Rated 4.07 out of 5 stars
Most Helpful Positive Review This has become a beauty staple for me!
I'm over 50 and use this to cover my roots as my color grows out. I'm not fussy with my hair. I tend to wait too long between salon visits and once my hair is done in the morning, I rarely mess with during the day. I use this product sparingly at the crown where the grey is most noticeable (just a couple of light spritzes), allow to dry completely, and then do final touches and finish with hair spray. I use the dark brown and I have very dark brown colored hair. The color looks very natural on me and does not feel sticky (though, again, I don't touch my hair much during the course of the day). I do think those complaining about the stickiness are either using too much product or spraying closer than the recommended 4-6 inches away. I also think some people are not waiting for the product to dry. I think, when used properly, this product works very well.
Most Helpful Critical Review Greys go bye bye!
This stuff does great to hide grey hair TEMPORARILY! Washes out easily but DO NOT, I repeat, DO NOT set your glasses on your head or else the color will transfer onto your face when you put your glasses back on!!! No one at work told me I had black smudges on the sides of my nose and under my eyes... they just assumed I got punched in the face or I was trying a new look! Otherwise this stuff does what it's suppose to!
Reviewed by 813 customers Works great to cover thinning hair
Jeni from Richmond, va
I started thinning up top a few years ago and it's gotten to the point I don't like to wear my hair down because its noticeable. I tried this after watching some YouTube videos and I'm so glad I did! The color matches my dark blond/light brown perfectly and it doesn't leave my hair feeling gross, mostly like hairspray or dry shampoo. It covers my scalp well and starts put all day.
Mandy from New Jersey
Used to cover some gray works well
ShannonD from houston
It comes too fast & hard, I used it to cover the spots on the back of head for my cowlicks. I wouldn't use it around my face. I use Wow root cover up for the sides & front, more precise. Takes a bit longer but worth it.
Light to Medium Brown is Medium Brown!
Over 60 from NM
I've used Light Brown for years, but at beginning of pandemic they were out of stock. I tried Light to Medium Brown but the can just says Medium Brown and it is too dark for my hair. I just had to buy Light Brown again and now have two cans of Medium Brown that I can't use...
If this stuff was a man I'd marry it!
Narbar from Illinois
Great coverage with the precision nozzle. Doesn't cover my clothes or bathroom with over spray.
I keep this on hand at all times
Kimmyerrol from Cincinnati
I use this to keep from having to color my hair sooner I'm older and I have thin spots on my scalp from coloring my hair I also spray it on my scalp where it is thin it looks natural I've never been in a downpour but rain yes it didn't come off sleeping doesn't come off on the pillow sweat doesn't run
Makes hair a little dry
Dannie from Raleigh NC
I used this product to cover a gray area and a couple of sporadic strains but it made my hair very dry.
Best root cover on the market
Tennis player from Alabaster, AL
Just spray your root areas, like your part, around hairline, and at crown. Will look as good as your regular color. Has good depth to it so it doesn't look like a temporary home done job!
Don't buy this
Kay from Washington
This product wouldn't come out of my hair. The color transfers all over the place when you touch it and makes an absolute mess. I'm on my third wash and it still will not come out.
MaryAnne from Skippack PA
I had to do three shampoos to get it out.
Hides those roots!
Allie from NJ
I have chocolate brown long hair. I use the medium brown spray to cover and blend my roots. Use the spray sparingly or else your hair becomes overly heavy and sticky like too much hair spray. It bridges the time until the hair salons can open up after the pandemic. I would never leave my house if I didn't have this product to cover my gray roots!
Satisfied Customer from New York
Covers grey Perfectly
Rubs off so easily!!!
Determinada from Chicago, IL
This product serves as a quick fix to cover up gray but I hate how it rubs off so easily. I'm fond of running my fingers through my hair, especially while outside on a windy day and I just hate how the color effortlessly transfers to my fingertips and fingernails, making my hands look so dirty! Why can't they make this product as a permanent root touch up??? Almost like the spray paint used in graffiti: it does NOT just wipe away easily - or at all! If they made such a product to be a permanent dye, one would just have to be extra cautious when using it but it will certainly serve its purpose more!
Does the trick!
Professional and mom from Upstate NY
All you need to do is spray it on. Directions say to use on dry hair, but I've used it on damp hair successfully. You will need to clean some overspray off of ears and hairline, and it will rub off on hands even when dry. However, I've never had this rub off on my pillow or clothing.
I would but this product again.
Debbie from PBG
Color blends easily.cover your face line with a small piece of paper or towel.Spray your hair with hairspray to set color. No runs or drips while I worked out. I used it daily while salons were closed.
AmyG from SC
Product works very well - very natural looking, but it's messy and the trigger button is super pressurized so it's hard to get an even flow of product. Also, I purchased a hairspray shield because the first time I used it, it left small spots of color on my face. I may also try to use the product before I do my makeup so I can clean up my face first.
I will always use this hair color spray
Chips from PA
Until the salons re-open, this is my go to product.
Best Root Cover up!!!!
Amanda from CT
I usually get my hair colored every 5 weeks, however during COvid that was not possible. I tried several different brnds and this was by far the best one out there, blended well and covered it naturally.
Works good until you go to bed
Deb from MI
I like how this product covers my gray roots and is easy to use however the color rubs off on my pillow at night.
Lifesaver between color appointments!
Stevie T from Independence, MO
I own this in about 3 shades since I am always changing my color throughout the seasons. I love that it saves me money so that I can go 8 weeks between colors instead of every month. It has a really narrow nozzle too so it keeps it going where you want it to go.
This works great
Ruthie from Texas
It is great for in between hair visits. It also saves money because I don't have to go to the salon so often.
Better than the rest!
Sewhappy75 from Illinois
Covers up the gray roots from covid19. Ice also used to cover sparse areas.
Quick touch up
Lindy from Ohio
By using the root touch up I can go 8 weeks between color instead of 4. Washes out easily and saves money.
Does the job nicely
Marilyn C from New Jersey
Wish it was a larger container, a bit small
Loreal root touchup spray
Sunflower46 from North Carolina
I like so much better than other brands I have used.