Authentic Beauty Concept
Store & Pickup Availability
How to Use
Rated 4.67 out of 5 stars
Let me start by saying that you can't judge a book by its cover. The shampoo and conditioner come in a very plain, simple looking bottle. I opened it up to smell it and thought, "wow! Just as plain as the bottle!" I needed to give it a shot though. The consistency of the shampoo is very thick. I loved that. It wasn't runny like most. After I used it my hair already felt amazing. I started changing how I felt about it instantly. I now moved on to the conditioner. It was also nice and thick. I just wasn't convinced that it was going to make my hair smell good. The scent is very clean and simple as well. After rinsing out the conditioner I was amazed! My hair usually needs a mask to finish off to get that nice soft luster, but not after this duo. My hair felt incredible! I was still unhappy about the smell though. I thought for sure that my hair would smell like hair and that's it. I ended up blow drying and straightening my hair and THAT'S when I smelled the most amazing smell. It was my hair! Once it was dry I was in love all around with this shampoo and conditioner. The smell didn't really show up until my hair was dry. It smelled so good! I'm definitely a customer for life. This is a great addition to your hair care routine. Must buy!
The cleanser made a nice sudsy wash and left my hair feeling very clean. I wasn't impressed with the scent. It was a little much. The clean did not last as long before needing another wash as my usual shampoo. For a replenish it left my hair feeling staw like after a two days.
Lisa Marie Tuscaloosa, AL from Tuscaloosa, AL
Super obsessed with this product! The smell is amazing and my hair is super soft!!! Highly recommend!
Kel from Pittsburgh
I got this in a sample pack and i'm actually so mad i waited so long to use it! My hair feels incredible!
Maria from Dallas
This is it!! Hair automatically felt so clean and fresh after first use!! Definitely will purchase before mines is gone!!
Beverliec from Texas
The packaging looked a little boring but almost like they knew they didn't need to go overboard with the frilly stuff. The shampoo and conditioner smell amazing and left my hair feeling so moisturized and awesome. I would 100% purchase these and recommend them to a friend.
Martarsauce from New York
I honestly cannot rave about this shampoo enough. It lathers so well with a small amount (My hair is a bit past my shoulders), it smells amazing and is so gentle and kind to my hair. I always had issues finding a shampoo that was good for my hair whether I straightened it or left it curly. This one does it all!
JessieJ80 from Olympia, WA
I really like this Authentic Beauty Concept Replenish Cleanser. I have dry colored hair and I love how my hair feels after washing with it. It's more manageable and easy to comb out. I also like that it's gluten and cruelty free. It lathers up well and smells really good.
Tara G from Philadelphia, PA
I love this cleanser! It left my hair feeling healthy but not at all weighed down. It washed out any buildup but still felt very gentle on my damaged hair. This is a top notch product!
kaylabn from Boise, Idaho
The smell is mild, but pleasant. I really like how it makes my hair so soft.
Roxie from Kyle, Tx
Within the past 3 weeks, I have seen such a huge difference in my hair. It's soft and manageable. My ends don't look "fried" and for once in my life, I haven't needed a trim!!
Lauren from Tennessee
I loved the idea behind this shampoo being all natural. When I first received it and began to use it my hair did react negatively. Dried out felt very sticky and brittlr after wash but I know you often have to work through new shampoos.
After a week or two my hair was feeling much softer and rejuvenated but sadly it also began to get oily quickly resulting in having to wash my hair multiple times in a day.
The smell is great, has a nice thick consistency and good lather. Would recommend trying it to see how it works for you.
pchatfield80 from Orlando, FL
I feel like the way the bottle looks can make you pass right by it in a store however, it made my scalp feel amazing! It has an amazing smell and the consistency of the lather was good. I didn't have to use an enormous amount and that made me feel like it would last a while. My hair has also not been itchy and that is a major plus. It still feels like a fresh wash days later.
Allykatt1988 from North fort myers, Florida
Absolutely loved the floral scent if Authentic Beauty Concept Replenish cleanser and conditioner! Overall my hair felt cleaner and softer than usual, easily styled and combed, no greasy residue and the shampoo is larger than the conditioner which I definitely liked! I would highly recommend!!
