day. I'm impressed and I probably will never use another foundation again.
HOLY HOLY HOLY GRAIL FOUNDATION
Selina from New York
This has became my HOLY HOLY HOLY GRAIL foundation since the day I started using it! It is super lightweight and has good medium to high buildable coverage. Legit looks like your skin but much much better after application. It also stays on my face the whole day! It's a wonderful foundation and I have no words to describe how much I love it! Also, it is the perfect shade and undertone match to my skin. I legit recommend it to everyone around me!
I wanted to really support this brand but
RoC from AZ
The packaging is terrible on this and the formula is so thin that it splatters everywhere. Thin formulas like this need stronger packaging and honestly it's too thin that it might not even sit well on the skin.
Shades are off.
NewYorker95 from Las Vegas, NV
I got a neutral undertone as I do for every foundation brand I buy and this was way too red to be neutral. Also has a perfume-y fragrance, I didn't mind but something to consider. Won't buy this brand again.
Frances from New York City, NYC
It's a perfect everyday foundation and I am obsessed!
PROS: it gives great coverage; looks natural; feels weightless on the skin; sleek packaging (not heavy); and lasts for a long time. It does oxidize so I don't recommend picking a darker shade.
CONS: I purchased more than one shade during 21 Days of beauty and what I noticed was the labeling was the same on all the bottles. One bottle didn't have its shade so it can be confusing.
Crystal from Salem, VA
I've only used this foundation a few times but it has great coverage. Very lightweight and works great with my combo skin. Love this stuff!
my mind is BLOWN
Suzy from Las Vegas, NV
I have ALWAYS struggled with found a foundation that went along with my undertone. Being someone with not only an olive tone but ALSO a neutral undertone makes it hard to find my options. I had hesitated for a while to buy this product and checking reviews all over the internet. I bit the bullet and jumped in. I do not regret buying it. It blew my mind how much it blended into my skin so well along with the concealer and duo stick too. I don't feel cakey or dry in my problem areas and my skin feels so breathable. I will be going back to this whenever I need it.
Beautiful but not long wearing
Bethany from Alaska
Application took some practice to make it look its best! It was somewhat cakey after applying with a brush. I've found using a beauty blender and layering with a dewy spray helps to keep it from looking as dry. I Love the coverage this gives! The only down side is this does not last all day! Gets cakey.