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Hello Beautiful! Welcome to the fabulous future of hair color. Madison Reed is at-home hair color that delivers salon-quality results. Get beautiful, natural-looking, multi-dimensional color made with ingredients you can feel good about with the first ever smart 8-free permanent hair color-free of: ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS and titanium dioxide. Enriched with hair-loving nutrients-keratin, argan oil, and ginseng root extract-to protect and pamper your hair. For best results, stay within two shades of your natural color. With 100% gray coverage, you're guaranteed endless good hair days.
100% gray coverage
Long-lasting color with beautiful multi-tones
Works in just 35 minutes
Thick cream color: no drips, no mess, no harsh smell
A few tips to help you color with total confidence:
Skin Allergy Test - Madison Reed always recommends you do a sensitivity test before coloring your hair. At least 48 hours beforehand, mix 1 part Radiant Cream Color (a small squeeze) with 1.5 parts Conditioning Color Activator (a few drops). Use a cotton swab to apply a quarter-sized amount to a small patch of skin behind your ear or inside your elbow. Keep dry. Wait 48 hours. If there is no sign of change to the area, then you're ready to color. Always consult your physician if you have questions or concerns. If you've had a sensitivity to hair color in the past, you may be more likely to have a reaction.
Please see the instructions included in your Radiant Hair Color kit for the best application to achieve your desired results.
Tips and tricks from the experts - Wear a shirt or smock that buttons or zips up the front to make cleanup easy. Begin with dry, unwashed hair. The day after your last shampoo is best for coloring. Make sure hair is free of styling products as they coat hair and may block the color.
Total Color Processing Time = 35 minutes (or 45 minutes for maximum gray coverage)
Precautions: Everyone is different, and all permanent hair color contains ingredients which can cause an allergic reaction, which in rare cases, can be severe. Therefore, you must follow the precautions listed on the included instructions.
Replacement ingredients in Madison Radiant Cream Color To Replace PPD, one key ingredient used is a Para Toluene Diamine (PTD) ingredient called Toluene 2,5-Diamine Sulfate (TDS). To Replace Resorcinol, 2-methylresorcinol is used. To Replace Ammonia, ethanolamine is used.