SheaMoisture's Purple Rice Water Strength + Color Care Shampoo helps breakup brassy tones from color treated hair. Hair can become brittle for a number of reasons, including color-treating. Purple Rice Water Strength + Color Care Shampoo helps restore hair to a stronger, healthier state. Once forbidden, Purple Rice combines with Wild Orchid and Sweet Violet Extract in this mineral rich cleanser that removes dulling reside, while restoring shine and strength. Purple pigment helps to naturally brighten and banish yellow, brassy tones.

Key Ingredients:

• Purple Rice Water: Rich in antioxidants. Legend has it that Purple Rice was once reserved for China's emperors.
• Wild Orchid Extract: Humectant properties promote moisture retention.
• Sweet Violet Extract: Provides slip to delicately detangle.
  

SheaMoisture's Story:
Sofi Tucker started selling Shea Nuts at the village market in Bonthe, Sierra Leone in 1912. By age 19, the widowed mother of four was selling Shea Butter, African Black Soap and her homemade hair and skin preparations all over the countryside. Sofi Tucker was our Grandmother and SheaMoisture is her legacy. Through Community Commerce you help empower disadvantaged women to realize a brighter, healthier future. Ethically Traded Ingredients Sustainably Produced. Pioneering Community Commerce and Fair Trade Since 1912. Tested on the Tucker family for four generations. Never on animals.