Rated 3.87 out of 5 stars
Most Helpful Positive Review Wow!
I have never had a foundation stay looking smooth and silky the whole day of me wearing it. I usually wear Estée Lauder double wear (shade 2W2) and it does end up looking a little rough by the time my shift is over. I do have very oily skin though so I just bring a touch up powder (CT airbrush powder) but this foundation (T1N) I cannot believe it stayed the whole day looking like I just recently applied. This formulation is unbeatable. The only thing I noticed is that the warm version of T1 honey honey was a little too leaning on orangy but the neutral shade is more complimentary to my yellow undertone. I do wish there was a Honey Honey T0N being like T1N but just slightly lighter bc the formulation left me speechless but the shade T1N is just slightly too dark. I seriously love this. This is my new staple liquid foundation.
Most Helpful Critical Review I wanted to love this, but it didn't live up to the hype :(
I reeeeallly wanted to love this product. After seeing all the hype on youtube i was like "oooh! This may be nice." But it just didn't live up to my expectations. The finish is nice/smooth and it is VERY full coverage (a little goes a long way!). However, it is not as long wearing as i was lead to believe (i found that it does move when oil builds up) and every color leaves a weird undertone - literally every color in each shade range starts off looking good, but as it starts to settle the finish looks almost greyish (it's hard to describe cuz it's not grey grey, but there definitely is some weird undertone). I'm still using it since it is fairly pricey and it is too late for me to return it (i bought it from the uoma website directly). However, i am unsure if i would repurchase this in the future. Maybe i would if the undertone wasn't so weird, but i found that in all my photos i am looking kinda sickly ever since wearing this foundation.
Reviewed by 153 customers the best
roxanne from texas
i have acne prone and super oily skin and this was amazing, it comes out like water which scared me at first but it's soooo lightweight and made me look airbrushed, this is by far the best foundation i've ever tried
Ess from Midwest
I've been searching for a new foundation since my HG was discontinued. When this one was on sale half off, I decided to try it.
I am SO HAPPY with it! Perfect color match, blends wonderfully (fingers, brush, sponge - all great), and doesn't break out my sensitive skin.
I will 100% repurchase this foundation.
The best foundation I have ever used
Allison from Los Angeles
I absolutely love this foundation! I don't know why there are so many negative reviews... I have a normal, sensitive, and acne prone skin type. This foundation lasts all day on me and honestly looks better with wear. My favorite way to apply this is with a brush (I think the beauty blender soaked up too much product) and I love mixing this foundation with my L'Oréal Lumi Glotion (s/o to Jamie Paige for this recommendation). This combo is amazing!
Pitt Panther from Washington DC
Did the live try on for my daughter and landed on Bronze Venus T3W. I was skeptical that it would match her skin. Turned out to be a perfect match. Followed all of the reviews about it being thin and drying fast. This is by far her favorite foundation! Like another reviewer said, she looks airbrushed when she wears it. Absolutely beautiful! Happy to be supporting a black owned business.
Colors much darker than described
Anita from Georgia
Go much lighter than you'd normally do. Product is very thin, sampled it and taking it back.
The colors didn't work for me, very messy
Potter from Louisiana
The colors didn't work for me, too messy
Tina from Boston, MA
Picking a color online was hard but I did some research and I picked the right shade for me (fair lady T3C). I typically think of my skin tone as a neutral light-medium but T2N was out of stock and going up a tier and choosing cool rather then neutral or warm worked out really well because the foundation is still a light medium color but not overly orange. The consistency of this foundation is like nothing Ive every tried... very runny, light on the skin and gives a smooth natural finish (not dewy or completley matte). I love how you the formula allows you to keep the coverage light or build it up to a high medium/full coverage without feeling cakey.
In love with this foundation!!
Ashley from WV
I am so in love with this foundation. The color match is perfect for my skin tone and the finish is so beautiful! I have more mature skin so the thinness of this foundation really smooths over my fine lines beautifully with out settling. It wears all day long and feels great on! I highly highly recommend!
