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  • HomeMakeupFaceFoundationSay What?! Foundation
Only at Ulta

UOMA Beauty

Say What?! Foundation

Size 1.0 oz|

Item 2545767

WRITE A REVIEW
Only at Ulta Beauty
$39.00
Shade Finder Image
Find Your Shade
Black Pearl - T1C (for dark brown skin w/ cool undertones)  selected
Black Pearl - T1C (for dark brown skin w/ cool undertones)
    Black Pearl - T2W (for dark brown skin w/ warm undertones)
    Black Pearl - T2N (for dark brown skin w/ neutral undertones)
    Black Pearl - T2C (for dark brown skin w/ cool undertones)
    Black Pearl - T1W (for dark brown skin w/ warm undertones)
    Black Pearl - T1N (for dark brown skin w/ neutral undertones)
    Black Pearl - T1C (for dark brown skin w/ cool undertones)  selected
    Brown Sugar - T4W (for brown skin w/ warm undertones)
    Brown Sugar - T4N (for brown skin w/ neutral undertones)
    Brown Sugar - T4C (for brown skin w/ cool undertones)
    Brown Sugar - T3W (for brown skin w/ warm undertones)
    Brown Sugar - T3N (for brown skin w/ neutral undertones)
    Brown Sugar - T3C (for brown skin w/ cool undertones)
    Brown Sugar - T2W (for brown skin w/ warm undertones)
    Brown Sugar - T2N (for brown skin w/ neutral undertones)
    Brown Sugar - T2C (for brown skin w/ cool undertones)
    Brown Sugar - T1W (for brown skin w/ warm undertones)
    Brown Sugar - T1N (for brown skin w/ neutral undertones)
    Brown Sugar - T1C (for brown skin w/ cool undertones)
    Bronze Venus - T3W (for rich tan skin w/ warm undertones)
    Bronze Venus - T3N (for rich tan skin w/ neutral undertones)
    Bronze Venus - T3C (for rich tan skin w/ cool undertones)
    Bronze Venus - T2W (for rich tan skin w/ warm undertones)
    Bronze Venus - T2N (for rich tan skin w/ neutral undertones)
    Bronze Venus - T2C (for rich tan skin w/ cool undertones)
    Bronze Venus - T1W (for rich tan skin w/ warm undertones)
    Bronze Venus - T1N (for rich tan skin w/ neutral undertones)
    Bronze Venus - T1C (for rich tan skin w/ cool undertones)
    Honey Honey - T3W (for olive skin w/ warm undertones)
    Honey Honey - T3N (for olive skin w/ neutral undertones)
    Honey Honey - T3C (for olive skin w/ cool undertones)
    Honey Honey - T2W (for olive skin w/ warm undertones)
    Honey Honey - T2N (for olive skin w/ neutral undertones)
    Honey Honey - T2C (for olive skin w/ cool undertones)
    Honey Honey - T1W (for olive skin w/ warm undertones)
    Honey Honey - T1N (for olive skin w/ neutral undertones) OUT OF STOCK
    Honey Honey - T1C (for olive skin w/ cool undertones)
    Fair Lady - T3W (for fair skin w/ warm undertones)
    Fair Lady - T3N (for fair skin w/ neutral undertones) OUT OF STOCK
    Fair Lady - T3C (for fair skin w/ cool undertones)
    Fair Lady - T2W (for fair skin w/ warm undertones)
    Fair Lady - T2N (for fair skin w/ neutral undertones) OUT OF STOCK
    Fair Lady - T2C (for fair skin w/ cool undertones)
    Fair Lady - T1W (for fair skin w/ warm undertones)
    Fair Lady - T1N (for fair skin w/ neutral undertones) OUT OF STOCK
    Fair Lady - T1C (for fair skin w/ cool undertones)
    White Pearl - T2W (for very fair skin w/ warm undertones)
    White Pearl - T2N (for very fair skin w/ neutral undertones) OUT OF STOCK
    White Pearl - T2C (for very fair skin w/ cool undertones)
    White Pearl - T1W (for very fair skin w/ warm undertones)
    White Pearl - T1N (for very fair skin w/ neutral undertones)
    White Pearl - T1C (for very fair skin w/ cool undertones)

Details

This is the most radical foundation ever made! Yes you heard that right. Foundation just got personal!

