Rated 4.89 out of 5 stars
Most Helpful Positive Review I would say this is worth giving a try
I have naturally dark brown hair and made the awesome choice to bleach most of it back in early July when salons had opened back up. I guess at the time I thought there was hope that the worst of the pandemic was over and I'd be able to go back for touch-ups. I realize now how severely wrong I was about the situation. Anyway...
Fast forward to a month later and my ashy blonde hair has now turned brassy af and it doesn't seem like I'm going to be able to have a professional take care of it any time soon. No big deal. There are far worse things in life. Big picture. So, I decide to give this product a shot on a whim, and I must say I was pleasantly surprised. I'm pretty sensitive to fragrances and I think this one is very nice. The packaging recommends using 2-3 times a week (I believe), and I'm so glad I followed that. After the first use I thought I noticed a little difference but nothing major. The second time I definitely saw more of the ashy blonde coming back to life. Tonight I used it a third time and most of the brassy-ness seems to gone now. I'll note that I also leave it in my hair for at least 6 minutes when I use it, and tonight I tried combining it with another conditioning hair mask for some extra help repairing my fried strands and the end result was gratifying. So far I haven't noticed any negative side effects like hair falling out or over-drying, but I will admit that I'm not the most knowledgeable person to address these kinds of things.
Overall, I'm pretty pleased and would buy this again when I run out (I have long hair that's also pretty thick so that may be sooner rather than later). The amount of product they give you for the price is pretty sweet though.
Most Helpful Critical Review meh
I wouldn't consider this a good hydrater, it feels like a coating on your hair after rinsed out and my hair fes heavy after blow drying, and I dont love the texture, it isnt soft after using it. as far as the pigment, it looks very nicely pigmented but it doesn't really seem to have a noticeable effect. not meant for fine hair and not meant for serious toning needs. the sent is nice though.
Reviewed by 65 customers Great product
Wismaspings98 from New Jersey
This has saved me so much energy because I don't have to frequent the saloon. I use this once in a week and it actually works on my hair and I love the color my hair has retained.
Giend1986 from Georgia
I was hesitant to purchase this mask, but now I am glad I did. This is really worth the money I spent on it because not only does it make my life easier but it also helps take away brasiness and leaves my hair soft.
Tiect1976 from Michigan
This is a great hair mask. At first I thought this wouldn't work and we tried it on my best friends' hair first and oh my God! This is just the best thing ever. We let it stay for a few minutes took it off and couldn't believe how perfect her hair looked,. It was the best blonde look I have ever seen. I ill definitely use it myself.
Happy with the results
Awaid1992 from Connecticut
I wasn't really sure if this would work out well for me. But now I am glad it did because this is by far the best positive results I have ever gotten from a hair product. The product is effective and it leaves the hair hydrated, shiny and gives the best glow ever
Conly1989 from Balcones
This hair mask actually works I had it on only for a few minutes and when I removed the color that my hair had was just unbelievably good. I am happy with my blonde tone I got from this amazing product
Hardesing from MI
This hair mask is great. The ingredients it contains are great for not only giving the best blonde tones but also at hydrating and boosting the strength of the hair. I will be purchasing it again!
Great hair mask
Tandsold from New Jersey
This is actually good for my hair and I am glad I made I choice of buying it. It keeps my hair in the perfect condition and I like that it works well for me and keeps my hair soft silky and hydrated.
Thly1996 from WA
Makes my hair super soft which is tough after a fresh color treatment and really does take that brassy out! Love it! It's like a mousse when you apply it. I set my alarm for 4 minutes and then rinsed. By looking at the after when wet you can't tell if there is a change but after it's blown dry
Mortherat from New Hampshire
I have always used this hair mask because its rich in intense violet pigments, which acts like a toner to counteract any unwanted yellow and brassy hues, restoring my hair's brilliance.my hair looks really pretty.
I use it to condition my hair
Cathad from South Carolina
I am thrilled with this mask as it conditions my hair and scalp leaving it feeling and looking radiant
This wonderful product
Quet1995 from CA
My hair looks beautiful pale beige as opposed to a brassy Hollywood early 19's era bad actress! I am going to be a customer for life. I hope to be blonde until I'm 90 something years old when I have to be gone! Thank you! Thank you!
This purple hair mask really works.
Mays1990 from Margaretta (Township)
I usually wash my hair, squeeze out as much water as possible, add the product and comb it through then leave it on until the end of my shower and that seems to work well for me. It's not like a deep conditioner which is fine if your hair is in pretty good shape. I don't find the scent to be overbearing or offensive. I have not found another product that works as well as this one so I will keep buying it!
This stuff works great!
Exter1994 from California
My hair was pretty brassy. I tried to apply this bold unique product to the brassy sections while in the shower and left on for a little less than 5 minutes since that hair was darker and then put it on my lighter blonde areas for another few mins. Looks good! I might suggest leaving on for a little bit longer if your hair isn't super bleached. I love that I could choose to leave this on for the full amount of time and have silver/purple hair too, I might have to try that soon, but for now I love my less-brassy blonde hair!
Gretwee00 from TN
I have used it twice and I have long hair, and I still have a lot left. I'm sure you could mix it in with a conditioner and leave it in for an hour and it would work the same!
Buying it again
Hostuder from TX
This hair mask worked in 5 minutes and it gave me the best hair color ever. I have never used a hair mask that instantly worked but this did. I am in love with this hair mask definitely buying it again.
Best hair mask
Himple from Toledo
This has really helped me get rid of the hair brassiness. I have tried so many products but this is the only one that solved my problem. I am really happy!
Thoillody91 from Traverse City, MI
This is my first time using a hair mask and I was so scared it as going to mess up my hair but actually it was good. It really does work on the hair
This is good
Fiself95 from Texas
This hair mask is the best. The results were apparent after a few minutes of applying it. I love that it really works and leaves the hair nicely done.
I'm very happy with the product.
Letly1991 from Pennsylvania
I have tried other products that are supposed to take the yellow out but find them very drying and they don't work that great at removing the yellow without turning my hair purple. After reading the reviews, I decided to try this product and it does take a bit of time to get the correct timing right for my hair to get the shade I want, but it leaves my hair very soft and I don't even have to use a conditioner after rinsing it out.
This product is a God send!
Rous1980 from Milwaukee
I applied to my dry roots area where I have a very brassy band that meets my blonde. I thought my hair was going to turn blue and take a few washes but I was wrong. It came right out and not one strand of bluish or purple left behind, only neutralizing my reddish-yellow hues. I have never been so satisfied with a product in my life.
It's A Lifesaver!
Thereas from Colorado
I am so impressed that this mask does double duty making my long, fine hair super soft and super glossy, and also giving me the cool brunette tones I love! No more gold, yellow, and red highlights between stylist visits. I'm using this from now on and maintaining a perfect ashy brunette shade that makes my tan skin pop! Highly recommend!
5 stars product
Calawas1978 from Illinois
This is because it truly does what it says. I've used purple shampoos and conditioner before, but nothing like this. My hair always has lots of yellow and gold tones. This gave it tons of silver and white I've never had before. It looks like I just bleached my hair again!
Froand2000 from Massachusetts
This mask does a great job. It so effective in toning hair and makes it soft and very smooth.
Great results in a short period
Aftly1984 from West Virginia
One thing I love about this product so much is how fast you get results. Leaves your hair feeling hydrated and soft
Outstanding hair mask
Cogne1977 from Alexander, IL
It the best product for my blonde hair. Helps tame the brassiness and give a natural look.