Makeup May from California
I was so disappointed as I saw such good reviews on YouTube it just didn't work for me looked bad on my texture and my nose, isn't transfer proof like I like although it doesn't claim to be but I was willing to overlook that for a really nice finish but this didn't deliver and there is a strong scent no bueno
Shae E from Charlottesville,VA
I was excited to use this brand due to the variety of shades and because it's a black owned brand; the product is in a pump dispenser and when it's released, it comes out very fast and it's a little thicker than water. Definitely NOT the traditional consistency of a liquid foundation. I had to return it.
Beautiful finish for oily / combo skin
Erin from Pennsylvania
I have oily skin and have the hardest time finding foundations that don't look oily like 2 hours into wearing them. It doesn't matter the primer or anything, I'm always oily. This is the only one I've found so far that is matte but still gives my face life and actually lasts on my skin!! I'm so happy I bought this foundation!
lightweight and beautiful!
sarah from US
This is going to be one of my favorite foundations going forward. It was lightweight, blended easily, and stayed on under my mask all day! It was quite liquid-y, so keep that in mind when you buy it, and it does have some fragrance to it.
BEST FOUNDATION EVER
momofboys from CA
This is literally the best foundation I have ever had and the one I have been searching for for years. It's a very lightweight texture, but still provides coverage. Does not sink into my pores or fine lines at all. Usually I will use a tinted moisturizer because foundations can be too heavy, but this beats out those moisturizers. It's an even thinner consistency than tinted moisturizers, but provides coverage that looks just like your own skin! My skin looks incredibly healthy like it is glowing from within (not glowing because of an illuminating agent). I will continue to purchase and repurchase this over and over again. It's incredible.
Matches, doesn't dry me out and blurs pores
RedheadWithOpinions from North Eastern NY
First of all, I'd heard mixed reviews about this product but was intrigued by the radiant matte finish it spouted. I have dry, sensitive skin that's easily dehydrated and gets cakey if a foundation is too drying. When it was on sale, I bought it after looking at the testers in store (the makeup lab said I was Fair Lady T1N and that was waaay too dark irl and the wrong undertone). I purchased White Pearl T1C and it was the perfect shade. For reference, I use Lancôme's Teint Idole in 90N. The foundation is very liquidity but has some of the best coverage for the lightweight feel. It's extremely blurring and even my enlarged cheek pores were instantly perfected. I used the itCosmetics Heavenly Luxe foundation brush for application, and it's perfection. I use the bigger side for general application, then the smaller side to build up in spots. It builds seamlessly, blends easily and spreads with next to no effort. I only powder the sides of my nose, middle of my forehead and chin with the Becca Hydra-Mist powder and it's my new Holy Grail foundation. Love love love it.
Missyisme602 from Minnesota
I really wish this foundation had better shades because this formula is so lightweight but still has coverage (one of the best formulas I've tried in a longtime). The formula also doesn't have a lot of the bad stuff some of the others do. I ordered tw1 and 2 in the fair lady range. The darker shade was so orange only someone with a fake tan could wear and the lighter shade also leaned very orange. When I'm tan I've got fairly golden undertones (and am very yellow when not tanned). The neutral shades looked too pink to suit me either.
So far, so good!
Lacelover722 from Upstate NY
I purchased this at half price during the 21 days of beauty event. It was difficult to pick my shade online and the shade I picked is a bit on the dark side, but I am able to make it work. I may exchange for a lighter side. I have been testing this foundation out for about a week now. And so far, I really enjoy it. I have combination-normal skin and I have used both a wet and dry sponge to apply this and both look great! Some people mentioned this looking dry, but I think if you prep your skin correctly (moisturize and prime), you will find that it goes on smoothly and lasts throughout the day. The first time I wore it, it was super dewy on my skin and then I read the directions, which state to shake before use. They are not lying-do shake it, because I think it makes a big difference in the wear time. I will also mention I have acne prone skin and this has not broken me out.
I've found "the one"!
