Rated 4.25 out of 5 stars
Most Helpful Positive Review Love this stuff...
I've been using this product for the past 6 months or so...and I really like it. It's far better than the many other products I have tried over the years. As stated in the product details - this is a temporary color product (as in, it washes out when you wash your hair).
I color my hair. Around week 3 after coloring, I start to notice some gray hairs/roots showing along my part, and around my face. This product has been perfect for concealing the gray roots until I get my hair colored again. I like the packaging, the lid stays closed firmly (great for traveling).
The previous product I was using to cover gray roots was the John Frieda "Root Blur" (Ulta Item #: 2297713). It is a similar product, and it worked well where I parted my hair, but around my face there was too much powdery fall out of the product, and I couldn't control it as well as I would have liked. Then I found Ever Pro. :)
This is one of those products that you really have to practice a little bit before deciding it really doesn't work for you. I found that it didn't work as well on freshly washed hair as it did on hair that had some products in it, or hair that had been washed the day/night before.
I have med/dark brown hair, but the darkest color of Ever Pro ("Black to Dark Brown") was WAY too dark for me, so I use the "Med to Light Brown" Color and it's perfect.
I use the applicator, rub some of the product on it, and then tap along my hairline/temples where there are grays showing through. Yes, you will get some on the skin of your face, but that's okay. Once you've achieved the coverage on the grays that makes you happy - I found out, quite by accident, that a dry toothbrush is PERFECT for blending the product into your hair and removing it from your skin on your face. If I still have some product on my skin/face after using the toothbrush, I will use cotton swap with some rubbing alcohol to tidy things up.
Most Helpful Critical Review Better than most
I like this better than the stick or mascara formulas, but I don't think it covers very well. I'm a brunette with 50% graying, so my roots resemble silver hair more than brown, and it takes a number of coatings of this product for coverage. My hair become thicker (not in a good way) and matted down, but it still beats the silver streak on my part line.
Reviewed by 208 customers LOVE it!!!!
Yank from Fayetteville, NC
Ultra is the only store who carries this product now. It
has a very natural look.
Pk from Fort Myers, FL
This is so easy to use and looks so natural.
JMP from Connecticut
This product is great for filling in my thin hairline. The color dabs on subtly and stays on all day. It doesn't completely conceal all the grays, but it does help shade them.
Doesn't work that well
MichiganGirl from Flint, Michigan
Works just ok on my dark brown hair. On freshly washed hair it doesn't cover well at all. It works better on my hair a day or two after washing. Also rubs off anytime I touch my hair.
Linda E from PA
Loooove it...the best... lasts until next wash
YES - I will continue to be lifetime user of this product
Dora from Houston, TX
Easy to use - wash your hair, blow-dry, style it and dab with the sponge provided-parting hair as you go! Actually -this product helps to gain a thicker look and feel to thin hair
Linda E from PA
Excellent (and Generous amount) product that doesn't transfer
Easy to use!
Dre from Pennsylvania
This product is easy to use and compact size makes it great to keep in my purse or for travel. The applicator allows me to get the color exactly where I need it - easier than the sprays which can be messy. It will transfer to the hands/nails if you're touching your hair after applying though.
Ok for a temporary product
Babs from Iowa
I liked the control of this product much better than the spray. Was easy to use and adapted to my hair color well as well as covering the gray well. What I did not like was the chalky feel plus it rubbed off everywhere (hat, pillowcase, etc)
Best Gray Coverage
JS Coach from California (CA)
With sheltering in place, my great was getting very noticeable. I decided to try this product and have been very pleased with it. Far and away the best gray coverage and the color blends really well with my base color.
Retired teacher from Portland, OR
I bought the medium blonde to lightest brown shade. It covers the gray roots on my blonde hair very well. I was really surprised how well it worked.
Tallgal from Ohio
I have used Color Wow, which works well but is pricey. I decided to give this a try and am so happy with it! It works just as well and costs a fraction of the price. It stays put and won't come off until shampooed out. Highly recommend!
It worked great
Dee from San Antonio
The sponge applicator was very easy to use and product provided great coverage.
I'm so happy to be able to get this!
Makeup Maven from Hamilton Ohio
It's the little things that mean so much! I love this hair color. I pat it on all my grey hair around my hairline and where I part my hair. It saves me from having to recolor my hair every 3 weeks. This is the best! It's easy to apply, it stays put till I wash it out and it looks natural. Don't waste money on the stuff with brushes just GET THIS!
AF mom from Jacksonville
I bought the blonde/light brown color. I have medium blonde hair with highlights. This worked great to cover new growth (gray). It's easy to use, looks natural and stays until I shampoo. This is a great way to extend hair color until you get back to the salon. Highly recommend.
Works better than Joan Rivers Great Hair Day
Netterz13 from Bay Area, CA
I used to use JR Great Hair Day in Blonde, but I found it too dark and the Pale Blonde color was too light. JR was also patchy and I had to spend a lot of time blending it in, so I just stopped using it. This Everpro product goes on quickly and blends like a dream, and the lightest brown/med blonde is the perfect shade to blend in my level 5/6 natural color with my level 7/8 colored roots. I have a DP Hue root touch up kit waiting for when the grays get too long, but in the meantime this product is a dream come true. I'm definitely planning on using it regularly in between future professional colorings once the quarantine is over. Getting rid of those little gray roots makes my hair look so much thicker. Why didn't I try this before!!
Linda E from PA
Easy to use!!
I like this, first time I've purchased it
Amy from Volo, IL
This product covers the grey really well
Mo from Los Angeles, CA
Excellent coverage and easy to apply. I Don't leave home without applying it. And, I carry 1 in my purse and a backup in my car.
Yes and yes !!! Works great to make hair look fuller
Haircrazy from Long Beach Ca
I used the Loreals root spray to hide my thinning scalp. It's expensive because I was going through it so much. Then I bought the wow powder and that's a little tricky to use also. Then I found this!!! It's great, I put it along my hair line and it lasts all day and doesn't transfer as easy. Much cheaper too , love this
MakeupAddict from Houston, TX
I used the spray version first, which works better at covering the gray, but gets everywhere, so I switched to this one. It's very compact, easy to carry in my purse, comes with quite a bit of product, has a good mirror, and a sponge applicator that makes it easy to apply on the go. With that being said, the sponge rips off easily and it doesn't apply well with any other applicator so if you break it, you can't use it. The applicator is round so it's difficult to get the little hairs right in front without getting it on my face which is tricky to remove if I have makeup on. It's also difficult to cover the stubborn grays in the middle or where I part my hair. Sometimes it takes several applications to cover the gray. Oh, and don't touch your hair after because it will get all over your fingers, hand and everything else it touches. So I'm undecided if I'll buy it again after I finish it.
I absolutely love this product.
Sher from King of Prussia
I love this product. I absolutely hate touching up my hair every three weeks. I usually have to touch up around my ears and front. With this product I can put it on and it lasts until the next hair washing. It's inexpensive And very easy to use. I have tried several different products and this is the best. My hair is dark brown and I use the light brown around my roots which works perfectly.
Lisa from Portland, OR
LOVE this product! Please cosider making a red shade ;)
Ginger from Philadelphia Pennsylvania
I am currently using lightest brown/dark blonde, but because I have red hair I need to combine it with Madison Reed red powder to blend with my hair. I have tried over 10 different root concealers and Gray Away out performs them all!!!
Numunumu from Myrtle beach sc
Covers grey well. Easy to apply. Pretty color