Glitterbaby1010 from San Antonio, Texas
I have always had to use conditioner every time I wash because of the frizz I was of my hair. This conditioner has been so good to my hair by allowing me to use it every day and leaving my hair soft and shiny. I feel like my hair has gotten healthier since using this! I only wish the bottle was a little bigger!
Glamgal2 from Ky
I have been enjoying using this awesome shampoo cleanser. Not only has it give my hair a good clean feeling, it didn't dry my hair to leave it dry and straw feeling. It foams up really well and it only took a small amount for me to work up a nice lather of soap! I massage my hair for several minutes allowing the product to soak into my scalp really good. It rinses out easily too. Nothing g but a soft clean feeling for my hair. This brand is definitely a keeper in my book! Ladies I highly recommend you give this brand a try, you'll love it as much as me!
Brittany from Illinois
My has never been more moisturized. My coils look tight and heathy. The product isn't heavy on my hair
Miss Liz from AZ
It's a very gentle formula that doesn't irritate my sensitive scalp and it's also not heavily fragranced which I like. My hair seems to really enjoy it and even looks lighter in color which I appreciate for Summer. My only negative comment is just the packaging itself; I wish it had a pump instead. The lid of the Shampoo came off while I was pouring it into my hand which caused me to lose a lot of product unfortunately- aside from that it's great!
Duggank from Atlanta, GA
This is a great shampoo and conditioner. It smells nice and makes a good lather. My hair is left feeling soft and touchable after.
Jen from Miami
I really like this shampoo. It left my hair soft but felt really clean at the same time. I feel it was gentle and not super harsh on my hair. I don't feel like it stripped it of needed moisture which so many shampoos do. My hair is on the dryer side and I felt like this brought some life back to it together with the conditioner. And the smell was delish!
kirstiamber from NJ
I absolutely love the bottles (packaging) that this product comes in! WHY do other brands not bottle this way? The scent reminds me of freshly tanning in July. I'm so in love. I have thick hair and using Authentic Beauty Concept Replenish Cleanser & Conditioner has really hydrated my hair. My hair WAS flat, heavy, and dull before switching to this brand. I don't use any other products in my hair, just this cleaner and conditioner. I simply let it air dry, Beautiful results!
Bre from New Paltz, NY
My first thoughts were about how heavenly the scent was! The maple and pecan extract took me out of my home and into a spa vacation. The cleanser is very effective and conditioner helped my damaged with significantly reduced dead ends.
Callmeinge from Fullerton, CA
Authentic Beauty Concept is a natural and vegan brands that have a simple & minimal packaging that I absolutely love. The Replenish Cleanser has a good texture, not too thick & not too watery, and smells "delicious". It doesn't foam a lot, but it still lathers well. It's goes smoothly through my hair & easy to rinse. I use it together with the Replenish Conditioner and the duo made my hair smooth without weighing it down.
Sunny from Dallas, TX
Authentic Beauty has everything I look for in my hair products! The Replenish line is great for my color-treated hair. With long, thin, wavy hair, it's important to have shampoo that suds up well and conditioner that moisturizes immensely, and this provides both! It also smells amazing and it's vegan, like me! I'm sold!
samr06 from Texas
I was very skeptical about this product because I have never used a vegan hair product before. I absolutely loved it! The smell was great and my hair actually felt softer and smooth after the first wash. It didn't lather as much as I'm used to with other products, but that will not deter me from continued use. I highly recommend if you have damaged hair.
Olga from Torrance,CA
My hair looks much more healthier after few use of this cleanser. Hair feels stronger and smoother. MilkY scent is amazing. Cleanser has a great ingredients and also it's vegan. Packaging is unique and nice to touch. I also love that shampoo is a little bit more bigger than conditioner, so products will finish at the same time. Definitely recommend.
Juliet from Missouri
I do wish it was a little thick, but that isn't a huge con, especially with all the pros I have found in this product.