SKINFOOD's Rice Brightening Cleansing skin care line is a brightening line containing Odae rice water. Odae rice is expensive and valued because Cheorwon County is in the Demilitarized Zone, the space in between North and South Korea, and is lauded to have cleaner air and water, which affects the quality of the crops grown there. The Odae rice water SKINFOOD uses includes the bran. Rice bran is the thin film that is produced during the milling process. It contains proteins, vitamins, and minerals that brighten and nourish your skin to make it radiant. Rice is a rich source of Vitamin E, an antioxidant that fights aging and free radical damage, and linoleic acids. Linoleic acid is in the fatty acid family, which is essential for healthy skin. It has anti-inflammatory and moisturizing properties, softening skin and making it supple. It also provides healing support to skin cell regeneration, making it a potent acne-fighter. SKINFOOD's Rice Brightening Scrub Foam is a micro-fine rice bran facial scrub foam that gently cleanses and exfoliates with a dense foam to prevent irritation.