UOMA Beauty's Say What?! Foundation with a next generation formulation is infused with skincare benefits, available in 6 custom formulas to cater to the unique needs of different skin color groups or as we call it, Skin kins! Available in 51 shades, this weightless, long lasting, adjustable coverage, vibrant matte yet hydrating formula is infused with biomimicry pigments that thinks like your skin to give that flawless finish and blurred effect. The blurring technology minimizes the look of pores, softens fines lines and leaves you with a flawless base. Complexion perfection is finally here.

Benefits:
  • Adjustable coverage
  • Long-lasting
  • Vibrant matte finish, with blurring effect
  • Hydrating
  • Biomimicry Pigments mimics the skin for a flawless finish
  • Formulated without parabens, talc, or DC5
  • Vegan
  • Pair with Stay Woke Concealer in your same Skin Kin for the perfect complexion

6 unique formulas - UOMA Beauty understands different skin, different needs. So they created the most personalized foundation ever made. Each of the 6 unique formulas is developed specifically to target the needs and concerns of each skin kin. Find your skin kin, find your complexion perfection.

Black Pearl (Green Cap) Shades: Specifically formulated for Dark Brown skin (highly melanin skin). The most common skin concern is dullness and most common skin type is oily/combination skin. The Black Pearl formulation is created with tomato extract which is known to brighten dull skin to deliver radiance to skin and protect the skin from pollution and free radicals. Berry extract ensures hydration to ensure your skin is as flawless as it looks.

How to Use

Find your perfect foundation. Once you have found your skin kin, you need to choose your undertone C = Cool, N = Neutral, W = Warm. From this, you can find the perfect shade for your complexion. The shades go deeper as the numbers go up.

Shake well before use and apply onto clean skin. For the best results use a buffing brush or sponge for application and then blend for a stunning velvety skin-like matte finish.

Coverage:
  • Use fingers for a sheerer coverage
  • For sheer to medium coverage apply sparsely
  • For medium to full coverage apply generously
  • For full to extreme coverage apply multiple layers

Tips & Tricks: If you are applying with fingers, apply quickly to work effectively with the quick dry time. Before you buy or use foundation, be sure to know your skin. Determine your undertone, and figure out your exact skin type. This allows you to narrow down what foundation is right for you.

Ingredients

Black Pearl - T1C: Water (Aqua), Dimethicone, Trisiloxane, Butylene Glycol Dicaprylate/Dicaprate, IPDI/Di-C12-13 Alkyl Tartrate/Bis-Hydroxyethoxypropyl Dimethicone Copolymer, Cetyl PEG/PPG-10/1 Dimethicone Isododecane, Glycerin, Ethylene/Acrylic Acid Copolymer, Hdi/Trimethylol Hexyllactone Crosspolymer, Alcohol, Disteardimonium Hectorite, Sodium Chloride, Sorbitan Sesquioleate, Tetrasodium Edta, Phenoxyethanol, Potassium Sorbate, Caprylic/Capric Triglyceride, Dimethicone Crosspolymer, Fragrance (Parfum), Polymethylsilsesquioxane, C20-24 Olefin, Di-C12-13 Alkyl Tartrate, Silica, Poloxamer 338, Tocopherol, Solanum Lycopersicum (Tomato) Leaf Cell Culture Extract, Limonene,Butylphenyl Methylpropional, BHT, Rubus Idaeus Leaf Cell Culture, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate. May Contain: CI 77491 (Iron Oxides), CI 77492 (Iron Oxides), CI 77266 (Nano) (Black 2).

Shipping & Coupon Restrictions

This item is not eligible for coupon discounts. See Opens in a new windowulta.com/coupons for details.
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