Nashville Mommy from Nashville, TN
I'm very fair and have a difficult time finding a color match. Add to that the fact that I have dry, maturing skin, and you can imagine finding a foundation to meet all my needs is a big ask. But this is FANTASTIC! The color is perfect. The finish is beautiful. It doesn't settle in my lines, doesn't crease, lasts all day. Really looks like my skin. My 28 year old daughter told me I didn't look like I was wearing foundation....I just looked airbrushed. Wow. I see a lot of folks saying this is watery. You really have to give it a good shake. Once you do that, you end up with a thick formula that gives great medium coverage.
Robina from Riverside,CA
I ordered shade fair neutral and it was Orange!!
The foundation is also so watery. its hard to work with
GoldenGirl from Spring Grove, IL
I am 41 yrs old (no wrinkles or fine lines however) and my skin is on the dryer side and very golden (Wet and Wild: Golden Beige, Born this Way: Golden Beige, Honest Beauty: Camel), I ordered the color Honey Honey T2W. I crossed my fingers it would be the right shade, being that so many "Olive" foundation are downright green or just too much yellow, or too pink, or too light. This was a perfect match. Its doesn't settle or crease. I don't look oily and it doesn't dry me out. It looks natural and just my skin but perfect. It is not full coverage right out the gate unless you put too much on to begin with.It has a natural matte finish and I my face felt smooth and not tacky once it dried down. Keep the top on when you shake it or else the oil at the top from settling will splash all over the place.
This foundation is the AMAZING
Rachael B. from Albuquerque, NM
I am so in love with this foundation. After only one other attempt, I have found the most perfectly matching foundation I may have ever had! It looks so natural and like my skin for real. It is lightweight and feels great. I am so grateful I have found Uoma and their incredible foundation. I especially like that it combats my skin's natural redness and takes so little product to get a full coverage base. I would for sure recommend this foundation to anyone who's looking for their perfect match!
Color is off
Al from Los Angeles
the texture and the coverage are nice. it is VERY liquidy so get used to it. My problem with it is the undertone. I got Fair Lady T1C which is supposed to be a cool undertone. However, it is neutral at most, no cool tone at all.
S. A. from Annapolis, MD
I love the Uoma concealer for under my eyes, so I was excited to try this foundation despite my previous experience with higher priced foundations. After reading other reviews, I took the advice and shook it very vigorously (felt like I needed one of those paint mixer machines they have at home improvement stores. Yes. Shake it THAT MUCH.), and avoided the runny complaint others have made. It did go on nicely and looked lovely... for about an hour. I don't have particularly oily skin, but no matter how much primer, powder, or setting spray I use, this stuff starts breaking up, slipping, and transferring if your skin is even the slightest bit oily. I'm going to give it another shot applying differently (I used a blender sponge) and maybe again in the winter for dryer months and see if that makes a difference, but I don't have high hopes.
Great, scent was too strong
Abbie from Kansas City, MO
I got this product on the brand website and picked a perfect color match. I can only wear it occasionally because the scent is SO strong. If perfumed products do not bother you, I strongly recommend getting this product. It's beautiful on the skin, and absolutely looks stunning in pictures.
Shake before use!
Miriam from Wisconsin
So I am a foundation junkie! Got this I'm hope that it was everything I could ever want. Got home to try on and when I pumped it came out all watery and blotchy. Was super disappointed and was going to return. Gave it a good shake and used later on the day and it was absolutely amazing! Love the coverage (although I was not able to get full coverage) and it does feel super light. The only thing is transfer is bad. Comes off super easily. I set it with UD setting spray and it works but still a bit off. So maybe I also need a setting powder. Color matches great for my olive skin tone no cracks either. I have oily skin and acne prone skin.
Beautiful, but be warned...it's VERY liquid
strawberrybonbon from CT
I like this a lot. It looks great on the skin and wears well. But be warned: It's VERY LIQUID. So liquid that it really shouldn't even have a pump. So don't hold it over yourself wearing what you want to wear that day and pump. It might run right off your hand and drip on you. I tried shaking the bottle but it didn't help. Except for that, it's great, but I don't think it should be in a pump package.