Rated 4.98 out of 5 stars
Most Helpful Positive Review Most Helpful Critical Review Reviewed by 63 customers Removes yellow brass
Thaddy96 from Red Bud
I really like this shampoo. Lathers nicely. Definitely removes yellow, but leaves my hair darker as I desire.
Better than dye
Travolic from Englewood
this is a purple shampoo that means business! I had my hair done by my stylist to get my hair from golden to ash blonde but there was no change until I used this shampoo for only twice and my hair was definitely ash
Best for grey hair
Daithis from FL
I bought this product for my grandmother grey hair and this shampoo has elevated her grey hair to almost silver hair which is exactly what she wanted. She loves her current look very much.
The hype is real💜
💜this shampoo from Virginia Beach
If you're on the fence just buy it this is hands-down the best purple shampoo I have ever used (no expense spared). Tried them all for my curly course highlighted hair& the rest are too drying and make your hair a dirty ash - this is a beautiful bright ashy color &. moisturizing!!!💜
Sponsiguess from Detroit, MI
I am a hairdresser and i recommended this shampoo to a client of mine. Having used pretty much every silver shampoo on the market on her hair over the years I could not believe the results from this. it's incredible how her hair looks like right now.am definitely impressed by this product.
I'll continue to buy it
Palk1985 from TN
I purchased this to remove the brassy look in my brown hair and it actually makes a difference. At the same time, the quality is high-grade enough to soften my hair and gives it a nice, sleek shine
Maintains my blonde
Searattables from Illinois
It's so pigmented and Love that its sulfate free as well. I don't use this every day, but alternate it with my usual conditioner and use it when my blond needs a boost. It's so concentrated that I actually will put a little dab in with my regular conditioner or shampoo and mix it on occasion for a little blond maintenance
Helped remove some brassiness
Somprood from Massachusetts
It worked really well in removing brassiness. It added shine and contrast back to my hair. I am totally happy with this product
Softened my dry hair
Pantsks from Texas
I like this shampoo. It's hard for me to get a shampoo that softens my coarse hair, but this seems to do the trick without building up. I have only used it a couple times and I have seen a big change so far. I like that it made my hair white & gray instead of the yellow hues
Absolutely love this product
Sionceend from WI
I received my product today and absolutely love the results. My blonde hair was starting to turn a little brassy in the front and after only one shampoo treatment it looks amazing. Super happy with my purchase.
Excellent product in removing brass
Thistor from Anaheim, CA
I love the way this shampoo leaves my hair looking shiny; how it helps to remove the brassy tones, and keep the gold tones on. I have used a lot of different purple shampoos but this one is by far the best!
Brings out my natural blonde hair
Liagrat from Lafayette, LA
After letting all the color grow out of my hair, I needed a shampoo specifically for my grey hair. I tried a store brand but couldn't find a conditioner to go with it, but after searching online, I found Art Naturals purple shampoo and it brings out my natural blonde hair back.
Worth my money
Overnesing from WI
I am happy that for once I bought something that actually does work and I don't regret. Also I can easily afford this so I am glad that when I ran out I can replace it.
Untly1996 from Corning, AR
This product is actually the best purple shampoo I have ever used. It works instantly and you can see the difference. I am happy with what I got
Hillect from LA
This worked better than I thought it would I was so happy when I washed my hair and saw a significant difference. The other amazing thing is that I used only a little and left it only for five minutes because I did not want to risk and it worked.
Binien85 from Saint Cloud
This purple shampoo works really great on my hair. It really brings out the best color out of my hair and I am completely happy with it
Helps detangle my hair
Cothy1991 from Bothell, WA
This product helps detangle my hair as its curly and I make sure each time I visit the salon I bring it with me to make sure that I get to use it for detangling my hair
Reserefoot from Ohio
This has been the best moisturizer I have used in a long time and it has always made my scalp really refreshed
Beasto from Fort Smith
My mum's hair got damaged by using different regular products and after she started using this product her damaged hair has been restored completely
Awaid1993 from GA
I had been applying different colors to my hair for styling but now I have been trying to restore my hairs original color but it has been in vain until my friend recommended on this product and after I used it couple of times my hair color has been restored
Otherid1990 from Kirkland, WA
I have only used it once and I am amazed by the results. Used it for about five minutes and it made such a huge difference.
Duall1996 from Gardena
Thank you to the great reviews on this product because now I can experience first how incredible it is. Doesn't leave the hair dry at all after use, very gentle and the color is just the best. I love it!
Did not disappoint
Woulter from CA
This is a great product to use for any type of hair with only one wash and you will note such a huge difference in the color
Most amazing shampoo ever
Thoon1997 from Iowa
I have used so many shampoos before but none has ever blende well with my hair like this one does. It is really great as long as you follow the instructions well and I can guarantee you that it won't disappoint.
Definitely worth the money!
Reem1990 from FL
I love that I can go around town and people ask who did my hair and I can share that this come from a purple shampoo bottle. I have naturally blend hair now and it looks amazing. I love results