SheaMoisture's Purple Rice Water Strength + Color Care Primer & Styler keeps color treated hair locked and primed. Hair can look dull and feel dry for a number of reasons, including color-treating. Purple Rice Water Strength + Color Care Primer & Styler helps improve manageability, while strengthen hair locking in color and moisture. Once forbidden Purple Rice combines with Wild Orchid and Sweet Violet Extract in this lightweight leave-in that provides amazing slip for easy combing and styling. Keeps color treated hair smooth, soft and healthy.

Key Ingredients:

• Purple Rice Water: Rich in antioxidants. Legend has it that Purple Rice was once reserved for China's emperors.
• Wild Orchid Extract: Humectant properties promote moisture retention.
• Sweet Violet Extract: Provides slip to delicately detangle.
  

SheaMoisture's Story:
Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was our Grandmother and SheaMoisture is her legacy. Through Community Commerce you help empower disadvantaged women to realize a brighter, healthier future. Ethically Traded Ingredients Sustainably Produced. Pioneering Community Commerce and Fair Trade Since 1912. Tested on the Tucker family for four generations. Never on animals.